Factual print products are articles in different mediums such as leaflets,
booklets, guides, etc. than provide trustworthy and factual information to
inform a reader/audience. Factual writing has an unbiased view with no opinion throughout, this creates an unreasoned text providing reliable data however, they can become bias if both factual sides to an argument arent provided. Factual print products are mainly aimed to inform the audience but can also be used to persuade or entertain based on the topic area such as politics or the audiences hobbies. Example 1 This example is a leaflet for Edinburgh Castle including a map, information on shops and cafes and general visitor information. The demographics of the audience will be male and female due to there being no gender biased colour used and photos including a woman and a man. The age of the audience would be 25-40, due to the illustration used being very basic and the images being of people around that age range. The employment status will be quite high due to the historic nature of the castle and the connotations of wealth related to the image of a crown and a sword. Furthermore, the audience will be well educated, wealthy and have a good job due to Scotland being a very affluent place in which property prices are high and quality of living is better. The leaflet uses the colour black which connotates sleekness and professionalism and uses white to contrast against the black to ensure the text is legible. The black attracts a more professional, sophisticated audience which then sets the tone and atmosphere for the castle. The images connote the history of the castle through the use of images of inside the castle furthermore, the images of the crown and sword etc. connote wealth which furthermore, shows the audience type that is attempted to be interpolated. However, as well as the realistic images an illustration is used to demonstrate a map of the castle to allow it all to be seen and easily navigated around. However, to ensure this doesnt look too childish poorly saturated colours are used and a pencil illustration rather than computer graphic design is used. This illustration allows a clear image which allows the information to be clear, furthermore the map is noted with numbers then along the right hand side the areas numbered are named, this creates a structure to the information however this does become slightly consuming due to along the left hand side only some numbers are illustrated with a picture and go from number 4 to 11. Each section is sub headed which makes the information easy to find as they are highlighted in a larger red font however I think it would be easier navigated if the text was bolder or underlined. The images and information are all anchored to each other creating consistency and relevancy. I think the information used is accurate as it based on location of the shops, cafes and services rather than historic information as this is expected to be explained on the site. It is important for the information to be accurate and not misleading as due to its location it could cause visitors to become frustrated after travelling for so long for false information. The language uses quite a lot of direct address with the audience such as you/your to connect with the reader. Statistics are used to encourage further purchasing to create security and trust. I think that the information has all been collated by the owners due to it being under Scotlands History copyright. Example 2 This example is a 25 page booklet on the understanding of 5 a Day, published and supported by the NHS. The booklet isnt too densely packed with information as it offers full page images and diagrams of a diary and wallchart. I think this booklet has a wide audience range which isnt aimed at either gender, this is obvious due to the white and black text and the colour green being used an s a main colour which connotates health and wellbeing. I think the age range is from 7-45, this is a very wide audience but due to the nature of the booklet being nutritional and from the health service it is meant to improve everyones wellbeing. Furthermore, the images on the second page show a range of different age ranges and genders eating part of the 5 a day. Due to the NHS being a national service the language used isnt neither complex or uses jargon/slang to appeal to a higher/lower class. Page 16 contains a full page image of two young football players eating oranges showing the denotation of them eating healthy however, this also connotes that exercise is an important aspect of having a healthy lifestyle and it is subordinately trying to promote exercise as well as 5 a day. The bright colours, predominately green connote liveliness and health rather than faded, de-saturated colours. In the corner of the image is the 5 a day symbol which is repeated on the bottom left hand corner of every even page, this sign then becomes more memorable making people aware to look out for it on packaging. The white used for the background on all text images makes the booklet versatile for the wide age range with people suffering from dyslexia (being able to put their colour sheets over the top) to having bad eye sight (being able to focus on the contrasting black text colour. Green is used for the title of each page which creates consistency, in addition the majority of the pages are bullet pointed which allows the information to be clear and legible. The bullet points give order to the text and identify the different points/acts the audience can take towards changing their lifestyle. The images used are of good quality throughout which shows professionalism and clarity, on the text pages smaller images of different fruit and veg are used ranging in scale. This allows the pages to be more bright, colourful and interesting rather than plain text therefore appealing to a younger audience. All the images used are relevant to the subject of the booklet and can either help attract an audience or show meal ideas, giving further detail into the type of meals that can be created. Quickly glancing through the booklet it is easy to find information due to the larger font and green being used for the page titles however, this could be made easier if the larger images on the left hand pages are anchored by the text on the right hand side. For example, on page 8 is an image of young kids easting apples whereas on the page next to it (9) there is no information on a childrens diet instead on convenience food, therefore this doesnt create consistency or make it easier for people who prefer to look at the images then across to the text. The booklet provides information on meal ideas and advice such as [...] Meaning theres something for everyone! as well as factual information such as [] microwaving vegetables is a quick and easy way to cook and helps preserve vitamins. It is important for the information used to be accurate with it being a wide UK health scheme therefore, it needs to be reliable. Therefore, I dont believe any information will be misconstrued. I think the booklet is bias towards a healthy lifestyle due to the booklets purpose to persuade. Example 3 This next example of factual print is a body attack leaflet by BPS. The body attack leaflet has a balance between large full page images and chunks of text. Due to the nature of the leaflet being for a gym and the requirements of having a membership and paying the audience initially starts at 16 however, I think this is specifically aimed towards an audience of men and women around 23-27 due to the images of the people doing the exercises being around this age. Due to the quality of the paper, repeated images and lack of professional colours such as purple and black I think the leaflet is aimed towards people in socioeconomic group C1 and B due to the elements connotating a cheaper gym membership price. The leaflet uses the colour grey as the predominate colour which doesnt relate to the energising theme related to gyms. I dont think the grey works well with this leaflet as it connotates a lack of confidence and energy according to colour psychology whereas they should use more energising and healthy colours such as yellow/orange. A darker, mustard yellow colour is used for the subheadings but its usage is very minimal and against the grey/black connotes colours for danger or warning which again doesnt relate to the purpose of attracting a consumer for a gym membership/body attack class. On the front of the leaflet it uses a large image of a young man taking part it presumably the body attack class, the image has been edited to show high and low lights on his muscles to make them appear larger and healthier, this sign detonates a healthy strong body but connotates that the reasoning behind it is the class. The background colour shoes a grey to white gradient in which the bright blue and yellow on the mans top. These colours are repeated in the logo at the bottom of the page for fitpro and bodyattack which therefore shows that the covert purpose of the leaflet is to promote branding as well as the class. There are two different font types used on the front page, a smooth rounded font is used for the brand logo BPS. This sans serif, smooth font creates a sleek professional appearance which contrasts against the harsh grainy font used body attack. This is a graffiti style font which is still however easy to read, the kerning between the letters is a bit uneven which makes the booklet appear messy and un-professional. Both fonts are in the colour white which connotate cleanliness and purity which could further connotate that the results from this gym and class are achievable without steroids/shakes/etc. The font used for the main body of text is a sans serif, simple legible font however, the font size is quite small and hard to read if not close to view. The information is bullet pointed using numbers which however makes it easy to read and follow. The information is easy to find due to the yellow subheadings in the grunge contrasting font. The images used support the copy due to them being images of people exercising however, one of the images is repeated on the same side of the copy therefore, not showing diversity or what else this class has to offer. However, the clarity of the leaflet isnt that clear as on the back of the leaflet theres a black section with white font in which stands out the most against the rest of the leaflet however, this information is an advert for Lucozade. The leaflet uses facts rather than statistical data however, I do think this trustworthy as it explains what happens in their class and therefore if it was to attract a participant and they realise it is different they would lose custom. There is some bias used to promote the product for Lucozade by using statistics such as drinking 200-500mls of [].