Académique Documents
Professionnel Documents
Culture Documents
o "Backgrounders" may take several different forms and will typically support
your position, mission, goals, history and/or track record. Research or article
abstracts and fact sheets are two common backgrounder styles.
o "Bio's" of significant leaders or key players within the organization or, if it's
an event, the celebrity attraction. Forestracker
o Photos can accurately present the impact of your programs and services.
Make them interesting, pertinent, and personal. Avoid boring "check passing"
events. In a traditional press kit, black and whites can be used in a 3 by 5 or
5 by 7 inch format. Color photos are best provided in a transparency or slide
format. For website use, photos should be made available in quickly
downloadable compressed .gif, .tiff or .jpeg files.
o A "Quote Sheet" provides five or six significant quotes that are approved
for media use. It allows the reporter to flesh out a story without having to
interview a lot of people.
o Media should always be provided with an easy means with which to contact
you. Make sure to include a phone number where they can contact you after
business hours.
Remember, the purpose of a press kit is to let the outside world into the
inner workings of your organization. Paint a picture. Tell your story. And do it
all with your audience's listening in mind. Speak to their listening. Do they
want to see your experience? Are they more interested in finding out your
credentials? Or how well known you are in your community? When you are
clear on what your audience wants to see from you, you can mix and match
the above ingredients for maximum media coverage. http://forestracker.net/