A B C D

1
Marketing Calendar 2017

2 Instructions

3 Use this tool to create a marketing calendar that will allow you to plan & monitor your marketing activities throughout the year

1. Enter your monthly marketing activities by channel (Email Marketing, Events, Public Relations, Advertising, Social Media, Content, and Other) in each of the
4
tabs below.

5 2. In each monthly tab, fill the corresponding date with the appropriate color by highlighting the cells for the date and selecting the paint bucket icon.

6 3. For each date on the calendar that you have an activity, enter a brief note to describe the activity at a high level.

7 4. Review & print a summary of all activities in the "Summary" tab (this will populate automatically)

8
 B C D E F G H I

1
Sample Week
2 Sunday Monday Tuesday Wednesday Thursday Friday Saturday
3
Vblog Article Stack Vblog Article Stack Vblog Article Stack Vblog Article Stack Vblog Article Stack
4
5
Photo Album Stack Photo Album Stack Photo Album Stack Photo Album Stack Photo Album Stack Photo Album Stack Photo Album Stack
6
7 Boost Post - Landing Photo of the Day (re-
Vblog Article Stack Vblog Article Stack share photo with
8 Page
most likes)
9 Yoga Pose Guide App Yoga Pose Guide App Yoga Pose Guide App Yoga Pose Guide App
Photo Album Stack New Partner Page New Partner Page Photo Album Stack New Partner Page Photo Album Stack New Partner Page
10
11 Photo of the Day (re- Photo of the Day (re- Photo of the Day (re- Photo of the Day (re- Photo of the Day (re- Photo of the Day (re-
12 share photo with share photo with share photo with share photo with share photo with share photo with
most likes) most likes) most likes) most likes) most likes) most likes)
13 Photo Question Photo Question Photo Question Photo Question Photo Question Photo Question
Photo Album Stack Multiple Choice Multiple Choice Multiple Choice Multiple Choice Multiple Choice Multiple Choice
14
15 New Client Highlight New Client Highlight New Client Highlight New Client Highlight New Client Highlight New Client Highlight
16 Appreciation Post Appreciation Post Appreciation Post Appreciation Post Appreciation Post Appreciation Post
(Share the link of the (Share the link of the (Share the link of the (Share the link of the (Share the link of the (Share the link of the
17 Inspirational Quote Of Inspirational Quote Of Inspirational Quote Of Inspirational Quote Of Inspirational Quote Of Inspirational Quote Of
Photo Album Stack new client with our new client with our new client with our new client with our new client with our new client with our
18 The Day The Day The Day The Day The Day The Day
tribe) tribe) tribe) tribe) tribe) tribe)
19 Photo Question What Photo Question What Photo Question What Photo Question What Photo Question What Photo Question What
20 Does Our Audience Does Our Audience Does Our Audience Does Our Audience Does Our Audience Does Our Audience
Want? Want? Want? Want? Want? Want?
21
Photo Album Stack Photo Album Stack Photo Album Stack Photo Album Stack Photo Album Stack Photo Album Stack
22
23 Photo of the Day (re- Photo of the Day (re- Photo of the Day (re- Photo of the Day (re- Photo of the Day (re- Photo of the Day (re-
share photo with share photo with share photo with share photo with share photo with share photo with
24
most likes) most likes) most likes) most likes) most likes) most likes)
25
Photo Album Stack
26
27
Descriptio
28 Activity Date Owner
n
29 3/Jan/14 Free Whitepaper Download Email Campaign - All Lists Jim
Email Marketing
30 13/Jan/14 Tradeshow in Las Vegas Sally
Events
31 23/Jan/14 New Product Press Release Trevor
Public Relations
32 23/Jan/14 Full Page Newspaper Ad Lauren
Advertising
33 6/Jan/14 IR Activity Lauren
Other
34 17/Jan/14 Monthly Company e-Newsletter Jim
Email Marketing
35 26/Jan/14 Blog Posting on Buyer's Guide Trevor
Content
36 11/Jan/14 Launch Facebook Fan page Lauren
Social Media
37 31/Jan/14 Tweet our events in first week of February Lauren
Social Media
38 25/Jan/14 Tradeshow in New York Sally
Events
39

40
 A B C D E F G H

1
Sample Month
2 Sunday Monday Tuesday Wednesday Thursday Friday Saturday
3 31 1 2 3 4 5 6
4
5 Whitepaper Email Investor Relations
6
7
8
9 7 8 9 10 11 12 13
10
11 Facebook Fan Las Vegas Las Vegas
12 Page Launch Tradeshow Tradeshow
13
14
15 14 15 16 17 18 19 20
16
17 Las Vegas Monthly
18 Tradeshow Newsletter
19
20
21 21 22 23 24 25 26 27
22 New Product
23 Press Release New York Buyer's Guide
24 Tradeshow Blog Posting
25 Full Page Ad Due
26
27 28 29 30
28
29 Tweet New Events
30
31
32
33
34

35 Activity Date Description Owner

36 3/Jan/14 Free Whitepaper Download Email Campaign - All Lists Jim
Email Marketing
37 13/Jan/14 Tradeshow in Las Vegas Sally
Events
38 23/Jan/14 New Product Press Release Trevor
Public Relations
39 23/Jan/14 Full Page Newspaper Ad Lauren
Advertising
40 6/Jan/14 IR Activity Lauren
Other
41 17/Jan/14 Monthly Company e-Newsletter Jim
Email Marketing
42 26/Jan/14 Blog Posting on Buyer's Guide Trevor
Content
43 11/Jan/14 Launch Facebook Fan page Lauren
Social Media
44 31/Jan/14 Tweet our events in first week of February Lauren
Social Media
45 25/Jan/14 Tradeshow in New York Sally
Other
46
 A B C D E F G

1
Summary Report

2 Activity Date Description Owner

3 0 12/30/1899 0 0

4 0 12/30/1899 0 0

5 0 12/30/1899 0 0

6 0 12/30/1899 0 0

7 0 12/30/1899 0 0

8 0 12/30/1899 0 0
January February March
2017 April
S M T W T F S S M T W T F S S M T W T F S S M T W T F S
1 2 3 4 5 6 7 29 30 31 1 2 3 4 26 27 28 1 2 3 4 26 27 28 29 30 31 1
8 9 10 11 12 13 14 5 6 7 8 9 10 11 5 6 7 8 9 10 11 2 3 4 5 6 7 8
15 16 17 18 19 20 21 12 13 14 15 16 17 18 12 13 14 15 16 17 18 9 10 11 12 13 14 15
22 23 24 25 26 27 28 19 20 21 22 23 24 25 19 20 21 22 23 24 25 16 17 18 19 20 21 22
29 30 31 1 2 3 4 26 27 28 1 2 3 4 26 27 28 29 30 31 1 23 24 25 26 27 28 29
5 6 7 8 9 10 11 5 6 7 8 9 10 11 2 3 4 5 6 7 8 30 1 2 3 4 5 6

May June July August

S M T W T F S S M T W T F S S M T W T F S S M T W T F S
30 1 2 3 4 5 6 28 29 30 31 1 2 3 25 26 27 28 29 30 1 30 31 1 2 3 4 5
7 8 9 10 11 12 13 4 5 6 7 8 9 10 2 3 4 5 6 7 8 6 7 8 9 10 11 12
14 15 16 17 18 19 20 11 12 13 14 15 16 17 9 10 11 12 13 14 15 13 14 15 16 17 18 19
21 22 23 24 25 26 27 18 19 20 21 22 23 24 16 17 18 19 20 21 22 20 21 22 23 24 25 26
28 29 30 31 1 2 3 25 26 27 28 29 30 1 23 24 25 26 27 28 29 27 28 29 30 31 1 2
4 5 6 7 8 9 10 2 3 4 5 6 7 8 30 31 1 2 3 4 5 3 4 5 6 7 8 9

September October November December

S M T W T F S right S M T W T F S S M T W T F S S M T W T F S
27 28 29 30 31 1 2 1 2 3 4 5 6 7 29 30 31 1 2 3 4 26 27 28 29 30 1 2
3 4 5 6 7 8 9 8 9 10 11 12 13 14 5 6 7 8 9 10 11 3 4 5 6 7 8 9
10 11 12 13 14 15 16 15 16 17 18 19 20 21 12 13 14 15 16 17 18 10 11 12 13 14 15 16
17 18 19 20 21 22 23 22 23 24 25 26 27 28 19 20 21 22 23 24 25 17 18 19 20 21 22 23
24 25 26 27 28 29 30 29 30 31 1 2 3 4 26 27 28 29 30 1 2 24 25 26 27 28 29 30
1 2 3 4 5 6 7 5 6 7 8 9 10 11 3 4 5 6 7 8 9 31 1 2 3 4 5 6
Social Event Public Vacat
Media s Relations ion
 A B C D E F G H

1
January
2 Sunday Monday Tuesday Wednesday Thursday Friday Saturday
3 31 1 2 3 4 5 6
4
5
6
7
8
9 7 8 9 10 11 12 13
10
11
12
13
14
15 14 15 16 17 18 19 20
16
17
18
19
20
21 21 22 23 24 25 26 27
22
23
24
25
26
27 28 29 30
28
29
30
31
32
33
34

35 Activity Date Description Owner

36

37

38

39

40

41

42

43

44

45

46
 A B C D E F G H

1
February
2 Sunday Monday Tuesday Wednesday Thursday Friday Saturday
3 31 1 2 3
4
5
6
7
8
9 4 5 6 7 8 9 10
10
11
12
13
14
15 11 12 13 14 15 16 17
16
17
18
19
20
21 18 19 20 21 22 23 24
22
23
24
25
26
27 25 26 27
28
29
30
31
32
33
34

35 Activity Date Description Owner

36

37

38

39

40

41

42

43

44

45
 March
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
31 1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30

30 31

Activity Date Description Owner

 April
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
31

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

30

Activity Date Description Owner

 May
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
31 1 3 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30

Activity Date Description Owner

 June
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
31 1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29

Activity Date Description Owner

 July
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
31

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

30 31

Activity Date Description Owner

 August
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
31 1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30

Activity Date Description Owner

 September
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
31 1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

Activity Date Description Owner

 October
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
31 1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30

Activity Date Description Owner

 November
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
31 1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29

Activity Date Description Owner

 December
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
31 1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

31

Activity Date Description Owner