Blue Star is India's leading air conditioning and commercial

refrigeration company, with an annual revenue of over 3,500

crores (over US$ 510 million), a network of 35 offices, 5 modern
manufacturing facilities, 2,700 employees, 2,200 dealers and
600 retailers. Blue Star's integrated business model of a
manufacturer, contractor and after-sales service provider
enables it to offer an end-to-end solution to its customers,
which has proved to be a significant differentiator in the market
place. In fact, every third commercial building in India has a
Blue Star product installed. The company identified a new value
proposition of 'Nobody Cools Better' which highlights the
unmatched expertise, experience and deep understanding of
the science of cooling that Blue Star offers to its customers.

In the current fiscal, the company has grown by around 30%.

Currently, Blue Star is operational with a market share of
11.5%, and is confident of gaining a market share of 12.5% by
FY18

VIR S ADVANI - MANAGING DIRECTOR

SUNEEL M ADVANI CHAIRMAN
ASHOK M ADVANI Retired chairman

Targets: corporate, commercial as well as residential customers.

Recent business: residential water purifiers business with a

stylish and differentiated range including Indias first RO+UV
Hot & Cold water purifier

Blue Star crossed the 3,000 crore revenue milestone in 2015.

The AC market has been growing faster than other sectors, at

CAGR of 18-20% over the last decade.

BCG MATRIX: The Boston Consulting group's product portfolio

matrix (BCG) is designed to help with long-term strategic
planning, to help a business consider growth opportunities by
reviewing its portfolio of products to decide where to invest, to
discontinue or develop products.
The Ansoff Growth matrix is another marketing planning tool
that helps a business determine its product and market growth
strategy. Market penetration is the name given to a growth
strategy where the business focuses on selling existing
products into existing markets.