ABOUT: Crom is an Indian retail chain for consumer

electronics and durables. It is the nation's first large format

specialist retail chain for consumer electronics and durables.
Croma has been launched by Infiniti Retail Limited, a 100%
subsidiary of Tata Sons. It efficiently and successfully runs
Croma's retail operations in India. In addition, one of the world's
leading retailers.

Croma Smart India Celebration campaign is on which it shows

how India over the years has evolved from Smart to Smarter
with the technology driving in. Display ads on facebook
compares two situations like before-after images.

CEO: Avijit Mitra

REVENUE: 2,900 cr
2017 Expected revenue: 3,200 Cr
Cash purchases contributed to only 20% of sales Pre-
Demonetization

Currently, online sales contribute only 3% of Cromas overall

revenues, said Mitra; however, digitally influenced sales where
people discover products online and transact either at the store
or online is much larger, accounting for 50% of its sales.

Tata groups digital plan as it looks to build physical and online

infrastructure. Today 85% of the consumers do research on the
internet, where they see a large range of products. Before they
walk into the store, they have made their selection. So I have to
ensure I have a wider portfolio. I cant have a small store with a
limited range, Avijit Mitra, CEO, Infiniti Retail, which owns the
Croma chain, told HT.

Facebook Stats:

Total Likes 1.7 lacs

85k are actively talking about it.
During the recent campaigns the page likes has increased
by 250%
67% of the total ads are display ads while rest are text ads
Website stats:

Engagement level is low on the website because of ordinary

user interface.

72% of the total traffic comes from search and 15.68%

comes direct
Avg. Visit Duration 03:08 mins
Pages per Visit 3.56 which is very low for a e-commerce
website
32% of the total referred traffic comes from
Mysmartprice.com which works as affiliate marketing.
Top Performing Keywords: Shop online India, buy online
India
Online business through: Amazon and Snapdeal

E-commerce Industry:

Mobile devices accounting for 79 % of web traffic in India.

Revenue 2016: 30 billion

Expected in 2020: <70 billion with annual growth rate of 51%

75% of online users are in the age group of 15-34 years

Smartphone users in India: 340 million i.e. 34 crore