A STUDY ON BRAND LOYALTY ON MARUTI SUZUKI CARS

QUESTIONNAIRE
1) Name of the respondent:

2) Age:

a)20-25 years b) 25-30 years c) 30-35 years d) Above 35 years

3) Gender:

a) Male b) Female

4) Educational qualification:

a) Diploma b) Graduate c) Postgraduate d) Illiterate

5) Marital status:

a) Married b) Unmarried

6) Experience:

a) 1-2 years b) 2-3 years c) 3-4 years d) Above 4 years

7) Monthly income:

a) Below 10000 Rs b) 10000-20000 Rs c) 20000- 30000 Rs d) Above 30000 Rs

8) Do you have any Maruti Suzuki cars?

a) Yes b) No

9) State the mode of purchase of Maruti Suzuki cars.

a) Loan b) Cash c) Credit card

10) Which Maruti car model do you have?

a) Maruti Alto b) Maruti swift c) Maruti Wagon R d) Maruti Vitra Breeze

11) What is the mileage of Maruti Suzuki cars?

a) 18-20 km b) 20-22 km c) 22-24 km d) Above 24 km

12) What is the media in which you have been seen the advertisement of Maruti cars?

a) Television b) Newspaper c) Magazine d) Others

13) What is the maintenance cost?

a) 5000-7000 Rs b) 7000-9000 Rs c) 9000-10000 Rs d) Above 10000 Rs

14) For what purpose the Maruti cars are owned?

a) Personal use b) Business use

15) How long you owned the car?

a) Below 1 year b) 1-2 years c) 2-3 years d) Above 3 years

16) Which version do you have?

a) Petrol b) Diesel c) LPG & gas

17) Which feature does you like the most in Maruti cars?

a) price b) quality c) service d) others

18) What is the performance of your car?

a) Excellent b) Good c) Very good d) Poor

19) Do you think Maruti cars are serving better than other cars?

a) Yes b) No

20) How will you rank your car features?

Features Ranking

Mileage

Power/pickup

Performance

Look

Style

Money value
21) Which could be the nearest competitor of Maruti cars?

a) Hyundai b) Honda c) Ford d) Others

22) What is the competitive advantage of Maruti Suzuki over other car company?

a) Price b) Quality c) After sales services d) Others

23) State the level with respect to the following factor?

Option Highly satisfied Satisfied Neutral Dissatisfie Highly dissatisfied

d

Comfort

Style

Mileage

Advertisemen
t

Quality

Color

Cost

Warranty

Spare parts

Sales
&services

24) How do you feel about the overall performance of this vehicle?

a) Highly satisfied b) Satisfied c) Neutral d) Dissatisfied e) Highly dissatisfied

25) What problem you come across while using the Maruti cars?

a) Staring trouble b) pick up c) mileage problem d) battery problem

26) Suggestions____________________________________________________
THANK YOU