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SUMMARY
Bilingual professional (English & Brazilian Portuguese) with B.A. in Journalism with over 16 years
experience in different positions in Digital Communication - Journalist, Social Media Manager, Content
Strategist, Community Manager, Digital Marketer - has develop the core skills to be an UX Researcher &
UX Designer.
Highly collaborative, hands-on approach, data-driven, ability to work cross-functionally and on own
initiative, with a strong experience leading multidisciplinary teams and working in cross-team projects
for web-based, smarTVs, digital outdoor media and mobile platforms, in agile and international
environments, for large agencies and portals, as well as for small companies, start-ups for clients based
in Brazil, US, Italy, Ireland and China. In the last year, has exclusively focused on UX Design, working
remotely as a freelancer in UX projects, heavily focused in Researching, for different clients such as
digital agencies and groups of media. Ready to be relocated and available for traveling.
CURRENT WORK EXPERIENCE
Blogger and Researcher Freelancer at FluidUI.com
Aug 2016 Present | Ireland
(Online Prototyping Platform http://fluidui.com)
Leading a Marketing and Researching project
Guest blogger (http://blog.fluidui.com/author/lisandramaioli/)
Developing remotely webinars for the new project FluidUI Edu
Organized an event on UX (http://bit.ly/ROIofUX-FluidUIevent)
Participated as a panelist (http://bit.ly/2iYrq8n)
Achievements: Invited to be part of the Marketing team as a Blogger and Researcher freelancer
after have been interviewed for their blog: The most important thing about UX with Lisandra
Maioli" (http://bit.ly/LisUX-part1) and "Lisandra Maioli: How I got into UX" (http://bit.ly/LisUX-
part2).
Founder & UX Designer at UXpressoCafe
Jun 2015 Present | Ireland
(UX and Digital Communications Consultancy http://uxpressocafe.com)
Founder and working remotely and in person for several clients located in Brazil, US, Italy,
Ireland and China
Developing remotely and in person projects focused in UX using different methodologies
Collaborating with Product, Dev and Design teams
Participating in in person and online meetings with clients and stakeholders
Producing business requirements to IT and Dev team (prototypes and documentation)
Presenting UX Research findings and UX Design results (Wireframes and Prototypes)
Organizing events and talk tours with international UX professionals
Giving lectures and online lectures on Social Media and UX
Developed proposals, planned and coordinated Digital and Social Media projects based on
Researches
Organized and presented workshops on Social Media to CDN clients
Assisted the Sales Team during visits to clients and kick-off meetings
Conducted UX and Social Media presence analysis for various clients and prospects as a
freelancer
Key clients: TIM, Furnas, Coca-Cola, Instituto Ayrton Senna, Lreal (Vichy and Innev), Facebook,
etc.
Manager of Digital (Mquina da Notcia, So Paulo) | 08/2010 - 12/2010
Coordinated the Digital Department and led multidisciplinary team
Developed proposals, planned and coordinated Digital Marketing and Social Media projects
Assisted with the Social Media monitoring and report creation for the clients
Assisted the Sales Team during the visits to clients and kick-off meetings
Key clients: Telefonica, Ambev, Gafisa, Hypermarcas, etc.
Achievements: Even after have left the company, is frequently invited to lead projects as a
freelancer, especially those focused in the UX and Social Media.
Senior UX Product Analyst at Terra Network - Telefonica (LatAM)
Jun 2008 Jul 2010 | So Paulo, Brazil
(International web portal - https://en.wikipedia.org/wiki/Terra_Networks)
Senior UX Product Analyst | 01/2010 - 07/2010
Assisted and led the UX team of designers and information architects (projects for Web,
Mobile, Tablets, SmarTV, etc.)
Developed, surveyed, interviewed and interpreted Usability Testing and User Experience
projects
Organized and led internal workshops on UX and other related topics
Participated of strategic meetings
Senior Product Analyst (LatAm) | 06/2008 - 12/2009
Managed MMORG partnership with Disney Digital
Redesigned a new Customer Experience process
Managed and improved digital projects and premium digital products
Implemented e-mail service in Latin America subsidiaries
Managed the development and improvement of marketing strategies
Built creative campaigns supported by the Marketing Department
Achievements: As a Product Analyst has increased the number of subscribers by 50% in one year
(established goal was 30%). Thanks to the previous experience in Usability tests and Design
projects, was invited to create the first UX department at the company.
Coordinator of Projects for Digital Platforms at Lance! Newspaper
Nov 2006 Mai 2008 | Rio de Janeiro, Brazil
(Sports Newspaper and web portal - https://en.wikipedia.org/wiki/Lance!)
Coordinator - Digital & Mobile Content and Special Project | 05/2007 - 05/2008
Coordinated Digital Marketing projects
Assisted Sales Team in designing projects on Digital
Led Usability Tests, Focus Groups and User interviews
Multimedia Editor and Team Coordinator - Digital Department (11/2006 - 04/2007)
Implemented a new digital department and selected, hired, trained and led team
Drafted and implemented a new process to distribute digital audiovisual content (Main
Partner: Microsoft)
Managed and edited digital content production for portal and mobile products
Achievements: Invited to create the first Digital Department at the company, thanks to
outstanding performance, was promoted to coordinate special/commercial Digital projects,
reporting to the Director in Digital. Besides being selected among a team of over 450 employees,
to integrate, with more 4 professionals, a special Web 2.0 study group to the portal redesigning.
Digital Content Editor at Senac SP School
Dec 2004 Oct 2006 | So Paulo, Brazil
(Brazilian School chain)
Digital Content Editor (Social Development) | 07/2005 - 10/2006
Planned and managed the Digital Communications strategy
Evaluated and edited partnerships content
Digital Journalist (Social Development) | 12/2004 - 06/2005
Traveled to different cities to cover special stories
Produced digital content, articles and interviews
Achievements: Has invited by the Social Development Director to work direct with him in special
projects.
Senior Marketing Consultant at Medcenter Solutions Digital Agency
Aug 2004 Nov 2005 | So Paulo, Brazil
(Digital agency specialized in Medical and Pharmaceutical linkedin.com/company/medcenter-solutions)
Digital Content Producer and Consultant (freelancer) | 12/2004 - 11/2005
Produced digital content for special pharmaceutical company websites
Senior Marketing Assistant | 08/2004 - 11/2004
Assisted the Sales Team during visits to clients and kick-off meetings
Led website projects and managed specialized websites
Key Clients: Novartis, Pfizer, Roche, etc.
Achievements: Even after have left the company, was invited to be a Consultant and freelancer
producing specialized content.
Digital Content Coordinator and Product Manager at iG Web Portal
Jul 2001 Jul 2004 | So Paulo, Brazil
(International web portal - https://en.wikipedia.org/wiki/Internet_Group)
Coordinator - Digital Content Production | 11/2002 - 07/2004
Implemented and coordinated a new content production department with 15 professionals
Selected, trained and led multidisciplinary content producing team
Reported directed to the Content Director
Participated of strategic meetings
Manager - Digital Products | 06/2002 - 07/2004
Reported directed to the Business Director
Updated and managed websites, premium content and digital projects
Managed strategic partnership and redefined contracts
Established new strategic partnerships and renegotiated contracts
Coordinated website UX redesign and implemented a new repositioning strategy
Achievements: Has invited to participate of the team which assisted journalists invited by
Samsung to join CES 2015, in Las Vegas.
UX Intern (Career Preparation Program) at MyERP.Com (OneUp)
Apr 2012 - Jun 2012 | San Francisco, USA
(Online SAAS platform startup)
Experience in company as part of the Career Preparation Program of the ELS school Intrax
Supported the lead of UX with researching and website redesign
Achievements: Thanks to the performance well evaluated by the company, was invited to do a
presentation about the experience in the Career Preparation program to the Intrax board
directors, which has resulted in a invitation to be a Student Ambassador at the school, working
directed with the Center Director.
Marketing Consultant at Intrax International Institute (Stafford House International)
Aug 2012 Jan 2015 | San Francisco, USA
(ESL international school)
Marketing Consultant | 11/2012 - 05/2015
Led Primary and Secondary Researches in depth with local market (Brazil)
Led webinars for the Brazilian Market about How to Study English Abroad
Produced press-releases and pitches for Brazilian Journalists and Bloggers
Helped the company identify, reach and meet potential partners in Brazil
Searched and created content for Social Media Channels (especially Facebook)
Represented the company at events and meetings with partners in Brazil
Gave workshops and webinars to promote the schools and their programs
Student Ambassador | 08/2012 - 11/2012
Developed special projects such as Marketing and Communications Strategy focused on the
Brazilian Market and Social Media Content strategy
Assisted new students onboarding and online prospects
Translated marketing material such as e-mail marketing, You Tube subtitles, flyers,
presentations and other documents into Portuguese
Achievements: Invited to be a Student Ambassador, thanks to outstanding performance during
the Career Preparation program, reporting directly to the Center Director. Later, was invited to be
a Marketing Consultant specialized in Brazilian Marketing reporting directly to the VP of
International Sales & Marketing. In this last position, helped the company to increase the number
of Brazilian students by 40% in 6 months (the Brazilian market jumped from the 4th to the 1st
market for the school)
"Digital Media Post-Graduate Diploma" Course Coordinator at Senac RJ School
Jul 2009 Dec 2013 | Rio de Janeiro, Brazil
(Brazilian School chain)
Developed and coordinated two post-graduate diplomas courses in Digital Communication
Invited to develop and coordinate the post-graduate diplomas courses Digital and Interactive
Media Management and "Social Media Management"
Led "Secondary Research" to identify demands and market potential for specific courses in
Digital Communications
Recruited teachers and instructors for the graduate courses
TOOLS AND SKILLS
User Experience (AI, Usability Tests, Eye Tracking, User Journey, User Interview, , Competitive
Analysis, Task Analysis, Card Sorting, Concept Maps, Personas, Tree Testing, Benchmarking,
Content Strategy, Heuristic Analysis, Documentation, Responsive design for multiple devices
Contextual Inquiries, Online Surveys, Sketching, Wireframing, Mockup, Lo-Mid-Hi Prototyping,
Design Thinking - OminGrafle, Silverback, SEO, Axure, myBalsamiq, Sketch, InVision, FluidUI etc)
Researching (Interview, focus group, online surveys, quali & quanti, Primary & Secondary)
Social Media (Management platforms , monitoring software, reports)
Web Analytics & Data Analysis (ComScore, Google Analytics, Certifica, Ominiture, Webtrends)
Website and Layout Softwares (Dreamweaver, Photoshop, HTML, Flash, PageMaker, Coreldraw)
Content Management Systems (Vignette, Fabrica Tools, Calandra, Alligator, Wordpress, etc.)
Microsoft Office Package (Excel, PowerPoint, Word)
Video Editing Software (Pinnacle, Windows Media Encoder & Real Encoder, Camtasia)
Project Management (Trello, Scrum, Kanban, Agile Methods etc)
LANGUAGES
Brazilian Portuguese (Native), English (Advanced), Spanish (Basic), Italian (Basic)
TESTIMONIALS
mood :) I definitely recommend Lisandra and wish to work with her again in many other projects.
Grant Maeda - User Experience Designer (General Assembly/Uxpressocafe)
UX Research | UX Design
Lisandra is an amazing UX professional. I am very thankful I had an opportunity to work with and learn
from her. She is extremely thorough when it comes to her user research. From survey building, persona
creating, to competitive research. The data she gathered helped the team and business to make good
design/business decisions. More importantly, she is extremely personable and intentional with her
relationships with others. She is a delight to be around and definitely loves what she does. Lisandra
would be a great addition to any future team.