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HERITAGE OF
INDIA WITH
EMPHASIS ON
20TH CENTURY
Zohra Sehgal
She is a well - known stage artist, renowned
for her acting in the famous play Ek Thi Nani
MASS COMMUNICATIONS in broadcast technology. The present chairman
of Prasar Bharati - Ms. Mrinal Pande
Prasar Bharati
Prasar Bharati is the public service broadcaster RADIO
in the country with All India Radio and Radio Broadcasting started in India in 1927 with
Doordarshan as its two constituents. It came two privately owned transmitters at Mumbai
into existence on 23 November, 1997. Its head and Kolkata, which were taken over by the
quarters is in Delhi. Government in 1930. These were operating
The major objectives of the Prasar Bharati under the name India Broadcasting Service
Corporation are as follows. until 1936 when it was given the present name
All India Radio (AIR). It also came to be
1) Up holding the unity and integrity of the known as Akashwani from 1957. All India
country and the values enshrined in the Radio, informs, educates and entertains people
constitution.
through its programmes broadcast from
2) Promoting national integration. various stations. The AIR network comprises
3) Safe guarding citizens rights and to be the national channel, regional stations, local
informed on all matters of public interest and radio stations, Vividh Bharati Centres. FM
presenting a fair and balanced flow of Stereo services and North - Eastern Services.
information. All India Radio is one of the largest
broadcasting networks in the world. As in
4) Paying special attention to the fields of December 2009 the network comprises 233
education and spread of literacy, agriculture, stations and 375 transmitters, which provide
rural development, health and family welfare
and science and technology.
5) Creating awareness
IA
about womens
IO NA L T H E ATRE IN IND the
T
issues and taking
IMPROVISA is a form of th
ea tr e in whi ch
to
special steps to l thea tr e ting techniques
Impr ovis ationa e im pr ovisationa l ac nc e
protect the interests
impr ovisationa
l ac to rs us
vi se rs ty p ic al ly us e aud ie
ta ne ou sl y. Im
p ro tting
of children, the aged
pe rf or m sp on ce as th ey cr eate dialogue, se
man India is largely
and other vulnerable guide the perfor ional Theatre in
suggestions to y. Im pr ov isat rposes. The
sections of society. raneousl entertainment pu
and plot extempo en ti on al an d the year
ional, interv a dates back to
6) Providing adequate used for educat ea tr e in In di
ovisationa l th
coverage to the diverse tr aces of Impr
y Theatre,
cultures, sports and 1990. ps in In di a are yours trul
l Theatre gr ou a theatre
games and youth Improvisationa pl ay ba ck th ea tre, Mushyar
affairs. For um theatr e,
Ja nasanskriti,
7) Promoting social justice, etc.
safeguarding the rights re Personalties havabhuti
Ancient Theat S ud raka, Bhasa, B
of working classes, K al id as a,
Bharata Muni,
minorities and tribal nalities
Theatre perso andhu Mitra ,
M ic ha el
communities. Midieval age je e, D in ab
ha tt er sad.
B an ki m C ha ndra C ar is ch an dr a, Jai Shankar Pra
8) Expanding broadcasting u H
utta, Bharatend
facilities and promoting Madhusudan D
research and development
radio coverage to 99.16 percent of the has become one of the major digital libraries in
population and reaches 91.82 percent area of the broadcasting network with modern tape
the country. numbering system in tune with the
internationally accepted norms.
External Services of All India Radio
FM Radio
All India Radio entered the realm of external
First FM service was started in 1972 in Madras
broadcasting shortly after the outbreak of the
and later in 1992 at Jalander. In 1993 AIR sold
second world war on 1 October 1939. The
time slots for private FM Radio Broadcasting
languages in which AIR reaches its foreign
in 5 cities (Madras, Mumbai, Delhi, Calcutta
audience are English, French, Russian,
and Goa). They were soon followed by stations
Swahili, Arabic, Persian, Pushto, Dari, Baluchi.
in Hyderbad, Jaipur and Lucknow. In 1999
Sinhalese, Nepali, Tibetan, Chinese, Thai,
Government of India privatized FM broadcating
Burmese and Bhasha Indonesia. The services
but it failed because the Government demanded
in Hindi, Tamil, Telugu, Malayalam and Gujarati
higher revenues from private broadcasters.
are directed at overseas Indians.
The Ministry finally invited bids for FM
Vividh Bharati frequencies in 2001 from across the country.
Vividh Bharati, which is a popular entertainment However, this did not work out as foreseen as
programme, is broadcast from 40 centres in most private players bid heavily and most
India including four short wave transmitters could not meet their commitments to pay the
at Mumbai, Delhi, Chennai and Guwahati- government the amounts they owed. Only a
Commercial broadcasting centres are at few stations like Radio City, Radio Mirchi and
Chandigarh, Kanpur and Vadodara and two Red FM managed to sustain themselves.The
studio centres at Bhubaneswar and Phase II of FM licensing happened in 2006,
Shantiniketan. The great merit of Vividh Bharati where some 338 frequencies were offered of
service is that it provides entertainment for 15 which about 237 were sold. In Phase III of
hours a day to the listeners. Commercial FM licensing the government went for re-
broadcasting on Radio was introduced in bidding of unsold frequencies. In this smaller
November 1967 as an experimental measure. towns and cities opened up for FM Radio.
Now it is carried by 31 centres. Army men
fighting the Kargil war during 1999 stayed DOORDARSHAN
connected with their family members through Doordarshan starts its service on 15 September
Vividh Bharatis popular programe in Hello 1959 at Delhi on an experimental basis. The
Jaimala. second television centre was started in Bombay
in 1972 and later it was expanded to other
Yuva Vani places. The rapid expansion of DD started in
Yuva Vani gives programmes for the youth 1984. Doordarshan is presently operating 31
from 74 stations. The service provides a forum TV channels besides free to air DTH Service.
for the youth to present their viewpoint by
DD National Channel
participating in talks, discussions, interviews,
plays, features and music. It is a service of DD National is the No. 1 channel in the country
the youth, by the youth and for the youth. in terms of absolute viewership. The service
is available in terrestrial mode from 5.30 am
Archives Digital Library till mid night. In the satellite mode it is available
A special project was launched to digitize all round the clock. All major national events are
archival recordings in 2001. By this Akashavani covered live.
Sports Channel the calender year to financial year in 2002.
Sports channel of Doordarshan was launched As on 31 March 2009 the total number of
on 18 March 1999. On 25th April 1999 the registered newspapers /periodical was 73,146.
transmission hours of the channel was Orissa publishes newspapers / periodicals in
increased from 10 hours to 12 hourss a day. 21 major languages. Delhi, Tamil Nadu and
From June 2000 onwards the transmission Maharashtra come next with 14, 13 and 11
hours have been extended to round the clock. major languages. The largest number of
newspapers / periodicals registered in any
DD India Indian languages is in Hindi (29094). The
The Channel, initially known as DD World was second largest number of newspapers/
launched on 14 March 1995. In 2002 it was periodicals registered in any language is in
renamed DD India. It is a round - the - clock English (10,530). The state with the largest
channel. It offers its international viewers number of newspapers/ periodicals is Uttar
update on the Indian social, cultural, political Pradesh with 11,543 newspapers/ periodicals.
and economic scene. The state with the second largest number of
newspapers/ periodicals is Delhi with 9961
DD Bharati newspapers / periodicals.
DD Bharati Channel was launched by Prasar
Bharati on 26 January 2002. It telecasts PRESS INFORMATION
programmes on music, dance, women BUREAU (PIB)
education, health children. The Press Information Bureau is the nodal
DD Direct Plus agency of the Government of India to
disseminate information to the print and
Doordarshan launched free - to air DTH
electronic media on government policies,
Service DD Direct Plus in December 2004
progamme initiatives and achievements. It
with 33 TV Channels primarily for providing
functions as an interface between the
TV coverage to the areas hithero uncovered
Government and Media and also serves to
by terrestrial transmitters DTH signals are
provide feedback to the Government on
uplinked to INSAT 4- B satellite from the DTH
Peoples reaction as reflected in the media. Its
centre located at Todapur, New Delhi. DTH
headquarters is in New Delhi.
signals (KU Band) can be received anywhere
in the country (expect Andaman Nicobar NEWS AGENCIES
islands) with the help of small sized dish
receiver units. Presently there are 58 TV Press Trust of India (PTI)
channels on Doordarshans DTH platform. Press Trust of India was founded on 27 August
DTH service in C- Band with 10 DD Channels 1947. It began functioning from 1 February
especially for Andaman Nicobar Islands has 1949. Press Trust of India, Indias largest news
been started in September 2009. agency is a non profit sharing co-operative
owned by the countrys newspapers with a
NEWS PAPERS mandate to provide efficient and unbiased news
The office of the Registrar of Newspapers for to all subscribers. The PTI offers its news
India came into being on 1 July 1956. The services in English and Hindi languages. Bhasha
Registrar of Newspapers for India submit on is the Hindi language news service of the
Annual Report to the Government by 31 agency. PTI subscribers include 500
December every year on the status of newspapers in India and 20 abroad. All Major
newspapers. The period for which the annual TV/ radio channels in India and several abroad,
report was to be submitted, was changed from
including BBC in London, receive PTI service. including Press Trust of India are uploaded
The PTI now has its own satellite delivery on to the NNN website. Malaysian news
system through a transponder on an INSAT agency Bernama is at present handling the
satellite for reaching its services directly to operation of the website from Kuala Lumpur.
subscribers anywhere in the country. PTI is
on the internet too. Currently, PTI commands Press Council of India
90 percent of news agency marketshare in Press Council of India is a statutory quasi -
India. judicial authority mandated by the Parliament
to preserve the freedom of the press and
United News of India maintain and improve the standards of the
United News of India was constituted on 19 newspapers and the news agencies in India. It
December 1959 and started functioning from is an autonomous body with equal quasi-
21 March 1961. It is the first news agency in judicial authority over the authorities and the
India to launch a full - fledged Hindi wire press persons. The council is presently chaired
service UNIVARTA in 1982 and a photo by Honble Mr. Justice G.M. Ray. The Press
service and a graphics service in the same Council Act, 1978 provides for re-constitution
decade. In June 1992, it launched the first of the Council every three years. The council
ever wire service in Urdu. UNI has discharges its functions primarily through
correspondents in Washington, Newyork, adjudications on complaint received by it either
London, Moscow, Dubai, Islamabad, against the press for violation of journalistic
Kathmandu, Colombo, Dhaka, Singapore, ethic or by the press for interference with its
Toronto (Canada), Sydney (Australia), freedom. Where the council is satisfied, after
Bangkok (Thailand) and Kabul (Afghanostan). inquiry, that a newspaper or news agency has
UNI distributes world news from Reuters, the offended against the standards of journalistic
worlds largest information company. Besides, ethics or public taste or that an editor or
it has news exchange arrangements with working journalists has committed any
Xinhua of China, RIA Novosti of Russia, UNB professional misconduct, the council may
of Bangladesh, Anadole of Turkey, WAM of warn, admonish or censure them or
the United Arab Emirates, GNA of Baharin, disapprove of their conduct. The decisions of
KUNA of Kuwait, ONA of Oman and QNA of the council are final and cannot be questioned
Qatar and CNA of Taiwan. in any court of law.