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Seller Penalties
- Work with most trustworthy suppliers
Convenient return:
Does not fit
Below expectation
Ordered by mistake /
- Product returned Change of mind
within 14 days? Yes Yes
- Product returned in Inconvenient return:
good complete Wrong product
condition? Investigate
Parts missing
returned item
Defective Valid return?
against return
Damaged product
reason
No Wrong advertisement
Product condition
No
Wrong advertisement
Overview: Sometimes the supplier wrongly packs the item. The package
and the item within do not match
Impact: Seller will be penalized for delivering the wrong item
2. Prioritize incoming QC for SKU's with high return rate due to wrong packaging
3. Keep track of the return rate and feedback to supplier for improvement.
Overview: Seller picks, packs and sends out the wrong item to customer
Impact: This leads to a very unhappy customer, and seller will be
penalized for delivering the wrong item
Overview: Sometimes the shipping label you place in the pouch might
fall out.
Impact: 3PL could accidently swap the shipping label with another
parcel, leading to customer receiving a wrong item. Will lead to item
return and a lengthy investigation and dispute resolution.
1. Paste the receiver copy directly onto the parcel. By doing this, the
chances of the shipping label going missing is reduced to almost none
High Returns - Part missing within original
sealed packaging
Impact: Will lead to item return and a lengthy investigation and dispute
resolution.
1. Contact Partner Support through the forms to lodge complaints on 3PL mishandling
3. Always ensure there is sufficient protection for your item within the parcel to avoid
any possible damages. Use bubble wraps, corrugated box, fillers and shrink wraps
High Returns - Damaged due to insufficient
packing
Overview: It is the sellers top priority to make sure the parcels arrive at the
customer doorstep in the best condition
1. Ensure you use bubble wrap, carton boxes, shrink wrap to protect the item
2. If the item has loose parts in it that might get damaged by knocking into each other,
use packing materials to wrap the parts separately e.g. Coffee cups
3. Generate a packaging guideline by product type to ensure your packing staff have a
clear reference on what is a good and sufficient packaging standard
High Returns - Defective batch from supplier
1. Track return rate from different suppliers and feedback to suppliers for improvement
of goods delivered.
2. Seek alternate suppliers with better quality track record
3. If a defective batch of goods is identified, return back to supplier and request for a
replacement batch.
4. Disable the SKU temporarily on Seller Centre while the high return rate is
investigated.
High Returns - Insufficient instructions on
how to use the item
Overview: Learn to see from a customers perspective. Always ask yourself how
easy it is to use your item
1. Request from suppliers for a more complete instruction sheet with pictures if
possible. This is especially important for items that require assembly.
3. Add notes, instructions, pictures and videos in your product description page to
educate customers during purchase of the item.
High Returns - User manual in foreign
language
Overview: Sellers often use images and item descriptions from other
sites to describe their products. Make sure the pictures, videos and
descriptions match correctly to what you sell
1. Always check and verify the product description on the site matches the actual
product e.g. Product description for Iphone 6s used for Iphone 6.
2. Only use pictures of the actual product for advertisement. Do not use alternate
product pictures
3. If the product details are being obtained from the manufacturer webpage, make sure
the webpage region is selected correctly. e.g. www.samsung.com vs
www.samsung.com.my
High Returns - Selling Unauthorized /
Counterfeit Items
Overview: Ensure the stock on sale is genuine, does not infringe on any
copyrights or patents, and you have the proper authorization to sell.
1. If the items sold are not fake, be sure to obtain the proper
authentication/authorization documents from the brand principle or supplier.
Fulfilment by
Lazada (FBL)
What is FBL and How it works
End-to-end fulfillment
solution
1
Conversion rate is higher on FBL
Increase customer satisfaction Net Promoter Score (NPS) increases for FBL
products and leads to repeat purchases
2
No fixed cost for rent and labour
Save on warehouse cost
Only variable cost of RM1.99 per item delivered
Faster payments
FBL only charges you an all inclusive fee per item
and eliminates all your fixed cost
FBL charge
Direct delivery from your supplier to the Lazada fulfilment center can reduce cost
even further
Normal 3PL vs FBL
Order
Pick items Drop off Customer
received Pack Prepare
from items to the receives the
on Seller accordingly documentations
inventory nearest 3PL order
Center
? Do I need to update the stock on SC? ! No! Stocks will be automatically updated by Lazada
Can I get my products back from Lazadas WH? Yes, through SC. In 3 business day you are free to collect the
? How long does it take? ! product from our wh
? Can I monitor my stocks and my returns? ! Yes! You can monitor your stocks and returns directly on SC
If the items are in good condition, they will be stored back in
? Do I receive the Customer Returns? ! Lazada's fulfillment center and get ready for sale. However,
you can place an order on SC and retrieve them back