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RMKT_165_2017- Evaluation Components

Evaluation
S.No Parameters Guidelines and Submission Deadlines Marks

1 mark for each session. (Late comers or those


attending post break or only a part of the
1. Attendance session will be considered Absent and there are 10 Marks
no-make up classes allowed in other section
unless in extreme cases and prior permission
has been taken & accepted by Prof. Bijoor).
Part 1
Individual submissions
A 8 slide (Including Cover page and
Referencing at the end) PPT, de-mystifying
the broader numbers of India (Exploring the
rural-urban skews taking census 2011 5 Marks
Projections report as your source.) The ppt
should be e-mailed to Prof. Bijoor
2. Class Participation
at harishbijoor@gmail.com
(cc :gyan_prakash@isb.edu
Acknowledgement will be sent )
latest by 16th January 2017 by 11:59p.m.
Part 2
In-class participation based on Enthusiasm, 5 Marks
activeness and questions based on intelligence
& relevance to class context.
An individual presentation (4 Students selected
in class in every session) for 3 min
(2 min, 30 Sec spare time for presentation+ 1
min for Q&A sessions. -ive marking will be
given if presentation exceeds given time)
to be made in class on an assigned topic
announced in class and based on course
readings.

Students presenting should share the ppt with


3. Teach A Concept Prof.Bijoor at harishbijoor@gmail.com 30 Marks
(cc: gayn_prakash@isb.edu) 1 hour before the
class begins.

For those who miss out on this, will instead be


given a separate project for written submission.
This project will be announced in session 6 and
submission date will be due in session 8.
RMKT_165_2017- Evaluation Components

Evaluation
S.No Parameters Guidelines and Submission Deadlines Marks
Group consisting of 8 Students will Visit a
village from a list of villages which will be
posted soon and spend 1 day (8 hours) there
Rural Market Visit 50 Marks
4. and gain insights about the rural setup. The
Project (30+20)
visit can be planned from 19th Jan 2017
onwards to 2nd Feb 2017. (No extension on
the submission deadlines)
Build a micro-business plan to market a
product or service of relevance to the village
visited. Choice is yours. Group presentations
scheduled for 6th Feb 2017 (Session 9).
Presentation Duration will be 6 mins per
team. 1 or more members of the team can
present on a micro-business plan to market a
4a. Group Presentation product or service of relevance to the village 30 Marks
visited. Presentations should be mailed to Prof.
Bijoor at harishbijoor@gmail.com (and a copy
to gyan_prakash@isb.edu)
A report in the form of word document (20
pages, single space, all components including
appendix within 20 pages) must be sent by
11:59 pm 5th Feb 2017.
Single Sheet Word Document submission
(single sided with single line spacing) focusing
on the insights of the Unique learning
Individual experience oriented with 1:1 interviews with 1
4b. Understanding individual covering social, economic, religious, 20 Marks
Interviews cultural facets and other aspects should be
mailed to to Prof. Bijoor at
harishbijoor@gmail.com (and a copy to
gyan_prakash@isb.edu) By 11:59 pm 5th Feb
2017.
Total 100 Marks

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