RSPL Limited (RSPL) is the flagship company of the RSPL Group and is one of the leading

manufacturers and marketer of detergents in India in the popular brand within the laundry
care segment with its brand Ghari. RSPL was incorporated on June 22, 1988 as Shri
Mahadeo Soap Industries Private Limited. On June 17, 2005, the company's name was
changed to Rohit Surfactants Private Limited following the merger of three group companies,
also engaged in the manufacture of detergent cake and powder, with RSPL. In 2008, the
group underwent a corporate restructuring, which resulted in the detergent and leather
business being consolidated in Rohit Surfactants, while the real estate business of the group
was separated.

In 2011, the leather business of the company was also hived off into a separate entity and
subsequently, the company was converted into a public limited company from August 29,
2011 and was renamed as RSPL Limited. The company is a closely held company held by the
Gyanchandani family of Kanpur. The company has steadily expanded its operations over the
years and currently has 18 detergent manufacturing units, 4 units manufacturing dish-wash
bar and a unit manufacturing toilet soap and premium detergent each. The units are spread
over 7 states. The company sells detergents in the economy segment under the Ghari brand,
toilet soaps under the Venus brand, dish-wash bars under the Xpert brand and premium
detergents under the Uniwash brand. RSPL has a large marketing set up with over 3,300
exclusive distributors. The company also has wind energy units in four states with a total
generation capacity of 35.1 MW. In 2012-13, the company reported a net profit of Rs. 225
crore on an operating income of Rs. 3,137 crore against a net profit of Rs. 172 crore on an
operating income of Rs. 2,559 crore in 2011-12.

Currently, KTC makes Ghari detergent at its plants in several locations including Kanpur,
New Delhi, Indore, Sahibabad and Alwar. KTC is also setting up an IT park in Noida on 1.5-
2 lakh sq ft. With the valuation ruling high, industry watchers say this is an ideal time to
offload equity.

2.1 The Company/Organization

Evolution is constant

We live in fast paced ever changing world. These changes affect our lives and lifestyles
and therefore it is crucial to learn to be resilient.

The driving force at RSPL Group is to understand profound changes in product

technology and consumer needs to make our brands the way consumer desires them to
be. We believe that the only constant in the history of mankind is evolution and so it is
our endeavor to give superior brand experience and most superior value for consumers
money. Our undeterred pursuit for evolution has led the company to progress on the
path of value during our growth.

RSPL Group is more than 5000 crore diversified conglomerate, which is committed to
value for money propositions & credited with several innovations over last 3 decades.
The sagacity to weave its business around consumer needs has conferred RSPL Group
with a distinct value and identity. Efficient capital structure, cutting edge technology,
operational discipline and a widespread distribution network, have together attributed
to enhance RSPL Group and enabled the organization to deliver value to consumers.

Keeping in line with its expansion programmer, the company has established detergent
manufacturing units in various locations across India to enable the company to fulfill
the demand of its products across the country more effectively.

The company is going to set up a new unit in Raipur, Chhattisgarh for the
manufacturing of detergent cake, powder and acid slurry. The company has applied for
necessary approvals to set up the unit. Within next couple of years the Groups installed
capacity of detergents would cross 800000 MT PA.

To make its presence stronger in southern states, the company is planning to set up a
unit in Karnataka. The company has already acquired land at Bidar, Karnataka for the
purpose. Keeping in view the expanding market of personal & home care products in
India, the company has set up a unit in Haridwar for the manufacturing of products
like Shampoo, Hair oil, Toothpaste, Moisturiser, Shaving Cream, Liquid Hand Wash,
Floor Cleaner, Liquid Detergent and Toilet Cleaner. The Unit has become operational in
March 2010 with an installed capacity of 123 MT per day for all products.

Organization Chart
 ORGANIZATIONAL CHART

Chairman

Sales Director

U.P. Unit Head

Territory
Development
Manager
Accounts
Development
Customer Executive

Staff

Board of Directors
Sr. No. Name Designation

1. Shri Murli Dhar Chairman & Managing Director

2. Shri Bimal Kumar Managing Director

3. Shri Manoj Gyanchandani Director

4. Shri Rahul Gyanchandani Director

5. Shri Rohit Gyanchandani Director

6. Shri Bansi Lal Director

7. Shri Tara Chand Director

8. Dr. R.P. Singh Director

2.2 Mission
To be a part of consumers daily life by giving them best value for money through well
researched and ever evolving excellent products.

Core Value

Consumer Centricity

Continuous Improvement

Integrity

Thorough Planning and Execution

2.3 Management Structure

CHAIRMAN:
BOARD

CHIEF
EXECUTIVE
OFFICER
(CEO)

Chief Financial Executive Executive Executive

Officer Manager Manager Manager
CORPORATE BUSINESS PERFORMANCE
FINANCIAL MANAGEMENT
SERVICE DEVELOPMENT
SERVICE
2.4 Products

FMCG DIVISION

HOUSEHOLD CARE & PERSONAL CARE PRODUCTS

Household Products

Ghari Detergent Cake 3

Ghari Detergent Powder

Xpert Dish wash Bar

Xpert Ultra Gel (Liquid)

Personal Care Products

Venus Bathing Soap

Hygiene Care Products

Pro-ease Sanitary Pads

Footwear

Red Chief

DAIRY PRODUCTS

Namaste India Milk

Namaste India Ghee

2.5 Geographical Spread of facilities

3.1 Functional Areas

Marketing strategy of RSPL

On the advertising and promotion front, RSPL Limited has attempted to prove that
they can be innovative without splurging. The company spends 2% of sales and
participates in almost all media from exhibitions, melas to print & TV commercials to
reach masses of all income groups.