Other suggestions

1. A joint industry government initiative for

building a "Made inI n d i a b r a n d f o r F M C
G p r o d u c t s i s r e q u i r e d . W i t h m a n y mul
tinationals moving into the Indian FMCG market, a
concertedmarketing strategy which creates strong
brands will be needed for Indian FMCGs to gain
recognition in the market.2. Better packaging
materials are necessary as a large number
of FMCG products are perishable . The governm
ent must facilitatemore R&D in packaging materials
as this will help in cutting wastesand costs in the
sector. The possibility of a longer shelf life
wille n c o u r a g e p r o d u c t i o n o f g o o d s o f h i
g h e r v a l u e a d d i t i o n b y companies in the
sector.3. While import of most items has
been allowed,
the government isn o t g e a r e d t o p r e v e n t i m p
o r t o f s p u r i o u s p r o d u c t s . I n o t h e r countri
es, FMCG goods have to be cleared by regulatory
authoritiesb e f o r e t h e y a r e a l l o w e d t o e n t e r d o
mestic shores. This is nothappening in India
a n d t h e g o v e r n m e n t n e e d s t o u n d e r t a k e a co
mprehensive crackdown on these
products.4 . T h e s m a l l - s c a l e r e s e r v a t i o n p o l i c y
should be reviewed as ith a m p e r s t h e g r o w t
h of this sector. Many reserved products, i
ncluding several FMCG products can be freely imported.
Under
thec u r r e n t p o l i c y , n o t o n l y a r e I n d i a n p r o d
u c e r s o f m a n y F M C G products restricted from
attaining economies of scale, they alsoh a v e t o
compete against import that do not face con
s t r a i n t s o n small scale reservations.5. Food laws such
as the PFA Act should be amended and be
madecontemporary.
62

CONCLUSION
From the above detailed study of the FMCG industry
with the focuson bath soap segment we can make
out that FMCG is the most emerging sector and
industry not only in India but all over the world.The main
leaders of the bath soap segment like HLL, NIRMA.
ANDG O D R E J a r e f o c u s e d i n t h e s t u d y w h i c h
s h o w s t h a t H L L i s t h e leader in FMCG
industry and has a large amount of market
sharea b o u t 6 7 % a n d e v e n t h e g r o w t h r a t e .
The main reason for
thes u c c e s s o f s o m e c o m p a n i e s i s t h e i r s t
r a t e g y a n d d i s t r i b u t i o n networks.HLL is
dominating due to its diversification, vertical and
horizontali n t e g r a t i o n , b r e a d t h a n d d e p t h p r o d
u c t l i n e a n d i n n o v a t i v e a n d customer oriented
product introduction. Thus the company needs tofocus
on its distribution channels, networking, marketing
strategies,sales promotion etc to succeed in the
market.From the study we can make out that nirma and
godrej still needs alot market penetration in the
urban market also with focus on the premium
class.
63

BIBLIOGRAPHY
Websites
:www.infoline.comwww.nirma.co.inwww.hll.comwww.godrej.comww
w.thehindubusinessline.comwww.google.comNewspapers:Business
StandardEconomicTimes
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