BUSINESS PLAN:

HEALING THROUGH MUSIC IN WEST BANK

HUID 10861268
A132
Prof. Fernando Reimer
EXECUTIVE SUMMARY
Healing Through Music is a nonprofit organization that aims to improve social and

emotional wellbeing of child survivors of conflicts and disasters through music therapy.

It will operate its first two years in the West Bank with goals of scaling up in other

countries to serve more child survivors of conflicts and disasters in five years.

Healing Through Music will provide music therapy sessions by local music therapists to

children of age 6-12. The children will be selected from Palestinian communities, where

the majority of people have symptoms of depression and/or Post-Traumatic Stress

Disorder (PTSD). In addition to having the natural benefits of music such as stimulating

brain and cultivating positive thoughts, the music intervention will provide children an

opportunity to express their emotions non-verbally through music.

Healing Through Music will deliver a culturally appropriate program for Palestinians by

hiring local staff and understanding the Palestinian culture and social norms before

designing the program. With two permanent administrative staff, three local music

therapists, and student volunteers from universities, Healing Through Music will ensure a

high-quality music therapy program while keeping the cost low. While the need of

psychosocial program in the West Bank is great, there are only a few organizations

providing the psychosocial services. Healing Through Musics music therapy program

will serve children whom local NGOs, nonprofit organizations and other international aid

organizations cannot reach on their own. The music therapy sessions will be held in

various locations of partner organizations, and the mobility and network that Healing

Through Music has will help reaching out to more children in need.

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By having regular self-assessment and annual impact evaluations, Healing Through

Music will focus on its performance of helping child survivors of conflicts and violence

so that the children can live with improved social and emotional wellbeing.

GENERAL DESCRIPTION

Mission and Vision Statement

Healing Through Music is a nonprofit organization that strives to help child survivors of

international conflicts and disasters overcome their traumatic experiences through music.

We envision a world where the social and emotional wellbeing of all children is valued.

In order to achieve our vision, we focus on accessibility of music for child survivors of

disasters and conflicts and their participation in music therapy.

Need for Psychosocial Programs

In natural or man-made disaster and conflict environments, the issues of providing basic

necessities such as food and shelter have been the most important factors for

humanitarian aid organizations. Although these efforts assist in ensuring survivors

health, safety and security, they have not focused on alleviating anxiety and stress.

Indeed, psychosocial programs offered to survivors of disasters and conflicts have been

relatively few in comparison to other humanitarian assistance programs.

However, the importance of psychosocial support for these survivors, especially for

children, should not be understated. While some children are resilient and cope with

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trauma, others suffer from aftereffects of disasters and violence which lead to

developmental disorders and substantial levels of impairment (Caffo 2006, 422). (See

Appendix B). In addition, Traumatic experiences are stored in the childs body/mind,

and fear, arousal and dissociation associated with the original trauma may continue after

the threat of danger and arousal has subsided (Moroz 2005, 4). Good social, emotional

and psychological health helps protect children from emotional and behavioral problems,

violence and crime, teenage pregnancy and the misuse of drugs and alcohol, as well as

improves their performance at school (National Institute of Health and Clinical

Excellence 2008, 5).

There is a great need for alleviating the anxiety and distress of survivors of mass trauma,

and recently there has been growing interest in providing psychosocial programs.

Although a few organizations try to meet the needs, specializing their mission on direct

intervention for children with music therapy has not occurred yet.

Save the Children is one of a few international aid organizations that have started

psychosocial programs for children. It offers art, music, dance session through its

Healing and Education through the Arts (HEART) program in Haiti, Malawi,

Mozambique, and Nepal. Although the program provides therapeutic benefits to children

through arts sessions, their primary target is not children and youth who survived

violence of conflicts and disasters. Mercy Corps offered psychosocial group sessions and

individual counseling for children in Gaza in 2009, receiving overwhelmingly positive

responses from children and parents (Hendrikse 2010), but did not extend the program

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after its designated period. Al-Mada, a local nonprofit founded in 2009, is the only music

therapy center in West Bank offering various programs for people in all ages and training

program for social workers.

Although there are organizations offering psychosocial programs, they do not have

psychosocial programs specializing in providing music therapy to children, and this is

where Healing Through Music can complement the current programs to improve overall

wellbeing of children.

Benefits of Music Therapy

Music has the ability to influence peoples emotional state of mind, and music therapy

can use this to help survivors of conflict and traumatic experiences. Music intervention

can be especially beneficial for children, since it helps them express their emotions

effectively through non-verbal methods in a fun setting.

The power of music starts with the fact that humans are naturally responsive to music and

rhythm even before birth, as human fetuses develop an auditory system between

seventeen and nineteen weeks. Experiments with fetuses confirmed that there was

natural music inside womb made by blood circulating through the uterine artery, and that

babies reacted to the sounds that music researchers played (NPR 2011). Music also has

the ability to stimulate more parts of the brain than any other human functions and

resonate in sync with brainwaves, and this slow music brings a calmer state of mind.

(Saarman 2006 ). In addition, studies have showed that music has the potential to help

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people with neurological deficits such as dementia and Parkinsons disease, improving

their disruptive behavior, memory and verbal function (Magee 2011, 6).

Music intervention can be both instrumental and vocal, depending on resources and

necessity, and uses techniques including improvisation, imagery, and playing instruments.

Research proves music helps people achieve positive emotional state (McCraty et al

1996, 167). Stefan Koelsch et al.s experiment supports the findings (see Appendix A),

and they add that music-evoked emotions can change activity in virtually all core areas

of emotional processing (Koelsch et at al 2010, 307). With the natural benefits of music,

music therapy establishes effective intervention to accomplish individualized healing

within therapeutic relationship (American Music Therapy Association).

For Conflict/trauma Survivors

When people make music, they learn to cooperate in order to express themselves better.

Music brings people together, which serves basic human needs to interact, thus bridging

survivors in different contexts. It has been noted again and again that people make music

from conflicts and struggles that they have gone through, dispersing the music to a wider

audience. In Africa, music is celebrated and used as part of spiritual healing in rituals

within communities. In Palestine, music has been played in the hopes of providing

emotional relief and reconciliation for children and youth and diverted them from their

life under occupation (Wong - Conflicts, Occupation, and Music Making in Palestine).

Other countries in conflicts such as Columbia and Rwanda have been using music to

provide relief and make reconciliation among survivors.

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Music therapy is known to improve symptoms that are associated with Post-Traumatic

Stress Disorder (PTSD) or depression (see Appendix B). According to American Music

Therapy Associations, music therapy can help people affected by crisis or trauma by

providing non-verbal outlets for emotions associated with traumatic experiences, anxiety

and stress reductions, enhanced feeling of control, confidence and empowerment.

(American Music Therapy Association, Inc.) It also provides an opportunity for families

or other community groups to share and be emotionally supportive to each other.

For Children

Children who experienced trauma can have difficulties verbalizing their emotions or

show withdrawal from communication. Music therapy can help them, regardless of their

age, express their emotions in effective and safe ways while music therapists reflect and

interpret non-verbal responses. Music also stimulates all senses, enhancing the

developmental benefits and school performance of children. One study showed that

students in high-quality school music program score higher on standardized tests

compared to students in schools with deficient music education programs, regardless of

the socioeconomic level of the school or school district. (Johnston 2006) In addition,

music therapy sessions can be in the form of play, which provides non-threatening

environment for children to express themselves more.

With the benefits of music therapy for survivors of conflict and disaster, especially for

child survivors, it is imperative to have a music-based psychosocial program.

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OPERATIONAL PLAN OF THE PROGRAM

See Appendix D for Theory of Change.

Service Description

Healing Through Music will provide 1-year-long music therapy sessions by music

therapists, musicians and volunteers to 150 Palestinian children of age 6-12 in Palestinian

communities in West Bank, totaling 300 children in the first two years. Following the

standard practice of music therapy, the weekly music therapy sessions will be 1-hour

session for ten to twelve-years-old children, and 30-minute sessions for six to nine-year-

old children. The sessions will consist of playing percussion instruments, singing,

composing, improvising, and listening with the guidance of music therapists.

The participant selection would be based on both referrals by social workers and

registration by parents.

Through collaboration with other organizations, the music therapy sessions will be held

in three local community centers and/or other available spaces, offering the program to

serve the childrens needs without making them commute a long distance.

Place Selection

We chose the West Bank as the location for our program because of its great need for

psychosocial program and its availability of resources.

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The West Bank has been in conflict with Israel more than half a century, which has led to

violence at times. As a result, the majority of population has been negatively affected by

violence and disasters, as one study identified that more than 75% of the Palestinian

population was severely depressed (Near East Consulting). Other studies investigating

the mental health of children in Palestine and Israel showed that the emotional wellbeing

of Palestinian children was at stake. In Palestine, PTSD prevalence was 23-70%, mild

PTSD 7-48%, moderate-severe PTSD 39-89%. Prevalence of high anxiety levels was 40-

100%, depression 11.3%, conduct disorder 14%, ADHD 10%, emotional disorder 47%

and one or more disorders 51%. Twenty-eight per cent of Palestinian children feared

leaving the house (Dimitry 2012, 154). Yet, there has not been a systematic approach to

handle the crisis of emotional wellbeing of these children.

Palestine also has rich music-related resources. There are music schools in Gaza and the

West Bank as a result of having a lot of interest in providing free or low-cost music

education to children in the hopes of peace-building and cultivating childrens positive

thinking. Music therapy training programs are also available in three colleges in Israel

(see Appendix C), making it possible to recruit student volunteers for the music therapy

program.

Team

Healing Through Music would have two permanent administrative staff (one U.S. citizen

and one multilingual Palestinian). The Palestinian staff would have worked in

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psychosocial programs and have done administrative works before. He/she would handle

the schedule of the music therapy sessions, reach out to nonprofit/NGOs for partnerships,

manage social media tasks and financial matters. The American staff, who is also the

Executive Director, will share the tasks mentioned above and also will be responsible for

grant applications. There will be three full-time music therapists. They will be

responsible of managing music therapy sessions on multiple locations in West Bank.

Volunteers will be recruited from universities with music therapy and/or social work

programs. Based on the Executive Directors music education, along with the Palestinian

staffs expertise on local knowledge, music therapy and psychosocial programs, the staff

will advertise its volunteer program through social media and trips to universities, select

and train students for guided fieldwork with the Healing Through Musics music

therapists.

The staff and volunteers of Healing Through Music will communicate through emails and

in-person meetings (meeting frequency will be determined by its need and urgency).

Program Goals

Short-Term (First two years)

Healing Through Music will focus on establishing the organizations foundation for the

first two years. It will form partnerships with organizations that would be interested in

applying music therapy programs, whether the organizations are local music schools or

international aid agencies. Healing Through Music can fill gaps and provide music

therapy sessions in their facilities, using their infrastructure while fulfilling the mission.

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At the end of the program duration, the participants would show improvement of their

emotional wellbeing, such as less disruptive behavior at school and sleeping through the

night. Also, they would appreciate making music or listening to music more.

Long-Term (two to five years)

With performance and impact evaluation results, Healing Through Music will look into

scaling up in other countries in conflicts and disaster or countries going through post-

conflict and disaster issues, such as Columbia or Southern Sudan.

Impact Evaluation

At the beginning and end of each program cycle, there will be surveys and selected

interviews for parents and children, noting the changes in the childrens behaviors. The

surveys will be done by iPad on Surveymonkey, thus collecting data electronically to

save money and time. By looking at the evaluation, Healing Through Music will be able

to identify any areas for improvement and will change its strategies accordingly.

MARKETING PLAN

PEST analysis: Political, Economical, Sociocultural, and Technological

aspects of West Bank
(see Appendix E)

Political factors

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Currently the West Bank is divided into parts governed by National Palestinian Authority

and other parts, such as maritime, airspace, and Jewish settlement activities by Israeli

military authorities. Since Hamas drove out Fatah from the Gaza Strip in 2007, Hamas-

led Palestinian government has been controlling the Gaza Strip. The Palestinian politics

are closely related with the Israeli government as well as other countries in the Middle

East. The Israeli border demonstrations in 2011 inspired by the Arab Spring was the

latest protest against Israel. The political environment is still volatile and danger of

violent conflict is present with Israel as well as with Hamas.

Economical factors

The West Bank receives one of the highest levels of aid in the world and heavily relies on

international aid. Restriction from Israeli policies and risk of decreased funding

depending on political climate prevents economic growth, which results high

unemployment of 23.5% of the total population (CIA the World Fact Book). Despite

running a joint economic development with Israel and Jordan (Peres 2007), the Valley of

Peace plan has not made any significant increase in income. The Palestinian industry

consists of small manufacturers producing dairy, souvenirs and commodities that do not

guarantee steady income. With decreased foreign aid, Palestinians without proper

training to run business have been using microfinance for estimated $70 million in 2011,

where one in two micro projects fails (Reliefweb 2012).

Sociocultural factors

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The majority population in the West Bank is Muslim (75%), then Jewish (17%), and

Christians and other minorities (8%) (CIA the World Fact Book). The Jewish settlers in

the West Bank live in segregated areas governed by the Israel military authorities.

Although close to one-fifth of the population live below the poverty line, there is a high

literacy rate of (99.8%) (CIA the World Fact Book) as well as a high interest in educating

children and youth. The West Bank also has a rich musical culture, which people have

used as emotional relief, reconciliation, and resistance to occupation and on which the

Israeli government put restrictions at times. The freedom in media in the West Bank is

better than Hamas-controlled Gaza, but is constrained by political upheaval, internal

conflict, and the Israeli government (OpenNet Initiative 2009).

Technological factors

While over 90% have access to mobile phone (CIA the World Fact Book), there has been

a sharp increase of internet users from 4.4% of the population in 2004 to 36.4% in 2010.

(Google Data from World Bank).

In recent years, high-tech business from Israel has been increasingly outsourcing work to

Palestine, and American entities such as Google and Cisco have invested in Palestinian

infrastructure.

SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats of

the Program)
(see Appendix F)

Strengths

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Despite the proven benefits of music and music therapy to improve emotional wellbeing,

Healing Through Music would be the first organization specializing in providing music

therapy for children affected by trauma. Also, unlike large international aid organizations

such as Save the Children or Mercy Corps that have multiple programs for different

objectives, Healing Through Music can focus on its mission of providing music therapy

to children.

Weaknesses

Since Healing Through Music is a small nonprofit startup, there would be weak brand

recognition. This would impede finding donors to support Healing Through Music as

well, which is a concern that most nonprofit startups share.

Opportunities

There are a great need and growing interests for more psychosocial programs in the

Palestinian territories based on recent statistics of depression and PTSD, so there is

potentially a substantial market. Forming partnerships with large international aid NGOs

and having contract-based music therapy projects would be mutually beneficial.

Threats

Although music is an integral part of the Palestinian culture, music therapy is a relatively

new concept for most people. They might be more inclined to more traditional method of

counseling. Also, the stability of the program (e.g. having regular weekly sessions) can

be at stake if there are sudden political strife or violent conflicts.

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Positioning

Brand recognition

Designing logo: The logo of Healing Through Music would be something that

can be associated with music and children. It should be simple and easily

recognized without giving much locality, as its long term goal includes scaling up

to other countries affected by conflicts and disaster.

Advertising through social media: Healing Through Music will have an official

website, as well as having accounts to Twitter, Youtube, and Pinterest in English

and Arabic for donors and Palestinian public. Using social media, it will disperse

information about the organization and the benefits of music and music therapy.
Partnerships with other organizations:
o International organizations - In the West Bank, there are humanitarian

aid organizations such as Save the Children and Mercy Corps interested in

operating psychosocial programs. There are also other possible

international organizations, such as the War Child International and

Schropshire Music Foundation, that are not present in the West Bank but

are potentially willing to have their programs in the future. Healing

Through Music can help them by forming partnerships with them and

working on contract-based projects that are exclusively music therapy for

children. By working for/together with the partner organizations, Healing

Through Music can have a better brand recognition.

o Local NGOs, nonprofit organizations and schools There are a number

of local nonprofit organizations focusing on music education for children.

Al Kamandjati is a such organization providing music instrument lessons

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 and orchestra sessions to children and youth. Al-Mada is the first and only

music therapy center in the West Bank, offering various training

workshops for social workers and psychosocial support for people in all

ages. Using the mobility and flexibility of Healing Through Music, it can

find what can be mutually beneficial. For example, Healing Through

Music can offer music therapy sessions in Al Kamandjatis facility for its

students with PTSD while reaching out to other locations that Al-Mada

cannot due to its capacity. Also, universities with music therapy and social

work programs can be in partnership with Healing Through Music, giving

students opportunities to do fieldwork (see Appendix C).

Quality of Service
o Culturally appropriate program Healing Through Music will research

the Palestinian culture and its social norms before designing specific

components of the music therapy program (i.e. selection of music,

questions for participants during sessions, etc.), so it would be culturally

appropriate and would not be socially or politically restrained.

o Recruitment and training Hiring both efficient local staff and

volunteers would greatly enhance the quality of service. The local music

therapists will be hired through interviews and model lessons. Part-time

volunteers and/or interns will be recruited from university students

studying music therapy and/or social work in both Israel and Palestine,

and compensated with fieldwork hours required by their schools.

BUDGET

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Healing Through Music will require $303,208 for the first two years of operation (see

Appendix H). Individual donors and grants (see Appendix G) will be the primary source

for funding.

References

American Music Therapy Association, Inc., Music Therapy in Response to Crisis and
Trauma, Retrieved from http://www.musictherapy.org/research/factsheets/.

American Music Therapy Association. What is Music Therapy? Retrieved from

http://www.musictherapy.org/about/musictherapy/.

Caffo, Ernesto, Barbara Forresi and Luisa Strik Lievers. (2006). Impact, psychological
sequelae and management of trauma affecting children and adolescents. Current Opinion
in Psychiatry, 18, 422-428.

17
CIA: The World Fact Book. West Bank. Retrieved from
https://www.cia.gov/library/publications/the-world-factbook/geos/we.html.

Dimitry, Lydia. (2012). A Systematic Review on the Mental Health of Children and
Adolescents in Areas of Armed Conflict in the Middle East. Child: Care, Health and
Development, 38(2), 153-161.

Google Public Data. Internet Users as Percentage of Population in West Bank and Gaza.
Data from World Bank. Retrieved from http://www.google.com/publicdata/explore?
ds=d5bncppjof8f9_&met_y=it_net_user_p2&idim=country:WBG&dl=en&hl=en&q=inte
rnet+users+west+bank.

Koelsch, Stefan, Kristin Offermanns, and Peter Franzke. (2010). Music in the treatment
of affective disorders: An exploratory investigation of a new method for music-
therapeutic research. Music Perception, 27(4), 307-316.

Hendrikse, Mirjam. (2010, February 1). Mercy Corps Psychosocial Project: Results One
Year on. Retrieved from http://www.mercycorps.org/countries/westbankgaza/20754.

Johnson, Christopher M. and Jenny E. Memmott. (2006). Examination of Relationship

between Participation in School Music Programs of Differing Quality and Standardized
Test Results. MENC Journal of Research in Music Education, 54(4), 293- 307.

Magee, Wendy L. (2011). Music Therapy Methods with Children, Adolescents, and
Adults with Severe Neurobehavioral Disorders Due to Brain Injury. Music Therapy
Perspectives, 23, 6.

McCraty, Rollin, Mike Atkinson, Glen Rein, and Alan D. Watikins. (1996). Music
Enhances the Effect of Positive Emotional States on Salivary IgA. Stress Medicine, 12,
167-175.

Moroz, Kathleen, J. (2005). The Effects of Psychological Trauma on Children and

Adolescents. Report for Vermont Agency of Human Services.

National Institute of Health and Clinical Excellence. (2008). Promoting Childrens Social
and Emotional Wellbeing in Primary Education. NICE Public Health Guidence 12.

NPR. (2011). The Power of Music to Affect the Brain. Retrieved from
http://www.npr.org/2011/06/01/136859090/the-power-of-music-to-affect-the-brain.

OpenNet Initiative. (2009). Gaza and the West Bank. Retrieved from
http://opennet.net/research/profiles/gazawestbank.

Peres, Shimon. (2007). Valley of Peace. IsraCast. Retrieved from

http://www.isracast.com/article.aspx?id=756.

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Reliefweb. (2012). Occupied Palestinian Territory: Microloan Demand Grows, Despite
Risks. Integrated Regional Information Networks. Retrieved from
http://reliefweb.int/sites/reliefweb.int/files/reliefweb_pdf/briefingkit-
8d63ff9c389060f34c43734adffc5950.pdf.

Saarman, Emily. (2006). Symposium Looks at Therapeutic Benefits of Musical Rhythm.

Stanford News Service. Retrieved from http://stress.about.com/gi/o.htm?
zi=1/XJ&zTi=1&sdn=stress&cdn=health&tm=32&f=00&tt=2&bt=1&bts=1&zu=http
%3A//www.stanford.edu/dept/news/pr/2006/pr-brainwave-053106.html.

Wong, Chuen-Fung. (2009). Conflicts, Occupation, and Music-Making in Palestine.

Macalester International, 23, 271.

APPENDIX A

Behavioral Data Obtained From the Profile of Mood States (POMS).*

POMS Music Group Control Group Group Difference

Scale
Pre Post Pre Post Pre Post Interaction
Depressio 6.57 3.51 8.25 9.3 2732.50 1701.50** 14.50**
n (8.01) (5.91) (10.37) (9.68) *
Fatigue 9.75 7.38 12.32 15.15 2300.00 1387.50** 14.06**
(7.08) (6.95) (7.35) (8.75) *
Vigor 21.65 25.32 20.81 17.11 2791.00 1289.50** 23.12***

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 (7.12) (8.50) (6.54) (6.79) *
Irritability 2.26 1.95 3.12 8.10 2682.00 1282.00** 26.77***
(3.82) (3.52) (5.23) (7.55) *

Note: The four left columns show means (with SD in parentheses) of pre and post session
measurements for the Music and Control groups. The fifth and sixth columns show
Mann-Whitney U values to test group differences separately for pre and post measures (n
= 81 for the experimental group; n = 73 for the control group). Significant p values are
indicated by asterisks (***p < .0001, **p < .001). The final column shows the chi-square
values of Kruskal-Wallis non-parametric ANOVAs testing the interaction between
pre/post measures and group (df = 1).

* From Koelsch et al, 2010.

APPENDIX B

List of Mental illnesses caused by trauma

Short Term
Acute Stress Disorder development of severe anxiety, dissociative, and other
symptoms that occurs within one month after exposure to an extreme traumatic
stressor
Long Term
Post-Traumatic Stress Disorder -
o Difficulty sleeping, eating, digesting, eliminating, breathing or focusing
o A heightened startle response and hyper alertness

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 o Agitation and over-arousal or under-arousal, withdrawal or dissociation
o Avoidance of eye contact and /or physical contact
o Terrified responses to sights, sounds or other sensory input that remind the
child or the traumatic experience(s)
o Preoccupation with or re-enactment of the traumatic experience (for
example a childs play may take on an urgent, rigid quality and be
dominated by people shooting each other with police cars and ambulances
arriving at the scene).
Depression feeling sad and depressed for weeks or months on end, accompanied
by feelings of hopelessness, lack of energy, and taking little or no pleasure in
things that gave joy in the past

*Sources from Moroz (2005) and Psych Central (http://psychcentral.com/)

APPENDIX C

List of Organizations/Institutions for Possible Partnerships

Institutions offering music therapy training program in Israel

o Bar Ilan University
o David Yellin College
o Levinsky College
Organization offering psychosocial programs in West Bank
o Save the Children
o Mercy Corps

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 o International Rescue Committee
o SOS Childrens Villages
Other relevant organizations
o War Child International
o The Israeli association of Creative & Expressive Therapies (I.C.E.T.)

APPENDIX D
Operating Model
Target children and youth in
West Bank
Vision:
Social and emotional
Offer them weekly music
wellbeing
therapy program where they
can express their feelings
through singing, dancing, and
using percussion instruments
Social Impact Strategies
Partnership with local music
communities and international
organizations interested in
children and music
Provide culturally- and age-
appropriate psychosocial
programs 22
Influential Factors
Political instability
Organizational & Parent/community
of all children is valued
support
Program Performance Indicators
Local music therapists and Support from
partnership
administrative staffs performance
Marketing effectiveness organizations
Financial performance Assumptions
Measurement system for Children and youth will
monitoring and evaluation be able to participate
Social Impact Indicators in the program
Improved mood, self-esteem, regularly
Music therapy will
confidence, behavior, functioning
according to age and improve the emotional
developmental stage, cognitive wellbeing of the
aspects (cognitive capacity andparticipants
future outlook, hopefulness)
 Community Needs/Assets Social Problem Definition
Children and youth survivors of disasters and conflicts often
More than of the Palestinian population is depressed,
do not receive adequate care for their emotional wellbeing,
affecting their physical and emotional wellbeing.
Palestine has a rich musical culture which can affect both their physical wellbeing and learning
abilities at school

APPENDIX E
Macro (PEST) Analysis Framework of West Bank

Political Economical Sociocultural

Governed by Palestinian
Authority (PA) and
President Abbas
Maritime, airspace, and
settlement activities are
controlled by Israel
Danger of violent conflict
with Israel and with Hamas
who controls Gaza
Unpredictable political
environment
Receiving one of the Population of Muslim Ove
highest levels of aid in the (75%), Jewish (17%), and hav
world other (8%) Ove
Mostly dependent on Israelis settlers are hav
international aid, which can segregated from Incr
be highly volatile to Palestinians high
political climate Close to one-fifth of the Isra
High unemployment population live below rece
(23.5% total and 46.9% in poverty
youth population in 2011 High literacy rate (99.8%)
est.) and high interest in
Israeli closure policies education
impeding labor and trade Rich traditions in music and
flows and industrial poetry
capacity.
Flourishing microfinance
institutions for people
without steady income -
$54.7 million
Valley of Peace plan -
joint economic
development with Israel

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 and Jordan initiated in 2006

APPENDIX F
Micro (SWOT) Analysis

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 Internal
STRENGTH WEAKNESSES

Negative
Innovative psychosocial program for Palestinian children
Positive

s on the music therapy program without being tied-up on Limited funding

business end
Weak brand recognition

OPPORTUNITIES THREATS
ew competitors doing music-based Lack
psychosocial
of public program
knowledge about benefits of music th
Forming partnerships with internationalPossibility
and local of
NGOs
losing stability with political change

External

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 APPENDIX G

List of Foundations for Possible Grants

NAMM Foundation (The NAMM Foundation supports programs for people of all
ages that utilize music making materials, are replicable as regional, national or
international models, and include outcomes and impact measures)
Americas Got funding for Businesses (https://www.americasgotfunding.com/BIZ-
GRANTS/)
American Music Therapy Association
Music Empowers Foundation (http://musicempowersfoundation.com/index.html)
Children and War Foundation (http://www.childrenandwar.org)
The Global Fund for Chilren (www.globalfundforchildren.org)

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 APPENDIX H

BUDGET
YEAR 1

Administrative Name Unit Price Subtotal

Office supply $300.00 $300.00
Rent for office $12,000.00 $12,000.00
Utilities & internet access $1,200.00 $1,200.00
Furniture and appliances desks 2 $50.00 $100.00
chairs 2 $10.00 $20.00
Electronic devices iPad 1 $500.00 $500.00
laptop 1 $500.00 $500.00
Salary for administrative staff 2 $25,000.00 $50,000.00

Equipment
Car (for having sessions in 3
locations) 1 $20,000.00
Car maintenance $4,800.00
Percussion instrument glockenspiel for kids 2 $24.00 $48.00
crow sounder with
mallet 2 $8.00 $16.00
bongo 2 $30.00 $60.00
wood block 2 $5.00 $10.00
egg shaker (4 pieces) 2 $8.00 $16.00
finger cymbals (4
pieces) 2 $9.00 $18.00
hand bells 2 $33.00 $66.00
Kids hand drum with
mallet 2 $11.00 $22.00
Lollipop drum 2 $16.00 $32.00

Program

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Salary for music therapists 3 $25,000.00 $75,000.00
$164,708.0
0

YEAR 2
Administrative Name Unit Price Subtotal
Office supply $300.00 $300.00
Rent for office $12,000.00 $12,000.00
Utilities & internet access $1,200.00 $1,200.00
Salary for administrative staff 2 $25,000.00 $50,000.00

Program
Salary for music therapists 3 $25,000.00 $75,000.00
$138,500.0
0

Total Budget for Year 1 & 2 $303,208.00

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