hometown should considr to achieve the income she desires as a computer

specialist

The four basic types of marketing opportunities she should consider which are: (1) market

penetration, (2) market development, (3) product development, and (4) diversification.

Market penetration means trying to increase sales of a firms present products in its present

markets to increase sales. This can increase their rate of use or repeat purchases. Attracting

competitors' customers or potential customers is a marketing strategy used when pursuing market

penetration opportunities. Firms that use market penetration often develop closer relationships

with their customers and gain customer loyalty (Brassington, 2000).

Market development is a marketing strategy planning process that a firm uses to increase sales

by selling present products in new markets. This process may involve searching for new uses for

a particular product and advertising in different media, adding channels of distribution and

adding new stores in new areas (Brassington, 2000).

Product development is a marketing planning process that firms offer new or improved products

for present markets. A firm needs to know the present market needs because it allows a firm to

see new ways to satisfy its customers (Brassington, 2000).

Diversification is a marketing strategy planning process where firms move into totally different

lines of business (Brassington, 2000).

Reference:
Brassington, F & Pettitt, S. (2000) Principles of Marketing. Second Edition, Prentice Hall

One company objective for Hometown Tech

The objective of the Hometown Tech is to survive in the courageous world. Looking into
Hometown Tech the psychographic market segment will be successful to position
the company because they can develop products on the lifestyle of the people
mostly for the younger generation to position the company. Looking into the
personality (style) sector Hometown Tech can provide their products with different
colors for the people who like fancy colors which can give a competitive
advantage.

The Business Link. Use innovation to grow your business. (Internet), Retrieved from
http://www.businesslink.gov.uk/bdotg/action/detail?
type=RESOURCES&itemId=1073792538.

From four homogenous submakrts that is narrow product market