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1. INTRODUCTION
This course is designed to provide an overview of E-commerce and its use in the business
environment to general business students, giving them a broad managerial overview. Upon
successful completion of this course, students should be able to understand not only "what" E-
Commerce is, but also "how" and "why" E-Commerce should be used in an organization.
provides students with an intensive survey of technologies used to support all aspects of
electronic business
Course Facilitator:
Moona Shamim (lecturer) Extension:316
2 . ASSESSMENT
While the course is taught using predominantly a classroom lecture/discussion format, group
learning activities are strongly encouraged. Students are expected to ask for assistance through
Office hours, Students are expected to take an active part in the learning process through
participation in classroom/group discussion. Students will be expected to enhance the knowledge
learned in the text by further reading, assignments, quizzes, exams and the final project relate the
knowledge of Information Technology in business.
WEIGHTING SCALE:
ASSIGNMENT POLICY:
Students unable to submit an assignment by the due date should discuss the matter in advance
with the teacher. At the teachers discretion, late assignments may not be accepted.
Quizes : Total 4 quizes will be taken and best 3 will be selected mean (N-1) Policy, but all
unannounced.
Project: Each student is required to submit their project in the last class (that is, the class before
the final exam). Students are not allowed to work as a group. DO NOT plagiarize. I want
original work. Your 5 minute self explanatory presentation should be in PowerPoint. However,
you will not be required to present. Your project documentation (and feasibility report) must be
at least 16 pages (12 Times New Roman, 1.5 spacing, reference pages, table of contents, titles,
sub-titles, etc). You will submit your project report hard copy (which will include a CD with your
slide presentation and project report). You are required make a feasible ecommerce website and
document it properly. You will have to address issues like:
Briefly describe your ecommerce model, and its potential. How you intend to generate
income.
Prepare a 5 year report, forecasting future, sales, growth and profitability, preferably in
Excel. Your future expansion plans must be realistically be justified.
Session 2 The Online Retail Sector Efraim Turban, Jae Lee, David King and
H. Michael Chung, Electronic
Business models of Electronic marketing structure Commerce 2010, 6/E , Chapter 2
Kenneth C. Laudon and Carol Guercio
Direct marketing Traver, E Commerce: Business,
Technology, Society, 6/E Edition ,
Online customer service Chapter 2.
Computer Application to Business II
Electronic intermediaries
Session 2:
Retailing in Electronic Commerce
Key reading:
Efraim Turban Jae Lee David King and H. Michael Chung, Electronic Commerce 2010,
6/E , Chapter 2
Further readings:
Session 3:
Internet Commerce and Market Research
Key reading:
Efraim Turban Jae Lee David King and H. Michael Chung, Electronic Commerce 2010,
6/E , Chapter 3
Further readings:
Jae K shim Anique A. Qureshi Joel G Siegel and Roberta M. Siegel , The Handbook of
Ecommerce: : Business, Technology, Society, 6th Edition , Chapter 3.
Kenneth C. Laudon and Carol Guercio Traver, E Commerce: Business, Technology,
Society, 6th Edition Chapter 3
Session 4:
Advertisement in Electronic Commerce
Key reading:
Efraim Turban Jae Lee David King and H. Michael Chung, Electronic Commerce 2010,
6/E , Chapter 4
Further readings:
Jae K shim Anique A. Qureshi Joel G Siegel and Roberta M. Siegel , The Handbook of
Ecommerce , Chapter 5.
Computer Application to Business II
Session 5:
Electric commerce for Service Industry
Key reading:
Efraim Turban Jae Lee David King and H. Michael Chung, Electronic Commerce 2010,
6/E , Chapter 5
Session 6:
Business to Business Electronic Commerce
Key reading:
Efraim Turban Jae Lee David King and H. Michael Chung, Electronic Commerce 2010,
6/E , Chapter 6
Further readings:
Kenneth C. Laudon and Carol Guercio Traver, E Commerce: Business, Technology,
Society, 6th Edition Chapter 2
http://www.tmcatoday.org/MembersOnly/Archives/PDFs/2007/TMCA_Building_A_eCo
mmerce_Model.pdf
Session 7:
Electronic Payment System
Key reading:
Efraim Turban Jae Lee David King and H. Michael Chung, Electronic Commerce 2010,
6/E , Chapter 8
Further readings:
Computer Application to Business II
Jae K shim Anique A. Qureshi Joel G Siegel and Roberta M. Siegel , The Handbook of
Ecommerce ,Chapter 7
Kenneth C. Laudon and Carol Guercio Traver, E Commerce: Business, Technology,
Society, 6th Edition Chapter 5
http://www.avyg86.dsl.pipex.com/ecom/1130230202.pdf
http://www.globip.com/pdf_pages/globalinternational-vol2-article2.pdf
Session 8:
Key reading:
Efraim Turban Jae Lee David King and H. Michael Chung, Electronic Commerce 2010,
6/E , Chapter 9
Further Readings:
http://www.wbiconpro.com/12%5B1%5D.-Sunamjeet-.pdf
Session 9-10:
Building an E Commerce Website
Key reading:
Kenneth C. Laudon and Carol Guercio Traver, E Commerce: Business, Technology,
Society, 6th Edition Chapter 4
http://www.bsec.canterbury.ac.nz/acis2008/Papers/acis-0080-2008.pdf
Session 11:
Key reading:
Efraim Turban Jae Lee David King and H. Michael Chung, Electronic Commerce 2010,
6/E , Chapter 11
Kenneth C. Laudon and Carol Guercio Traver, E Commerce: Business, Technology,
Society, 6th Edition Chapter 5
Further readings:
Jae K shim Anique A. Qureshi Joel G Siegel and Roberta M. Siegel , The Handbook of
Ecommerce, Chapter 8
http://www.galexia.com/public/research/articles/research_articles-pa04.html
http://pages.cs.wisc.edu/~jsommers/pubs/euromedia.pdf
Session 12:
Key reading:
Kenneth C. Laudon and Carol Guercio Traver, E Commerce: Business, Technology,
Society, 6th Edition Chapter 7
Further readings:
Jae K shim Anique A. Qureshi Joel G Siegel and Roberta M. Siegel , The Handbook of
Ecommerce, Chapter 5
Session 13:
http://is2.lse.ac.uk/asp/aspecis/20040049.pdf
Session 14:
Key reading:
Kenneth C. Laudon and Carol Guercio Traver, E Commerce: Business, Technology,
Society, 6th Edition Chapter 12
Further readings:
http://www.engr.unl.edu/~mansour/resume/IAatEStore.pdf
Computer Application to Business II
Session 15:
Key reading:
Kenneth C. Laudon and Carol Guercio Traver, E Commerce: Business, Technology,
Society, 6th Edition Chapter 3
Further readings:
Jae K shim Anique A. Qureshi Joel G Siegel and Roberta M. Siegel , The Handbook of
Ecommerce, Chapter 3
http://www2.cs.uregina.ca/~yyao/PAPERS/wi_01.pdf
Good Luck