Hello,

1 Is it a 2G phone or 3G phone?

A- 2G (7)
B- 3G (2)
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2 Does it have a color monitor?

A- Yes (8)
B- No (1)
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3 How much is the mobile phone?

A- less than HK$1000 (2)

B- HK$1000-HK$1999 (3)
C- HK$2000-HK$2999 (3)
 D- more than HK$3000 (1)
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4 How long have you used Samsung mobile

phone?

A- less than 1/2 year (3)

B- 1/2 year-1 year (2)
C- 1 1/12 year-2 years (3)
D- more than 2 years (1)
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5 The reason(s) you choose Samsung

mobile phone.

A- Many functions in mobile phone (1)

B- The price is cheap (1)
C- The outlook is good (5)
D- The company sponsor (1)
 E- Others: (please specify) (1)
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6 Answer Questions 6-11.

How often do you use the following

mobile phone functions?
For 2G, rank 1-5 in the ( ).
For 3G, rank 1-6 in the ( ).
1- usually use, 5/6- has this function but
has never been used.

Call

A- 1 (7)
B- 2 (0)
C- 3 (2)
D- 4 (0)
E- 5 (0)
F- 6 (0)
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7 Message/SMS

A- 1 (3)
B- 2 (3)
C- 3 (0)
D- 4 (0)
E- 5 (2)
F- 6 (1)
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8 Photo

A- 1 (1)
B- 2 (3)
C- 3 (4)
D- 4 (0)
E- 5 (0)
F- 6 (1)
 G- no suitable (0)
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9 Games

A- 1 (0)
B- 2 (1)
C- 3 (1)
D- 4 (0)
E- 5 (3)
F- 6 (4)
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1
Calculator
0

A- 1 (1)
B- 2 (0)
C- 3 (1)
 D- 4 (2)
E- 5 (3)
F- 6 (2)
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1
Clock/other
1

A- 1 (4)
B- 2 (1)
C- 3 (2)
D- 4 (2)
E- 5 (0)
F- 6 (0)
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1Did you use other Samsung mobile phone

2 model before?
 A- Yes (1)
B- No (8)
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1Which of the following reasons you want

3 to choose Samsung mobile phone again.
(Choose more than 1)

A Familiar of the keypads and program

- (1)
B
User friendly (1)
-
C
Higher durability (1)
-

D Price is more competitive (0)

-
E
Attractive outlook (1)
-
F Modern and stylish (1)
 -

G More functions and programs (0)

-

H Celebrity effect (0)

-
I
Friend's recommendation (0)
-
J Fringe benefits from other
- telecommunication companies (0)
No Selection (10)
Select 1 item (0) Select 2 items (0)
Select 3 items (0) Select 4 items (0)
Select 5 items (1) Select 6 items (0)
Select 7 items (0) Select 8 items (0)
Select 9 items (0) Select 10 items (0)
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1Have you used any other brands' mobile

4 phone before?
 A- Yes (9)
B- No (0)
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1
Which brand do you use?
5

A- Nokia (4)
B- Sony Ericsson (2)
C- 3 (0)
D- LG (1)
E- Motorola (2)
F- Other (0)
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1What makes you give up using the

6 previous brand?
 A
Out of order easily (1)
-
B
Other brands are more advanced (2)
-
C
Less function than other brands (0)
-
D
Outlook is not attractive (2)
-
E Friends/family members recommend
- other brands (2)
F
Others (2)
-
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1Where do you buy your existing mobile

7 phone?

Wilson/ACL/Fortress/Broadband which
A
not provide phone network (0)
-
Samsung retailing shop (1)
B
 -

3/One 2 Free/People/Other brand which

C
provide phone network (5)
-

D Others (3)
-
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1What is/are your impression(s)of

8 Samsung mobile phone? (Can choose
more than 1)

A- Famous Korea brand name (8)

B- Price is expensive (1)
C- Price is cheap (4)
D- Durable (4)
E- Non-durable (1)
F- Slide up design (5)
No Selection (2)
Select 1 item (2) Select 2 items (3)
 Select 3 items (2) Select 4 items (1)
Select 5 items (1) Select 6 items (0)
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1Do you think Samsung have any

9 improvement over the past years? If yes,
please tell me the reason.

A- No (5)
B- Yes (4)
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2Which is the first factor [most important

0 factor] you will be considered when you
buy a mobile phone?

A- Price (2)
B- Appearance (2)
C- Function (5)
D- Duration (0)
E- Persona (0)
F- Other (0)