Project Report EMG690 Group # 5 Final

Running Head: NATIONAL PARKS TRIP PLANNER 1
National Parks Trip planner
Capstone Project
December 16, 2016
Apoorva Udayakumar 89682
Dileep Bhargava Bharatula - 89683
Vinoth Kumar Dhananjayan 89762
Professor: Samaha Mamoun
International Technological University
EMG 690 Fall 2016

NATIONAL PARKS TRIP PLANNER 2
Table of Contents
Project overview..............................................................................................................................5
National parks Brief introduction.................................................................................................6
Voice of the customer......................................................................................................................6
Current state.....................................................................................................................................8
Future State......................................................................................................................................9
Project description.........................................................................................................................11
Project Goals..................................................................................................................................11
Scope of the project.......................................................................................................................12
Deliverables...................................................................................................................................12
Methodology..................................................................................................................................13
Value proposition...........................................................................................................................13
Requirements.................................................................................................................................14
Functional Requirements....................................................................................14
Non-functional Requirements..............................................................................14
Success criteria..............................................................................................................................15
Strategy..........................................................................................................................................15
Project plan....................................................................................................................................17
SWOT analysis..............................................................................................................................18
Competitor analysis.......................................................................................................................18
System Architecture.......................................................................................................................21
APIs used:.....................................................................................................24
KPIs-Google Analytics.....................................................................................26
Use case analysis...........................................................................................................................27
Sequence Diagram.........................................................................................................................29
Budget calculator...........................................................................................................................30
Mockup..........................................................................................................................................31
Database.........................................................................................................................................33
Risk Management..........................................................................................................................35
Risk Identification............................................................................................35
Risk Assessment and Evaluation..........................................................................35
Risk Mitigation................................................................................................36
Risk Monitoring...............................................................................................36
Go-to Market Strategy...................................................................................................................36
Mission and objectives.......................................................................................36
Promotion......................................................................................................37
Positioning.....................................................................................................37
Customer experience and Evaluation.....................................................................37

Cost estimation..............................................................................................................................38
Future scope...................................................................................................................................38
References......................................................................................................................................39
Appendix A....................................................................................................................................41
Appendix B....................................................................................................................................44
Appendix C....................................................................................................................................45
Appendix D....................................................................................................................................48
Appendix E....................................................................................................................................50
List of Illustrations
Figure 1: Annual recreational visits to national park.......................................................................7
Figure 2: Current State....................................................................................................................9
Figure 3-Future State.....................................................................................................................10
Figure 4: Project plan....................................................................................................................18
Figure 5: SWOT analysis..............................................................................................................19
Figure 6: Competitor analysis.......................................................................................................20
Figure 7 Retrieved from WWW.tripit.com....................................................................................21
Figure 8 Retrieved from WWW.Expedia.com..............................................................................22
Figure 9: System Architecture.......................................................................................................22
Figure 10: Traditional capacity planning.......................................................................................24
Figure 11-Capacity Planning with AWS........................................................................................24
Figure 12: Security Features..........................................................................................................25
Figure 13: Use case analysis..........................................................................................................28
Figure 14: Sequence Diagram.......................................................................................................30
Figure 15: Budget Calculator........................................................................................................31
Figure 16: Mobile App Mockup....................................................................................................32
Figure 17: Trip2Parks website Preview.........................................................................................34

Figure 18: NPS Park sites symbols...............................................................................................35
Figure 19: Information display example.......................................................................................35

Project overview
National parks are one of the most widely received concepts which were brought by US
government for the people of America in order to promote and celebrate our landscape. With
more and more technology available for people, exploring and traveling has become very
common. People want to escape from the regular schedule and indulge or integrate with nature
for a couple of days in the weekend. Accessing information on national parks and planning trips
to national parks is considered as one of the daunting tasks for any ordinary household person
unless if you are a regular hiker. The objective of our website is to provide travelers with the
most up to date information on the spots within national parks and provide an itinerary
suggestion with a budget estimate based on the experiences from the fellow people.
National parks Brief introduction
Figure 1: Annual recreational visits to national park
The surge in visitors to national parks is evident from the statistics released by nps.gov.
Every year the number is steadily growing. 2015 saw the highest number of recreational visits
accounting to over 75 million for the first time which is almost 5% increase from 2014. National
park services have been actively involved in promoting parks, improving infrastructure, and also
track various user statistics. More visitors lead to boost in local economy. Comprehensive
information related to national parks can be found in the nps.gov website.
Voice of the customer
Considering the volume of people visiting the national parks, planning the trip is very
crucial and finding the right information about all the access points within the national parks is
time consuming. Lot of travel websites assist the people in planning the trip, but all of them fall
short in addressing the complete solution. They handle the hotel reservations, travel reservations
and some restaurant reservations too but not a lot of websites do handle the activities which
happen inside the parks.
We collected some common issues faced by the people in planning the trip for national parks
Time consuming to find out the list of attractions and how to reach them.
Season based attractions Lot of people find some spots closed for the season after they
visit the park.
Lack of information on scenic spots and photographic spots Lot of times, people dont
realize the beauty of the spot since they are not visiting the spot on the right time and the
right place.
Some other issues faced by people within the national parks are
Commute between the attractions People doesnt get to know the availability of shuttles
or various travel services offered by the NPS unless they see the brochure. This leads to
more traffic congestion within the parks. NPS is doing its best in providing infrastructure
to the people without majorly impacting the nature landscape but still the transportation
trouble is on the rise in major national parks during holiday seasons.
Visitor experience People search for facilities like restroom, parking spaces, disabled
access, good restaurants etc after they reach the park which is difficult for families with
aged people/children.
Visitors exposed to different charges at various attractions in the form of entry charges,
tolls, parking charges, special access charges.
Current state
Based on the voice of the customer, the current state can be summed up into the following
Time spent on planning the trip is extensive, most people do not prefer to do the extended
research. Accessing the information about places which we plan to visit is tedious.
Lack of information to the people at the right time At the time of booking. Available
information should be presented in a more customizable manner to the user to plan the
itinerary.
Figure 2: Current State
Future State
We are creating a website which would simplify the research required for an individual to
search for attractions or co-ordinate various bookings for the trip. All the information will be
available in one place for the user. The website is an interactive platform where the user
information is used to provide accurate results and plan a perfect itinerary. With more
information from user, the trip will be customized for the user.
Figure 3-Future State
The user will begin with basic information like
Start date and end date
Start place
No of people
Age and gender
Based on the above information, the user will be provided with multiple options for travel.
User can decide the cost effective option. More customization will be offered if user wishes to
travel by car like computing the gas price when he adds his car model and year.
Car rental customization options: Make, Year and Model of the Car.
Once the travel booking is completed, the user will be presented with options for hotel
booking. The user has the following customization under this section:
Price, reviews, Non-smoking, Distance, Parking, Breakfast and Pet friendly
Based on the above information, options will be sorted and presented with fewer choices
for the user which will enable him to complete the booking for hotel. User will then input his
preferences as what he would like to see in the national parks. Example can be attractions with
scenic viewpoints or attractions with hiking trail. User will be presented with multiple selections
where the user can select his preferences. Few attributes are shown below. Refer Appendix D for
complete list of attributes. NPS symbol list is shown in appendix. Each attraction will be mapped
to the attributes like Hiking trail, Scenic viewpoints, Waterfalls, Dam, Photography, Tours,
Restroom availability etc and lot more.
A user who is interested in seeing waterfalls can search attractions from the database with
waterfalls and all parks with waterfalls will be listed. Images and the Reviews of the attractions
will be available to guide. Also, images taken by various users that are shared publicly over
social media will be displayed using the geo tagging API feature. Live feeds can be seen if
available. Users will contribute to the image library during the trip. For example, user who
visited Yosemite falls and taken images can share the images in the site and people will be able
to see the latest images of the attractions.
This helps the user to easily access information across all national parks. It eliminates
searching multiple sites for information and also eliminates the to and fro loop between websites
to decide the trip. Once the user has completed the booking, the itinerary will be saved and can
be shared in social media as well. A simplified trip planning process is shown using the proposed
website.
Project description
The website will be a one stop place for information on national parks. Users can enter
the basic information and the website will provide the suggested itinerary with a budget estimate.
Most of the time users are introduced to unknown charges during their trip. Our comprehensive
database will capture all the charges which the user may be exposed to when they visit the park
and will be presented there so that he can plan accordingly. The users can learn more about the
spots and customize the itinerary to fit the travel. They can look at the latest images of the spots
identified in the itinerary to see how it looks like. Most of the time, the spots are mere seasonal
attractions and people who are not aware of the information visit the place and left disappointed.
The website has a unique categorization of spots around the national parks which can sort and
suggest only the best spots for the season. The comprehensive database will include in depth
information specific to each national park.
Project Goals
SMART Goal
Create a website platform in 6 months which can serve as a one stop place for planning a
trip to national park with user interactive customization in an effort to reduce or remove the
hassle in finding information about national parks and trip planning.
Scope of the project

The website platform will be created which will interact with the database and list the
results based on the user information. The website will have input fields for user information.
User can enter the data and depending on the information the results from the database will be
sorted to fit the user profile. The user can search with various different filters to narrow the
search. The interface will provide an estimated budget based on the travel plan selected by the
user. Suggested travel itinerary can be shared with others and saved in email for reference.
Deliverables
The primary deliverable of the project is to establish the idea and framework for execution.
The team will provide a general mockup of the website without any coding part of it. The project
will identify the resources required, technical interactions within the website and website
features.
Website architecture
Strategy of the project
Top level project plan and website development project plan
Sequence diagram
Use cases scenarios
General mockups
Methodology
The website will be developed based on Agile methodology. This methodology facilitates
the team to adapt to constant changes based on the feedback from the team. The requirements
and deliverables are not robust since the project is a new idea and the idea evolution may
demand changes along the way to suit customer requirements. We want to keep the schedule
flexible for the initial development. Once the initial release has been made, the strategy can be
moved to a waterfall or Kanban methodology. The entire project duration has been split into 4
sprints of 3 weeks each. Total duration of the project is 12 weeks.

Value proposition
This website will be a collaborative platform where the users will start to contribute for
the content of the website. Users will be able to explore new national parks and find out more
information through images available on the database, check out the live cam feeds if available.
The website will handle the travel and accommodation bookings through APIs from Expedia and
Priceline. Hotel bookings will generate commission based revenue for the website. Promoting
local festivals within the national parks is another revenue generation model. Ads related to
events in national parks can be listed. Once the users start contributing to the content in terms of
images of the spots, itineraries will help the local content grow within the website.
Requirements
Functional Requirements
Sign Up/Sign In- Site registration can be done via users email ID or by Facebook Login,
which save user time by not filling the registration form. Once registered, User can Sign
in, Log out at any given time.
Filter Search Results- The user can filter the results presented to them after the search.
For Example, if User prefers to travel by road or by air.
Language Selection- Users can choose to view the site in English or Spanish- two most
widely spoken language in the United States.
Report generation- Weekly, Monthly and Yearly report will be generated to analyze the
User traffic and sales.

Save the search- Users will be given choice to save the search/itinerary they are working
on and will be able to resume from where they left off next time they Sign in to the
website.
Non-functional Requirements
Data Security. Data security is implemented by the standard code. Administration and
security tools available in the industry will be utilized to authorize access to APIs.
Site Availability. Our website will be available at all time 24x7.
Browser Support. The site will support all browsers in the market today.
Response time. Fast response time is the goal to increase the sites search results.
Scalability. The system we are building on has the flexibility to expand the capacity of its
data and its registered user base in the future.
Printer Interface. User will be given the option of printing the final customized Itinerary
and the Expense sheet.
Resiliency. Out Servers will be redundant. If there are any failures, then automatically
system will be switched to new server.
Social Network Interface. The website will be interfaced with social networks such as
Facebook and Twitter to build the brand.
Success criteria
Website created with defined functionality on time meeting the deadline.
Users can plan the travel and provide a budget approximation with 10-20% error margin.
Users can plan the itinerary with suggested spend times from the database with 10-20%
error margin.
Strategy
The main aim of the project is to make an efficient national park trip plan for a traveler
with maximum priority to ones interest and within budget. The website works based on the
initial set of information from the user. It refines the information once the user starts interacting
with the system with more information. Once the user gets to experience the refinement the
system offers, he will get used to it in planning the successive trips. It improves the user planning
action with every trip and they get better in planning for the trip in terms of finances,
requirements for the park etc.
The NPS trip planner website starts with the following questions.
Which United States National Park you would like to travel to?
Where do you want to start your trip from?
How many people are travelling in the trip? Please mention their age.
Are there any travelers with special needs?
How many days you would like us to plan your trip? (Please make sure that day
includes starting at your city until returning back)? Please select your dates of travel.
Please let us know from what kind of restaurants you prefer ($ or $$ or $$$).
Would you choose a road trip or a flight trip?
From the above preliminary questions, the user will be directed to each day plan
depending on users selection of days and interests.

Project plan
Figure 4: Project plan

SWOT analysis
SWOT analysis is a tool to evaluate the internal and external factors in the environment.
This tool will identify the areas which need immediate attention. This is a form of an indicator
for any shortfalls or constraints which we currently have in order to meet the business goal.
Figure 5: SWOT analysis
Competitor analysis
NPS provides a lot of information regarding the national parks but there is a need to
present the information in a better interactive way to the user when they plan the trip. We have
few websites which provide excellent information like national parktrips.com, us-parks.com
which is similar to nps.gov. These websites do not handle any reservations or travel planning. On
the contrary there are websites like triphobo, tripomatic, plnnr which provides great information
about national parks in sections. Triphobo is good in providing information about national parks
and the interactive itinerary. Again the presentation of information is what determines the user
engagement with the trip planning. We assessed the information content related to national parks
vs. trip planning efficiency. Its similar to benefit vs effort matrix. Our proposed website will
have detailed information regarding various spots of the national parks and also have ability to
handle trip planning and booking.
Figure 6: Competitor analysis
Competitor- Tripit
We need to plan and make travel bookings through other websites and then forward flight, hotel,
car rental, and other travel confirmation emails to TripIt which uses the details to create itinerary.
Figure 7 Retrieved from WWW.tripit.com
Competitor- Expedia
There is no option for planning trip or creating itinerary.
Figure 8 Retrieved from WWW.Expedia.com
System Architecture
Figure 9: System Architecture

We are using Amazon web service to build our three tier architecture. Amazon Web
Services offers cloud web hosting solutions which will enable us to build a flexible, highly
scalable, and low-cost website and web application. The three-tier architecture comprises of the
presentation tier, the logic tier, and the data tier. The presentation tier represents the component
that users directly interact with (such as a web page, mobile app UI, etc.). The logic tier contains
the code required to translate user actions at the presentation tier to the functionality that drives
the applications behavior. The data tier consists of storage media (databases, object stores,
caches, file systems, etc.) that holds the data relevant to the application.
We have opted to use Microsoft SQL Server relational database management system and
Amazon RDS for SQL Server makes it easy to set up, operate, and scale SQL Server
deployments in the cloud. SQL (Structured Query Language) is used as the language for
querying and maintaining the database.
Elastic Load Balancer. Elastic Load Balancing automatically distributes incoming application
traffic across multiple instances. It is integrated with Auto scaling group.
Auto scaling group. Auto scaling allows user to set minimum and maximum amount of capacity
needed and between this range triggers can be setup to automatically scale up or scale down
depending on the user traffic. This helps in avoiding under capacity when there is traffic spike or
simply wasting money on excess capacity. Hence capacity meets demand.

Figure 10: Traditional capacity planning
Figure 11-Capacity Planning with AWS
Caching. Elastic ache is a web service provided by Amazon that makes it easy to deploy,
operate, and scale an in-memory data store or cache in the cloud. The service improves the
performance of web applications by retrieving information from fast, managed, in-memory data
stores, instead of relying entirely on slower disk-based databases.
Amazon S3. Simple Storage Service (S3) is object storage with a simple web service interface to
store and will be used to store static content like Jpeg files. This reduces load on web servers.
Security. S3 also provides encryption for stored data to protect against software/physical attacks
on stored data.
Figure 12: Security Features
APIs used:
Log in API. Facebook provides an authentication API which we can use as an alternate
for the traditional login system or also to import Facebook user profile information to our
website. Below steps are required to have Facebook login enabled:
o Facebook app is created for our domain
o Place a login button in our website
o After user clicks on the Login button and enters his credentials, ask user to grant
permission to app to access his profile information
o Once the access is granted, new account is created on our website using user profile
information.
Gas Price. GasBuddy.com is a group of local websites which offers an online method for
website visitors to post and view recent retail gasoline prices. They provide search tool to
websites simply by copy and pasting the code available in their site. We will write the
algorithm to calculate the below equation:
Average gas price for the trip= distance travelled by the user taken from Google Maps
API * gas price available in the GasBuddy.com API.
Google Maps API. The Google Maps Directions API is a service that calculates directions
between locations. One can search for directions for several modes of transportation,
including transit, driving, walking, or cycling. Google Maps Directions API can be
accessed through an HTTP interface, with requests constructed as a URL string, using
text strings or latitude/longitude coordinates to identify the locations, along with provided
API key.
Hotels/Flight/Car rental APIs. Expedia Affiliate Network (EAN) is part of Expedia Inc.,
the worlds leading online travel company. The company provides a set of APIs that
developers can use to add hotel, flight and rental car booking capabilities to their
applications. The company provides a portal for developers that contains extensive
information about Expedia Affiliate Network APIs. EAN creates the tools and technology
that help millions of travelers find the perfect hotels for their next trips. EAN API can be
obtained by visiting the EAN Service Desk and submitting a request by entering the
website domain details. API key will be provided for the production access once the
submission is reviewed.
Reviews/Restaurants API. We are using Yelp API as it sorts results by the best match for
the query, highest ratings. Also Yelp buckets the restaurants into Low Medium and High
Price category which is one of our main requirements.

KPIs-Google Analytics
Our KPIs are aligned with Business goals and corresponds to trackable metrics in Google
analytics.
Total User Sign Ups/Number of visitors
Conversion rate - number of itineraries generated
Bookings routed through the web page
Average time on page- whether the users found the information they need on the
respective subpages.
Use case analysis

Use case 01 User functions main page
Figure 13: Use case analysis
A Road Trip to Death Valley National Park from San Jose, CA from 11th November to 13th
November 2016.
Which United States National Park you would like to travel to?
o Death Valley National Park, CA
Where do you want to start your trip from? Please mention city name.
o San Jose, CA
How many people are travelling in the trip? Please mention their age.
o 2 people
o 26 28
Are there any travelers with special needs?
o No
How many days you would like us to plan your trip. (Please make sure that day
includes starting at your city until returning back)?

o 3 days
Please select your dates of travel.
o 11/11/2016 12 PM
o 11/13/2016 11 PM
Please let us know from what kind of restaurants you prefer.
$$
Would you choose a road trip or a flight trip?

o Road Trip
User will be directed to Priceline website car deals. User needs to select a car rental
agency and a car which is suitable for their road-trip. The source location and dates the user
mentions will be automatically loaded. The price and details of the car will be accommodated in
the Day 1 User Interface (UI). Similarly, User will be redirected to Priceline deals for Day 1 and
Day2 night stay. Road trip to San Jose on Day 1 should start at 1 PM (User has flexibility to
change it). As its a Road Trip, our website will direct you to car deals first and then a hotel near
Furnace Creek Visitor center for Day1 night stay. Refer Appendix B for a sample list of places to
visit in the park on 12th November 2016. A GUI with picture and parameters will be displayed in
the website. Based on User responses, a User interface for each day will be generated. Finally,
expense sheets for each day and total expense will be generated as below. Refer Appendix C for
a sample expense report.

Sequence Diagram
Figure 14: Sequence Diagram

Budget calculator
Figure 15: Budget Calculator

Mobile App Mockup
Figure 16: Mobile App Mockup

Figure 17: Trip2Parks website Preview
Database
A comprehensive database will be created in sql and each park will have specific data. All
the attractions within the park will be listed out in the database and then mapped with attributes.
Each attraction will be mapped to many attributes. Attributes refer to season base, best time to
view, parking availability, elevation level, Disabled access etc. The resultant matrix will look
similar to Appendix C. Database will be created from available web data and through travel
bloggers. Options to collaborate with nps.gov will be explored as well in database creation. NPS
has released a list of symbols assigned to each category and similar symbols will be used for the
database to have uniform interpretation. Each spot will be assigned a list of symbols. User will
be able to search based on the preferences. Example If a person is interested in seeing scenic
viewpoints around the park, all the attractions with scenic viewpoints will be listed from the
database.
Figure 18: NPS Park sites symbols
Figure 19: Information display example

Risk Management
Risk management is the process of identifying, assessing and controlling threats to an
organization's capital and earnings.
Risk Identification
Bookings we handle deal with third party websites. If third party websites have issues,
that would affect our website.

There are national parks in the United States which do not have paved roads and hotels
nearby. We are not handling those parks currently.

Database and features in the website needs to be updated regularly. Dedicated resources
need to be involved.
Competitor websites with similar functionality
Risk Assessment and Evaluation

Risk Assessment and Evaluation involves probability of occurrence and its consequences,
Choosing reliable third party websites which does not have frequent issues would
reduce the probability of occurrence.

Probability of people choosing National parks without paved roads and hotels is rare.
Time to Time, there may changes in the National parks and places nearby like road
closures. The probability of risk from this issue is high.

Technology usage, User interface and price play a key role with respect to
competitors. Probability of competition in this market is always high.
Risk Mitigation
There should be a framework which would redirect to another third party website if the
current website is down with issues.

Currently mention in the website that the current National park selected is not being
served currently.
Hire a permanent resource who could work on maintenance and upgrades for the website.
Improving the quality of service, keeping an eye on competitors strengths and
weaknesses would reduce this risk.
Risk Monitoring
Part of the mitigation plan includes following up on the risks and the overall plan to continuously
monitor and track new and existing risks. The overall risk management process for the National
Park Trip planner website should also be reviewed and updated accordingly.
Go-to Market Strategy
Visiting National parks is one of the first vacation plans that every American with
average income as well as tourists in the United States tend to plan for. There are very few
websites which would not only search deals to the customers but also provide them with
estimated costs for their trip. Our website would help travelers of different age groups and
interests to plan a trip of their own within their budget range. We provide a detailed description
of National Park vacation depending on customer needs.
Mission and objectives
Out main mission is to provide customers with the highest quality service. We would like
to maintain positive, steady growth each quarter. We want to have growth rate in customers who
would become loyal returning customers in long term. Our financial objectives include increase
our revenue gradually every year and also reduction of variable and over-head costs associated
with the website.

Promotion
We heavily depend on internet to promote our website. We will make sure our website
would come up in the top search results. Promotion will also be done through emails, newsletters
and social media. Returning customers will be sent early deals.
Positioning
We promote and position ourselves as a differentiated travel planning website because of
the following reasons:
We provide trip planning depending on the customers choice of price range. In this
way customers of different interests can plan for a budget friendly trip.
We suggest trip plans with respect to customers age group, their families and their
interests. It is not only suitable for students and young adults but also people who
need wheel chair access and old people.

We have agreements with adventure event agencies near National parks for people
who are interested.

We will strive to provide great customer service and also provide deals which would
fit customers budget.
Customer experience and Evaluation
We would welcome customers feedback and ratings to continuously improve. We will
always measure our improvements with our competitors. We also keep an eye on competitors for
their service or business changes. We will always look for new opportunities to progress. We try
to maintain a long-term relationship with our customer. The goal is to make our trip2parks
website one of the top used websites for United States National Park travel plans.
Cost estimation
A detailed web development plan for developing the website is detailed in Appendix B.
The entire project duration will be 6 months. Scalability is vital with this website since the
content is very limited during the launch. There are around 400+ national parks in US and adding
them into the database is time consuming and takes considerable effort. Based on the initial data
collection for the top 25 national parks, collaboration with travel bloggers is necessary to
accomplish the task. Cost involved in data collection should be accounted as well.
A dedicated front end developer and back end developer are mandatory for the project.
Equally critical aspect is the database creation which we need to hire a travel expert or blogger to
create the database. Approximate cost if we outsource the web development costs around
$50000-$70000.
Total cost required for website development project - $150000
Costs include web hosting, domain charges, maintenance etc
Future scope
Hiking trail offline maps.
Expand database to all the national parks in United States.
Promotion of local events.
Expand to other attractions which is not part of national parks system
References
Amazon. (2016). Amazon API Gateway. Retrieved from https://aws.amazon.com/api-gateway
Expedia. (2016). API Spec. Retrieved from http://developer.ean.com/spec/

Facebook. (2016). Add Facebook Login to your App or Website. Retrieved from
https://developers.facebook.com/docs/facebook-login
Flowers, A. (2016). The National Parks Have Never Been More Popular. Retrieved from
http://fivethirtyeight.com/features/the-national-parks-have-never-been-more-popular/
Gas Buddy. (2016). Gas Buddy Tool. Retrieved from http://then.gasbuddy.com/Link_Page.aspx
Google. (2016). Google Maps APIs. Retrieved from
https://developers.google.com/maps/documentation/
Jeffrey, S., Bueno, B.J. (2014). Developing a Wining Go to Market Strategy. Retrieved from
http://cultbranding.com/ceo/developing-winning-go-to-market-strategy/
M-plans. (2016). Travel Agency Marketing Plan. Retrieved from
http://www.mplans.com/travel_agency_marketing_plan/marketing_strategy_fc.php
National Park Service. (2016). Visitor Use Statistics. Retrieved from https://irma.nps.gov/Stats/
National Park Service. (2016). Map Symbols and Patterns for NPS Maps. Retrieved from
https://irma.nps.gov/Stats/
National Parks Trip Media. (2016). The parks of National Park trips. Retrieved from
http://www.nationalparktrips.com/parks/
National Park Service. (2016). National Park Service Overview. Retrieved from
https://www.nps.gov/aboutus/news/upload/NPS-Overview-09-01-2016.pdf
Smart Sheet. (2016). What's the Difference? Agile vs Scrum vs Waterfall vs Kanban. R
Retrieved from https://www.smartsheet.com/agile-vs-scrum-vs-waterfall-vs-
Kanban
Tech Target. (2013). Risk Management. Retrieved from
http://searchcompliance.techtarget.com/definition/risk-management
US Parks. (2016). Road-trip Planning and Pre-planned routes. Retrieved from http://www.us-
parks.com/road-trip.html
Yelp. (2016). Business APIs. Retrieved from
https://www.yelp.com/developers/documentation/v3
Proto (2016). Blog. Retrieved from www.proto.io

Appendix A
Website development plan
Project duration 6 months

Appendix B
Attributes details for the Death Valley National park points of interests Example
Points of interest 0 1 2 3 4
(Day2)
Scenic spot/seasonal Furnace Twenty Dante's Harmony Mesquite Flat

attraction Creek Visitor Mule Team View Borax Works Sand Dunes
Center Canyon
Season all all all all all
Average time 15 minutes 40 minutes 10 minutes east 30 minutes
east from east from from Visitor west from
Visitor Visitor center visitor center
center center
Public parking Yes Yes Yes Yes Yes
Paid parking no no no no no
Distance 0 5.5 miles 25 miles 2 miles 19 miles
Wait times 0 0 0 0 0
Hike level low low low low low
Transportation mode Car Car Car Car Car
Shuttle access nope nope nope nope nope
Disabled access yes yes yes yes yes
Kids friendly yes yes yes yes yes
Photo friendly yes yes yes yes yes
Visitor rating 5 5 3 4 5
Best season Spring Spring Spring Spring Spring
Appendix C
Day1 trip plan and Expenses
Date Event Distance Timing Time Expense Expense Comments

for 2
11-11-16 Car rental + 12:00 86.84 86.64

insurance at [PM]
San Jose
airport
11-11-16 Road trip 9-10 1 PM 51.48 51.48

from San Hours to
Jose to 11:30 From
Furnace PM Gasbuddy.co
creek visitor m API
center
11-11-16 Dinner 1hour 15 30
11-11-16 Hotel near ~12 89 89

Visitor Am
center next
day
Total 242.32 257.12
Day 2 Trip Plan and Expenses
Date Event Distance timing Time Expense Expense Comments

(miles) for 2
11-12-16 Breakfast 1 hour 8:00 15 30

[AM]
11-12-16 Las Vegas 120 2 hrs. 9 AM to 18 18 From

Hotel to 45 12 PM Gasbuddy.com
Death minutes API
valley
national
Park
11-12-16 Park 12:00 25 25

Entrance [AM]
Fee
11-12-16 lunch 1 hour 12 PM to 15 30

1PM
11-12-16 Places of 120 4 hours 1PM to 5 18 18 From

interest PM Gasbuddy.com
API
11-12-16 Park to 45 1 hour ~7PM 10 10

Hotel 15
minutes
11-12-16 Dinner 1 hour 15 30
11-12-16 Hotel 8:00 [PM] 89 89
Total 205 250
Day 3 Trip Plan and Expenses
Date Event Distanc timing Time Expense Expense Comments

e (miles) for 2
11-12-16 Breakfast 1 hour 8:00 15 30

[AM]
11-12-16 Hotel to 50 45 9 AM to 10 10 From

Visitor minute 10 Am Gasbuddy.com
center s API
11-12-16 Places of 80 3 hours 10 AM 12 12

interest to 1PM
11-12-16 lunch 1 hour 1PM to 15 30

2 PM
11-12-16 Park to San 120 9-10 2PM to 48 48 From

Jose hours 11PM Gasbuddy.com
Airport API
11-12-16 Dinner 1 hour 15 30
Total 115 160
Date Event Distance Timing Time Expense Expense Comments

for 2
Day 1 242.32 257.1

expenses
Day2 205 250

expenses
Day3expenses 115 160
Misc. 50 100 This can

be any
other
expense
Total 612.32 767.1
Appendix D
NPS Map symbols
Appendix E
Expedia booking flow chart

Project Report EMG690 Group # 5 Final

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Project Report EMG690 Group # 5 Final

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Running Head: NATIONAL PARKS TRIP PLANNER 1

National Parks Trip planner

December 16, 2016

Apoorva Udayakumar 89682

Dileep Bhargava Bharatula - 89683

Vinoth Kumar Dhananjayan 89762

Professor: Samaha Mamoun

International Technological University

EMG 690 Fall 2016

National parks Brief introduction.................................................................................................6

Voice of the customer......................................................................................................................6

Scope of the project.......................................................................................................................12

Use case analysis...........................................................................................................................27

Risk Assessment and Evaluation..........................................................................35

Go-to Market Strategy...................................................................................................................36

Mission and objectives.......................................................................................36

Customer experience and Evaluation.....................................................................37

Figure 1: Annual recreational visits to national park.......................................................................7

Figure 2: Current State....................................................................................................................9

Figure 3-Future State.....................................................................................................................10

Figure 4: Project plan....................................................................................................................18

Figure 5: SWOT analysis..............................................................................................................19

Figure 6: Competitor analysis.......................................................................................................20

Figure 7 Retrieved from WWW.tripit.com....................................................................................21

Figure 8 Retrieved from WWW.Expedia.com..............................................................................22

Figure 9: System Architecture.......................................................................................................22

Figure 10: Traditional capacity planning.......................................................................................24

Figure 11-Capacity Planning with AWS........................................................................................24

Figure 12: Security Features..........................................................................................................25

Figure 13: Use case analysis..........................................................................................................28

Figure 14: Sequence Diagram.......................................................................................................30

Figure 15: Budget Calculator........................................................................................................31

Figure 16: Mobile App Mockup....................................................................................................32

Figure 17: Trip2Parks website Preview.........................................................................................34

Figure 18: NPS Park sites symbols...............................................................................................35

Figure 19: Information display example.......................................................................................35

National parks Brief introduction

Figure 1: Annual recreational visits to national park

information related to national parks can be found in the nps.gov website.

Voice of the customer

happen inside the parks.

visit the park.

trouble is on the rise in major national parks during holiday seasons.

tolls, parking charges, special access charges.

Figure 2: Current State

Figure 3-Future State

The user will begin with basic information like

Start date and end date

Age and gender

Price, reviews, Non-smoking, Distance, Parking, Breakfast and Pet friendly

Restroom availability etc and lot more.

to see the latest images of the attractions.

information specific to each national park.

hassle in finding information about national parks and trip planning.

Scope of the project

Strategy of the project

Top level project plan and website development project plan

Use cases scenarios

sprints of 3 weeks each. Total duration of the project is 12 weeks.

in, Log out at any given time.

For Example, if User prefers to travel by road or by air.

widely spoken language in the United States.

User traffic and sales.

Site Availability. Our website will be available at all time 24x7.