Académique Documents
Professionnel Documents
Culture Documents
Presentation Outline
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Indonesias
international
tourist arrivals
in 2009 were
up by 0.05%
over 2008 to
6.459 million.
Visitors up
15% in first 4
months of
2010.
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Stuppa Indonesia
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Multi-purposing travel
Again, time poverty is
a factor influencing
this trend.
Increasing number of
consumers pursue
multiple trip purposes.
Combining business
and leisure on trips,
especially.
Long-haul destinations
experience higher
levels of multi-purpose
travel trips.
Consumers are
increasingly concerned
about health and
wellness.
The number of
vegetarians traveling is
increasing and general
food safety concerns are
also.
Active holidays, even for
older people, are
preferred.
Source: http://www.responsibletravel.com/TripSearch/Special%20requirements/Activity100208.htm
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Decompressing in style
http://experienceispa.com/media/facts-stats/
http://www.visitmelbourne.com/ http://www.iglta.org/
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Going it alone
Source: Shanghai Municipal Tourism Board and Belle Tourism International Consulting, 2010
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Source: http://www.internetworldstats.com/stats.htm.
In planning this trip to Mainland China, how important were the following sources of information? International visitors
ranked 10 sources on a scale from 1 to 5, with 1 being not important at all to 5 representing extremely important.
Source: Shanghai Municipal Tourism Board and Belle Tourism International Consulting, 2010.
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Connoisseuring
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Planning
P
Research
R
I Implementation
C
E Control
Evaluation
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Product Packaging
Price Programming
Place People
Promotion Partnership
McCarthy Morrison
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Pricing Trends
Advertising
Sales Promotion
Merchandising
Personal Selling
PR/Publicity
Internet Marketing
42
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Promotion Trends
Increasing use of the Internet (e-
commerce) and mobile
technologies (m-commerce) for
promotion.
Widening communications
channels and approaches, e.g.,
Web-delivered press/media
releases and RSS feeds.
Increasing globalization of
communications through the use
of multi-lingual approaches.
Social media use by tourism
organizations is increasing. Social media
Partnership
The cooperative promotions
and other cooperative
marketing efforts in which the
organization participates.
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People Trends
Targeting a broader
range of market
segments, both globally
and by other
segmentation
characteristics.
Increasing emphasis on
improving service quality
among hosts.
Increasing importance
and use of customer
databases.
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Partnership Trends
Partnering with other
organizations in hospitality
and travel is being given a
much higher priority.
Partnering with organizations
and brands outside of
hospitality and travel is now
becoming much more
common.
The Internet is providing an
increasingly convenient and
popular platform for virtual
partnerships.
Source: http://www.BestCities.net
Packaging Programming
The combination of related and The development of special
complementary services into a activities, events, or programs to
single-price offering. increase customer spending, or
to give added appeal to a
package or other tourism
service.
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Packaging
and
Packaging programming Programming
Packaging together Programming
without without
programming packaging
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Packaging Trends
Programming Trends
Increasing range of
entertainment facilities being
provided by the hospitality and
travel industry (e.g., new theme
parks).
Growing emphasis in providing
hands-on and participative
activities for visitors to many
attractions.
Increasing range of educational
program opportunities and
learning while traveling.
Built to Innovate!
Belle Tourism International Consulting
18 Shunyi Road, Suites 601-602, Shanghai 200063, PR China
Telephone (in China): 021-52360996 - Fax: 021-52360991
Telephone (international): 8621-52360996
Website: www.BelleTourism.com
E-mail: contact@belletourism.com
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