REETESH K J

Email: reetesh.j1012@gmail.com
M: +91 9538581618

PROFILE
An MBA (Marketing & Finance) with 4 years of Marketing, Research & Business planning experience across 8
sectors. As part of my experience I have worked with senior strategist and clients on designing & execution of market
research, translating data into consumer insights, creation/execution of marketing & business plans.

EMPLOYMENT HISTORY

Vertebrand Management Consulting Pvt Ltd Sep 2014 - Present

A Boutique Brand Consultancy, whose expertise comes from understanding the Indian markets across different
industries a. Service offering ranging from Market research and planning to marketing initiatives execution

Position: Associate Consultant

Worked on Market Research (Consumer, Trade & Industry), Feasibility Study, Business
Planning, Marketing conceptualization planning and execution of the projects

Brands Worked On: Cherio Fruit Juice |Namadhari Fresh | Peachtree |Poo~Pourrie|Proxeemeet | Handiman
|Aerocon Pipes (HIL) | Shriram Properties

Sector Experience: Food & Beverage | Retail |Furniture |Real Estate |Facility Management |Construction
| Home Care| Industrial Automation

Job Roles and Responsibility

Design and execution of qualitative & quantitative market research
Processing and analysing raw data into reports for senior managers.
Consumer insight-driven market and brand strategy
Concept evaluation and business plan preparation
New product launch and Brand revitalization
Creation of proposals and presentations formats for a C-suite level audience
Coordinating with external agency, vendors and internal team to execute marketing (ATL&BTL) initiatives
Business Planning, Overall Marketing Plan and Execution
End to End Project Planning and Management

Neeti Brand Solutions Dec 2012 Jun 2014

A boutique Brand agency, they work on marketing communication across multiple platforms

Position: Associate Consultant

Worked on Market research, Opportunity analysis and business and marketing plan and execution of the projects

Brand Worked On: CMI Automation | Phees Waffles | Electra Accumulators

ACADEMIC PROFILE
MBA (Marketing & Finance) 2010 - 2012
Alliance Business Academy Bangalore University

BE (Electronics & Communication) 2005 - 2009

Coorg Institute of Technology Visvesvaraya Technological University

SKILLS
MS Office, Mailchimp, Import IO, Google Adwords, Google Analytics, Pursuing Business Analytics course (R, SQL, VBA)

LANGUAGES: Fluent in English, Kannada and Hindi