INDUSTRY PROFILE

INTRODUCTION

Estimated value of Sports Industry is about $ 1.5 Trillion at 2016. The Global Retail Sporting
goods market holds substantial opportunities for sporting goods suppliers due to strong
product demand in the three market segments: athletic apparel, athletic footwear, and
equipment. Asia and Rest of World represent good growth market for retail sporting goods
industry over the forecast period. According to Lucintel, the market is forecast to reach an
estimated $266 billion in 2017 with a CAGR of 4% over the next six years (20122017). The
sporting goods industry comprises establishments primarily engaged in the manufacturing
and retailing of sporting goods, such as camping equipment, exercise and fitness equipment,
athletic uniforms, specialty sports footwear, apparel, and accessories. As the study indicates,
the global retail sporting goods industry is highly fragmented. North America currently
dominates this market. Some of the major players in this market are Nike, Adidas, and Dicks
Sporting Goods. A combination of factors such as demographics and consumer spending
impacts market dynamics significantly.

INDIAN MARKET SCENARIO:

.The words 'sports goods' have become synonymous with the passion that India has for
sports. The sports goods industry in India is nearly a century old and has flourished due to
the skills of its workforce. Being labour-intensive in nature, the industry provides
employment to more than 500,000 people. The heart of this industry in India is in and
around the states of Punjab and Uttar Pradesh.
Jalandhar in the state of Punjab and Meerut in the state of Uttar Pradesh account for
nearly 75 per cent of total production
. Together, the two towns house more than 3,000 manufacturing units and 130 exporters.
About 60 per cent of the sports goods manufactured in Jalandhar consist of different
kinds of inflatable balls.
The Indian sports goods industry also has a presence in the cities of Mumbai, Kolkata
and Chennai, albeit at a lower scale.

EXPORTS - A MOMENTOUS GROWTH

India's share of the global sports goods export market is expected to grow manifold, with
the country establishing the credibility of its goods in the international market. Indian
sporting goods are well known around the world and have made a mark in the global
sports goods market. The industry exports nearly 60 per cent of its total output to sports-
loving people the world over.
The sports goods market in India was valued at US$ 2 billion in 2012-13. The market is
growing as 35-40 per cent a year and is expected to reach US$ 3.6 billion by 2015. The
growth is expected on account of increasing awareness about health and fitness in the
country.
India exported sports goods worth around US$ 256 million in 2013-14 as compared to
US$ 214.95 million in 2012-13 and registering a growth of about 19 per cent.
The major items to be exported during 2013-14 includes inflatable balls, cricket bats
general exercise equipments, sports nets and protective equipment for cricket.

GOVERNMENT INITIATIVES
Recognizing the importance of sports, prior to the commencement of the 9th Asian
Games, a separate department was set up in 1982 by the Government of India.
Subsequently, the first National Sports Policy was announced in 1984. The Sports
Authority of India (SAI) was established in 1984 as a registered society in pursuance of a
Government of India resolution. Its main objectives include the effective and optimal
utilization of various sports facilities and all matters pertaining to sports promotion and
sports management. The Ministry of Human Resource Development (MHRD) was set up
in 1985, with the objective of integrating efforts for development of human potential in
the areas of Education, Women and Child Development, Arts and Culture, Youth Affairs
and Sports through its constituent departments. The government has setup different
institutions in this direction

SPORTS GOODS EXPORT PROMOTION COUNCIL

The Sports Goods Export Promotion Council (SGEPC) promotes the export of sports
goods and toys from India. SGEPC represents the leading 200 manufacturers and
exporters of sports goods and toys in India.
S.NO LOCATION MAJOR PRODUCT
CATEGORIES
1 Jalandhar Inflatable balls (Soccer/
Rugby/ Volley/ Net/ Hand
and Basket Ball) in PU and
PVC; Boxing equipments;
Cricket equipment; Sports
ware; Track and Field
equipments; Sports training
equipments;Hockey
equipments; Hockey foam
moulded goalie range; Ship
guards and all kinds of
Nettings etc
2 MEERUT Weight lifting equipments;
Cricket equipments;
Athletics equipments;
Boxing equipments; Table
tennis; Badminton; Carom
board; Fitness and exercise
equipments; Lane markers;
Basket ball; Netball rings;
Table Tennis accessories
and Sports apparels etc.
3 JAMMU AND KASHMIR Cricket bats
4 DELHI Football; Carom board;
Chess; Cricket equipment;
Billiards/Snooker/Pool
Tables; Football bladders;
Boxing equipments;
Helmets and Educational
puzzles etc.
5 MUMBAI Golf equipments and Board
games etc.
6 GURGOAN Water park slides; Carom
board; Fitness equipment;
Sports nets and Helmets etc.
7 CALCUTTA Skipping rope; Carrom
board; Magic tricks and 31
magic apparatus etc
8 CHENNAI Tennis balls; Sports shoes
and apparels etc.
9 BANGALORE Bowling equipments; Sports
MAJOR SPORTS GOODS MANUFACTURING AREAS