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STUDY OF PREFENCIAL CHOICE OF SOFT DRINKS

AMONG STUDENTS OF SMS VARANASI


NAME -:
CLASS -:
GENDER -:
AGE -:
ADDRESS -:
QUESTIONNAIRE
1. Which brand of soft drink do you like? (Multiple One)?
a) Pepsi f) 7 Up
b) Coca-Cola g) Mountain Dew
c) Sprite h) Mirinda
d) Thums Up i) Maaza
e) Limca j) Fanta

2. Which one do you consider to be most popular?


a) Pepsi f) 7 Up
b) Coca-Cola g) Mountain Dew
c) Sprite h) Mirinda
d) Thums Up i) Maaza
e) Limca j) Fanta

3. Which packing size you prefer?


a) 250 ml e) 1 L
b) 300 ml f) 1.25 L
c) 500 ml g) 2 L
d) 600 ml
4.
4. How often you take soft drink daily?
a) Once a day c) More than 3 times
b) 2 to 3 times a day
5.
5. When usually you take the soft drink?
a) Morning during c) Evening during tea
breakfast break
b) Afternoon during d) Night during dinner
lunch time
6.
6. Why do you drink soft drink?
a) Taste c) Refreshment
b) Caffeine d) Brand loyalty
7.
7. When do you consume soft drink the most? (multiple one)
a) Whenever thirsty d) Together with family
b) Too compliment with a e) At party
meal f) Together with friends
c) When eating out g) Others (please specify)
8.
8. Do you take the same soft drink every time?
a) To greater extent c) To some extent
b) Neutral
9.
9. Do you think that the price affects the sales of Soft Drink
products?
a) Yes d) Very less affect
b) To a large extent e) No affect
c) To some extent
10.
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10. Do you think the brand ambassador affect the purchase of
soft drink?
a) Yes c) To some extent
b) To a large extent d) Very less affect
e) No affect
12.
11. Where is the most common place that you purchase soft
drink? (Multiple One)
a) Convenience shops d) Others
b) Restaurants e) College canteen
c) Grocery stores f) Other
13.
12.What is the most effective advertising that makes you want
to?
a) Bill Boards d) Banners
b) Print advertising e) TV
c) Hoodings
14.
13. Which brand ambassador affect you most?
a) Salman Khan f) Kareena Kapoor Khan
b) MS Dhoni g) Shah Rukh khan
c) Virat Kholi h) Common people
d) Deepika Padukone shown in adds
e) Ranbir Kapoor
15.
14. Do you recommend the choice of soft drink to your friends?
a) Yes d) Occasionally
b) To large extent e) No
c) To some extent
16.
15. How health conscious are you when you consume soft drink?
a) Yes d) Sometimes
b) To large extent e) No
c) To some extent
17.
16. Do you ever read the ingredient list on the back of the soft
drink?
a) Yes d) Some times
b) To large extent e) No
c) To some extent
18.
17. What is your preferred attribute in your most like soft
drink?
a) Taste d) Packaging
b) Colour e) Brand
c) Flavour
19.
18. What brand position of soft drink effective the most?
a) Adventure d) Image of Brand
b) Fun Ambassador
c) Celebration e) Macho-man
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