THE NEW ARTISAN

Business Proposal
www.thenewartisan.com
 THE NEW ARTISAN
www.thenewartisan.com
The New Artisan exists to help young design talent gain
opportunities in the burgeoning Oriental market. It's about
blending old and new traditional and often niche craft
meets a very modern economic opportunity and a brand
new audience. Western art meets Oriental culture.

The New Artisan was founded by two customers, creating a commercial

UK-based Chinese women who share
a love for high-end handicraft work
and a lamentation of the increasing
loss of centuries-old traditions for
meticulous, skilful methods of creating
such works. They set out to find the
artisans of today the New Artisans
with the passion to continue these arts.
Together they decided to establish
an innovative platform for bringing
together designers and Chinese
opportunity in handicraft that its
exponents through the centuries could
never have imagined.
The UK and China; two nations with
rich, if very different, traditions and
cultures, but ideal bedfellows for
the common appreciation of skilled,
bespoke handicraft. The New Artisan
brings them together through the
stories told by our designers through
the wonders they create.
 Why Choose
The New Artisan
1. We are able to identify great opportunities in the Chinese
art & handicraft market for British designers, artists and crafters.
China is an enormous market, with strong purchasing powers as
demonstrated by the mushrooming online e-commerce market during recent
years. Whilst the Made in Britain tag is one of the popular brands in China,
many Chinese travelers still and UK-based students still avail themselves of
the opportunity to undertake frenzied shopping in UK. However, due to a
more sophisticated consumer shopping behavior, compounded by boredom
with factory-made bulk products, Chinese consumers have started to shift
their focus to more high-quality and unique, customized products. High-
quality, handicrafts are gradually attracting Chinese consumers attention
especially the quality of British craftsmanship, and creative designs which
have always been well-received in China. Consequently, the Chinese market
represents a huge potential commercial space for contemporary crafts and
arts, especially at the very beginning of the Chinese creative e-commerce
market.

2. Understanding Our Customers

Having conducted many Chinese consumer surveys, we understand the
new Chinese generation and that most of them, like us, have experiences
of studying aboard. They have all developed that individual consciousness
and interest for seeking new quality products with unique, high-end designs
that represent themselves as individuals. We know how they think, and as
consumers, what they want.
3. The New Artisans team has experience of the Chinese
market, its cultural, language and social system.
As such, we are aware that China uses different network systems and
that various global sites such as Google, Facebook, YouTube, etc,
are all subject to national censorship. This makes it difficult for external
designers and consumers to gain access to Chinas e-commerce
websites and vice versa. For these fundamental reasons, Chinese
consumers have become accustomed to different network platforms
with their unique Chinese characteristics.

Based on these extant conditions, The New Artisan is able to

offer linked e-commerce environments based on the following
4 stages:
a. b.
Establishment of two different Creation of a seamless connection services
online shopping systems; an official between the UK and Chinese markets,
website setup in the UK, which will be customers and designers. The New Artisan
convenient for local consumers and will have UK-Chinese offices to address any
designers to browse. The other Chinese designers worries and resolve language
shopping system will be launch in Tao communication, time-zone distinctions and
bao, WeChat, third party-platforms and networking technologies issues, etc.
buyer channels system to adopt to
Chinese consumers purchasing habits.
d.
Guaranteed payment to both UK designers
and Chinese customers due to a relatively
well-developed, quality controlled system
for overseas delivery, UK-Chinese customs

c. provision, product returns and exchange,

Inclusion of Health solutions for
building transparent information
platforms to ensure our customers can
shop with confidence. The published
introductory information will fully
provide the designers profiles, contacts,
product creative process,etc., and
any background stories provided. This
information will interest the Chinese
consumers and avail the Chinese
tourist, student or those living in the
UK the opportunity to communicate
with designers regarding any unique
product designs.
local distribution and safety payment. The
process will ensure that when The New
Artisan obtains new orders from Chinese
customers, UK office will initially pay designers
first (the UK office will then take receipt of
the domestic delivery from designers, check
and certify the products for export. Following
goods examination, UK designers will be
provided full payment provided the product
meets the agreed requirements). The New
Artisan will assume all responsibility following
goods departure from the UK. Therefore, any
problems such as returns, exchanges, etc.,
will be managed by The New Artisan where
the products price is under 200 sterling.
Operation Procedure

1 START
Showing
Destigner profiles

Chinese
Social Media
2 Marketing

3 Sales Chinese
Customer Oders

Desigmer
Delivering
4 UK Office
Examine Goods
 Delivery
To China
6 Payment In Full

Confirmation
7
Customer
Retuning
Changing 8 Starage In China
Building Distribution

For all these guarantees, we will only charge

designers 50% commission of each product
selling price after successful sales. This service
includes customized reinforced packaging,
storage, overseas transportation and in China
door-to-door delivery, which represents most of
the risk-taking.
The New Artisan
has high regards for original creativity and wants
to support more emerging designers and artisans
offering unique brands. We are passionate in
seeking talented designers for products to expose
to the growing Chinese e-commerce market.
If you are interested in being a part of this
commercial enterprise, with its excellent market
opportunities, please do not hesitate to contact
us.

What We Would
Like From You
The story behind your Brand including a short
profile, your photo, contact details, etc.

Product introduction, price list, photos

(Requested photo size: 2,000 px wide, 1,333
px high, 880KB in file sizes)

If your products are Made to Order, please

clarify the purchase to delivery timescales.

Contact To Us
Destiny Tang
Title: Director/European Co-ordinator
Tel: +44 7456909094
Email: thenewartisan@outlook.com
Address: The Hive office
Nottingham Trent University
Burton Street Nottingham
NG1 4BU