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MUSIC CITY

Style
Guide
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Contents

Introduction 5
Logo 7
Color Palette 13
Typography 15
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Introduction
Music City, U.S.A.
Nashville, Tennessee earned its title of Music City, U.S.A. by being the
indisputable hub of country music. While Nashville will always hold the
heart of country music, the city has come into its own as a center for
countless other musical genres.

The new image of Music City embraces Nashville traditions while

seeking out the establishment of new traditions that stand for diversity
and innovation, aspects that this guide encourages in the usage of the
Nashville brand while also setting standards for its usage to promote a
consistent aesthetic.

5
 The Logo
Our signature logo is comprised of three elements: the graphic, the
logotype, and the slogan.

The half record graphic symbolizes Nashvilles musical roots in a way that
is simple, bold, and not limited to country music connotations.

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The word Nashville itself is in the typeface Swistblink Monthoers, which
lends a rustic yet whimsical feel to the logo that maintains the traditional
spirit of Nashville. The slogan Music City is presented in the clean
sans-serif Gotham Bold to juxtapose perfectly with the rougher Nashville.

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Logo Usage
Here are all of the
acceptable color
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variations of the logo.

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There are some instances in which our signature logo may need to be
modified to best suit different applications. In these instances, the logo
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should always be legible and free of cluttered surroundings. This is why
weve established a few guidelines to help you know how to use this logo
to its fullest potential.
The signature blue and gray logos
should be used whenever possible.

While the slogan Music City highlights the essence of the Nashville
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However, there are some instances in

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which using the signature logo would

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community, it may be removed if there is a need to save space. Another make the logo itself difficult to identify,

simple way to represent the Nashville brand without compromising space in which case either the white or dark
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gray logos should be used. The dark
is through use of the icon. gray logo should only be used on MUSIC CITY
extremely light backgrounds where the
white logo would not provide enough
Other than these simple changes, the logo and icon should never be contrast against the background to

modified in any other way except to change to dark gray or white or to be easily readable. Avoid using logos

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on backgrounds that are not one solid

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alter scale.

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color.

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 Display Specifications

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No other design elements should ever overlap with the logo, so weve
established a clearance area. The actual measurement varies based on the naShVIlle
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size of the given logo, but the area should consist of clear space equal to
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the width of the N in Nashville.
1.5"
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The logo also has minimum width restrictions in order to ensure that all of
its elements are as clear to see as possible.

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3/4"

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 Color C 64 M 56 Y 56 K 32 C 62 M 13 Y 11 K 0
Palette
Nashville is often portrayed as a conservative city based in
tradition and country music. Over the years, however, this
Southern town as become much more diverse both socially and
musically, and its color palette should reflect that more modern
flavor.

The new Nashvilles color palette feature playful versions of the

primary colors in order to keep in touch with the citys past while
still pointing to its vibrant future.

C 0 M 69 Y 59 K 0 C 3 M 24 Y 68 K 6
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 Typography
Gotham Book is to be used for all body text, while Gotham Bold should
be used for subheaders and to label certain elements within a design.
Swistblink Monthoers is the primary display typeface for headers, but
experimentation is always encouraged!

Gotham Book Gotham Black Swistblink Monthoers

Aa Aa Aa
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmno
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmno
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
pqrstuvwxyz pqrstuvwxyz abcdefghijklmno
0123456789 0123456789 pqrstuvwxyz
0123456789
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