MATUSHRI PUSHPABEN VIVNUBHAI VALIA DEGREE COLLEGE OF COMMERCE

BORIVALI (WEST), MUMBAI 400066

PROJECT REPORT ON :

STUDY ON RETAIL BANKING

SUBMITTED BY:

AKSHIKA PRAKASH GALA

ROLL NO 710

T.Y.BCOM

(BANKING AND INSURANCE)

(SEMESTER V)

SUBMITTED TO

UNIVERSITY OF MUMBAI

PROJECT GUIDE

PROFESSOR LEENA VASU

ACADEMIC YEAR

2016 - 2017
Declaration

I miss. AKSHIKA PRAKASH GALA A Student of T.Y B.COM(Banking &

Insurance) ROLL NO. 710, DIV A MPV VALIA COLLEGE of

COMMERCE semester V September hereby declare that I have completed this

project on STUDY ON RETAIL BANKINGin the academic year 2016-2017.

The information submitted is true and original to the best of my knowledge.

SIGNATURE OF STUDENT,

MISS. AKSHIKA PRAKASH GALA.

Certificate
This is to certify that the undersigned have assessed and

evaluated the project on STUDY ON RETAIL BANKING

submitted by Miss. AKSHIKA PRAKASH GALA. This project is

original to the best of our knowledge and has been accepted for

internal assessment of Bachelor of Commerce (BANKING

&FINANCE ) semester V October 2106

SIGNATURE OF PRINCIPAL SIGNATURE OF CO-ORDINATOR

SIGNATURE OF EXTERNAL
 Acknowledgement

I sincerely thank the University for introducing a Degree in B.COM for Banking
and Insurance Industry.

I am grateful for the inspiration of many people for their encouragement. I cannot
possibly mention the names of all those who helped me to improve my thinking
through their conversation.

First and for most, I thank my Principal SirV. Manikandan for giving advice on
our project. And secondly I thank to my guide, Prof. LeenaVasu, who let me
initiate this project and provided valuable suggestions and guidance during the
whole project. Her perceptive has encouraged me to incorporate a different
dimension to this project.

This project has helped me to understand the insight of STUDY ON RETAIL

BANKING and was of great experience.
 INDEX
SR.NO. PARTICULARS PAGE NO.

1. INTRODUCTION

1.1 Definition 8.
1.2 Introduction 9.
1.3 Objectives of search 10.

2. ORIGIN AND OPERATIONS OF CO-

OPERATIVE BANKING

2.1 Origin 12 13
2.2 Operations 13 15
(a) Establishments
(b) Chief Functions
(c) Basic principal on which Co-operative Banking

3. ROLE OF CO-OPERATIVE BANKING IN

INDIA

3.1 Roles 17 19
(a) Rural
(b) Urban
3.2 Importance 20 21

4. HISTORY 23 25

5. FEATURES

5.1 Features of Co-operative banking in India 27 31

5.2 Features for their customer satisfaction 31 32

6. TYPES OF CO-OPERATIVE BANKING IN 35 43

INDIA

7. STRENGTH AND WEAKNESS OF CO-

OPERATIVE BANKING IN INDIA

7.1 Main Weakness of Co-operative banking in India 45 49

7.2 Initiative to strengthen the development of Co- 49 51
operative banking in India

8. DATA ANALYSIS BASED ON PRIMARY

DATA

8.1 Data Analysis

8.2 Conclusion
8.3 Bibliography
8.4 Questionnaire
 CHAPTER 1

1.1 INTRODUCTION.
1.2 DEFINATION.
1.3 OBJECTIVES OF RESEARCH.
 CHAPTER 1

1.1 INTRODUCTION

Retail Banking also known as Consumer Banking is the provision of services by

a bank to individual consumers, rather than to companies , corporations or other
banks. Services offered include savimgs and transactional accounts , mortgages,
personal loans, debit cards , and credit cards. The term is generally used to
distinguish these banking services from investment banking , commercial banking
or wholesale banking. It may also be used to refer to a division or department of a
bank dealing with retail customers.

In the US the term Commercial bank is used for a normal bank to distinguish it
from an investment bank. After the great depression , through the Glass-Steagall
Act, the US. Congress required that banks only enagage in banking activities ,
whereas investment banks were limited to capital markets activities. This
separation was repealed in the 1990s. Commercial bank can also refer to bank or a
division of a bank that mostly deals with deposits and loans from corporations or
large businesses , as opposed to individual members of the public (retail banking ).

Retail Banking as a business model is adopted by all the banks on account of

multiple comfort factors for the banks viz. Acquisition of a huge customer base ,
multiple product offerings ,better pricing and profitability , scope for cross selling
and up selling financial and beyond financial products for increased per customer
revenue and of course better risk propostion. With the changing paradigm of
technology as the driver for retail banking explosion , banks are embracing
different strategies by redesigning their conventional business silos re- engineering
existing products and inventing products , services, channels, relationships to
increase the share of the customers wallet.