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Introduction

Decisionoftenmustbemadeinuncertainenvironments
DECISIONANALYSIS Examples:
Manufacturerintroducinganewproductinthemarketplace.
Governmentcontractorbiddingonanewcontract.
Oilcompanydecidingtodrillforoilinaparticularlocation.
(Hillier&LiebermanIntroductiontoOperationsResearch,8th edition)
Decisionanalysis:decisionmakinginfaceofgreat
uncertainty;rationaldecisionwhentheoutcomesare
uncertain.
Makingdecisionswith orwithoutexperimentation.

Optimization and Decision 2009 530

Prototypeexample Decisionmakingwithoutexperimentation

Goferbroke Companyownsatractoflandthatcan Analogy togametheory:


containoil.
Players:decisionmaker(player1)andnature(player2).
Contractedgeologistreportsthatchanceofoilis1in4.
Availablestrategiesfor2players:alternativeactionsand
Anotheroilcompanyoffers90.000 fortheland. possiblestatesofnature,respectively.
Costofdrillingis100.000.Ifoilisfound,expectedrevenue
Costofdrillingis100 000 Ifoilisfound expectedrevenue Combinationofstrategiesresultsinsomepayofftoplayer1
is800.000 (expectedprofitis700.000). (decisionmaker).
Statusofland Payoff
Alternative Oil Dry But,arebothplayersstillrational?
Drillforoil 700.000 100.000
Selltheland 90.000 90.000
Chanceofstatus 1in4 3in4

Optimization and Decision 2009 531 Optimization and Decision 2009 532

Decision analysis framework PayofftableforGoferbrokeCo.problem


1. Decisionmakerneedstochooseoneofalternative
actions.
2. Nature thenchoosesoneofpossiblestatesofnature. Stateofnature
3. Eachcombinationofanactionandstateofnature Alternative Oil Dry
resultsinapayoff oneoftheentriesinapayoff
resultsinapayoff,oneoftheentriesinapayoff 1 Drillforoil
1.Drillforoil 700 100
100
table. 2.Selltheland 90 90
4. Probabilitiesforstatesofnatureprovidedbyprior Priorprobability 0.25 0.75
distributionarepriorprobabilities.
5. Payofftableshouldbeusedtofindanoptimalaction
forthedecisionmakeraccordingtoan appropriate
criterion.
Optimization and Decision 2009 533 Optimization and Decision 2009 534

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Maximinpayoffcriterion Maximumlikelihoodcriterion
Maximin payoffcriterion: foreachpossibleaction, Maximumlikelihood criterion: Identifymostlikely
findtheminimumpayoff overallstatesofnature. stateofnature(withlargestpriorprobability).For
Next,findthemaximum oftheseminimumpayoffs. thisstateofnature,findtheactionwithmaximum
Choosetheactionwhoseminimumpayoffgivesthis payoff.Choosethisaction.
maximum. Mostlikelyy state:ignoresimportantinformationand
g p
Bestguarantee ofpayoff:pessimisticviewpoint. lowprobabilitybigpayoff.
Stateofnature Stateofnature
Alternative Alternative Oil Dry
Oil Dry Minimum
1.Drillforoil 700 100 100 1.Drillforoil 700 100
2.Selltheland 90 90 Maximuminthiscolumn
2.Selltheland 90 90 90 Maximinvalue
Priorprobability 0.25 0.75
Priorprobability 0.25 0.75

Optimization and Decision 2009 535 Optimization and Decision 2009 Mostlikely 536

Bayesdecisionrule SensitivityanalysiswithBayesrules
Bayesdecisionrule: Usingpriorprobabilities, Priorprobabilitiescanbequestionable.
calculatetheexpectedvalueofpayoffforeach Trueprobabilitiesofhavingoilare0.15to0.35(so,
possibledecisionalternative.Choosethedecision probabilitiesfordrylandarefrom0.85to0.65).
alternativewiththemaximumexpectedpayoff.
p=priorprobabilityofoil.
Fortheprototypeexample:
Example:expectedpayofffromdrillingforanyp:
E[Payoff(drill)]=0.25(700)+0.75(100)=100.
E[Payoff(drill)]=700p 100(1 p)=800p 100.
E[Payoff(sell)]=0.25(90)+0.75(90)=90.
Infigure,thecrossoverpoint iswherethedecision
Incorporatesallavailableinformation(payoffsand
changesfromonealternativetoanother:
priorprobabilities).
E[Payoff(drill)]=E[Payoff(sell)]
Whatifprobabilitiesarewrong? 800p 100=90 p =0.2375
OptimizationandDecision2009 537 Optimization and Decision 2009 538

Expectedpayoffforalternativechanges Decisionmakingwithexperimentation

Improvedestimatesarecalledposterior
probabilities.
Andformore
than2variables? Example:adetailedseismicsurveycosts30.000.
UseExcelSensIt. USS:unfavorableseismicsoundings:oilisfairlyunlikely.
g y y
FSS:favorableseismicsoundings:oilisfairlylikely.
Thedecisionis
verysensitive Basedonpastexperience,thefollowingprobabilities
top! aregiven:
P(USS|State=Oil)=0.4;P(FSS|State=Oil)=1 0.4=0.6.
P(USS|State=Dry)=0.8;P(FSS|State=Dry)=1 0.8=0.2.

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Posteriorprobabilities Posteriorprobabilities
n =numberofpossiblestatesofnature.
Fromprobabilitytheory,theBayestheorem canbe
P(State=statei)=priorprobabilitythattruestateof
obtained:
natureisstatei,fori=1,2,,n.
Finding=findingfromexperimentation(randomvar.)
g j) =
P(State=statei ||Finding=finding
g
d
Findingj =onepossiblevalueoffinding.
bl l ff d
P(State=statei |Finding =finding j)=posterior P(Finding=findingj |State=statei )P(State=statei )
=
probability thattruestateofnatureisstatei,given n

Finding =finding j ,fori=1,2,,n. P(Finding=findingj |State=statek )P(State=statek )


k =1

GivenP(State=statei) andP(Finding=findingj|State=statei)
fori=1,2,,n, whatisP(State=statei |Finding=finding j)?
Optimization and Decision 2009 541 Optimization and Decision 2009 542

Bayestheoreminprototypeexample Probabilitytreediagram

Ifseismicsurveyinunfavorable(USS,j=1):
0.4(0.25) 1
P(State=Oil|Finding=USS) = = ,
0.4(0.25) + 0.8(0.75) 7
1 6
y| g )=1 = .
P((State=Dry|Finding=USS)
7 7
Ifseismicsurveyinfavorable(FSS,j=2):
0.6(0.25) 1
P(State=Oil|Finding=FSS) = = ,
0.6(0.25) + 0.2(0.75) 2
1 1
P(State=Dry|Finding=FSS) = 1 = .
2 2
Optimization and Decision 2009 543 Optimization and Decision 2009 544

Expectedpayoffs Optimalpolicy
ExpectedpayoffscanbefoundagainusingBayes
decisionrulefortheprototypeexample,with UsingBayesdecisionrule,theoptimalpolicyof
posteriorprobabilitiesreplacing priorprobabilities: optimizingpayoffisgivenby:
ExpectedpayoffsiffindingisUSS:
1 6
) = (7
E[[Payoff(drill|Finding=USS)
y ( | g (700)) + (100)) 30 = 155.77 Findingfrom Optimal
Expectedpayoff Expectedpayoff
7 7 excludingcostof includingcostof
seismicsurvey alternative
1 6 survey survey
E[Payoff(sell|Finding=USS) = (90) + (90) 30 = 60 USS Selltheland 90 60
7 7
ExpectedpayoffsiffindingisFSS: FSS Drillforoil 300 270
1 1
E[Payoff(drill|Finding=FSS) = (700) + (100) 30 = 270
2 2 Isitworthspending30.000 toconduct
1 1
E[Payoff(sell|Finding=FSS) = (90) + (90) 30 = 60 theexperimentation?
2 2
Optimization and Decision 2009 545 Optimization and Decision 2009 546

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Valueofexperimentation Expectedvalueofperfectinformation

Stateofnature
Beforeperforminganexperimentation,determineits Alternative Oil Dry
potentialvalue. 1.Drillforoil 700 100
Twocomplementarymethods: 2.Selltheland 90 90
Maximumpayoff 700 90
1. Expectedvalueofperfectinformation itis P i b bili
Priorprobability 0.25 0.75
assumedthatexperimentwillremovealluncertainty. Expectedpayoffwithperfectinformation=0.25(700)+0.75(90)=242.5
Providesanupperbound onpotentialvalueof
experiment. Expectedvalueofperfectinformation(EVPI) is:
EVPI=expectedpayoffwithperfectinformation expectedpayoffwithout
2. Expectedvalueofinformation istheactual experimentation
improvementinexpectedpayoff. Example:EVPI=242.5 100=142.5.Thisvalueis>30.

Optimization and Decision 2009 547 Optimization and Decision 2009 548

Expectedvalueofinformation Expectedvalueofinformation

Requiresexpectedpayoffwithexperimentation: So,expectedpayoffwithexperimentation is
Expectedpayoffwithexperimentation = Expectedpayoffwithexperim.=0.7(90)+0.3(300)=153.

P(Finding=findingj )E[payoff|Finding=findingj ] Expectedvalueofexperimentation(EVE) is:


j

Example:seeprobabilitytreediagram,where: EVE=expectedpayoffwithexperimentation expected


P(USS)=0.7, P(FSS)=0.3. payoffwithoutexperimentation
Expectedpayoff(excludingcostofsurvey)was
obtainedinoptimalpolicy: Example: EVE=153 100=53.
As53exceeds30,theseismicsurveyshouldbedone.
E(Payoff|Finding=USS)=90,
E(Payoff|Finding=FSS)=300.
Optimization and Decision 2009 549 Optimization and Decision 2009 550

Decisiontrees Decisiontreeforprototypeexample

Prototypeexamplehasasequenceoftwodecisions:
Shouldaseismicsurveybeconductedbeforeanactionis
chosen?
Whichaction(drillforoilorselltheland)shouldbechosen?
Thesequestionshaveacorrespondingdecisiontree.
h h d d
Junctionpointsarenodes,andlinesarebranches.
Adecisionnode,representedbyasquare,indicates
thatadecision needstobemadeatthatpoint.
Aneventnode,representedbyacircle,indicatesthat
arandomevent occursatthatpoint.
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Decisiontreewithprobabilities Performingtheanalysis
1. Startatrightsideofdecisiontreeandmoveleftone
column atatime.Foreachcolumn,performstep2or
probability
step3dependingifnodesareevent ordecision nodes.
2. Foreacheventnode,calculateitsexpectedpayoff by
multiplyingexpectedpayoffofeachbranchby
probabilityofthatbranchandsummingthese
products.Recordvaluenexttoeachnodeinbold.
cash flow 3. Foreachdecisionnode,comparetheexpectedpayoffs
ofitsbranches,andchoosealternativewithlargest
expectedpayoff.Recordthechoicebyinsertinga
doubledashineachrejectedbranch.
Optimization and Decision 2009 553 Optimization and Decision 2009 554

Decisiontreewithanalysis Optimalpolicyforprototypeexample

Thedecisiontreeresultsinthefollowingdecisions:
1. Dotheseismicsurvey.
2. Iftheresultisunfavorable,selltheland.
3. Iftheresultisfavorable,drillforoil.
4. Theexpectedpayoff(includingthecostofthe
seismicsurvey)is123(123000).
Sameresultasobtainedwithexperimentation
Foranydecisiontree,thebackwardinduction
procedure alwaysleadstooptimalpolicy.
Optimization and Decision 2009 555 Optimization and Decision 2009 556

Utilitytheory Utilityfunctionformoney
Utilityfunctions(u(M))formoney(M):usuallythereisa
Youareofferedthechoiceof: decreasingmarginalutilityformoney (individualisrisk
averse).

1. Acceptinga50:50chanceofwinning$100.000
ornothing;
2. Receiving$40.000withcertainty.

Whatdoyouchoose?

Optimization and Decision 2009 557 Optimization and Decision 2009 558

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Utility function formoney Utilitytheory
Italsoispossibletoexhibitamixtureofthesekindsof Fundamentalproperty:thedecisionmakersutility
behavior(riskaverse,riskseeker,riskneutral) functionformoney hasthepropertythatthedecision
Anindividualsattitudetowardriskmaybedifferent makerisindifferent betweentwoalternativecourses
whendealingwithonespersonalfinancesthanwhen ofactioniftheyhavethesameexpectedutility.
makingdecisionsonbehalfofanorganization. Example.p Offer: anopportunitytoobtaineither
pp y
$100.000(utility=4)withprobabilityp ornothing
Whenautilityfunctionformoneyisincorporatedinto (utility=0)withprobability1 p.Thus,E(utility)=4p.
adecisionanalysisapproachtoaproblem,thisutility Decisionmakerisindifferentfore.g.:
functionmustbeconstructedtofitthepreferences Offerwithp =0.25(E(utility)=1)ordefinitelyobtaining
andvaluesofthedecisionmakerinvolved.(The $10.000(utility=1).
decisionmakercanbeeitherasingleindividualora Offerwithp =0.75(E(utility)=3)ordefinitelyobtaining
groupofpeople.) $60.000(utility=3).
OptimizationandDecision2009 559 Optimization and Decision 2009 560

Roleofutilitytheory Applyingutilitytheorytoexample
TheGoferbroke Co.doesnothavemuchcapital,soalossof
Whendecisionmakersutilityfunctionformoneyis 100.000 wouldbequiteserious.
usedtomeasurerelativeworthofvariouspossible Scaleofutilityfunctionisirrelevant.Onlytherelativevaluesof
monetaryoutcomes,Bayesdecisionrulereplaces theutilitiesmatter.
monetarypayoffsbycorrespondingutilities. Thecompleteutilityfunctioncanbefoundusingthefollowing
values:
Thus,optimalaction istheonethatmaximizesthe Monetarypayoff Utility
expectedutility. 130 150
100 105
Notethatutilityfunctionsmaynotbemonetary. 60 60

Example:doctorsdecisionoftreatingornotapatient 90 90

involvesfuturehealthofthepatient. 670 580


700 600
Optimization and Decision 2009 561 Optimization and Decision 2009 562

UtilityfunctionforGoferborkeCo. Estimatingu(M)

Apopularformistheexponentialutilityfunction:

M
u (M ) = R 1 e R

R =decisionmaker
=decisionmakersrisktolerance
srisktolerance.
Designedtofitariskaverseindividual.
Forprototypeexample,R =2250foru(670)=580and
u(700)=600,andR =465foru(130)=150.
However,itisnotpossibletohavedifferentvaluesof
R forthesameutilityfunction.

Optimization and Decision 2009 563 Optimization and Decision 2009 564

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Decisiontreewithutilityfunction Decisiontreeusingutilityfunction

Thesolutionisexactlythesameasbefore,except for Different decision tree


substitutingutilities formonetarypayoffs. but same optimal
Thus,thevalueobtainedtoevaluateeachforkofthe policy.
treeisnowtheexpectedutilityy ratherthanthe
expectedmonetarypayoff.
OptimaldecisionsselectedbyBayesdecisionrule
maximizetheexpectedutilityfortheoverallproblem.

Optimization and Decision 2009 565 Optimization and Decision 2009 566

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