PROJECT PROFILE

NAMRIA-QCP-01-Form 2

I. TITLE: GEOSPATIAL INFORMATION SERVICES and PRODUCTION OF NAMRIA

INFORMATION, EDUCATION, AND COMMUNICATION (IEC) MATERIALS

1. DESCRIPTION

The project undertakes communication and client-focused activities geared towards

the promotion and provision of the agency products and services. It also generates
data on client needs and client perceptions. The project is also engaged in information
packaging and press relations geared towards generating and increasing media and
public awareness and understanding of the role of the agency in national development.
The project is conducted regularly through the following components:

2. Client Services 57.50%

This involves the provision of data/inquiry services and other activities that are
aimed at providing enhanced services to clients. For the year 2017, this component
proposes to undertake the following activities:

1.1. Provision of Client Services (38.50%)

1.1.1. Information and Client Service Unit (ICSU)
1.1.2. Map Sales Office (MSO)
1.1.3. Archives
1.1.4. NAMRIA Geomatics Training Center (NGTC)

1.2. Operation of MSO (19.00%)

1.2.1. Monitoring of MSOs

3. Promotion and Marketing - 11.50%

2.1. Implementation of Promotional and Marketing Activities
2.1.1. NAMRIA information campaign/event/presentation/
orientation/focus group discussion (2.25%)
2.1.2. Exploratory meetings/discussions with national government
agencies, local government units, geomatics practitioners,
and private companies for their geospatial data and service
service requirements (2.00%)
2.1.3. Conduct of tours/visits/conference (6.00%)
2.1.4. Conduct of MSO and ICSU assemblies (1.25%)

4. Archives 9.00%
3.1. Preservation and organization of archival materials located at
GISD Archives (7.00%)
3.2. Updating of the NAMRIA Records Disposition Schedule (2.0%)

5. Media Production and Packaging -22.00%

4.1. Preparation of NAMRIA IEC materials (12.20%)
4.2. Provision of the following services: editorial/writing, setting up of exhibit,
photo and video documentation, and graphic arts and digital layout design
(9.80%)

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 6. OBJECTIVES

Major

To effectively and efficiently service the information needs of NAMRIA/DENR staff and
the public

Specific

To effectively disseminate geographic and ENR information

To increase the market-base for NAMRIA products and services
To provide quick access to NAMRIA information materials
To determine client perception of and need for NAMRIA products
and services
To preserve archival materials
To disseminate NAMRIAs mandates, projects, and activities

IV. COVERAGE

V. BENEFICIARIES

NAMRIA/DENR and various users of ENR and other geographic information in

government, local government, private, academe, policy/decision makers, non-
government organizations, and individuals.

VI. KEY RESULT AREAS

A. Client Services
MSOs
GISMB ICSU
NGTC

B. Promotion and Marketing Strategies/Activities

C. Archives Services

D. Production and Packaging of Media Materials

Set of printed and reliable materials incorporating NAMRIA activities,
products, services, and ENR-related information
Increased media awareness and/or mileage

VII. TARGET OUTPUTS

1. Client Services

1.1. Provision of Client Services

o 100% clients served thru e-mailed, phoned-in, and walk-in queries and
in map sales (ICSU, MSO, and Archives)
o 4 quarterly 2017 Client Satisfaction Reports
o 2016 Client Satisfaction Report

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 o 2016 Client Needs Assessment Report
o 2016 MSO Sales Analysis Report
o 12 Monthly lists of clients served submitted to the DENR
Planning Office
o 20 regular/special/Memorandum of Agreement (MOA)-based trainings
coordinated/conducted
o 2016 NGTC Training Report

1.2. Operation of MSO

o 12 monthly sales reports submitted to NAMRIA Accounting Section
and NAMRIA resident Commission on Audit auditor (NCR and regional
MSOs), and Bureau of Treasury
o 16 MSO inventory reports (3 NCR, 13 regional)

2. Promotion and Marketing

2.1. Implementation of Promotional Activities

o 1 information drive activity for NAMRIA Products and Services
o 500 e-mails, invitation letters, and materials for IEC activities sent
o 1 updated list of NAMRIA products and services
o 4 signed MOAs/training packages
o 100% requests for tour of facilities conducted
o 1 MSO and ICSU assembly conducted

3. Archives

3.1. Preservation and Organization of Archival Materials at GISD

Archives
o 100 indexed maps
o 100 uploaded archival digital publications to the NAMRIA Server

3.2. Updating of the NAMRIA Records Disposition Schedule

o 1 draft updated list of NAMRIA Records Disposition Schedule

4. Media Production and Packaging

4.1. Preparation of NAMRIA IEC Materials

o 1 printed issue of 2016 NAMRIA Annual Report
o 1 printed issue of Infomapper, Vol. XXIII
o 50 printed issues of NAMRIA Newscoop
o 2 news/photo releases/institutional advertisements/write-ups published
in leading newspapers

4.2. Provision of Services

o 6 speeches/messages
o 4 map and technology exhibits
o 100% requests for photo documentation for CY 2017 agency events
conducted
o 100% requests for video documentation for CY 2017 agency events
conducted
o 14 graphic arts/digital layout designs for significant agency events

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VIII. IMPLEMENTATION STRATEGY
1. Methodology
o Procedures and work instructions in the provision of geospatial information and
knowledge services (refer to NAMRIA Quality Management and Operations
Manual)
2. Activities
o Provision of client services for the ICSU, MSO, Archives, and
NGTC
o Operation of MSO
o Implementation of Promotional and Marketing Activities: conduct of IEC
campaigns, exploratory meetings/discussions, tours of NAMRIA
facilities/conferences, and MSO and ICSU assemblies
o Preservation and organization of archival materials
o Updating of the NAMRIA Disposition Schedule
o Preparation of NAMRIA IEC materials
o Provision of the following services: editorial/writing, setting up of exhibit, photo
and video documentation, and graphic arts and digital layout design

IX. PROJECT COST

Maintenance and Other Operating Expenses GISD 4,395.000

X. IMPLEMENTING UNIT - GISD, GISMB

XI. COLLABORATING UNIT/AGENCY

Within NAMRIA - All NAMRIA Branches

Other Agencies - DENR Regional Offices

Prepared by:

____________________________
MARIA ROMINA DR. PE BENITO
Chief, GISD

Recommending Approval:

_______________________
JOHN SANTIAGO F. FABIC
Director, GISMB

Approved:

___________________________

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 EFREN P. CARANDANG
Supervising Deputy Administrator