ANSWER: 01

Alliance and loyalty initiatives for a bank are so much important. These are initially
idealistic in another sense, their formation rests largely on hopes and dreams, what
might be possible if certain opportunities are pursued. Strategic and financial
analyses contribute a level of confidence, but, like all new business ventures,
collaborative relationships draw energy largely from the optimistic ambition of their
creators. In other hand both aims strengthening customers relations. Therefore In
2009, the MCB took several initiatives that brought even closer to their customers.
With the launch of MCB privilege, MCB became the first local bank to offer a
dedicated proposition for the affluent segment to meet the growth and protection
needs of customers, In addition, MCB took another initiative tasked with
transforming branches into efficient sales and service centers which was very active
in 2009. The MCB also set up a bank-wide Central Business Intelligence Unit
responsible for supporting the retail bank in its sales and performance. Moreover it
made tremendous progress in its periods of privatization. Various factors are
responsible for far of MCB visa but it handles the external and internal pressures by
incorporating the change in a positive manner.

ANSWER: 02
Every organization has its own ability to respond and adapt to the external
environment. Further, every organization has its unique environment in which it
operates. Change managers and staff must facilitate quick and proper adaptation to
the characteristics of that environment, this is the biggest challenge which is being
faced by every organization or bank. Environment consists of five dimensions, that
is, social and culture, political and legal environment, technological environment,
the human environment, and the economic environment. The success of change
management depends upon the successful adaptation of an organization to the
external environment changes.
Therefore, the MCB visa is considered to be one of the effects of a competitive lower
quality standards to a minimally acceptable level, this obstacle is created by the
misunderstanding of the quality. MCB is doing a service business and in this the
customers only focus on the service quality, so that there are many other
competitors like Meezan, ABL, UBL, ASKARI, HBL etc. provides well service to their
customers, it is more obvious that the customers will choose the competitors
instead of MCB.

WORKABLE APPROACH TO OVERCOME:

To overcome MCB should be capable of motivating change, managing the transition
and shaping the political dynamics of change. Motivating change is an attitude to
behavioral change approach. It lays emphasis on manipulating attitude and
behavioral change. To manage the transition in an efficient and effective manner,
MCB need to develop switching skills in order to acquire new skills, knowledge,

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values, know-how of newer systems, processes, technologies, and even new
strategies.

ANSWER: 03
MCB must be viewed as the leader in transactional convenience. To get top market
share, they will have to continue to invest in alternate channel payment capabilities
and services as well as getting a larger share of transaction driven businesses like
remittances, cash management, payroll and trade. Managements must continue to
invest in branches to make them more sales and service oriented. Through
introduction of new sales and service model, strengthened transaction processing
and leading financial products menu, aspire to achieve this ambition. They also core
focus on mass, mid-market and corporate segments, continue down the path of
further segmenting customer needs and developing focused customer propositions,
particularly in Privilege and Islamic point of view. In order to achieve growth targets
and market penetration management have to further strengthen reserve of talent
and leadership powered by a strong performance culture and training.

ANSWER: 04
The telecommunication companies were more emphasized in terms of their
execution and operationalization because they wanted to build a good brand image
and maintain loyalty with their customers.

STRENGTHS
The campaign should have been tied to specific organizational goals. The strengths
of a bank campaign consist of noting whether the effort accomplished its mission
effectively in moving towards those goals. If it was designed to build brand
recognition and a new survey finds that MCB is now cited by 10 percent more of the
target audience that is a strength. If the goal was to convince more people to open
savings accounts or apply for a mortgage, check the numbers and see if they
increased in a manner attributable to the advertising campaign.

WEAKNESSES

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Even the best-planned campaign can fall short in some capacity. The advertisement
might not have reached the target audience, or might have gone unnoticed in the
midst of the storm of commercial messaging that most of us hear every day. It also
might have achieved part of a goal but not all of it, or revealed problems that need
to be addressed. For example, the MCB might have achieved more name
recognition but from customers with negative experiences.

ANSWER: 05
The MCB visa should be emphasis on the organization of effective training and
development programs for its new as well as existing employees so that these are
gradually updated regarding the recent developments in the field of banking by
adding the alliance initiatives. Equip itself with information that enables to sharpen
its strategies and transform operations profitably. It should also revealed new
chances to capture a new market or increase the penetration of its target
demographic. If customers are arriving from an expanded geographic area and
citing from the campaign as the reason, it might mean have an opportunity to win
business by expanding the campaign to other areas.
Success of banks depends on successful use of available resources, especially
financial, human and physical resources. Symbolically, financial resources within an
organization act like blood in a human body. Acquiring new technology requires
significant funds that need to be spared. Similarly, running the advances and new
technology requires people at work to understand and operate the new system to
doing work effectively and efficiently. This requires them to acquire new knowledge
and skills to enable them to operate the new systems. Employees can be enabled to
operate the new system by going through different kinds of trainings and support
programmes.

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