2016 Annual Report

Table Of Contents

Letter from our Chief Executive Officer Page 3

Corporate Profile & Board of Directors Page 4

Executive Team Page 5

Industry Profile & Competitive Advantage Page 6

Financial Performance Page 7

In Closing Page 8


HookerCo LLC.
137 S. Maple Ave. Montebello, CA 90640
Tel (323) 980-5678 Fax (323) 831-9978
HookerCo.com

November 23, 2016

Dear Shareholders,

We recently just completed HookerCos two-year anniversary. We know we are still in

our growth stage; however, we wanted to recognize this small milestone and thank all of
the team members that have contributed to our companys success these past two
years.

We are proud to say that 2016 was a great year for us, as we have seen continued
growth in our business from our prior year. We feel strongly that the growth can be
attributed to factors like our creative innovation and execution in developing and
delivering quality apparel at a great price point. Our creative marketing efforts and
dedicated team of employees and sales reps have helped build a strong and loyal
relationship with customers in our core markets.

Interest in action sports is continuing to grow. Being that we are an action sports
apparel company we have the unique opportunity to continue to grow our customer
demographic. Within the next year we will focus on young boys and girls, as they are
more connected to social media than any other generation. We will harness their
growing interest in action sports to further increase our brand awareness both nationally
and globally. As you can imagine, we are extremely excited at the prospects for our
business in the future.

Since our inception, it has always been our goal to provide our customers with quality
products at an exceptional value. We want to assure you that although we have been
successful during these two years, we will remain committed to achieving even higher
operational and financial performance in years to come.

On behalf of our senior leadership team, we would like to thank our shareholders,
associates, their families, and of course our loyal customers for their continued loyalty
and support.

Derick Quintana -Hooker

Chief Executive Officer

Corporate Profile

HookerCo. is an extreme value designer and manufacturer of action sports apparel and
accessories. The companys headquarters is located in Montebello, California. The
company was founded during the winter of 2014 by cousins Derick Quintana-Hooker
and Karen Contreras-Hooker. Since its creation, the companys vision has been to
revolutionize the actions sports apparel world by providing their customers with an
excellent product at a low cost.

HookerCo. started off as a small family run operation with two employees operating out
of a small office in Montebello, to now over 200 team members throughout California,
Arizona, Nevada, and most recently Texas. Even though the company has grown in the
last two years it still sticks to its family roots as noted by their company logo, which is a
large letter H, with a blue circle around it. The large H represents the family name,
Hooker. The circle around the letter H represents unity, meaning that all team-
members are working in unity for the company and the brand.

Board of Directors

Laura Munguia, Ph.D.

President,
President, Munguia Children and Family Services, Los Angeles

Marjorie X. Santos
President of Public Relations, CIA Management, Los Angeles
Eddy Santos Jr.
Attorney, Former Director, SoCal Rapid Transit District and United California
Savings Bank
Marjorie Hooker
Co-Founder and President, Hooker Developm ent Inc.
Real Estate Developer, Sacram ento CA


Senior Executive Officers

Derick Quintana-Hooker
Chief Executive O fficer

Karen Contreras-Hooker
President and Chief Operating Officer

David Contreras
Chief Inform ation O fficer

Katia Zavatski
Executive Vice President and Chief Financial O fficer

Ingrid Hooker
Senior Vice President of Design

Kenneth Hooker
Senior Vice President of Logistics

Roger Urbina
Senior Vice President and Chief Legal O fficer

Valeria Urbina
Senior Vice President of Asset Protection

Industry Profile

As previously noted, the action sports retail apparel industry is extremely competitive,
especially for a new company trying to enter the market. We compete with highly
profitable name brand retailers such as Quicksilver, Hurley Apparel, which is a
subsidiary of Nike, and Volcom Stone. Additionally we are competing with independent
specialty shops, large department stores that are all selling similar merchandise and are
targeting customers through social media and e-commerce. The industry is continuously
evolving to keep up with fashion trends and customer expectations. Those within the
industry that fail to identify with current fashion trends see negative results in sales.

Competitive Advantages

We have demonstrated steady growth this past year. We are competing against
organizations that have powerful brand recognition and are icons in the market, we feel
that we can continue to gain market share through our dynamic and extensive
proprietary product line. The use of our new communication technology through WebEx
has allowed us to speed up our collaboration efforts with our design team. This has
given us the ability to identify and address fashion trends at a faster rate. This year we
will further use the internet and technology to offer a multichannel shopping experience
and use social media as a way to interact with our customers and enhance their
shopping experience. We will be opening up four more retail stores as well as one
400,000-distribution center in the Southern California market. The distribution center
will allow us to increase the product mix of our stores at a rapid pace. And finally this
year we will be releasing a new line that is completely new to the industry. On
December 25th, HookerCo will be the first action sports retailer to launch a maternity
line. Maternity wear in the U.S. is approximately a 2 billion dollar a year business. Our
ability to get a piece of that market share could be a game changer for our growing
organization.


Financial Performance 2016

15.5

3.4

Net Sales increase in millions 2016 By QTR

Net sales $15,498.40

Gross profit 4,656.70
Selling, G&A Expenses 3,607.00
Operating income 1,049.70
Net income 282.4
Margin Data (as a percentage of net
sales):
Gross profit 30.10%
Selling, general and administrative expenses 23.30%
Operating income 6.80%
Net income 1.80%

48.1% Website & Direct Sales

51.9% Store Sales

In-Closing

This is an exciting time at HookerCo. We are completing our first year in operation and
continue to execute our aggressive multi-year growth plan. Our 200-team members are
looking forward to collaborating with new team members. We are committed to
delivering quality and dynamic product lines to our current and future customers.

Once again I would like to recognize all the team members and their family members
that have made HookerCo a success. We look forward to working with them in our
commitment to future growth and success.