Digital

Marketing
Vs
Traditional
marketing
 What is Digital
Marketing ?

2/20/17
Digital marketing is the
process of marketing the

School, www.afnity.org.in
Asst.Prof.M.Choudhury, Afnity Business
products, services for
increase sales and brand
awareness via electronic
media like computers,
laptops, tablets,
smartphones and internet. 2
 What is Traditional
Marketing ?

2/20/17
Traditional marketing is the

School, www.afnity.org.in
Asst.Prof.M.Choudhury, Afnity Business
process of increase the awareness
of products, business and things
through newspapers, radio ads,
templates, flex boards . These
techniques are so old and still
used for today market. 3
 Marketing Costs

2/20/17
When it comes to digital marketing,

School, www.afnity.org.in
Asst.Prof.M.Choudhury, Afnity Business
its very cheap and even can start
without any spends if you have good
understanding of online marketing
techniques. When it comes to
traditional marketing like TV,
Newspaper and Radio ads they are
too costly. 4
 Measurement of
Engagement

2/20/17
When it comes to digital

School, www.afnity.org.in
Asst.Prof.M.Choudhury, Afnity Business
marketing we have complete data
of reach, engagement,
activities , ,interest and actions
taken by users. But when it comes
to traditional marketing we dont
have accurate data or its hard to
calculate the engagement. 5
 Data Availability
In digital Marketing our data

2/20/17
prepared for distribution over the
internet available for long time

School, www.afnity.org.in
Asst.Prof.M.Choudhury, Afnity Business
until we want and it become
stronger over the time but
material and efforts done through
traditional marketing available
for short time and disappear over
the time. 6
2/20/17 Asst.Prof.M.Choudhury, Afnity Business
School, www.afnity.org.in
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2/20/17 Asst.Prof.M.Choudhury, Afnity Business
School, www.afnity.org.in
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2/20/17 Asst.Prof.M.Choudhury, Afnity Business
School, www.afnity.org.in
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1. One third of businesses are planning tointroduce a Digital
Transformation programmeand one third already have (Source:
Smart Insights and TFM&A)
2. Content marketing in 2015 generates 3 times as many leadsas
traditional outbound marketing, but costs 62% less. (Source:HubSpot)

2/20/17
3. Content creation and managementnow claim the second-largest share of
digital marketing budgets. (Source:KaPost)

School, www.afnity.org.in
Asst.Prof.M.Choudhury, Afnity Business
4. On average,60% of a marketers' time is devoted to digital marketing
activities,fuelling demand for digital marketing skills(Source:
Smart Insights and Ecommerce Expo)
5. 28% of marketers have reduced their advertising budget to fund more
digital marketing. (Source:CMO Council)
6. 73% ofB2B marketers use video as a content marketing tactic, and 7%
of marketers plan on increasing their YouTube marketing.
7. 71% of companies planned to increase their digital marketing
budgets this year (Source:Webbiquity)
8. 78% of companies now say they have dedicated social media teamsin
2015, up from 67% in 2012 (Source:iScoop)
Good things about Digital 10

Marketing
1. 50% of companies are using digital marketing, but they don't
have a plan!(Source:Smart Insights and TFM&A)
2. 62% of companies did not agree with the statement we have
the analysts we need to make sense of our data whilst63%
did not agree with the statement we have a good
infrastructure in place to collect the data we need. (Source:

2/20/17
Adobe/Econsultancy)
3. Nearlythree quarters (71%) of businesses creating more

School, www.afnity.org.in
Asst.Prof.M.Choudhury, Afnity Business
content in 2015 compared to 2014, but only 12% feeling they
have an optimised content marketing strategy.Quality is
still a challenge with 68% still rating their content marketing
as basic or inconsistent(Source:HubSpot
and Smart Insights)
4. 70% of marketers werenot confident in their companies
ability to measure the return on mobile ad spend. (Source:
Adobe/Econsultancy)

Bad things about Digital 11

Marketing
1. 52% of Americans think that most online shopping sites need
improvement, whilst 79% of Brazilians and 87% of Chinese people
think this.(Source:Adobe/Econsultancy)
2. 83% of consumers reported that they have had a "bad experience
with social media marketing". (Source:Webbiquity.com)

2/20/17
3. The top three social networks used by B2B marketers are LinkedIn
(91%); Twitter (85%); and Facebook (81%). However, just 62% of
marketers say that LinkedIn is effective, while 50% say the same for

School, www.afnity.org.in
Asst.Prof.M.Choudhury, Afnity Business
Twitter and only 30% of B2B marketers view Facebook as effective.
December 2014 (Source:CMO Council)
4. Only 8% of companies have an email marketing team, despite the
fact it is often rated as the platform the delivers the highest ROI of
any digital marketing tactic. (Source)
5. Almost half 48%of all emails are opened on mobile devices. Yet
39% of marketers say they have no strategy for mobile email, and
only 11% of emails are optimized for mobile (Source)

Bad things about Digital 12

Marketing
1. 15% of Google searches have never been searched
for before. (source)
2. 60% of all Internet activity in the US originates

2/20/17
from mobile devices and about half of total Internet
Trafc flows through mobile apps. (source)

School, www.afnity.org.in
Asst.Prof.M.Choudhury, Afnity Business
3. 50% of all mobile searches are conducted in hopes
of finding local results, and 61% of those searches
result in a purchase. (Source)
4. The most followed brand on Twitter is Facebook (
source)

Fascinating things about Digital 13

Marketing
1. Only about 22% of businesses are satisfied with
their conversion rates. (Econsultancy, 2016)
2. The first position on Google search results on

2/20/17
desktop has a 34.36% clickthrough rate. (Advanced
Web Ranking, 2015)

School, www.afnity.org.in
Asst.Prof.M.Choudhury, Afnity Business
3. The first position on Google search results on
mobile has a 31.35% clickthrough rate.(Advanced
Web Ranking, 2015)
4. For every $92 spent acquiring customers, only $1 is
spent converting them.(Econsultancy, 2016)

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Conversion Rate Optimization (CRO)

1. 19% of people use Siri at least daily. (HubSpot, 2015)
2. 37% use Siri, 23% use Microsofts Cortana AI, and 19% use Amazons
Alexa AI at least monthly.(HubSpot, 2015)
3. 20% of search queries on Google's mobile app and on Android devices

2/20/17
are voice searches. (Search Engine Land, 2016)
4. 60% of smartphone users who use voice search have begun using it

School, www.afnity.org.in
Asst.Prof.M.Choudhury, Afnity Business
within the past year, with 41% of survey respondents having only begun
to use voice search in the past six months. (Search Engine Land, 2015)
5. 43% of mobile voice search users do so because they say it is quicker
than going on a website or using an app. (Statista, 2015)
6. 21% of mobile voice search users do so because they say they don't like
typing on their mobile.(Statista, 2015) (Source:
https://www.hubspot.com/marketing-statistics)

15

Voice Search
1. 2% of adult internet users use Facebook. (Pew
Research Center, 2015)
2. Only 45% of marketers think that their Facebook
efforts are effective. (Social Media Examiner, 2015)

2/20/17
3. Facebook posts with images see 2.3X more
engagement than those without images. (Buzzsumo,

School, www.afnity.org.in
Asst.Prof.M.Choudhury, Afnity Business
2015)
4. Facebook continues to have the most engaged users
-- 70% log on daily, including 43% who do so several
times a day. (Pew Research Center, 2015)
5. Facebook sends 82% of social media traffic to longer
stories and 84% of social traffic to shorter news
articles. (Pew Research Center, 2016)

16

Facebook
1. 63% of Facebook and Twitter users say each
platform serves as a source for news about events
and issues outside the realm of friends and
family.(Pew Research Center, 2015)

2/20/17
2. 73% of people say they use Facebook for
professional purposes. (HubSpot, 2016)

School, www.afnity.org.in
Asst.Prof.M.Choudhury, Afnity Business
3. In the past two years, content consumption on
Facebook has increased 57%. (HubSpot, 2016)
4. 76% of people use their Facebook feed to find
interesting content. (HubSpot, 2016)
5. Facebook has 1.13 billion daily active users.
(Statista, 2016)

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Facebook
REFERENCE
http://www.smartinsights.com/internet-marketing-

2/20/17

statistics/2015-digital-marketing-stats-the-good

School, www.afnity.org.in
Asst.Prof.M.Choudhury, Afnity Business
-the-bad-and-the-intriguing/
.
https://www.hubspot.com/marketing-statistics

http://www.business2community.com/digital-ma
rketing/20-tremendous-digital-marketing-stat
s-facts-01444645#2SAPWOM0K9LWiYKd.97

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