No.

Information on Course
1. Name of Course:
Electronic Business
2. Course Code:
BMG 1313
3. Name(s) of Academic Staff:
Andi Norhayati Binti Nurdin
4. Rationale for the inclusion of the course in the programme:

This subject develops to introduce the students to the electronic business approaches and make sure
students are able to understanding the marketing concept through World Wide Web.

5. Semester and Year offered:

Semester 3 / Year 2
6. Student Learning Time Total Guided and
Face toFace Independent Learning
(SLT) Independent Learning
L = Lecture L T P O L T P O
T = Tutorial
19 18 - 7 29 28 - 19 120
P = Practical
O =Others
7. Credit Value: 3
8. Pre-requisite (if any):
None
9. Course Learning Outcomes:
At the end of the course, students should be able to:
CO1 : Identify the task that marketers need to complete in the electronic business plan.
CO2 : Explain the implication of ethical codes and self-regulation in electronic business.
CO3 : Describe the important of new-product trends that create digital value.

10. Transferable Skills:

Upon completion of this subject, students should be able to incorporate the entrepreneurship
concepts, theories and methods learned in adapting the e-business approaches.

11. Teaching-Learning assessment strategy:

PLO Teaching Learning Activities Type of Assessment

Problem BasedLlearning Penilaian berterusan
Lecture
60%
Outcome Based Learning Tutorial
Final Exam 40%

12. Synopsis:
The course introduce the learners to the electronic business concept, environment of business
electronic and how to manage electronic business.

13. Mode of Delivery:

Lecture-tutorial, assignment
14. Assessment Methods and Types:

Types of Assessment Assessment Methods Percentage %

Quizzes 10
Written Tests Final Examination 30
Individual Assignment 30
Assignment Group Assignment 30

15. Mapping of the course to the Programme Aims:

PEO PEO1 PEO2 PEO3 PEO4

CLO
CLO1
CLO2

16. Mapping of the course to the Programme Learning Outcomes(PLO):

PLO PL PL PLO
PLO1 PLO2 PLO3 PLO4 PLO5 PLO6
CLO O7 O8
CLO1
CLO2

17. Content outline of the course and the SLT pertopic:

Independent
Face toFace
Learning TLT
L T P O L T P O

2 2 - - 4 4 - - 12
Chapter 1.0 :E- Business In Context
1.1 The emergence of E-Business
1.2 Strategic E-Business
1.3 The E-Business Plan
1.4 Creating an E-Business plan

Chapter 2.0 :E-Business Environment

2.1 Leveraging Technology 3 3 - - 4 4 - - 14
2.2 Marketing and Technology
2.3 Ethical and legal issues
2.4 Digital Property 0

Independent
Face toFace
Learning TLT
 L T P O L T P O
Chapter 3.0 :E-Business Strategy
3.1 Consumer behavior online
3.2 Targeting market segments and 2 2 - - 4 4 - - 12
Communities
3.3 Differentiation and positioning
strategies

Chapter 4.0 :E-Business Management

4.1 Product : The online offer 4 4 - - 5 5 - - 18
4.2 New product trends
4.3 Pricing : The online value
4.4 Pricing Strategies
4.5 The internet for Distribution
4.6 E-Marketing communication tools
Chapter 5.0 :Engaging Customer With Social
Media
5.1 Elements of social media 3 2 - - 4 4 - - 13
5.2 How business use social media
5.3 Social media strategies
5.4 Social media performance

Chapter 6.0 :Buying Digital Media Space

6.1 Marketing
communication 3 3 - - 4 4 - - 14
media
6.2 Digital media
6.3 Branding and direct
response media
goals
6.4 Which media to buy
Chapter 7.0 :Country Profiles
7.1 Overview of E-Business around the 2 2 - - 4 3 - - 11
world
7.2 Internet usage
7.3 E-commerce
7.4 Obstacles
7.5 Future

Total 19 18 0 0 29 28 0 0 94

TOTAL GUIDED AND INDEPENDENCE Independent

Face toFace
LEARNING Learning
Lecture 19 29
Tutorial 18 28
Practical 0 0
Quizzes
1 4
(Quiz 1 &2)
Assignment
4 7
(1000words)
Labreports 0 0
Final
2 8
examination
Total 44 76
 Total Student
Learning Time 120
(SLT)
Credit Hours 3
18. Main References Supporting the Course:

E-marketing, 6th Edition, Strauss, Judy / Frost, Raymond. Pearson Education.2011

Additional references:

Strauss J., Frost R., El-Ansary, A. E-Marketing, 3rd Edition. Pearson Education Asia. 2003
 COURSE/SUBJECT OUTCOMES PROGRAM OUTCOMES MATRIX

SIJIL KEUSAHAWANAN
COURSE CODE FIN1313 CENTRE OF STUDY

COURSE NAME INTRODUCTION TO UPDATED BY

FINANCE

CREDIT HOURS 3.0 DATE 29TH FEBRUARY 2016

PROGRAMME LEARNINGOUTCOMES
COURSE LEARNING TEACHING
ASSESSMENT
OUTCOMES PLO PLO PLO PLO PLO PLO PLO PLO PLO
1 2 3 4 5 6 7 8 9
Define the theories Quiz
and principles of Lecture Assignment
finance. (PLO1, A1).

Tutorial Test
Final Exam

Compute and
interpret quantitative Quiz
and qualitative data Lecture Assignment
Tutorial Test
related to finance.
(PLO2, A3). Final Exam

Quiz
Lecture
Assignment
OVERALL Tutorial
Test
Final Exam