SOCIAL

BUSINE
SS
PLAN

71 AMUSEMENT
PARK
Business Plan Members:

Md. Roman Khan

e-mail: roman49_jnu@yahoo.com

Nurul Azim Chowdhury

e-mail: tamaljnu@gmail.com

Anik Kumar Devnath

e-mail: akd2k9@yahoo.com

F. M. Sowgat Hossain
e-mail: sowgat_dhk07@yahoo.com

Sheikh Sazzadur Rahman

e-mail: sajzes@gmail.com

Md. Mushfiqur Rahman

e-mail: mushfiq11@ymail.com

Jagannath University
 Executive Summary
The name of our proposed amusement park will be 71 Amusement Park. It
will be located in the area of Bhaluka, a thana of Mymensingh district. The
basic function of this amusement park will be entertaining both the kids and
the adult persons by offering some ride items. But, there will also be some
extra offerings such as a library (consisting various types of books, journals
and daily newspapers), adult education centre (providing basic education)
and consulting center regarding health and nutrition. Our main focus of this
amusement park will be to provide scope of employment for the disable
persons of the society such as missing arms or legs and blinds so that they
can live their livelihood rather than being a burden to the society. But, the
vital matter will be that, the 70% of these employees will be women.

Our initial budget will be approximately 30 lacs. There will be a venture

between 71 Amusement Park and Davidson Entertainment Ltd (a
entertainment provider of Norway). 71 Amusement Park will provide the
land in Bhaluka at lower cost and the Davidson Entertainment Ltd which
will provide the technical ride items at very lower cost to us in order to
launch the business. We will collect budget of 15 lacs from the social
business fund of Yunus Centre and the other 15 lacs will be collected from
the owner of 71 Amusement Park (they will actually provide us 2.5 acres
area which has monetary value of 15 lacs). And this business will be
regulated as a social business, because after the break-even period (5 years)
we will pay back the initial capital to the investors and the further profit will
be utilized to run this business in broader way.

Description of Company
Name of the company:

71 Amusement Park

Social Problems Addressed (8 Millennium Goals):

UNDP introduced 8 Millennium Goals 2015. There are 8 goals. From those we
will work with the third goal which is-
Promote gender equality and empower women.
Beside of this, we will directly and indirectly work with three other goals
consequently. They are-

Jagannath University 71 Amusement Park

 Reduce child mortality,
Improve maternal health,
Combat HIV/AIDS, malaria and other diseases.
5 Key Factors to Success:

Working for the socio-economic perspective,

Offering some specialized opportunities for women,
Satisfying our customers so they will return again and again,
Developing a positive impression in the society,
Ensuring recreation at affordable lower price level.

Market Analysis
Target Market:

71 Amusement Parks customers can be identified like this:

Our basic intention will be to grab the middle class and lower middle class
people of the society. As it is mentioned earlier that, there will be some ride
items for the entertainment of children and other persons. We will provide
the opportunity to use this ride items at very lower cost so that we can grab
such types of persons as many as we can. When our intention is not only to
provide the entertainment to the children and others but also to provide
some education and consulting to the people, we have to maintain the
strategy to gather all the people of such types of social status. We will
maintain some strategy and provide some special offers so that these
customers come back again and again in our amusement park.

Jagannath University 71 Amusement Park

Market Trends:

The market of this amusement will be in lower level in the initial period. But,
in the later periods, the sales revenue will be more and more increased for
better service and promotional strategy. After 5 years period, we will be able
to cross the break-even margin.

SALES

1st Year 2nd Year 3rd Year 4th Year 5th Year
TIME

Competitors and Competitive Strategy:

There are a number of amusement parks in Bangladesh. But, no such

amusement parks do follow the strategies that we will follow. The social
business of 71 Amusement Park is a unique concept and new dimensional
goal for the perspective of Bangladesh. So, actually, we will not have so
called competitor for our amusement park. Our core target will be to follow
the rules and regulations properly to attain the business excellence.

Pricing Strategy and promotional Strategy:

The price range of the ride items will be-

Bumper car - 5 taka,

Jagannath University 71 Amusement Park

 House of mirrors - 5 taka,

Kiddie Ride - 6 taka,

Video games - 5 taka,

Music Express - 5 taka,

Jumper bed - 8 taka,

Motion Stimulator - 5 taka,

The whip - 5 taka,

Teacups - 5 taka,

Tagada - 8 taka.

71 Amusement Park will follow such kind of promotional strategies-

Leaflets will be distributed to students and guardians in front of several

primary schools and high schools,

Advertisements will be shown in local tv channels with the help of

cable operators,

There will be a microphone announcement in the thana area during the

initial stage of 71 Amusement Park,

Advertisements will be given in the print media (Newspapers,

Magazines) during the initial stage of 71 Amusement Park.

Types of Social Business

What is the type of our social business?

We know there are two type of social business; type1 and type 2. Type1
concentrates on businesses which deal with social objective only. Social
welfare is the main principle of this business. The product produced is for the

Jagannath University 71 Amusement Park

benefit of the poor or targeted to solve a specific social problem. On the
other hand, when a company conducts business for maximizing profit but
with the owner of poor or general people, it will regard as type2. So,
considering this fact, we can say that 71 Amusement Park is type1 social
business. We will introduce our park with an objective of social welfare like
social entertainment, empowerment of disabled people, child education,
health consultancy etc. So, type 1 definitely matches with the
characteristics of our business.

Corporate partner:

As 71 Amusement Park is totally a new concept in social business area, we

need huge amount of capital and technical infrastructure; it is quite difficult
to start our business by ourselves. So, we decided to propose Davidson
Entertainment Ltd. which is a famous entertainment company of Norway to
participate with our social business concept. We and Davidson Entertainment
Ltd. can enter into an agreement that they will provide us electronic ride
items and supportive infrastructure facilities at very lower price than the
actual price to develop our social business considering the intention of social
welfare.

Source of initial funding:

Starting a business certainly needs a capital. For the proposed 71

Amusement Park project we have developed a distinct capital raising plan as
well. So, we will target 2 major sources of fund like-

1. Self Investment: First, We will try to raise our primary capital of 15

lacs from self investment of entrepreneurs. May be its not enough but
will try to give best effort manage our capital by ourselves. There will
be 5 entrepreneurs named Mr. Abdul Karim, Mrs. Bilkis Ara, Mr.
Chandan Das, Mr. David Gomez and Mr. Ekhlas Mia. All of them will
invest 3 lacs each. The will actually provide an area of 2.5 acres in
Bhaluka, Mymensingh which has monetary value of 15 lacs. They will
provide the land at lower price than the actual market price
considering the fact of social welfare.

Jagannath University 71 Amusement Park

 2. Yunus Centre: We know, social business fund of Yunus Centre is
available in order to spread the concept of social business practically.
We will submit our proposed plan and elaborate it to the social
business fund authority of Yunus Centre to make understand them the
value and necessity of 71 Amusement Park. Then we will collect capital
of 15 lacs from them.

Investors of our initial capital:

As our business project needs huge amount of capital, we will collect initial
capital of 30 lacs from two distinct sources. So, we decide to propose some
other potential investors to invest in our social business like-

1. Individual Investment:

We will try to gather initial capital of 15 lacs from five philanthropic

persons of Bhaluka, Mymensingh named Mr. Abdul Karim, Mrs. Bilkis
Ara, Mr. Chandan Das, Mr. David Gomez and Mr. Ekhlas Mia. They will
all contribute 3 lacs each (collectively 15 lacs).

It should be noted that this capital of 15 lacs will be given back after
the break-even period of 4th year from the very beginning of the
business.

2. Social Business Fund:

We can also generate our fund from Yunus Centre. We can show our
proposed business plant and the positive effect of implementing this
plant in society and ask for their financial help to develop a fund for it.
Then we will collect and amount of 15 lacs from them.

It should be noted that this capital of 15 lacs will be given back after the
break-even period of 4th year from the very beginning of the business.

Products and Services

Product/Service Design Process:

Jagannath University 71 Amusement Park

71 Amusement Park will provide some electronic ride items to the child and
General People. This ride items will be exported from Davidson
Entertainment Ltd of Norway.

Range of Products to be offered:

The price range of the ride items will be-

Bumper car - 5 taka,

House of mirrors - 5 taka,
Kiddie Ride - 6 taka,
Video games - 5 taka,
Music Express - 5 taka,
Jumper bed - 8 taka,
Motion Stimulator - 5 taka,
The whip - 5 taka,
Teacups - 5 taka,
Tagada - 8 taka.

The entry will be free of cost for all. Some of these rides will only be for the
children and the rest will be usable for all. There will be two extra offers for
the customers-

I. If any boy/girl wants to enjoy all the rides then s/he may get a bundle
coupon only by 35 taka. It should be noted that any physically disabled
person (blind, missing arms or legs) may use these specialized ride
items for their entertainment.

II. If any female person enters into the park, she will get a free chance to
attend consulting session on different important social issues.

How our services will address social problem:

As we mentioned earlier, there will be scope of employment for the

physically disabled persons who are blind and missing arms or legs. There
will be a special quota for them for some selective job post of 71 Amusement
Park. In the early level, there may be only a few numbers of them recruited.
But, when it will be bigger, then we will be able to employ such types of
person more and more.

Beside that we will provide free consulting for the women visitors in the park.
There will be free consulting session which will be provided by a group of

Jagannath University 71 Amusement Park

 literate persons on the topics of gender equality and empower women,
reducing child mortality, improving maternal health and preventing HIV/AIDS,
malaria and other diseases so that they can make themselves aware to make
safety not only for them but also for their every family member.

Business Structure:

Operational Model:

Customer Attraction

Maintaining 71
Customer Amusement Service Offering
Relationship Park

Customer Retention Educational and

Consultancy Offerings
Company Structure:

71 Amusement Park will run from 8 a.m. to 8 p.m. There will be two shifts
of 6 hours each. Each shift will contain same company hierarchy.

Manager

Assistant
Manager

Supervisor Supervisor

Information
Assistant
Jagannath University 71 Amusement Park

Ride man Ride man

Cleaner
Ticket
Ride
GateCounter
man
manCleaner
Ride man Ride man
man
 Technician

There are some points to be noted. As it is mentioned earlier that we will

create scope of employment specially for the physically disable people.
Among of them 70% will be women. The plan makers of this Amusement
Park will also perform as the regular employee in the managerial posts. The
quotas of the post are here-

1. Manager and Assistant Manager (4 Posts)- Plan makers,

2. Supervisor (4 Posts) - Missing Arms (2 Women at least),

3. Information Assistant (2 Posts) - Blind Person, (100% Women

Quota),

3. Technician (2 Posts) - Anyone,

4. Ride man (10 Posts) - Missing Legs (100% Women Quota),

5. Ticket Counter man (2 Posts) - Missing Legs (100%

Women Quota),

6. Gate man (2 Posts) - Anyone (1 Woman at least),

Jagannath University 71 Amusement Park

7. Cleaner (4 Posts) - Anyone (100% Women Quota).

Major Challenges

There are some major challenges which are to be needed to mention:

I) To manage the needed land at lower cost (Maximum 15 Lacs budget for
land purpose),

II) To make people of remote area connected with such type of Amusement
Park,

II) To gather, utilize and employ such type of physically disabled people.

Assessment of Risk (SWOT Analysis):

Strength
* Vast target market,
* Willing work effort of
employees,
* Huge profit margin,
Opportunity
* Peoples positive attitude
towards social welfare,
* Promising future market
expansion,

Weakness Threat
* Huge maintenance efforts, * Negative political influence,

Jagannath University 71 Amusement Park

* Insufficiency of land, * Lack of family willingness of
physically disabled employees
* Comparative lower working
abilities of employees.

Contingency Plan:

* If we do become unable to manage our suitable land in Bhaluka,

Mymensingh; then we will move to another nearby suitable place,

* If there is any unwillingness of the investors to invest; then we will

apply for open donation, loans, private investors or corporate
investors,

* If we do become unable to find out the employees according to our

plan; then we will try to manage part time or temporary employees
from other sources,

* If we do become unable to gather our required electronic ride item

from selected company; then we will try to manage alternative ride
items of our own initiative.

Financial Forecast
Break Even Period:

Budget Distribution (30 Lacs):

Jagannath University 71 Amusement Park

 Salary and cost (3 Months):

Post Salary Payment Total

Manager(2) 6000 tk (6000*2*3) 36000 tk
Assistant Manager(2) 5000 tk (5000*2*3) 30000 tk
Supervisor (4) 3000 tk (3000*4*3) 36000 tk
Information Assistant 2500 tk (2500*2*3) 15000 tk
(2)
Technician (2) 2500 tk (2500*2*3) 15000 tk
Ride man (10) 2000 tk (2000*10*3) 60000 tk
Ticket Counter man (2) 2000 tk (2000*2*3) 12000 tk
Gate man (2) 2000 tk (2000*2*3) 12000 tk
Cleaner (4) 1500 tk (1500*4*3) 18000 tk
Total Amount 234000 tk
Miscellaneous Cost 100000 tk

Income from coupon selling (3 Months):

Number of visitors Rides used by per Total 3 Months

(Daily) individual Income

150 3 (150*3*5*90) = 202500

tk

Jagannath University 71 Amusement Park

*Let us assume that, per ride cost is 5 taka on an average.

# Income from fast food outlet is monthly 15000 tk as well as quarter-yearly

45000.

We are seeing that, we are earning tk 102500(3 Months Later), tk -53000(6

Months Later), tk 110000 (1 Year Later), tk 560000 (2 Years Later), tk
1158000 (3 Years Later) and finally tk 1710000 (4 Year Later). So, we surpass
the break-even point of 30 lacs after 4 Years.

Pay Back Period:

As we are passing total net income level of 30 lacs after 4 year, so the
payback period of 71 Amusement Park will be 4 Years.

Social Impact Analysis

Jagannath University 71 Amusement Park

Social Return on Investment:

We are working with the backward portion of the people of Bangladesh

(Specially Women),
We are making source of employment for the so called Unable
Persons (people who are missing legs or arms, blind),
We are trying to develop the socio-economic condition of a family by
giving the chance of employment of one member of that family,
By creating this sort of social business, we are also creating chance of
self-employment by our self.

Social Impact:

Time Period Social Impact Per beneficiary Number of

Beneficiaries

1 3 Months 150*90 = 13500 13500*3 = 40500

4 6 Months 250*90 = 22500 22500*3 = 67500

7 12 Months 300*180 = 54000 54000*3 = 162000

1st 2nd Year 400*360 = 144000 144000*3 = 432000

2nd 3rd Year 520*360 = 187200 187200*3 = 561600

3rd 4th Year 650*360 = 234000 234000*3 = 702000

Total 655200 1965600

7 Principles of Social Business

Jagannath University 71 Amusement Park

There are seven principles of Social Business. Lets see how 71 Amusement
Park matches all of them-

Business objective will be to overcome poverty, or one or more

problems (such as education, health, technology access, and
environment) which threaten people and society; not profit
maximization.

Our Amusement Park is creating source of employment for physically

disabled people. By that, their families are also being financially
helped;

Financial and economic sustainability.

As we are helping physically disabled people as well as their families,

financial and economic contribution are increasing in the society,

Investors get back their investment amount only. No dividend

is given beyond investment money.

We are giving 30 lacs back to the investors after break-even period (4

Years),

When investment amount is paid back, company profit stays

with the company for expansion and improvement.

After giving back the investment to the investors, the further collection
will be used for the betterment of 71 Amusement Park,

Environmentally conscious.

There are no any environmental harmful components in our

amusement park because it is totally environmental friendly,
Workforce gets market wage with better working conditions.

We are giving competitive salaries to the employees, which will be

increased day by day,

do it with joy.

Jagannath University 71 Amusement Park

 We will run 71 Amusement Park with highest level of enthusiasm.
Long Term Business Strategy
We have some specific long term strategies. After 20 years, we will manage
to gather high range of profit margin. We will try to make such type of
amusement parks in almost 350 thanas. Besides that, we will have a mission
to make employment opportunity for at least 15,000 physically disabled
people. We may create accommodation for them from the profit of 71
Amusement Park considering the social and humanity matter. If we do
success in such mission, then we may also create ideas for starting other
social business specially concentrated for physically disabled people as well
as poor women.

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Jagannath University 71 Amusement Park