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Indonesia

For internal use only for P&G - JAKPAT


DISTRIBUTION MAP OF JAKPATS PANEL JAN 2017 124,848 Panel
SUMATRA
Aceh 1.04%
Sumatera Utara 3.27% KALIMANTAN SULAWESI
Sumatera Barat 1.06%
Riau 1.33% Kalimantan Barat 1.07% Sulawesi Utara 0.24%
Jambi 0.71% Kalimantan 0.55% Sulawesi Tengah 0.28%
Sumatera Selatan 1.93% Tengah Sulawesi Selatan 2.37%
Kalimantan 1.50% Sulawesi Tenggara 0.28%
Bengkulu 0.36% Selatan Gorontalo 0.20%
Lampung 1.81% Kalimantan Timur 1.55%
Sulawesi Barat 0.07%
Kepulauan Bangka 0.31% Kalimantan Utara 0,16%
Belitung
JAVA
Kepulauan Riau 0.68%
Bali 1.52%
Banten 5,95%
BALI & EAST INDONESIA Nusa Tenggara Timur 0.23%
Jawa Barat 21,99% Nusa Tenggara Barat 0.72%
DKI Jakarta 13,78% Maluku 0.08%
Jawa Tengah 12,68% Maluku Utara 0.06%
DI Yogyakarta 3,73% Papua 0.14%
Jawa Timur 18,24% Papua Barat 0.11%

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By Cities Distribution
PANEL ECONOMIC PROFILE
Monthly Personal Spending SEC Lower to Upper*

Lower 2 0,52%
> USD 750 3,79%

Lower 1 10,50%
USD 501 - 750 3,59%

Middle 2 18,46%
USD 301 - 500 10,07%

Middle 1 32,85%
USD 201 - 300 15,75%

USD 101 - 200 30,06% Upper 2 24,35%

< USD 100 36,75% Upper 1 13,31%

0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 30,00% 35,00% 40,00% 0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 30,00% 35,00%

Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net


*SEC CALCULATION
7 & 8. Electricity at home Score
SEC group Scoring
5. Spend per month for electricity, food, 450 watt 3
Score
phone, education. Excludes loan/rent.
900 watt 4

Upper I 20 <= <= 750 rb 1


1.300 watt 5

750 rb - 1,2 jt 2 2.200 watt 6


1,2 jt 5 jt 3 > 2.200 watt 8
Upper II 17 - 19 5 jt 7 jt 4 Tanpa meteran 1
> 7 jt 5 No Electricity 1
Middle I 14 - 16
Middle II 11-13 6. Energy source for cooking Score 9. Source of drinking water Score
Listrik 5 Air isi ulang 6
Leding meteran 5
Gas/elpiji 12 kg 4
Leding eceran 5
Gas/elpiji 3 kg 2
Lower I 7 10 Gas kota 2
Sumur bor/pompa 4

Minyak tanah 2 Air kemasan bermerk 8


Arang 1
Sumur tak terlindung 2
Briket 1 Others 1

Lower II <= 6 Kayu 1


Lainnya 1
tidak memasak 1

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PANEL APP MANAGEMENT APP, VERIFICATION, VALIDATION, DATA CLEANING

Phone No ID Device Demographic Lifestyle


Facebook Login KTP Check Client Survey
Verification Check Survey Habit Survey

User must User must verify System auto User must submit User get to fill User get to fill User get client
Login via FB Phone no. Check Device ID KTP numbers Demoraphic & Demoraphic & survey
Lifestyle Habit Lifestyle Habit
Profile surveys Profile surveys

User must User must One Device KTP Number User must fill User must fill No speeder
have in 50 verify phone only can be combination out out lifestyle and
Friends no. used by one must comply demographic habit straightliners
Duplicate Duplicate account with the rules profile Check Validate
email is not phone no is Duplicate KTP Check consistency answer for
accepted not accepted is not consistency between each survey
accepted between answers Clean
answers Block invalid inconsistent
Block invalid panel answer
panel Ask every 4 Control
Ask every 4 months Question
months Block invalid
panel
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
SURVEY VALIDATION SYSTEM
Avoiding Record time worked per survey, client can eliminate speeders that have less time compared to
norm.
Speeders Display survey 1 Question per page with text-typing animation to ensure respondent read the
Question.

Avoid Randomize option

Straightliners Cleaning on straightliners manually


Manual-cleaning on each open answers by our staff

Add Control Put two same questions in different format or negative/positive format then clean the
inconsistent answer
Questions

Add Screeners Y/N Question to double check between Screening Survey vs Main Survey ( Same as call back
at Offline Survey)

Avoid No- Auto-cleaning toward open answers containing dirty words (in Bahasa, or dialect), containing
no-meaning words ( xxx,yyy,hjhjk).
Meaning Add predictive text for shorter Open Ended Question to avoid
Answers
HOW CLIENT WILL USE JAKPAT SERVICE!

Survey Targeting Gather Respondent


Response
For internal use only for P&G - JAKPAT
SURVEY DASHBOARD CREATE SURVEY SEND TARGETING
Select Target Segment
for your survey

You can select target based on:


1. Demographic Profile
2. Mobile Profile
3. Transportation Profile
4. Health Habit Profile
5. Housing Profile
6. Online Shopping Habit
Profile

Also by specific segment based on:


1. Profession & Industry
2. Parents Segments
3. Moslem Women Segments
4. Smokers

Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net


SURVEY DASHBOARD CREATE SURVEY USE TEMPLATES

Using Our Templates

You can use templates on:


Brand Tracking
Customer Satisfaction
Campaign Measurement
Marketing Design
Market Trend
Concept & Product Development

Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net


SURVEY DASHBOARD RESULT DOWNLOAD PDF REPORT

Download PDF Result

Once the survey is sent to our


panel,
Client can directly monitor in their
dashboard

Client can monitor in real time:


1. Survey Result/Panel
Answers
2. Demographic Profile of
Participating Panel

Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net


SURVEY DASHBOARD RESULT DOWNLOAD XLS REPORT

Download XLS Result

XLS Report would consisted of :


1. Panel Profile
2. Crosstab between All Qs vs
Panel Demographic Profile
3. Panel Raw Data

In our dashboard client can also


create their own crosstab
between their own Questions
(Qs)

Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net


SURVEY DASHBOARD RESULT ADDITIONAL SERVICE

Questionnaire
Questionnaire creation, Questionnaire Upload
Custom Data
Request SPSS, Pivot Table, Cross-tabulation
Analysis
Charting , Analysis, Recommendation
Open Ended
Coding Short Answer Coding, Long Answer Coding
Offline Interview
Follow-Up Follow-up interview by call, face-to-face,FGD

Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net


Pricing
BASIC PRICE PRICE LEVEL BASED ON PENETRATION RATE
Basic Price per Question
Ranged from 1x to 2x
IDR 1,000
Per respondent Price Level depends on the possibility to achieve the target
respondent based on the profile set (the more difficult to
ADDITIONAL PRICE achieve the target, the higher the price level will be)
Item Additional Price

Grid Question IDR 150/option

Priority Question IDR 150/option

Adding Video 400/5 Seconds

Install Android App 5000/Install JAKPAT.NET/PRICING

Take Photo 5000/1 Photo taken


OUR HAPPY CLIENTS

I have tried JAKPAT and quite amazed by the speed


of data collection & reporting

Im Impressed on how fast the process from


Questionnaire approval to the data outcome
presentation. Jakpats dashboard is very
comprehensive and flexible to utilized.

Love working with JakPat! Excellent service, fast and


reliable.

JakPats service is very reliable if you need large data


sample covering all Indonesian region in a very short
time, and even you can get simple analyzed report

Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net


CASE STUDIES RESEARCH CATEGORY & DETAIL

CAMPAIGN TEST &


BRAND EQUITY CONCEPT TESTING EVALUATION
Brand Awareness : Top of Mind, Unaided, Brand, Logo, Tagline, Color-tone testing Online Ad Tracking / Brand Lift Study
Aided Awareness, Source of Awareness Product concept testing Ad Concept Survey & Testing
UAI Study New Packaging Testing Endorser Survey
Brand Tracking Product Promotion Testing TVC Storyboard Survey
Campaign Evaluation (TVC, Billboard, etc)

PRICING MEDIA & DIGITAL HABIT


Price Sensitivity Meter TV,Radio Media Habit
Pricing Survey Social Media Habit
APPENDIX
SAMPLE RESPONDEN ACTIVITY & REPORT
MEDIA REPORT
CASE STUDIES BRAND STUDY Brand Awareness
TOTAL AWARENESS
[TOM + UNAIDED + AIDED]
REPORT SAMPLE

100 93 82 74 Total Awareness

Brand D has biggest percentage of probed brand list than others brands
3
12 8
8
Aided
24
Unaided

85 83 Top of Mind
71
48

2 3 2
BRAND A BRAND B BRAND C BRAND D
CASE STUDIES ALL CONCEPT TESTING

BRAND NAME LOGO COLOR TONE MASCOT

NEW TVC
AD CONCEPT ENDORSER
PACKAGING STORYBOARD

BANNER A/B TEST ANDROID


DESIGN WEB APP TEST

Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net


CASE STUDIES PRE & POST CAMPAIGN
TOP OF MIND AWARENESS REPORT SAMPLE
[FIRST MENTIONED, SPONTANEOUS]

85
79

23

7 5
3 1 2 2 1
Brand A Brand B Brand C Brand D Brand E

Post Campaign Pre Campaign


CASE STUDIES SEGMENTATION RESEARCH
REPORT SAMPLE
Wants: Wants: Wants:
Desire A Desire B Desire C
(Volume index: xxx)
% of respondents x Frequency (xxx times per week) (Volume index: xxx) (Volume index: xxx)
Drink type: Occasion:
1. A xx% 1. Daytime WD xx%
2. B xx% 2. Morning WD xx%
3. C xx% 3. Daytime WE xx%
Place: Alternative:
1. At office xx%
2. At home xx%
1. Energy drink xx%
2. Tea xx%

3. On the go xx% 3. Cola xx%
Product name: Package type:
1. xxx xx% 1. Sachet xx%
2. xxx xx% 2. Bottle xx%
3. xxx xx% 3. Stick sachet xx%
User age group: User occupation:
1. 30s male xx% 1. Blue collar xx%
2. 40s male xx% 2. Office worker xx%
3. 30s female xx% 3. Student xx%
SEC proportion:
B xx% C xx% D xx%
NET PROMOTER SCORE REPORT SAMPLE

METHOD SURVEY RESULT

REPORT SAMPLE
Brand KFC McD PizzaHut
Promoters 7,64 9,23 16,57
Passivers 25,2 20,43 27,77
Detractors 67,16 70,34 44,34
NPS -59,52 -61,11 -27,77
CASE STUDIES
Attractive Sweets and Its Price Acceptance Pricing Survey REPORT SAMPLE

ITEM A 49,91%
26,34%
31,48%
ITEM B 37,91%

65,12%
69,81%
ITEM C 33,10%

ITEM D 26,76%
67,32%
66,67%
ITEM E 24,19%

ITEM F 17,15% 30,23%


29,25%

ITEM G 0,17% 6,34%


0,94% 1,85% 4,65%
ITEM A ITEM B ITEM C ITEM D
ITEM H 0,17% for IDR 20k - 45k for IDR 20k - 45k for IDR 20k - 45k for IDR 20k - 45k
per pack (n=205) per pack (n=106) per pack (n=54) per pack (n=43)
Total (n=583) Cheap Normal Expensive

ITEM A is the most preferable XXX Imported Sweets, and its price seems to be make sense XXX and XXXX price
are also accepted
*) small base
27
CASE STUDIES UTILIZING CAMERA FEATURE
1 HOW
CREATE SURVEY 2 GIVE TASK 3 TAKE PHOTO EVALUATE

Visit Hypermart at Mall XYZ


Take Photo of Shampoo
Shelf
+100 Point

Take Photo, Submit, and


Clien can create survey directly in Work on Evaluation Survey
Dashboard

4 CHECK REALTIME
CREATE REPORT
5 DATA CLEANING 6

After Data is Cleaned,


Client can directly get report from
Dashboard or re-create it
Client can monitor real-time result
from Dashboard JAKPAT will remove
Invalid picture & respondent
CASE STUDIES UTILIZING CAMERA FEATURE
HOW
Output Illustration: Consuming Habit
What instant noodle do you eat today? How do you eat it? Ideas
26% Plain, as
11% 2% 8%
instructed, all
ingredients in
1. Serving
suggestion
15% alternatives
10% 2%
Buy in warkop
with poached egg 2. Mie goreng
and veggie rasa soto with
koya
2%
9% 1% Re-cook it as
the real fried
noodles

2%
Mi Kuah Soto
served as mie
goreng

Source of information: Photo Uploads & Online Survey (Ethnography)


Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
MEDIA
REPORT

Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net


Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
NEED SURVEY
ON INDONESIAN
MARKET?

Contact Us!
P : +62-74-292-0162
E : partner@jajakpendapat.net

Or directly Sign Up at
http://jakpat.net
Dev Office
Jl Gowongan Kidul 17 Yogyakarta

Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net