Total No. of Questions : 5] SEAT No.

:
[Total No. of Pages : 1
P3800 [4870] - 3005
M.B.A - II
MARKETING SPL.
306 - MKT : Consumer Behaviour
( 2013 Pattern) (Semester-III)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.

Q1) a) Discuss family purchasing decisions. Also mention the influence of family
roles on family purchasing decision.
OR
b) Define reference group. Explain various types of reference groups with
suitable examples.
Q2) a) Explain the influence of personality on purchase decisions. Support your
answer with suitable live examples.
OR
b) What are the levels of consumer involvement? Explain the dimensions of
consumer involvement.
Q3) a) Describe the factors to be considered in delighting customer. Also explain
the different tools for keeping customer delight.
OR
b) Purchasing patterns vary from culture to culture, unless the specifics of
the purchase patterns are understood marketing efforts can not be
successful. Explain the statement in following contexts.
i) Brand loyalty ii) Impulse purchasing
Q4) a) Explain the Engel-Blackwell-Miniard model of consumer behaviour.
OR
b) Explain the Howarth Sheth mode of consumer behaviour.
Q5) a) L.S.M. is one of the best technique for measuring social classes in India
in urban and rural markets. Comment.
OR
b) What is BOP consumers. Explain the characteristics of BOP consumers.

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Total No. of Questions : 5] SEAT No. :
[Total No. of Pages : 1
P3801 [4870] - 3006
M.B.A.
FINANCE SPECIALISATION
305 (FIN) : Financial Regulatory Framework
( 2013 Pattern) (Semester-III)

Time : 2 Hours] [Max. Marks : 50

Instructions to the candidates:
1) All questions compulsory.
2) All question carry equal marks.

Q1) a) Discuss the need and importance of Financial regulatory framework.

OR
b) Write a detailed note of Quasi regulatory Institution - National Bank for
Agriculture and rural development (NABARD).
Q2) a) Explain the major traditional as well as promotional functions of Reserve
Bank of India.
OR
b) Write a note on SEBI guidelines for issue of securities.
Q3) a) Define the term prospectus. Elucidate various contents of prospectus in
detail.
OR
b) What are the various types of Directors? Discuss the Duties and power
of Directors.
Q4) a) What is External commercial Borrowing? Explain the key elements and
terms and conditions regarding an external commercial borrowing.
OR
b) Explain the Regulatory framework for raising funds through ADR in
detail.
Q5) a) Explain in detail supervisory framework for NBFCs.
OR
b) What is Indian Trust Act 1882? Elucidate the formation of a trust and
types of registration associated with a Private Trust.

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