Académique Documents
Professionnel Documents
Culture Documents
Maharashtra
Final Report (April 2011 - March 2012)
Maharashtra Tourism Development Corporation
(MTDC)
Executive Summary
E.0 Tourism in Maharashtra
India, a tourism hotspot in the world, has a large bouquet of tourist attractions to
boast of. Its widespread diversity has always attracted both foreigners as well as
its own citizens alike, to explore its mirth and gaiety that it has to offer the world.
The name Maharashtra first appeared in a 7th century inscription and in a Chinese
traveler's account. Its name may have originated from rathi, which means, "chariot
driver". At that age Maharashtra was full of builders and drivers of chariots who
formed a maharathis, a "fighting force." The state known for its sheer size and
diversity is located on the western part of the country. It has a varied landscape
bounded by the Western Ghats that stretch out into the mists as far as the eye can
see. The innumerous forts, that adorn the State, stands proud and strong,
depicting its historic past. Additionally scores of temples sculpted into and out of
basalt rock, throng the atmosphere. Its diverse and colorful cultures are all woven
into one gigantic quilt that represents the true nature of the State. The colorful
festivals of the State galvanise the sleepy thousands into fervent motion. And her
miles of silver, white beaches, stretched taut and inviting over the entire coast.
The exquisite Mashru and Himru crafts, Bidri Ware, Paithani Saris, Sawantwadi
Crafts, Warli Paintings, Kolhapuri Chappals draw immense tourists from various
corners of the country.
Final Report 2
MTDC ACNielsen ORG-MARG
The detailed methodology followed for estimating the total number of domestic and
foreign visitors and tourists to the state of Maharashtra from October 2011 till
March 2012 is given in the Annexure -1 of this report. The estimation procedure
used is given in detail in Annexure 2 of this report. The Methodology, Estimation
Procedure and the survey instruments were developed by the Market Research
Division of Ministry of tourism, Government of India.
However, to briefly define the methodology, the various steps of the operational
methodology are given below:-
a. This study was conducted in 34 districts of Maharashtra and at 147
destinations of tourist interest
b. Selection of Tourist Destinations and Locations: Important destinations
of tourist attraction and their location in the district were selected in
consultation with the State Tourism Department
c. Survey Period: The field survey was conducted for a period of 12 months
(October 2011 till March 2012) at selected destinations. In a particular
month at a particular destination the survey was done for 7 days covering
two specified weeks. The details are available at Annexure-1
d. Survey Instruments: The survey instruments or questionnaires given at
Annexure - 3 covers three types of survey, namely, survey at destinations
(Short Survey), survey at exit point(s) (Exit Point Survey) and survey at
accommodation units (AUs) specified briefly below.
e. In total of 4 surveys were conducted for this study. They were:
The Counting Survey: In this survey, head counts were taken at
each tourist destination in the state. This survey was conducted
every month from October 2011 till March 2012
The Short Survey: In this survey, 800 tourists per district were
interviewed at each tourist location and information regarding
tourists duration of visit, place of stay, frequency of visit,
nationality/residence state, etc. was collected. This survey was
conducted every month from October 2011 till March 2012
Final Report 3
MTDC ACNielsen ORG-MARG
E.3 Methodology for Estimation of Domestic and Foreign Tourists Visit at District
Level
II. Definitions
The definitions of various terms to be used in the survey are given below.
Usual place of Residence: The usual place of residence of a person is the village/
town where the person has been staying continuously for at least 6 months prior to the
date of the survey.
Trip: A trip refers to the travel by a person from the time of departure from his usual
environment until he/ she returns. It, thus, refers to a round trip. A trip may be made up of
visits to different places.
Visitor: A visitor is a traveler taking a trip to a main destination outside his/ her usual
environment for any main purpose (business, leisure or other personal purpose) other
than to be employed at the place visited.
Tourist: A visitor is classified as a tourist if his/ her trip includes an overnight stay. A
tourist is also referred to as an overnight visitor.
Final Report 4
MTDC ACNielsen ORG-MARG
Same-day visitor: A visitor is classified as a same-day visitor if his/ her trip does not
include an overnight stay. A same-day visitor is also referred to as an excursionist.
Exclusion: The same-day visitors at a tourist destination for whom the tourism
destination is part of their usual environment, are not considered same-day visitors for the
purpose of this survey.
Foreign Visitor: A visitor having a foreign passport will be treated as a foreign visitor.
Even a Non- Resident Indian (NRI) will be treated as a foreign visitor. NRIs have Indian
passports but may be living, or are likely to live, in other countries for 6 months or more.
Town:
Definition of the town will be same as that used in 2001 Population Census of India.
III. Objective
The field survey in a State will be conducted for a period of 12 months in all districts of the
State. The survey will be used to obtain the following month-wise information for each
district:
a. Estimated number of visits
(i) Visits by overnight visitors- staying at accommodation units;
- staying with friends and relatives
- others, such as those staying in tented
accommodations provided by State Govt. or by any
other charitable organizations, etc.
(ii) Visits by same-day visitors
b. Profile of visitors, their expenditure pattern, purpose of visits, etc.
c. Occupancy rates and direct employment in accommodation units.
Final Report 5
MTDC ACNielsen ORG-MARG
IV. Approach
To meet the objectives, first the tourist destinations have to be identified before the start
of the survey. Two possible variables studied for identification of the tourist destination
were number of tourists and number of accommodation units. However, interaction of the
consultant with the state authority revealed that past data on number of tourists at various
destinations are generally not available. Similarly, the analysis of the unit level data of
Economic Census 2005 revealed that data on number of hotels below the district level are
not available. Therefore, first towns important from tourist angle have to be identified. All
the tourist destinations in the identified towns will be covered in the survey. In the
identified towns two types of survey, namely Survey at tourist destination and Survey of
Accommodation units will be done. The survey of tourist destination will broadly provide
the estimate of tourists for leisure purpose, however, the purpose of the survey is to have
an estimate of tourists for all type of purposes such as visiting friends and relatives,
business, etc. Similarly, the Survey at tourist destination and at Accommodation unit will
not provide information about the visitors staying with friends and relatives and in
accommodation units but not visiting any tourist destination as well as same day visitors
not visitors not visiting any tourist destinations. To get these information surveys at
important Entry/Exit Points of the district will be also conducted. The ratio obtained from
this exit survey will be used to find out the estimate of tourist for non-leisure purposes.
However, this adjustment will be done only at district level.
The district level estimates will be worked out by adding the leisure tourists at all the
towns covered in the survey and multiplying it by the ratio of total urban population of the
district to the total population of the towns covered in the survey. The estimate of non-
leisure tourists will be worked out from the data of exit survey and added to the estimate
of leisure tourists to find out the district level estimate of visitors. The state level estimate
of visitors (tourists and same day visitors) will be worked out by adding the district level
estimates of visitors.
V. Methodology
The methodology envisages three stage sampling. The first stage units will be the towns
important from tourism perspective, the second stage units will be the tourist destinations
in the selected town or linked to the selected town, and the visitors within a tourist
destination will constitute the third stage units. The procedure for selection of first, second
and third stage units are given below:
Final Report 6
MTDC ACNielsen ORG-MARG
one the most important town will be identified with one tourist destination. Therefore,
as per this methodology, the first stage in this survey will be the identification of towns
important for tourism purposes.
The destinations which were included in the study are given below. These destinations
were included, based on secondary research and after discussions with officials from
Maharashtra Tourism Development Corporation (MTDC).
Districts Destination
AHMEDNAGAR Shirdi
Shanisignapur
Siddhivinayak - Siddhatek
Ahmednagar fort
Newas
Kalasubai Harischandra
Bhandardara
Ravekudi
AKOLA Narnala wildlife sanctuary
Balapur
AMRAVATI Chikhaldhara,
Gugamal National park
Amravati
Ridhapur
Gavilgad
AURANGABAD AJANTA
DAULATABAD
ELLORA
BIBI KA MAKBARA
GRISHNESHWAR -jyotir ling
Shri Bhadra Maruti Temple
Paithan - Jayakwadi
Fardapur
Pitalkhora
Final Report 7
MTDC ACNielsen ORG-MARG
Districts Destination
BEED Kapildhara
Parali Vaishnath
Naigaon Peacock Sanctuary
Sautada Water Fall
Ambajogai
BHANDARA Ambagar Fort
Pauni Fort
BULDHANA Shegaon
DaityaSudan Temple
Lonar Crater
Sindkedraja
CHANDRAPUR Nagbhir -Ghodajahar Picnic Spot
Tadoba, Tadoba national park
DHULE Anerdam Wildlife Sanctury
Nakan Lake
Bhamragarh wild life sanctuary
GADCHIROLI Ghadchiroli
Chaprala wild life sanctuary
Markandeshwar
GONDIA Nayagaon Sanctury
HINGOLI Aundha Nagnath
Narsi Namdev
Mallinath Digambar Jain
JALGAON Adavad
Changdev, Bhusawal
Amalner Tirth -Pandherpur
Patanadevi -Temple
Pali
JALNA Shree Ganesh of Rajur,
The Matsyodari Devi Temple &
Moti bagh,Jani Samarta
Anandi Swami Temple
KOLHAPUR Vishalgad Fort
Panhala fort
Rankala lake,
Mahalaxmi Temple,
Maharaja palace,
Final Report 8
MTDC ACNielsen ORG-MARG
Districts Destination
Radhanagri Wildlife Sanctuary
Shalini Palace, Mandre Museum
Jyotiba
Dajpur Bison Sanctuary
Gaganbawada
LATUR Siddheshwar,
Ganj Goali
MUMBAI Gateway of India
Prince of wales museum,
Jahangir art gallery
Hanging Garden
Mahalaxmi temple
Haji Ali
Sidhivinayak
Elephanta caves
Nehru Planetarium
Girgaon Chowpatty
MUMBAI Sanjay Gandhi National park
SUBURBAN Kanheri Caves
Mahakali Caves
Girlbert Hill, Andheri
Juhu Chowpatty
Aksa Beach
Madh Island
NAGPUR Pench National park
RAMTEK
Mansar
Nagardhan Fort
Dikshabhoomi
Ambhora
NANDURBAR Toranmal, Toranmal shiv temple, Hidimba's forest,
Sardar Sarovar Project - kevadia dam,Saranga Khera
Fort of Akka Rani
Sideshwar Temple
Sarangkheda
NASIK Trimbakeshwar
Pandav caves,
Final Report 9
MTDC ACNielsen ORG-MARG
Districts Destination
Igatpuri
Ozarkhed Dam
Saptashringi
Nandurmadhyamshwar Bird Sanctuary
Gangapur Dam
Kalaramram Mandir,
Panchavti
NANDED Sahastra kund
Painganga wildlife sanctuary
Mahurgad
Nanded Fort Sachkant Gurudwara
Mahur Caves
Kandhar Fort
OSMANABAD Ramlingam ghat
Tulja Devi
Osmanabad Fort
PARBHANI Hajarat Turabul Huq
Pathri, Shirdi Saibaba Janmshtan Mandir.
Pardeshwar
Nemagiri
PUNE Shivneri Fort
Bhimashanker -Jyotirling
Aland (Samadhi of Sant Driyaneshwar)
LONAVALE,
KHANDALA
LOHAGARH
KARLA CAVES
DEHU
Kelkar Museum,
Sinhgad, (Fort) Picnic Spot For Lovers
Ranjangaon (Ashtvinayak)
Shaniwar wada,
Agha Khan Place
Shinde ka Chattri ( Architecture, Memorial )
Katraj Garden
Moregaon (Ashtvinayak)
Rajgarh Fort
Final Report 10
MTDC ACNielsen ORG-MARG
Districts Destination
Torna Fort
Theur(ashtvinayak)
Khurundar Fort
JEJURI
Panshet Dam
Purandar Fort
Lenyadri (Ashtavinayak)
Ozar (Astvinayak)
RAIGHAD Matheran
Raigarh Fort
Devnagar
Mandva
Harihareshwar
Kashir
AKSHI - Nagao (Beach)
Kihim (Beach)
karnala Bird Sanctuary
Alibag, Fort
Murud-Janjira
Mahad (Ashtavinayak)
Pali (ashtav inayak)
Shrivadhan
RATNAGIRI Harnai Fort
Ratnadurg Fort
Ratnadurg Palace
Tilak Birth Place
Rajapur Ganga
Dapoli
Anjarla
Jhewa Palace
Bhatye Beach
Pawas
Jaygarh Fort
Purnagad Fort
Mahagarh Beach
Murud Beach
Lote Parshuram
Final Report 11
MTDC ACNielsen ORG-MARG
Districts Destination
Derwan
Guhagar
Velneshwar
Ganpatipule
SANGLI Sagareshwar Wildlife Sanctuary
Chandoli
Audumbar,
SATARA Mahabale/prapgarh fort
Kas Pathar
Tapoda
Thosegarh
Gondawale Maharaj Math
Aundh museum
Shikar Signapur
Sajangarh
Koyna Dam
Bangnoli
Panchgani
Shri Bhavani Museum
Ajinkyatra fort
SINDHUDURG Malvan beach
Malvan Fort
Vengorla Beach
Shiroda Beach
Arunda Creek
Unkeshwar Temple & Beach
Dhamapur
Pinguri
Achara Beach
Bhogwe Beach
Dodamarg (Talkot)
Tilhari Dam
Napapne Waterfalls
Sagareshwar Beach
Tarkarli
Vijaydurg fort
Amboli Waterfall
Final Report 12
MTDC ACNielsen ORG-MARG
Districts Destination
SOLAPUR Akalkote
Pandharpur
Sidheswar Temple
Akluj
THANE Vajreshwari/Ganeshpuri
Vasai Fort
Ambarnath
Titwala
Satpati
Akloli
Bordi
Ghodbandar
Jawhar
Bassin Fort
Malshej Ghat
WARDHA SEVAGRAM
WASHIM Shirpur ( Parshwanath Digamber Jain Mandir)
Balaji Mandir
YAVATMAL Kalamb Tipeshwar Sanctury
Umerkhed Wild Life Sanctuary
Final Report 13
MTDC ACNielsen ORG-MARG
Final Report 14
MTDC ACNielsen ORG-MARG
Final Report 15
MTDC ACNielsen ORG-MARG
Final Report 16
MTDC ACNielsen ORG-MARG
Final Report 17
MTDC ACNielsen ORG-MARG
Final Report 18
MTDC ACNielsen ORG-MARG
Final Report 19
MTDC ACNielsen ORG-MARG
Final Report 20
MTDC ACNielsen ORG-MARG
E.6 Month Wise Short Survey Sample Covered for the Study
Maharashtra
Month Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12
Aggregate 20421 20389 20442 21018 21034 20985
Sample Size
Overnight Foreigner 2% 2% 5% 5% 4% 3%
Tourists
Domestic (from within the state) 12% 13% 15% 12% 11% 10%
Domestic (from outside the state) 36% 23% 34% 32% 30% 31%
Same Day Visitor Foreigner 0% 0% 0% 0% 0% 0%
Domestic (from within the state) 50% 59% 46% 51% 55% 54%
Domestic (from outside the state) 0% 3% 0% 0% 0% 2%
Total 100% 100% 100% 100% 100% 100%
Final Report 21
MTDC ACNielsen ORG-MARG
Final Report 22
E.7 Month Wise and District Wise Domestic Visitors in the State of Maharashtra from April 2011 till March 2012
District 11-Apr 11-May 11-Jun 11-Jul 11-Aug 11-Sep 11-Oct 11-Nov 11-Dec 12-Jan 12-Feb 12-Mar Total
AHMEDNAGAR 1206406 1433200 1471865 924581 1067633 1148313 970103 1006943 1721283 1641392 1607415 1634509 15833643
AKOLA 16122 17482 17519 16945 13138 15790 22884 23627 24773 23541 23225 23911 238957
AMRAVATI 48000 33425 49590 58010 67737 73200 68220 73162 97824 94602 91120 93205 848095
AURANGABAD 1835937 1773273 1676039 1381906 1222131 1192219 1676607 1793637 2291925 2199500 2231249 2199992 21474415
BEED 59019 42616 33178 21944 29756 37084 46541 51720 68445 65279 67343 65853 588778
BHANDARA 5170 4734 4995 5297 5084 4761 5304 5483 5622 5887 5813 5529 63679
BULDHANA 171447 143107 156888 149866 146528 150300 164987 178299 196127 188965 188051 189730 2024295
CHANDRAPUR 156026 141571 132078 142287 167403 157935 174698 185223 199353 187504 183389 189917 2017384
DHULE 9114 8885 8276 9168 8175 9083 8010 8601 9716 10131 9280 9270 107709
GADCHIROLI 1734 1339 1043 898 919 847 752 843 2011 1986 1899 2032 16303
GONDIA 104894 97377 88721 74622 77062 84632 97420 106168 121016 113676 111332 115096 1192016
HINGOLI 286634 312428 256584 209750 251057 269146 246821 274327 338554 329183 323651 325262 3423397
JALGAON 283799 269822 232839 249325 255755 277810 262811 285457 319929 305587 298781 308269 3350184
JALNA 119412 101685 107375 98171 100445 126024 118475 123656 135434 134848 131965 129361 1426851
KOLHAPUR 508821 493853 455939 437369 420093 441459 479618 493220 545930 526848 518611 528660 5850421
LATUR 43012 36176 38910 40672 44209 51329 52066 53611 57911 53690 54821 54550 580957
MUMBAI 2191458 2376863 2400511 2302108 2490833 2576564 2601439 2679896 2766002 2169404 2030979 2082530 28668587
MUMBAI SUBURBAN 356812 401574 398355 370521 355200 412690 425852 430518 455158 418975 469646 456455 4951756
NAGPUR 328694 304871 281328 268590 288685 261041 298530 341120 371963 354295 347732 355747 3802596
NANDURBAR 138166 116316 124204 116294 136468 122635 137026 142410 156702 152106 154278 151080 1647685
NASIK 429624 408508 383787 395929 410962 419530 426440 453362 483175 466608 477502 464292 5219719
NANDED 211114 216312 209114 198881 211356 220485 211650 216547 234977 228712 222973 227270 2609391
OSMANABAD 571858 580719 573505 564186 572597 586119 593754 595770 603920 586017 573514 583435 6985394
PARBHANI 60597 57497 53507 50971 54189 52458 56895 63415 65331 63593 62452 62897 703802
PUNE 1702787 1803912 1804131 924186 1141572 1222376 1039350 1072793 1086473 1109441 1043625 1032306 14982952
RAIGHAD 180568 1737345 1674631 1724305 180455 188646 170527 182180 202159 194374 195243 190827 6821260
RATNAGIRI 373762 349360 325245 310479 318079 321224 334419 356226 449052 467860 425537 431845 4463088
SANGLI 33445 31211 29375 27497 29397 25481 27209 29218 35745 34497 33552 34605 371232
SATARA 177369 168847 155850 145874 150646 158817 166055 175743 196898 189676 185120 186474 2057369
MTDC ACNielsen ORG-MARG
SINDHUDURG 196152 185804 177755 156744 172741 161259 153634 157341 214003 206422 222744 207031 2211630
SOLAPUR 554299 523370 499323 480230 476355 488730 496746 541474 597778 575298 576786 574726 6385115
THANE 222970 213019 201013 197709 208652 192541 199641 201912 239689 233085 238448 232425 2581104
WARDHA 27207 28906 22341 25614 23932 21551 24847 26033 27513 26321 25483 26989 306737
WASHIM 4850 4504 4166 4974 4394 3685 4463 4822 5059 4913 4793 4653 55276
YAVATMAL 93076 92101 90319 89623 91872 93837 90081 93177 97738 93226 91457 94055 1110562
Total 12710355 14512012 14140299 12175526 11195510 11569601 11853875 12427934 14425188 13457442 13229809 13274788 154972339
* The Number of visitors from April 2011 till September 2011 has been derived from secondary sources and from the primary survey.
E.8 Month Wise and District Wise Foreign Visitors in the State of Maharashtra from April 2011 till March 2012
District 11-Apr 11-May 11-Jun 11-Jul 11-Aug 11-Sep 11-Oct 11-Nov 11-Dec 12-Jan 12-Feb 12-Mar Total
AHMEDNAGAR 1375 1329 1212 1266 1256 1278 1305 1262 1480 1348 1368 1422 15901
AKOLA 0 0 0 0 0 0 0 0 0 0 0 0 0
AMRAVATI 0 0 0 0 0 0 0 0 0 0 0 0 0
AURANGABAD 5113 5120 4046 4023 4079 6111 4179 4400 4324 4004 4013 4146 53558
BEED 0 0 0 0 0 0 0 0 4 5 7 5 21
BHANDARA 0 0 0 0 0 0 0 0 0 0 0 0 0
BULDHANA 5 4 0 2 5 6 10 6 13 19 17 17 104
CHANDRAPUR 51 49 40 30 37 46 51 43 53 55 53 55 563
DHULE 0 0 0 0 0 0 0 0 0 0 0 0 0
GADCHIROLI 0 0 0 0 0 0 0 0 0 0 0 0 0
GONDIA 0 0 0 0 0 0 0 0 0 0 0 0 0
HINGOLI 0 0 0 0 0 0 0 0 5 11 7 6 29
JALGAON 7 5 0 0 0 12 0 0 0 0 0 0 24
JALNA 0 0 0 0 0 0 0 0 0 0 0 0 0
KOLHAPUR 462 424 402 387 365 341 359 459 507 489 493 483 5171
LATUR 0 0 0 0 0 0 0 0 0 0 0 0 0
MUMBAI 138386 137874 137292 139978 140343 141112 141272 155237 155366 143917 136752 137487 1705016
MUMBAI SUBURBAN 1055 1478 1069 783 1760 4390 6524 9025 9725 3882 6810 10330 56831
NAGPUR 354 328 299 276 289 256 292 362 379 358 346 378 3917
Final Report 24
MTDC ACNielsen ORG-MARG
NANDURBAR 0 0 0 0 0 0 0 0 0 0 0 0 0
NASIK 201 189 182 175 166 145 110 234 216 212 201 210 2241
NANDED 483 462 424 387 401 412 428 494 525 499 491 503 5509
OSMANABAD 41 38 35 32 39 31 35 36 47 47 53 47 481
PARBHANI 0 0 0 0 0 0 0 0 0 0 0 0 0
PUNE 14023 13878 13673 13552 14890 14749 14627 14762 14844 13935 13651 14114 170698
RAIGHAD 311 322 289 256 235 202 173 320 352 341 328 342 3471
RATNAGIRI 414 399 357 327 283 204 154 194 445 484 410 436 4107
SANGLI 0 0 0 0 0 0 0 0 0 0 0 0 0
SATARA 153 138 122 110 106 123 113 116 155 152 148 157 1593
SINDHUDURG 1202 1185 934 835 734 702 686 752 1384 1370 1334 1338 12456
SOLAPUR 29 21 24 11 19 28 21 23 33 36 36 36 317
THANE 166 158 149 155 162 170 179 167 180 169 176 175 2006
WARDHA 62 59 53 46 58 65 75 62 68 64 63 69 744
WASHIM 4 2 0 0 2 3 6 5 4 4 4 4 38
YAVATMAL 0 0 0 0 0 0 0 0 0 0 0 0 0
Total 163897 163462 160602 162631 165229 170386 170599 187959 190109 171401 166761 171760 2044796
* The Number of visitors from April 2011 till September 2011 has been derived from secondary sources and from the primary survey.
Final Report 25
MTDC ACNielsen ORG-MARG
E.9 Month Wise and District Wise Total Visitors in the State of Maharashtra from April 2011 till March 2012
District 11-Apr 11-May 11-Jun 11-Jul 11-Aug 11-Sep 11-Oct 11-Nov 11-Dec 12-Jan 12-Feb 12-Mar Total
AHMEDNAGAR 1207781 1434529 1473077 925847 1068889 1149591 971408 1008205 1722763 1642740 1608783 1635931 15849544
AKOLA 16122 17482 17519 16945 13138 15790 22884 23627 24773 23541 23225 23911 238957
AMRAVATI 48000 33425 49590 58010 67737 73200 68220 73162 97824 94602 91120 93205 848095
AURANGABAD 1841050 1778393 1680085 1385929 1226210 1198330 1680786 1798037 2296249 2203504 2235262 2204138 21527973
BEED 59019 42616 33178 21944 29756 37084 46541 51720 68449 65284 67350 65858 588799
BHANDARA 5170 4734 4995 5297 5084 4761 5304 5483 5622 5887 5813 5529 63679
BULDHANA 171452 143111 156888 149868 146533 150306 164997 178305 196140 188984 188068 189747 2024399
CHANDRAPUR 156077 141620 132118 142317 167440 157981 174749 185266 199406 187559 183442 189972 2017947
DHULE 9114 8885 8276 9168 8175 9083 8010 8601 9716 10131 9280 9270 107709
GADCHIROLI 1734 1339 1043 898 919 847 752 843 2011 1986 1899 2032 16303
GONDIA 104894 97377 88721 74622 77062 84632 97420 106168 121016 113676 111332 115096 1192016
HINGOLI 286634 312428 256584 209750 251057 269146 246821 274327 338559 329194 323658 325268 3423426
JALGAON 283806 269827 232839 249325 255755 277822 262811 285457 319929 305587 298781 308269 3350208
JALNA 119412 101685 107375 98171 100445 126024 118475 123656 135434 134848 131965 129361 1426851
KOLHAPUR 509283 494277 456341 437756 420458 441800 479977 493679 546437 527337 519104 529143 5855592
LATUR 43012 36176 38910 40672 44209 51329 52066 53611 57911 53690 54821 54550 580957
MUMBAI 2329844 2514737 2537803 2442086 2631176 2717676 2742711 2835133 2921368 2313321 2167731 2220017 30373603
MUMBAI SUBURBAN 357867 403052 399424 371304 356960 417080 432376 439543 464883 422857 476456 466785 5008587
NAGPUR 329048 305199 281627 268866 288974 261297 298822 341482 372342 354653 348078 356125 3806513
NANDURBAR 138166 116316 124204 116294 136468 122635 137026 142410 156702 152106 154278 151080 1647685
NASIK 429825 408697 383969 396104 411128 419675 426550 453596 483391 466820 477703 464502 5221960
NANDED 211597 216774 209538 199268 211757 220897 212078 217041 235502 229211 223464 227773 2614900
OSMANABAD 571899 580757 573540 564218 572636 586150 593789 595806 603967 586064 573567 583482 6985875
PARBHANI 60597 57497 53507 50971 54189 52458 56895 63415 65331 63593 62452 62897 703802
PUNE 1716810 1817790 1817804 937738 1156462 1237125 1053977 1087555 1101317 1123376 1057276 1046420 15153650
RAIGHAD 180879 1737667 1674920 1724561 180690 188848 170700 182500 202511 194715 195571 191169 6824731
RATNAGIRI 374176 349759 325602 310806 318362 321428 334573 356420 449497 468344 425947 432281 4467195
SANGLI 33445 31211 29375 27497 29397 25481 27209 29218 35745 34497 33552 34605 371232
SATARA 177522 168985 155972 145984 150752 158940 166168 175859 197053 189828 185268 186631 2058962
SINDHUDURG 197354 186989 178689 157579 173475 161961 154320 158093 215387 207792 224078 208369 2224086
SOLAPUR 554328 523391 499347 480241 476374 488758 496767 541497 597811 575334 576822 574762 6385432
Final Report 26
MTDC ACNielsen ORG-MARG
THANE 223136 213177 201162 197864 208814 192711 199820 202079 239869 233254 238624 232600 2583110
WARDHA 27269 28965 22394 25660 23990 21616 24922 26095 27581 26385 25546 27058 307481
WASHIM 4854 4506 4166 4974 4396 3688 4469 4827 5063 4917 4797 4657 55314
YAVATMAL 93076 92101 90319 89623 91872 93837 90081 93177 97738 93226 91457 94055 1110562
Total 12874252 14675474 14300901 12338157 11360739 11739987 12024474 12615893 14615297 13628843 13396570 13446548 157017135
* The Number of visitors from April 2011 till September 2011 has been derived from secondary sources and from the primary survey.
Final Report 27
MTDC ACNielsen ORG-MARG
E.10 District Wise and Town Wise Total Accommodation Units in the State of Maharashtra
S.No. District Town No. of Accommodation units No. of Rooms Occupancy Rate
Final Report 28
MTDC ACNielsen ORG-MARG
#This does not include Company Guest houses, Guest houses run by trusts, Dormitories, free dharamshalas, tourist
bungalows and free accommodation units in the state
Final Report 29
MTDC ACNielsen ORG-MARG
Maharashtra Report
Final Report 30
MTDC ACNielsen ORG-MARG
Final Report 31
MTDC ACNielsen ORG-MARG
Final Report 32
MTDC ACNielsen ORG-MARG
Final Report 33
MTDC ACNielsen ORG-MARG
Final Report 34
MTDC ACNielsen ORG-MARG
Final Report 35
MTDC ACNielsen ORG-MARG
Final Report 36
MTDC ACNielsen ORG-MARG
The above table gives the destination leisure visits in the months of October 2011, November 2011 and December 2011 by domestic
and foreign visitors.
Final Report 37
MTDC ACNielsen ORG-MARG
Table 2
Destination Wise Leisure Visits in the Months of January, February & March 2012
Districts Destination January February March
Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign
Visits Visits Visits Visits Visits Visits Visits Visits Visits
AHMEDNAGAR Shirdi 1276216 1274940 1276 1247909 1246661 1248 1279761 1278609 1152
Shanisignapur 796007 795211 796 778131 777275 856 795992 794957 1035
Siddhivinayak - Siddhatek 24950 24950 0 24418 24418 0 23489 23489 0
Ahmednagar fort 254 254 0 248 248 0 238 238 0
Newas 186629 186629 0 182658 182658 0 175709 175709 0
Kalasubai Harischandra 40093 40093 0 41239 41239 0 37747 37747 0
Bhandardara 2302 2302 0 3644 3644 0 2543 2543 0
Ravekudi 348 348 0 340 340 0 327 327 0
AKOLA Narnala wildlife sanctuary 13688 13688 0 13397 13397 0 13887 13887 0
Balapur 65 65 0 168 168 0 72 72 0
AMRAVATI Chikhaldhara, 18374 18374 0 17982 17982 0 18298 18298 0
Gugamal National park 16783 16783 0 16425 16425 0 16200 16200 0
Amravati 6212 6212 0 6302 6302 0 6912 6912 0
Ridhapur 3544 3544 0 2428 2428 0 2782 2782 0
Gavilgad 1850 1850 0 1905 1905 0 1880 1880 0
AURANGABAD AJANTA 33997 30563 3434 25942 23039 2903 32153 28803 3350
DAULATABAD 57476 56516 960 53314 52194 1120 54155 53207 948
ELLORA 175851 173917 1934 160825 158750 2075 179067 176739 2328
BIBI KA MAKBARA 76126 75365 761 70475 69354 1121 72917 71860 1057
GRISHNESHWAR -jyotir 145965 145936 29 191234 190985 249 146841 146812 29
ling
Shri Bhadra Maruti Temple 92633 92633 0 88455 88455 0 87213 87213 0
Paithan - Jayakwadi 67509 67171 338 63855 63849 6 72975 72968 7
Fardapur 15740 15740 0 13740 13740 0 14340 14340 0
Pitalkhora 10455 10455 0 9230 9230 0 9712 9712 0
Final Report 38
MTDC ACNielsen ORG-MARG
Final Report 39
MTDC ACNielsen ORG-MARG
Final Report 40
MTDC ACNielsen ORG-MARG
Final Report 41
MTDC ACNielsen ORG-MARG
Final Report 42
MTDC ACNielsen ORG-MARG
Final Report 43
MTDC ACNielsen ORG-MARG
Final Report 44
MTDC ACNielsen ORG-MARG
Final Report 45
MTDC ACNielsen ORG-MARG
Final Report 46
MTDC ACNielsen ORG-MARG
The above table gives the destination leisure visits in the months of January 2012, February 2012 and March 2012 by domestic and
foreign visitors.
Final Report 47
MTDC ACNielsen ORG-MARG
Table 3
District wise Domestic and Foreign Leisure Visits by Visitors
S.No. District October November December January February March
Domestic Foreign Domestic Foreign Domestic Foreign Domestic Foreign Domestic Foreign Domestic Foreign
Visits Visits Visits Visits Visits Visits Visits Visits Visits Visits Visits Visits
1 AHMEDNAGAR 1349681 2007 1401142 1941 2471193 2275 2324726 2072 2276483 2104 2313619 2187
2 AKOLA 13452 0 13889 0 14562 0 13753 0 13565 0 13959 0
3 AMRAVATI 26647 0 28579 0 37400 0 46763 0 45042 0 46072 0
4 AURANGABAD 508321 7781 543651 8192 706838 8051 668296 7456 669597 7473 661653 7720
5 BEED 23270 0 25860 0 34222 4 41997 5 43443 7 42389 5
6 BHANDARA 3452 0 3562 0 3652 0 4078 0 4027 0 3818 0
7 BULDHANA 111256 12 121309 8 133925 15 128838 23 128216 20 129360 21
8 CHANDRAPUR 68055 51 71313 42 76348 52 71810 54 70234 53 72706 55
9 DHULE 2658 0 2854 0 3215 0 5807 0 5232 0 5270 0
10 GADCHIROLI 121 0 135 0 322 0 789 0 751 0 813 0
11 GONDIA 24355 0 26542 0 30254 0 28419 0 27833 0 28774 0
12 HINGOLI 123778 0 137564 0 169323 5 128382 11 126224 7 126853 6
13 JALGAON 152304 0 165350 0 186838 0 178884 0 174899 0 180660 0
14 JALNA 40428 0 42190 0 46106 0 48920 0 47828 0 47124 0
15 KOLHAPUR 385451 511 395755 654 437875 721 415267 697 408760 702 416714 688
16 LATUR 4686 0 4825 0 5212 0 5149 0 5260 0 5234 0
17 MUMBAI 2335008 445008 2361212 488998 2443198 489402 2764752 453337 2585145 430769 2654399 433084
18 MUMBAI 0 0 0 214068 3882 239805 6810 233099 10330
Suburban
19 NAGPUR 84148 202 83562 250 91044 261 74364 247 73065 239 74693 261
20 NANDURBAR 60698 0 62363 0 67576 0 65121 0 64230 0 62976 0
21 NASIK 270633 254 287724 541 306634 499 305613 490 303777 464 301672 485
22 NANDED 164375 622 167674 718 181942 763 174307 726 169937 714 173241 731
23 OSMANABAD 385940 35 387251 36 392548 47 369191 47 361314 53 367564 47
24 PARBHANI 30793 0 34170 0 35210 0 37586 0 36912 0 37175 0
Final Report 48
MTDC ACNielsen ORG-MARG
25 PUNE 963759 22818 986230 23028 997752 23157 1111308 21739 1054821 21296 1050723 22018
26 RAIGHAD 492282 333 505087 615 559413 675 561850 654 558659 629 544070 657
27 RATNAGIRI 215453 283 228711 357 289369 819 303756 890 282597 755 285955 803
28 SANGLI 5986 0 6428 0 7864 0 8651 0 8414 0 8678 0
29 SATARA 425137 234 437686 240 491180 320 463989 314 452869 306 455944 324
30 SINDHUDURG 262046 1579 271925 1728 368288 3183 584301 3151 630229 3069 584851 3078
31 SOLAPUR 510129 32 563569 35 614669 50 580047 56 578695 56 578015 56
32 THANE 161709 52 163549 48 194148 52 215004 49 220063 51 214416 51
33 WARDHA 11209 150 11742 123 12409 136 11790 129 11415 126 12090 138
34 WASHIM 1342 6 1447 5 1518 4 4673 4 4560 4 4427 4
35 YAVATMAL 23421 0 24226 0 25412 0 24699 0 24229 0 24709 0
TOTAL 9241983 481969 9569073 527560 11437458 530493 11986951 496034 11708130 475706 11763711 482747
The above table gives the district wise domestic and foreign leisure visits at the destinations in Maharashtra in the months of October
2011, November 2011, December 2011, January 2012, February 2012 and March 2012 by domestic and foreign visitors.
Final Report 49
MTDC ACNielsen ORG-MARG
Final Report 50
MTDC ACNielsen ORG-MARG
The above table gives the district wise domestic leisure and non-leisure visitors in Maharashtra in the months of April 2011 till
September 2011. Please note that these numbers have been derived through secondary sources.
Final Report 51
MTDC ACNielsen ORG-MARG
Final Report 52
MTDC ACNielsen ORG-MARG
The above table gives the district wise domestic leisure and non-leisure visitors in Maharashtra in the months of October 2011,
November 2011, December 2011, January 2012, February 2012 and March 2012.
Table 5
District Wise Leisure and Non-Leisure Foreign Visitors
Final Report 53
MTDC ACNielsen ORG-MARG
Final Report 54
MTDC ACNielsen ORG-MARG
Final Report 55
MTDC ACNielsen ORG-MARG
Final Report 56
MTDC ACNielsen ORG-MARG
Table - 6
District 11-Apr 11-May 11-Jun 11-Jul 11-Aug 11-Sep 11-Oct 11-Nov 11-Dec 12-Jan 12-Feb 12-Mar Total
AHMEDNAGAR 1207781 1434529 1473077 925847 1068889 1149591 971408 1008205 1722763 1642740 1608783 1635931 15849544
AKOLA 16122 17482 17519 16945 13138 15790 22884 23627 24773 23541 23225 23911 238957
AMRAVATI 48000 33425 49590 58010 67737 73200 68220 73162 97824 94602 91120 93205 848095
AURANGABAD 1841050 1778393 1680085 1385929 1226210 1198330 1680786 1798037 2296249 2203504 2235262 2204138 21527973
BEED 59019 42616 33178 21944 29756 37084 46541 51720 68449 65284 67350 65858 588799
BHANDARA 5170 4734 4995 5297 5084 4761 5304 5483 5622 5887 5813 5529 63679
BULDHANA 171452 143111 156888 149868 146533 150306 164997 178305 196140 188984 188068 189747 2024399
CHANDRAPUR 156077 141620 132118 142317 167440 157981 174749 185266 199406 187559 183442 189972 2017947
DHULE 9114 8885 8276 9168 8175 9083 8010 8601 9716 10131 9280 9270 107709
GADCHIROLI 1734 1339 1043 898 919 847 752 843 2011 1986 1899 2032 16303
GONDIA 104894 97377 88721 74622 77062 84632 97420 106168 121016 113676 111332 115096 1192016
HINGOLI 286634 312428 256584 209750 251057 269146 246821 274327 338559 329194 323658 325268 3423426
JALGAON 283806 269827 232839 249325 255755 277822 262811 285457 319929 305587 298781 308269 3350208
JALNA 119412 101685 107375 98171 100445 126024 118475 123656 135434 134848 131965 129361 1426851
KOLHAPUR 509283 494277 456341 437756 420458 441800 479977 493679 546437 527337 519104 529143 5855592
LATUR 43012 36176 38910 40672 44209 51329 52066 53611 57911 53690 54821 54550 580957
MUMBAI 2329844 2514737 2537803 2442086 2631176 2717676 2742711 2835133 2921368 2313321 2167731 2220017 30373603
MUMBAI SUBURBAN 357867 403052 399424 371304 356960 417080 432376 439543 464883 422857 476456 466785 5008587
NAGPUR 329048 305199 281627 268866 288974 261297 298822 341482 372342 354653 348078 356125 3806513
NANDURBAR 138166 116316 124204 116294 136468 122635 137026 142410 156702 152106 154278 151080 1647685
NASIK 429825 408697 383969 396104 411128 419675 426550 453596 483391 466820 477703 464502 5221960
NANDED 211597 216774 209538 199268 211757 220897 212078 217041 235502 229211 223464 227773 2614900
OSMANABAD 571899 580757 573540 564218 572636 586150 593789 595806 603967 586064 573567 583482 6985875
PARBHANI 60597 57497 53507 50971 54189 52458 56895 63415 65331 63593 62452 62897 703802
PUNE 1716810 1817790 1817804 937738 1156462 1237125 1053977 1087555 1101317 1123376 1057276 1046420 15153650
RAIGHAD 180879 1737667 1674920 1724561 180690 188848 170700 182500 202511 194715 195571 191169 6824731
RATNAGIRI 374176 349759 325602 310806 318362 321428 334573 356420 449497 468344 425947 432281 4467195
SANGLI 33445 31211 29375 27497 29397 25481 27209 29218 35745 34497 33552 34605 371232
Final Report 57
MTDC ACNielsen ORG-MARG
District 11-Apr 11-May 11-Jun 11-Jul 11-Aug 11-Sep 11-Oct 11-Nov 11-Dec 12-Jan 12-Feb 12-Mar Total
SATARA 177522 168985 155972 145984 150752 158940 166168 175859 197053 189828 185268 186631 2058962
SINDHUDURG 197354 186989 178689 157579 173475 161961 154320 158093 215387 207792 224078 208369 2224086
SOLAPUR 554328 523391 499347 480241 476374 488758 496767 541497 597811 575334 576822 574762 6385432
THANE 223136 213177 201162 197864 208814 192711 199820 202079 239869 233254 238624 232600 2583110
WARDHA 27269 28965 22394 25660 23990 21616 24922 26095 27581 26385 25546 27058 307481
WASHIM 4854 4506 4166 4974 4396 3688 4469 4827 5063 4917 4797 4657 55314
YAVATMAL 93076 92101 90319 89623 91872 93837 90081 93177 97738 93226 91457 94055 1110562
Total 12874252 14675474 14300901 12338157 11360739 11739987 12024474 12615893 14615297 13628843 13396570 13446548 157017135
Final Report 58
MTDC ACNielsen ORG-MARG
Table - 7
Final Report 59
MTDC ACNielsen ORG-MARG
Table - 8
Final Report 60
MTDC ACNielsen ORG-MARG
Final Report 61
MTDC ACNielsen ORG-MARG
Final Report 62
MTDC ACNielsen ORG-MARG
Corp.)
32 THANE Thane 28 112
Vasai (M Cl) 16 73
33 WARDHA Wardha (M Cl) 16 167
34 WASHIM Washim (M Cl) 5 49
35 YAVATMAL Yavatmal (M Cl) 21 337
TOTAL 3491 72132
These accommodation units employed more than 62000 employees across Maharashtra and more than majority of these
accommodation units are Non-Star accommodation establishments.
Table - 8
Number of Accommodation units, Rooms, Beds and Employment
Final Report 63
MTDC ACNielsen ORG-MARG
Table - 9
18-25 yrs 26-30 yrs 31-40 yrs 41-50 yrs > 51 yrs
3491 63282 8% 20% 37% 32% 3%
Table - 10
Distribution of Employees in Accommodation Units by Service
Table - 11
Distribution Accommodation Units by Types
Star Apartment Non-Star Youth/ YMCA Dharamshalas/ Sarais/ Gurudwaras/ Bed &
Motels Total
Hotels Hotels Hotels Hostels Musafirkhanas Temples/ Monastries Breakfast Units
Final Report 64
MTDC ACNielsen ORG-MARG
Table 12
Age Distribution of Sample Visitors in the State of Maharashtra
Table 13
Sex Distribution of Sample Visitors in the State of Maharashtra
Final Report 65
MTDC ACNielsen ORG-MARG
Table 14
Marital Status of Sample Visitors in the State of Maharashtra
Table 15
Educational Level of Sample Visitors in the State of Maharashtra
Final Report 66
MTDC ACNielsen ORG-MARG
Table 16
Occupation Pattern of Sample Visitors in the State of Maharashtra
Oct-Dec 2011 Jan-Mar 2012
Occupation %age of Domestic %age of Domestic %age of Foreign %age of Domestic %age of Domestic %age of Foreign
Overnight Visitors Day Visitors Overnight Visitors Overnight Visitors Day Visitors Overnight Visitors
Industrialist / Trader / Shop
7% 6% 9% 6% 4% 8%
Owner
Self Employed Professional 6% 4% 6% 4% 3% 5%
Government Service 8% 10% 9% 10% 11% 12%
Private Service 24% 18% 23% 27% 23% 25%
Student / Researcher 19% 30% 22% 16% 25% 26%
Business 18% 18% 18% 18% 21% 14%
Agriculture 8% 6% 2% 9% 5%
Housewife 8% 7% 8% 9% 6% 7%
Other 2% 1% 3% 2% 2% 3%
Total 100% (7548) 100% (12240) 100% (612) 100% (8628) 100% (12824) 100% (795)
Table 17
Purpose of visit by Sample Visitors in the State of Maharashtra
Oct-Dec 2011 Jan-Mar 2012
Purpose %age of Domestic %age of Domestic %age of Foreign %age of Domestic %age of Domestic %age of Foreign
Overnight Visitors Day Visitors Overnight Visitors Overnight Visitors Day Visitors Overnight Visitors
Business 20% 21% 23% 19% 23% 20%
Holidays, Leisure &
20% 10% 30% 28% 20% 44%
Recreation
Social Activity 19% 20% 20% 18% 17% 16%
Pilgrimage/religious Activity 13% 11% 5% 18% 19% 5%
Education /Training 20% 28% 18% 16% 18% 11%
Health & Medical 5% 7% 3% 4% 2% 2%
Shopping 3% 3% 1% 3% 1% 2%
Total 100% (7548) 100% (12240) 100% (612) 100% (8628) 100% (12824) 100% (795)
Final Report 67
MTDC ACNielsen ORG-MARG
Table 18
Mode of Transportation of Sample Domestic Visitors in the State
Table 19
Mode of Transportation of Sample Foreign Visitors in the State
Final Report 68
MTDC ACNielsen ORG-MARG
Table 20
Travel Behavior of Sample Visitors in the State of Maharashtra
Table 21
Propensity of availing package tour of Sample Visitors in the State of Maharashtra
Final Report 69
MTDC ACNielsen ORG-MARG
Table 22
Travel Arrangement Mode of Sample Visitors in the State of Maharashtra
Table 23
Distribution of overnight visitors by place of stay of Sample Visitors in the State
Final Report 70
MTDC ACNielsen ORG-MARG
Table 24
Distribution of visitor by their preferred eating place of Sample Visitors in the State of Maharashtra
Final Report 71
MTDC ACNielsen ORG-MARG
Table 25
Satisfaction Level of Services by Sample Visitors in the State of Maharashtra
The above table presents the percentage distribution of satisfaction levels amongst domestic and foreign tourists for different service
parameters. There is a strong positive trend as most of the visitors found various service delivery parameters satisfactory.
Final Report 72
Table 26
Popular Source of Information of Tourist Destination of the Sample Visitors in the State of
Maharashtra
The above table represents a list of popular sources from where tourists get information about the
state and its districts. Results show that Friends and Relatives are most popular source of
information for domestic and foreign travelers.
Table 27
Average Expenditure on Package Component of Sample Domestic Visitors Availing
Packaged Tour in the State
The above table is indicative of the Average Expenditure on Package Component plus non-
package component of Sample Domestic Visitors availing package tour in the State of
Maharashtra.
MTDC ACNielsen ORG-MARG
Table 28
Average Expenditure on Package Component of Sample Foreign Visitors Availing Packaged
Tour in the State of Maharashtra
The above table is indicative of the Average Expenditure on Package Component plus non-
package component of Sample Domestic Visitors availing package tour in the State of
Maharashtra.
Table 29
Average Expenditure on Non-Package Component of Sample Visitors in the State of
Maharashtra
The above table is indicative of the Average Expenditure on non-package component of Sample
Domestic Visitors availing package tour in the State of Maharashtra. The average expenditure
which domestic overnight visitors incur per person per night on a trip giving weight to different
package components comes out to be Rs. 2457. Foreign overnight visitors spend Rs. 7625 per
person per night.
Final Report 74
MTDC ACNielsen ORG-MARG
Table 30
Total Number of Domestic Visitors from Outside the State
The above table is a depiction of the proportion of people of respective states from where they
come to visit Maharashtra. Maximum visitors come from its neighboring states like Gujarat and
Madhya Pradesh (7% respectively) followed by Delhi, Rajasthan & Karnataka.
Final Report 75
MTDC ACNielsen ORG-MARG
Table 31
Total Number of Foreign Visitors by their Country of Residence
Country Foreigner Overnight Visitors
Absolute Number Percentage
Spain 22 2%
Germany 67 5%
France 71 5%
UAE 137 10%
Sri Lanka 47 3%
China 32 2%
UK 192 14%
Russia 22 2%
Australia 180 13%
USA 208 15%
Canada 89 6%
Singapore 28 2%
Switzerland 11 1%
Bangladesh 12 1%
Pakistan 10 1%
Belgium 16 1%
Maldives 7 0%
Israel 46 3%
Egypt 9 1%
Saudi Arabia 62 4%
South Africa 47 3%
Italy 49 3%
Sweden 21 1%
Indonesia 11 1%
Malaysia 8 1%
Finland 3 0%
Total 1407 100%
The above table is a depiction of the proportion of people of respective countries from where they
come to visit Maharashtra. Maximum visitors come from USA, Australia followed by UAE & UK.
Final Report 76
MTDC ACNielsen ORG-MARG
The Aspects that is most liked by the travelers are the sights and culture of Maharashtra. The
dislikes aspects are the management of fairs and festivals and maintenance of tourist destinations.
APPEALING THEMES
The top three appealing themes to travelers are recreational activities, Cleanliness and relaxation.
Table 32
Themes Percentage
Recreational Activities 21%
Peace and serenity 4%
Cleanliness 19%
SPA and other Urban facilities 12%
Social interaction 3%
Privacy 1%
Scenic Beauty 1%
Cultural activities & festivals 11%
Exploration 4%
Relaxation 17%
Information 8%
Other (Please Specify) 0%
Total 100%
Final Report 77
MTDC ACNielsen ORG-MARG
PREFERRED FACILITIES
The top three preferred facilities for the travelers are Clean drinking water, Safety / security and Good public transport. The next most
preferred facilities are banks / ATMs and Public toilets respectively.
Table 33
Facilities Percentage
Clean drinking water 30%
Public toilets 14%
Banks / ATMs 16%
Connectivity 0%
Other (Please Specify) 0%
Good public transport 17%
Medical Facilities 6%
Safety and security 17%
Other (Please Specify) 0%
Other (Please Specify) 0%
Total 100%
Final Report 79
MTDC ACNielsen ORG-MARG
Final Report 80
MTDC ACNielsen ORG-MARG
81% of Non-leisure travelers were aware of tourist destinations being present in the district they were visiting. 19% of Non-leisure
visitors mentioned that they were unaware of the tourist destinations being present in the districts they were visiting.
Final Report 81
MTDC ACNielsen ORG-MARG
81% of Non-leisure travelers were aware of tourist destinations being present in the district they were visiting. The most popular
reason the non-leisure travelers mentioned for not visiting the tourist destinations in the vicinity is that they did not have time to visit.
The second most popular reason for not visiting tourist destinations is that they didnt know about the destination before arriving at
the place of their visit.
Table 34
Reason Percentage
Did not have time 81%
Destinations did not appeal to me 0%
Destinations too far away 0%
Destinations difficult to reach 7%
Did not know about the destination 0%
Did not know how to reach 4%
Did not know about destination before arriving 8%
Other (Please Specify) 0%
Total 100%
Final Report 82
MTDC ACNielsen ORG-MARG
Final Report 83
MTDC ACNielsen ORG-MARG
CIRCUITS
Foreigners
In case of Foreigners the major circuits is as under after their port of entry is Mumbai
Domestic
These days the tourist flow to Mahabaleshwar is coming down as travelers from Mumbai /Pune for 2 to 3 days vaccation are
preferring beaches
Final Report 84
MTDC ACNielsen ORG-MARG
ANNEXURE 1
Methodology for Estimation of Domestic and Foreign Tourists Visit at District Level
in India
I. Introduction
Ministry of Tourism compiles data on domestic and foreign tourist visits in State/ UT based on the information received from the
State/ UT Governments. Such information at State/ UT level is generally collected by State Tourism Departments on the basis of
administrative records and returns. In many cases, the information supplied does not cover the same-day visitors, visitors staying
with friends and relatives, etc. Doubts have been also expressed by experts about the reliability of the data on domestic and foreign
tourist visits released every year. A need was felt to prepare a standard methodology for estimation of number of visitors at district
level which can be used by the State/ UT Governments. This methodology should enable the compilation of such data on monthly
basis. The methodology should also help in preparation of estimates of number of visitors for some period after the base line survey,
mainly based on the information to be collected from the accommodation units without resorting to regular large scale survey.
Keeping these requirements in view, a methodology has been prepared which will be initially used in the tourism surveys to be
commissioned by the Ministry of Tourism in 5 states namely, Andhra Pradesh, Delhi, Jharkhand, Maharashtra and Punjab. The
details of the methodology are given in the subsequent paragraphs.
II. Definitions
The definitions of various terms to be used in the survey are given below.
Usual place of Residence: The usual place of residence of a person is the village/ town where the person has been staying
continuously for at least 6 months prior to the date of the survey.
Usual Environment: The usual environment refers to the geographical boundaries within which a person moves within his/ her
regular routine of life.
Trip: A trip refers to the travel by a person from the time of departure from his usual environment until he/ she returns. It, thus, refers
to a round trip. A trip may be made up of visits to different places.
Visitor: A visitor is a traveler taking a trip to a main destination outside his/ her usual environment for any main purpose
(business, leisure or other personal purpose) other than to be employed at the place visited.
Tourist: A visitor is classified as a tourist if his/ her trip includes an overnight stay. A tourist is also referred to as an overnight
visitor.
Same-day visitor: A visitor is classified as a same-day visitor if his/ her trip does not include an overnight stay. A same-day visitor
is also referred to as an excursionist.
Exclusion: The same-day visitors at a tourist destination for whom the tourism destination is part of their usual environment, are not
considered same-day visitors for the purpose of this survey.
Foreign Visitor: A visitor having a foreign passport will be treated as a foreign visitor. Even a Non- Resident Indian (NRI) will be
treated as a foreign visitor. NRIs have Indian passports but may be living, or are likely to live, in other countries for 6 months or more.
Domestic Visitor: A visitor, who is a resident Indian, will be treated as a domestic visitor.
Tourist Destination: The tourist destinations would generally be as defined by the State in terms of geographical area and tourist
interest. A tourist destination should be a clearly identified area/ location. A tourist location could be a ticketed closed area, non-
ticketed closed area, or an open area without clearly specified boundaries. It may be a location maintained by Central Govt., State
Govt., local body or any other organization, including those run by the private sector. A tourist location may consist of more than one
tourist spots. However, the following norms should be adhered to for identifying a tourist location as a tourist destination:
(i) Each ticketed tourist location will be considered as one tourist destination irrespective of the number of tourist spots at that
location covered under the common ticket.
(ii) If there are 2 or more tourist spots within close proximity which are not ticketed, the location would be considered to be a single
destination if a visitor usually visits most or all the spots in the same visit.
Town:
Definition of the town will be same as that used in 2001 Population Census of India.
III. Objective
The field survey in a State will be conducted for a period of 12 months in all districts of the State. The survey will be used to obtain
the following month-wise information for each district:
a. Estimated number of visits
(i) Visits by overnight visitors- staying at accommodation units;
- staying with friends and relatives
- others, such as those staying in tented accommodations provided by State Govt. or by any
other charitable organizations, etc.
(ii) Visits by same-day visitors
IV. Approach
To meet the objectives, first the tourist destinations have to be identified before the start of the survey. Two possible variables
studied for identification of the tourist destination were number of tourists and number of accommodation units. However, interaction
of the consultant with the state authority revealed that past data on number of tourists at various destinations are generally not
available. Similarly, the analysis of the unit level data of Economic Census 2005 revealed that data on number of hotels below the
district level are not available. Therefore, first towns important from tourist angle have to be identified. All the tourist destinations in
the identified towns will be covered in the survey. In the identified towns two types of survey, namely Survey at tourist destination and
Survey of Accommodation units will be done. The survey of tourist destination will broadly provide the estimate of tourists for leisure
purpose, however, the purpose of the survey is to have an estimate of tourists for all type of purposes such as visiting friends and
relatives, business, etc. Similarly, the Survey at tourist destination and at Accommodation unit will not provide information about the
visitors staying with friends and relatives and in accommodation units but not visiting any tourist destination as well as same day
visitors not visitors not visiting any tourist destinations. To get these information surveys at important Entry/Exit Points of the district
will be also conducted. The ratio obtained from this exit survey will be used to find out the estimate of tourist for non-leisure
purposes. However, this adjustment will be done only at district level.
The district level estimates will be worked out by adding the leisure tourists at all the towns covered in the survey and multiplying it by
the ratio of total urban population of the district to the total population of the towns covered in the survey. The estimate of non-leisure
tourists will be worked out from the data of exit survey and added to the estimate of leisure tourists to find out the district level
estimate of visitors. The state level estimate of visitors (tourists and same day visitors) will be worked out by adding the district level
estimates of visitors.
V. Methodology
The methodology envisages three stage sampling. The first stage units will be the towns important from tourism perspective, the
second stage units will be the tourist destinations in the selected town or linked to the selected town, and the visitors within a tourist
destination will constitute the third stage units. The procedure for selection of first, second and third stage units are given below:
(a) Distribution of sample size amongst selected towns in a district: The district sample size of 800 visitors will be distributed
among the selected towns in proportion to the 2001 Census population of these towns.
(b) Distribution of sample size among tourist destinations in a selected town: If there are more than one tourist destinations in
a selected town, the sample size allocated for the town will be equally distributed among the tourist destinations.
The survey will be conducted during all the 12 months of the year at each selected destination. Information about important festivals,
fairs, religious events at the selected tourist destinations will be collected in advance for the 12-month period. In a particular month at
a particular destination, survey will be done during 2 weeks. In the first week, first 3 days of the week will be covered, and in the
second week last 4 days of the week will be covered. For this purpose, first day of the month will be considered as the first day of the
week. The dates of survey at a tourist destination during the 12 months will be as follows.
The date and week on which important tourism event is scheduled to take place at the selected tourist destination will be positively
covered. If the important tourist event at the selected tourist destination falls outside the selected week and dates, the nearest
week/dates will be substituted by the week/dates of the special event.
The monthly sample size of visitors at a selected tourist destination should be distributed equally on the 7 days of the survey work (in
2 weeks) at the destination. The services of 2 investigators would be required on the selected days at non- ticketed tourist
destinations. The first investigator will basically count the number of visitors and second investigator will canvass the schedule to
seek the information about overnight/ same-day visitors, domestic/ foreign visitors, etc. At a ticketed tourist destinations perhaps one
investigator will be able to canvass the schedule because counting of the visitors may not be required.
A survey of visitors at tourist destinations has to be done to obtain the following information:
(i) Ticketed Destinations:- If the tourist destination is a ticketed destination with differential pricing for domestic and foreign visitors,
the data on number of foreign and domestic visits separately during any day would be available from sale record of tickets. If the
destination has common ticket for both domestic and foreign visitors, then an assessment of the distribution of visits by domestic and
foreign visitors would have to be made by counting the visitors at the entry point(s). To capture the variations in visitors number on
different days of the week as well as at different time periods of a day, this exercise would have to be carried out at different periods
of time of the day, and on different days of the week. Many destinations attract large number of visitors during specific periods of the
year, such as Kumbh Mela, Suraj Kund Mela, etc. Such periods should be identified in advance, and the survey should cover such
specific periods.
(ii) Non-Ticketed Destinations:- In such cases, the total number of visitors, during the day, along with its break-up into domestic
and foreign visitors, has to be assessed by counting the number of such visitors at specified time slot at entry point (s). If there are
more than one entry points to the tourist destination, all should be covered by pre-specified rotation, for counting the number and
broad distribution. If there is no specific entry point, investigator will have to notionally designate appropriate points as entry points
based on the flow of visitors to such a destination.
Break-up of number of visitors into overnight visitors staying at accommodation units, overnight visitors staying with friends and
relatives, other overnight visitors, and the same-day visitors, separately for domestic and foreign visitors, has to be obtained. For this,
a small questionnaire, comprising 5-6 questions, has to be canvassed. As getting this information is the prime objective of the survey,
the sample size should be adequate to provide the desired breakup of different type of visits. In para IV (A)(ii)(a), the desired sample
size at district level has been worked out to be 400 visitors. However, it has been decided that the number of visitors to be selected
for this short profile survey will be 800 per district per month.
All the accommodation units (hotels, tourist lodges, dharamshalas, motels, Govt. / private companies, guest houses, etc.) in the
selected towns will be listed with the help of Municipal Corporations or other competent authorities. If a tourist destination not located
in the town is linked to a non-urban tourist destination in terms of providing accommodation facilities to tourists visiting that
destination, the list of additional accommodation units located near such tourist destinations will also be included in the list of
accommodation units of the town.
The accommodation units so listed will be grouped in the following categories:
(ii) Classified hotels
(iii) Other accommodation units
a. Having more than 20 rooms
b. Having 10-20 rooms
c. Having less than 10 rooms
From all the selected accommodation units, the following 2 types of information will be collected:
(i) Particulars of the accommodation unit- Apart from the identification details, the information would be collected on
number of rooms, number of beds, total number of persons employed, annual turnover, etc. This information would be
collected initially, and thereafter updated every quarter along with the updating of the list of accommodation units.
(ii) Information about overnight visitors- Based on the records available with the accommodation units, information on
number of guests checked-in, number of nights spent, whether domestic or foreign, residency status of the tourists (within the
state, within country, outside country), etc. would be collected. This information has to be collected every month for the
preceding month.
All the classified hotels would be covered for collecting both the information. For the remaining 3 categories of accommodation units,
10% of the units in each will be covered. These 10% accommodation units will be selected by using circular systematic sampling
method.
In metropolitan cities, list of all the accommodation units will have to be prepared for the survey work.
For collecting information about the number of visitors and their other details as well as information about the accommodation units
for a particular month, the selected accommodation units will be visited in the 1st week of the succeeding month.
x DT h-l = no. of domestic leisure visitors to the district in the sample at all exit points covered who stayed at hotels.
x DT h-nl = no. of domestic non-leisure visitors to the district in the sample at all exit points covered who stayed at hotels.
a DT h-l = average no. of tourist destinations in the district visited by a domestic leisure tourist who stayed at a hotel based on the
survey at exit points.
Clearly, a DT h-l 1
Similarly, we define
x FT f - l , x FTf-nl, a FT-f l for foreign Tourist staying with friends and relatives
niDT = No. of visits by domestic tourists surveyed at the ith destination on all days of survey at all entry points at all hours;
niDT h = No. of visits by domestic tourists surveyed at the ith destination and stayed in hotels,
niDT f = No. of visits by domestic tourists surveyed at the ith destination and staying with friends and relatives
niDT o = No. of visits by domestic tourists surveyed at the ith destination and stayed at other accommodation units.
niDS = No. of visits by domestic same day visitors surveyed at the ith destination on all days of survey at all entry points at all hours;
niFT = No. of visits by foreign tourists surveyed at the ith destination on all days of survey at all entry points at all hours;
niFT h = No. of visits by foreign tourists surveyed at the ith destination and stayed in hotels
niFT f = No. of visits by foreign tourists surveyed at the ith destination and staying with friends and relatives
niFT o = No. of visits by foreign tourists surveyed at the ith destination and stayed at other accommodation units.
niFS = No. of visits by foreign same day visitors surveyed at the ith destination on all days of survey at all entry points at all
hours;
N iDT (s) = Total number of visits by domestic tourists at the ith destination on all days of survey;
N iDT h (s) = Total number of visits by domestic tourists at the ith destination who stayed in hotels
N iDT f (s) = Total number of visits by domestic tourists at the ith destination and staying with friends and relatives
N iDT o (s) = Total number of visits by domestic tourists at the ith destination and stayed at other accommodation units
N iDS (s ) = Total number of visits by domestic same day visitors at the ith destination on all days of survey;
N iFT (s ) = Total number of visits by foreign tourists at the ith destination on all days of survey;
N iFT h (s) = Total number of visits by foreign tourists at the ith destination and stayed in hotel
N iFT f (s) = Total number of visits by foreign tourists at the ith destination staying with friends and relatives
N iFT o (s) = Total number of visits by foreign tourists at the ith destination and stayed at other accommodation units
N iFS (s ) = Total number of foreign same day visitors at the ith destination on all days of survey;
N iDT = Total number of domestic tourists at the ith destination during the month
N iDT h = Total number of visits by domestic tourists at the ith destination during the month and stayed in hotel
N iDT f = Total number of visits by domestic tourists at the ith destination during the month and staying with friends and relatives
N iDT o = Total number of visits by domestic tourists at the ith destination during the month and stayed at other accommodation units
N iDS = Total number of visits by domestic same day visitors at the ith destination during the month;
N iFT = Total number of visits by foreign tourists at the ith destination during the month;
N iFT h = Total number of visits by foreign tourists at the ith destination during the month and stayed in hotel
N iFT f = Total number of visits by foreign tourists at the ith destination during the month and staying with friends and relatives
N iFT o = Total number of visits by foreign tourists at the ith destination during the month and stayed at other accommodation units
N iFS = Total number of visits by foreign same day visitors at the ith destination during the month;
Domestic Foreign
DT h
n i niFT h
niDT f niFT f
niDT o niFT o
niDS niFS
The estimation of number of visits at the three distinct types of destinations will be as follows:
N iD = N iD (s ) X 31* / 7
N iF = N iF (s ) X 31* / 7
n DT h n FT h
N iDT h = i D .N iD N iFT h = i F .N iF
ni ni
n DT f D n FT f F
N iDT f = i D .N i N iFT f = i F .N i
ni ni
DT o niDT o D FT o niFT o F
N i = D . N i N i = F .N i
ni ni
n DS D n FS
N iDS = i D . N i N iFS = i F .N iF
ni ni
For special occasions like Kumbh Mela, Surajkund Mela etc., it would be advisable to work out average number of tourists per day on
the respective destination, based on the sample days observed during the occasion (Mela) period and estimate the number of
tourists in that destination for the occasion (Mela) by multiplying the average number of tourists per day by the number of Mela days.
The estimates for non-Mela days may be obtained as usual and monthly estimates may be obtained by pooling number of tourists for
Mela and non-Mela days.
i) N i is available
ii) N iD (s) and N iF (s) are to be estimated by a count of visitors.
D F D DT h DT f DT o
iii) Steps (iv) and (v) of case I are to be followed. First divide N i into N i and N i , and then N i into N i , Ni , Ni
DS F FT h FT f FT o FS
and N i , and N i into N i , Ni , Ni and N i respectively.
In this case,
i) N i , N iD and N iF are available.
ii) N iD and N iF will be split as in step (V) of case I
For each identified destination, the list of important tourist events for the whole year, along with the corresponding time period, should
be prepared in advance in consultation with the officials of State Tourism Departments.
The estimation of number of visitors for such destinations is outlined below with the help of an example:-
Suppose that the tourist destination is an important temple attracting (i) a very high number of visitors on a particular day of the week
(say Monday), every week, and (ii) an exceptionally high number of visitors during a special event spanning a period of, say, 9 days
of November. The field work and estimation of number of visitors in the months other than November and in the month of
November would be done in different ways.
The field work and surveys would be done for the following 3 categories of days:-
(b) 3 (or 4) Mondays of November excluding the 9 days of the special event
For (a), field work for adequate number of days (may be 2 or 3 or 4) would be done. For (b), field work would be done on 1 Monday
selected as per the procedure described in the methodology note. For (c), field work would be done for 2 or 3 or 4 days depending on
the number of days of field work for category (a). The estimation of number of visitors at this destination would be done separately for
the three categories of days.
If there are any special events in January, the survey and estimation procedure would be as for November. If there are no such
special events, the month would have the following two categories of days:-
The 7 days of the survey work would be selected as per the prescribed methodology (these will include 1 Monday). The estimation of
number of visitors would be done separately for the above two categories of days.
Let the tourist destinations in uth town be numbered 1, 2,,t u . [Here, it may be noted that these destinations also include
those that are not located in the town but are linked to the town from which the visitors visiting such destinations predominantly come
from.]
Let Mu = No. of visits by visitors to tourist destinations in the uth town in the month
Mu DT h = No. of visits by domestic tourists staying in hotels to tourist destinations in the uth town in the month.
Similarly, we define Mu DT-f. Mu DT-o , Mu DS, Mu DT, Mu D, and Mu FT-h, Mu FT-f, Mu FT-o, Mu FS, Mu FT, Mu F
Then,
tu tu
MuDT - h = NiDT h MuFT - h = NiFT h
i=1 i=1
tu tu
MuDT - f = NiDT f MuFT - f = NiFT f
i=1 i=1
tu tu
tu tu
MuDS = NiDS MuFS = NiFS
i=1 i=1
Mu = Mu D + Mu F
Let Q = No. of visits by visitors at tourist destinations in all the surveyed towns (say u: 1, 2, ., t) in the district in the month.
Q DT-h = No. of visits by domestic visitors at tourist destinations in all the surveyed towns in the district in the month who stayed in
hotels.
Similarly define Q DT-f, Q DT-o, Q DS, Q DT, Q D, Q FT-h, Q FT-f, Q FT-o, Q FS, QFT, QF
Then,
t t
DT - h
Q = MuDT h Q FT - h
= MuFT h
u=1 u=1
t t
QDT - f = MuDT f QFT - f = MuFT f
u=1 u=1
t t
QDT - o = MuDT o QFT - o = MuFT o
u=1 u=1
t t
QDS = MuDS QFS = MuFS
u=1 u=1
Q =QD+QF
Let the urban population of the district be P*. That is , if the surveyed towns are numbered 1,2,3,.., t and the other towns in the
district are numbered t +1, t +2,t + s, then
t +s t t +s t +s
Then P* = pu = pu + pu = P + pu
u=1 u=1 u=t+1 u=t+1
Let Q* = No. of visits by visitors at tourist destination in the district in the month
P*
Q * DT h = Q DT h X , and so on
P
Let Q # DT h = No. of visitors who visited tourist destination in the district and stayed in hotels.
Similarly define
Q # DT f, Q # DT o, Q # DS
And
Q # FT h ,Q # FT f, Q # FT o, Q # FS
Then,
Q # DT h = Q *DT h / a DT h - l Q # FT h = Q *FT h / a FT h - l
Q # DT f = Q *DT f / a DT f - l Q # FT f = Q *FT f / a FT f - l
Q # DT o = Q *DT o / a DT o - l Q # FT o = Q *FT o / a FT o - l
Q # DS = Q *DS / a DS - l Q # FS = Q *FS / a FS - l
Similarly define,
and
x DT-h-l + x DT h - nl
DT-h
Then R = X Q # DT-h
DT-h-l
x
Similarly estimate
R = RD + RF
State
Dist
Dest
TOURIST SURVEY
(EXIT POINTS)
Month: [1] April [2] May [3] June [4] July [5] August [6] September
[7] October [8] November [9] December [10] January [11] February [12] March
DEMOGRAPHIC PROFILE:
(IN CASE OF FAMILY / GROUP, RESPONDENT IS THE HEAD OF THE FAMILY / GROUP)
2. Type of tourist: [1] Over-night visitor [2] Same-day visitor
6. Are you? [1] Married [2] Recently Married [3] Never Married [4] Others---------(Widow etc)
8. Are you traveling? READ OUT OPTIONS & TICK (SINGLE RESPONSE)
[1] Alone [2] With Family [3] With Friends [4] With Family and Friends
10. Please give the information about gender and age of people, who have traveled with you? ASK &
RECORD
11. How many nights have you spent in this place __________
12. Are you a [1] Indian (GO TO Q.13) [2] Foreigner (GO TO Q. 20 ) [3] NRI (GO TO Q. 26)
<IF RESPONDENT IS AN INDIAN IN Q. 12, THEN ASK Q. 13>
13. Which state/ union territory of India do you reside in? _____________________
<ASK Q. 14 IF THE RESPONDENT BELONGS TO THE STATE OF (Name of the State) IN Q. 13 >
14. [1] Do you live in this city? Y/N [2] within same district [3] other district of same state
15. Have you traveled to this city before? [1] Yes [2] No
16. How have you traveled to this city? READ OUT OPTIONS & TICK (SINGLE RESPONSE)
[1] By train [2] By bus [3] By air
[4] By personal vehicle [5] By taxi [6] Any other
18. Have you traveled to this STATE before? [1] Yes [2] No
19. How have you traveled to this state? READ OUT OPTIONS & TICK (SINGLE RESPONSE)
[1] By train [2] By bus [3] By air
[4] By personal vehicle [5] By taxi [6] Any other_______________
22. Which was your port of entry in India? (Name of the port)________________________________
23. Is this your first visit to this state? [1] Yes [2] No
24. Have you traveled to this city before? [1] Yes [2] No
25. How have you traveled to this state? READ OUT OPTIONS & TICK (SINGLE RESPONSE)
27. How frequently you visit India? [1] Once in 3 months [2] Once in six months
[3] Once in an year [4] Once in 2 years [5] Once in 3 years
28. Which was your port of entry in India? (NAME OF THE PORT) ________________________________
29. Is this your first visit to this state? [1] Yes [2] No
30. Have you traveled to this city before? [1] Yes [2] No
31. How have you traveled to this state? READ OUT OPTIONS & TICK (SINGLE RESPONSE)
<ASK ALL>
32. What type of activities are you engaged in? READ OUT OPTIONS & TICK (SINGLE RESPONSE)
33. What is your educational qualification? READ OUT OPTIONS & TICK (SINGLE RESPONSE)
[1] No Formal Education [2] Primary [3] Secondary [4] Higher Secondary
[5] Graduate & Above [6] Technical / Professional of all levels [7]Any other, please specify_____
34. What is your approximate annual household income? READ OUT OPTIONS & TICK (SINGLE
RESPONSE)
<ASK FROM INDIAN VISITOR>
[1] Less than Rs. 60,000 [2] Rs. 60,001 Rs. 1,00,000 [3] Rs. 1,00,001 Rs. 2,00,000
[4] Rs. 2,00,001 Rs. 5,00,000 [5] Above Rs. 5,00,000
TRAVEL BEHAVIOR:
35. How often do you travel? READ OUT OPTIONS & TICK (SINGLE RESPONSE)
[1] Once a week or more often [2] Once a fortnight [3] Once a month
[4] Once in 3 months [5] Once in 6 months [6] Once in a year
[7] Less often
36. What was your main purpose of visit? READ OUT OPTIONS & TICK (MULTIPLE RESPONSE)
[1] Business [2] Holidaying, leisure & recreation [3]Social (visiting friends &
relatives, attending marriages etc) [4] Pilgrimage /Religious activity [5] Education
/Trainging
[6] Health & Medical [7] Shopping [8] Others
37 If in < Q 36 >, purpose is not [2} , THEN did you visit any tourist spot during your stay_______________
38. Are you a part of an organized group/ package tour? [1] Yes [2] No
[1] Travel + Food [2] Travel +Accommodation [3] Travel +Transport +Accommodation
[4] Travel + Transport + Accommodation + Food [5] Any other
40. How did you make your travel arrangement? READ OUT OPTIONS & TICK (MULTIPLE RESPONSES)
[1] Self [2] Office / Employer [3] Travel Agent
41. What are your preferred 5 choices of accommodation during your visit? 1 most preferred and 5 least
preferred. READ OUT OPTIONS & TICK (MULTIPLE RESPONSES)
[15] Friends & Relatives [14] Gurudwara / Temple/ Monastery /Other temporary free stay in tent etc
[12] Private Guest House/ Inn / Rest House / Tourist Bungalow
[16] Bed & Breakfast Unit [17] Youth/ YMCA Hostel
18] If any other, please specify ______________
42. Which of these eating-places did you eat in? READ OUT OPTIONS & TICK (MULTIPLE CODES)
[1] Restaurant [2] Fast Food Outlets [3] Cafeteria
[4] Dhaba [5] Bars [6] Mobile Van
[7] Food Kiosk [8] Refreshment Stand [9] Place of lodging
[10] Dharamshala/ Sarai [12] Gurudwara/ Temple Monastery/Other free accommodation
[13] Friends & Relatives [14] If any other, please specify ___________
43. On an overall basis how satisfied or dissatisfied are you on account of MENTION EACH
PARAMETER?
SHOW CARD No. 1 <Use 5 point scale>
[5] Highly Satisfied [4] Satisfied [3] Satisfied but not completely [2]
Dissatisfied [1] completely dissatisfied
ASK SATISFACTION LEVEL ONLY IF RESPONSE IS <YES>
PARAMETER Yes No Level of Reason for Satisfaction /
Satisfaction Dissatisfaction (ASK
(Use Code) those who said 1,2,4,5)
1 Availability of Tour Operator
2 Availability of transportation
3 Availability of tourist guide
4 Availability of good quality
accommodation
5 Public convenience
6 EATING PLACES
7 Information centers
8 Souvenir shops
9 Entertainment places
10 Quality of roads
11 Security
12 Behavior of local people
13 Shops other than souvenir ones
14 Upkeep of tourist sites
15 Accommodation tariff
16 Quality of information provided
17 Availability of local cuisine
18 Availability of alcohol
44. Did you find your visit to this State better than or worse than or as per your expectations? ASK &
RECORD (SINGLE RESPONSE)
[5] Much better than expectation [4] Somewhat better than expectation [3] ] As per expectation
[2] Worse than expectation [1] Much worse than expectation
45. Which places have you visited in this district?
46. Have you watched watched/ seen/ heard the advertisement of the State Government for tourism
promotion on
a. Newspaper
b. Radio
c. Television
d. Newspaper and Radio both
e. Newspaper and Television both
f. Radio and Television both
g. All three
EXPENDITURE PATTERN:
47. Please tell us, how much have you spent DURING YOUR VISIT?
<READ OUT OPTIONS AND FILL THE AMOUNT> (MULTIPLE RESPONSES)
48. For Non Package Component, please ask the following (This question is to be asked for those
availing package facilities also.)
S No. Accommodations Before During THE TRIP TOTAL
( Amt in INR )
1 Hotel
2 Private Guest House
3 Govt. Guest House/ Bhawan/ Sadan
4 Dharamshala
5 Rented house
6 Friends & Relatives
7 Others
Total ( 48)
50. Transport
S No. Transport Before During THE TRIP TOTAL
( Amt in INR )
1 RAILWAYS
2 Road
3 WATER
4 AIR
5 Transport equipment rental
6 Travel agency services / tour operator
7 Others
Total (50)
51. Shopping
S No. Shopping Before During THE TRIP TOTAL
( Amt in INR )
1 Clothing & garments
2 Processed food
3 Tobacco products
4 Alcohol
5 Travel related consumer goods
6 Footwear
7 Toiletries
8 Gems & Jewellery
9 Books. Journals, Magazines
,Stationery etc
Total (51)
55. Please mention 3 aspects of tourism which you liked and 3 aspects which needs improvement.
S No. Aspects I liked Aspects which needs improvement
1
2
3
58. (Ask only Non-leisure visitors) Did you know about the tourist destinations in the district you are visiting?
Yes 1 No 2
59. If yes, then why did you not visit the destinations?
Reason Code Reason Code
Did not have time 1 Did not know about the destination 5
Destinations did not appeal to me 2 Did not know how to reach 6
Destinations too far away 3 Did not know about destination before arriving 7
Destinations difficult to reach 4 Other (Please Specify) 8
60. Can you please specify the circuit or route you are following while visiting destinations or cities?
______________________________________________________________________________________
________________________________________________________________
***********************************************************************************************************************
Back Check Done: [ ] Tick Date: ______________ Back Checked by: _____________
COUNTING SHEET
Tourist Spot / Destination ______________________
State Code: ___________ District Code________________
Month: Year:
State
Dist
Dest
Short Survey Questionnaire:
i) Within same city ii) Same district iii) Other district of the state
iv) Outside the state, specify state code
3. Type of Tourist
[1] Hired accommodation [2] Friends & relatives [3] other free accommodation
Back Check Done: [ ] Tick Date: ______________ Back Checked by: _____________
Dist
[1] State Tourism Department [2] Ministry of Tourism, New Delhi [3] Municipal
Corporation
[4] Police Department [5] Health Department [6] None
[7] If any other, please specify ________________________
3 Deluxe AC
4 Suits AC
5 Single Non AC
6 Double Non AC
7 Deluxe Non AC
8 Suits Non AC
9 Dormitory / Hall
10 Any other
Other departments
Total
State
Dist
Other departments
Total
3.1 Number of room days occupied in the last month: ______ 3.2 Occupancy % ____
(TO BE COMPUTED AS SUM OF NUMBER OF DAYS THAT EACH CUSTOMER HAS STAYED
FOR)
3.3 Total number of customers: ____________
Sl. Type of Name of the State ( In Number of tourists Bed night spent
No. Tourists case of domestic
(Domestic 1 tourists) / Name of the
Foreign 2) country (in case
foreign tourists). Post
the relevant state
code/country code as
provided in the list
TOTAL
STATE CODES COUNTRY CODES
1 J&K 19 CHATTISGARH 1. UK 19 UAE
2 H.P. 20 BIHAR 2. USA 20 SPAIN
3 PUNJAB 21 JHARKHAND 3. CANADA 21 SWITZERLAND
4 HARYANA 22 A.P 4. GERMANY 22 CHINA
5 UTTARANCHAL 23 KARNATAKA 5. EUROPE 23 SAUDI ARABIA
6 U.P. 24 KERALA 6. AUSTRALIA 24 GREECE
7 DELHI 25 TAMIL NADU 7. SRI LANKA 25 ARGENTINA
ARUNACHAL
8 MANIPUR 26 8. FRANCE 26 BELGIUM
PRADESH
9 TRIPURA 27 ASSAM 9. JAPAN 27 MOROCO
10 MEGHALAYA 28 NAGALAND 10. MALAYSIA 28 CAMBODIA
11 MIZORAM 29 GOA 11 SINGAPORE 29 MALDIVES
ANDAMAN &
12 SIKKIM 30 12 ITALY 30 NORWAY
NICOBAR
13 WEST BENGAL 31 DAMAN & DIU 13 NEPAL 31 CYPRUS
14 ORISSA 32 LAKSHWADEEP 14 NETHERLANDS 32 PHILIPNIES
15 RAJASTHAN 33 PONDICHEERY 15 KOREA 33 DENMARK
16 GUJARAT 34 CHANDIGARH 16 ISRAEL 34 EGYPT
DADRA & NAGAR
17 MAHARASHTRA 35 17 PAKISTAN 35 SOUTH AFRICA
HAVELI
18 M.P. 18 BANGLADESH 36 FINLAND