Vous êtes sur la page 1sur 116

Tourism Statistics of

Maharashtra
Final Report (April 2011 - March 2012)
Maharashtra Tourism Development Corporation
(MTDC)

ACNielsen ORG-MARG Pvt. Ltd.


MTDC ACNielsen ORG-MARG

Executive Summary
E.0 Tourism in Maharashtra
India, a tourism hotspot in the world, has a large bouquet of tourist attractions to
boast of. Its widespread diversity has always attracted both foreigners as well as
its own citizens alike, to explore its mirth and gaiety that it has to offer the world.

The name Maharashtra first appeared in a 7th century inscription and in a Chinese
traveler's account. Its name may have originated from rathi, which means, "chariot
driver". At that age Maharashtra was full of builders and drivers of chariots who
formed a maharathis, a "fighting force." The state known for its sheer size and
diversity is located on the western part of the country. It has a varied landscape
bounded by the Western Ghats that stretch out into the mists as far as the eye can
see. The innumerous forts, that adorn the State, stands proud and strong,
depicting its historic past. Additionally scores of temples sculpted into and out of
basalt rock, throng the atmosphere. Its diverse and colorful cultures are all woven
into one gigantic quilt that represents the true nature of the State. The colorful
festivals of the State galvanise the sleepy thousands into fervent motion. And her
miles of silver, white beaches, stretched taut and inviting over the entire coast.
The exquisite Mashru and Himru crafts, Bidri Ware, Paithani Saris, Sawantwadi
Crafts, Warli Paintings, Kolhapuri Chappals draw immense tourists from various
corners of the country.

E.1 Research Aim


Aim of the proposed research would be to collect relevant tourist related statistics,
from the State of Maharashtra, which would enable analyzing subtle trends as well
as preparation of month wise and annual estimates separately for foreign and
domestic visitors with a break up of overnight tourists & same day visitors for the
selected tourist places.

E.2 Research Methodology

Final Report 2
MTDC ACNielsen ORG-MARG

The detailed methodology followed for estimating the total number of domestic and
foreign visitors and tourists to the state of Maharashtra from October 2011 till
March 2012 is given in the Annexure -1 of this report. The estimation procedure
used is given in detail in Annexure 2 of this report. The Methodology, Estimation
Procedure and the survey instruments were developed by the Market Research
Division of Ministry of tourism, Government of India.

However, to briefly define the methodology, the various steps of the operational
methodology are given below:-
a. This study was conducted in 34 districts of Maharashtra and at 147
destinations of tourist interest
b. Selection of Tourist Destinations and Locations: Important destinations
of tourist attraction and their location in the district were selected in
consultation with the State Tourism Department
c. Survey Period: The field survey was conducted for a period of 12 months
(October 2011 till March 2012) at selected destinations. In a particular
month at a particular destination the survey was done for 7 days covering
two specified weeks. The details are available at Annexure-1
d. Survey Instruments: The survey instruments or questionnaires given at
Annexure - 3 covers three types of survey, namely, survey at destinations
(Short Survey), survey at exit point(s) (Exit Point Survey) and survey at
accommodation units (AUs) specified briefly below.
e. In total of 4 surveys were conducted for this study. They were:
 The Counting Survey: In this survey, head counts were taken at
each tourist destination in the state. This survey was conducted
every month from October 2011 till March 2012
 The Short Survey: In this survey, 800 tourists per district were
interviewed at each tourist location and information regarding
tourists duration of visit, place of stay, frequency of visit,
nationality/residence state, etc. was collected. This survey was
conducted every month from October 2011 till March 2012

Final Report 3
MTDC ACNielsen ORG-MARG

 The Accommodation Survey: In this survey, accommodation units


in the district were visited and information regarding number of
domestic and foreign guests staying, number of bed nights spent,
employee details and residency state/ country of guests was
collected. This survey was done every month from October 2011 till
March 2012
 The Exit Survey: In this survey, information regarding, background
of tourists, their expenditure, their place of stay, mode of traveling,
etc. were collected. This survey was conducted on a quarterly basis
and 200 tourists or visitors were interviewed per district each quarter
in this survey.
f. Data from all the above surveys were used to calculate the number of
tourists or visitors to the districts and hence to the state of Maharashtra.

E.3 Methodology for Estimation of Domestic and Foreign Tourists Visit at District
Level

II. Definitions

The definitions of various terms to be used in the survey are given below.

Usual place of Residence: The usual place of residence of a person is the village/
town where the person has been staying continuously for at least 6 months prior to the
date of the survey.

Usual Environment: The usual environment refers to the geographical boundaries


within which a person moves within his/ her regular routine of life.

Trip: A trip refers to the travel by a person from the time of departure from his usual
environment until he/ she returns. It, thus, refers to a round trip. A trip may be made up of
visits to different places.

Visitor: A visitor is a traveler taking a trip to a main destination outside his/ her usual
environment for any main purpose (business, leisure or other personal purpose) other
than to be employed at the place visited.

Tourist: A visitor is classified as a tourist if his/ her trip includes an overnight stay. A
tourist is also referred to as an overnight visitor.

Final Report 4
MTDC ACNielsen ORG-MARG

Same-day visitor: A visitor is classified as a same-day visitor if his/ her trip does not
include an overnight stay. A same-day visitor is also referred to as an excursionist.

Exclusion: The same-day visitors at a tourist destination for whom the tourism
destination is part of their usual environment, are not considered same-day visitors for the
purpose of this survey.

Foreign Visitor: A visitor having a foreign passport will be treated as a foreign visitor.
Even a Non- Resident Indian (NRI) will be treated as a foreign visitor. NRIs have Indian
passports but may be living, or are likely to live, in other countries for 6 months or more.

Domestic Visitor: A visitor, who is a resident Indian, will be treated as a domestic


visitor.

Tourist Destination: The tourist destinations would generally be as defined by the


State in terms of geographical area and tourist interest. A tourist destination should be a
clearly identified area/ location. A tourist location could be a ticketed closed area, non-
ticketed closed area, or an open area without clearly specified boundaries. It may be a
location maintained by Central Govt., State Govt., local body or any other organization,
including those run by the private sector. A tourist location may consist of more than one
tourist spots. However, the following norms should be adhered to for identifying a tourist
location as a tourist destination:
(i) Each ticketed tourist location will be considered as one tourist destination irrespective
of the number of tourist spots at that location covered under the common ticket.
(ii) If there are 2 or more tourist spots within close proximity which are not ticketed, the
location would be considered to be a single destination if a visitor usually visits most or all
the spots in the same visit.

Town:
Definition of the town will be same as that used in 2001 Population Census of India.

III. Objective
The field survey in a State will be conducted for a period of 12 months in all districts of the
State. The survey will be used to obtain the following month-wise information for each
district:
a. Estimated number of visits
(i) Visits by overnight visitors- staying at accommodation units;
- staying with friends and relatives
- others, such as those staying in tented
accommodations provided by State Govt. or by any
other charitable organizations, etc.
(ii) Visits by same-day visitors
b. Profile of visitors, their expenditure pattern, purpose of visits, etc.
c. Occupancy rates and direct employment in accommodation units.

Final Report 5
MTDC ACNielsen ORG-MARG

IV. Approach

To meet the objectives, first the tourist destinations have to be identified before the start
of the survey. Two possible variables studied for identification of the tourist destination
were number of tourists and number of accommodation units. However, interaction of the
consultant with the state authority revealed that past data on number of tourists at various
destinations are generally not available. Similarly, the analysis of the unit level data of
Economic Census 2005 revealed that data on number of hotels below the district level are
not available. Therefore, first towns important from tourist angle have to be identified. All
the tourist destinations in the identified towns will be covered in the survey. In the
identified towns two types of survey, namely Survey at tourist destination and Survey of
Accommodation units will be done. The survey of tourist destination will broadly provide
the estimate of tourists for leisure purpose, however, the purpose of the survey is to have
an estimate of tourists for all type of purposes such as visiting friends and relatives,
business, etc. Similarly, the Survey at tourist destination and at Accommodation unit will
not provide information about the visitors staying with friends and relatives and in
accommodation units but not visiting any tourist destination as well as same day visitors
not visitors not visiting any tourist destinations. To get these information surveys at
important Entry/Exit Points of the district will be also conducted. The ratio obtained from
this exit survey will be used to find out the estimate of tourist for non-leisure purposes.
However, this adjustment will be done only at district level.

The district level estimates will be worked out by adding the leisure tourists at all the
towns covered in the survey and multiplying it by the ratio of total urban population of the
district to the total population of the towns covered in the survey. The estimate of non-
leisure tourists will be worked out from the data of exit survey and added to the estimate
of leisure tourists to find out the district level estimate of visitors. The state level estimate
of visitors (tourists and same day visitors) will be worked out by adding the district level
estimates of visitors.

V. Methodology

The methodology envisages three stage sampling. The first stage units will be the towns
important from tourism perspective, the second stage units will be the tourist destinations
in the selected town or linked to the selected town, and the visitors within a tourist
destination will constitute the third stage units. The procedure for selection of first, second
and third stage units are given below:

(i) Selection of Towns important for Tourism


In the absence of reliable information about the number of tourists or accommodation
units at tourist destination, towns, which are important from tourism perspective, will be
identified in each district in consultation with the State Government. Apart from such
towns, the towns which cater to the accommodation needs of visitors to important tourist
destinations located in non-urban areas will also be identified. For the latter cases, only

Final Report 6
MTDC ACNielsen ORG-MARG

one the most important town will be identified with one tourist destination. Therefore,
as per this methodology, the first stage in this survey will be the identification of towns
important for tourism purposes.

(ii) Selection of Tourist Destinations in the Selected Town


All the tourist destinations in a selected town will be covered in the survey. In case the
number of tourist destinations in the selected town is large, only the important ones will be
covered in the survey.

E.4 Tourist Destinations Surveyed

The destinations which were included in the study are given below. These destinations
were included, based on secondary research and after discussions with officials from
Maharashtra Tourism Development Corporation (MTDC).

Districts Destination
AHMEDNAGAR Shirdi
Shanisignapur
Siddhivinayak - Siddhatek
Ahmednagar fort
Newas
Kalasubai Harischandra
Bhandardara
Ravekudi
AKOLA Narnala wildlife sanctuary
Balapur
AMRAVATI Chikhaldhara,
Gugamal National park
Amravati
Ridhapur
Gavilgad
AURANGABAD AJANTA
DAULATABAD
ELLORA
BIBI KA MAKBARA
GRISHNESHWAR -jyotir ling
Shri Bhadra Maruti Temple
Paithan - Jayakwadi
Fardapur
Pitalkhora

Final Report 7
MTDC ACNielsen ORG-MARG

Districts Destination
BEED Kapildhara
Parali Vaishnath
Naigaon Peacock Sanctuary
Sautada Water Fall
Ambajogai
BHANDARA Ambagar Fort
Pauni Fort
BULDHANA Shegaon
DaityaSudan Temple
Lonar Crater
Sindkedraja
CHANDRAPUR Nagbhir -Ghodajahar Picnic Spot
Tadoba, Tadoba national park
DHULE Anerdam Wildlife Sanctury
Nakan Lake
Bhamragarh wild life sanctuary
GADCHIROLI Ghadchiroli
Chaprala wild life sanctuary
Markandeshwar
GONDIA Nayagaon Sanctury
HINGOLI Aundha Nagnath
Narsi Namdev
Mallinath Digambar Jain
JALGAON Adavad
Changdev, Bhusawal
Amalner Tirth -Pandherpur
Patanadevi -Temple
Pali
JALNA Shree Ganesh of Rajur,
The Matsyodari Devi Temple &
Moti bagh,Jani Samarta
Anandi Swami Temple
KOLHAPUR Vishalgad Fort
Panhala fort
Rankala lake,
Mahalaxmi Temple,
Maharaja palace,

Final Report 8
MTDC ACNielsen ORG-MARG

Districts Destination
Radhanagri Wildlife Sanctuary
Shalini Palace, Mandre Museum
Jyotiba
Dajpur Bison Sanctuary
Gaganbawada
LATUR Siddheshwar,
Ganj Goali
MUMBAI Gateway of India
Prince of wales museum,
Jahangir art gallery
Hanging Garden
Mahalaxmi temple
Haji Ali
Sidhivinayak
Elephanta caves
Nehru Planetarium
Girgaon Chowpatty
MUMBAI Sanjay Gandhi National park
SUBURBAN Kanheri Caves
Mahakali Caves
Girlbert Hill, Andheri
Juhu Chowpatty
Aksa Beach
Madh Island
NAGPUR Pench National park
RAMTEK
Mansar
Nagardhan Fort
Dikshabhoomi
Ambhora
NANDURBAR Toranmal, Toranmal shiv temple, Hidimba's forest,
Sardar Sarovar Project - kevadia dam,Saranga Khera
Fort of Akka Rani
Sideshwar Temple
Sarangkheda
NASIK Trimbakeshwar
Pandav caves,

Final Report 9
MTDC ACNielsen ORG-MARG

Districts Destination
Igatpuri
Ozarkhed Dam
Saptashringi
Nandurmadhyamshwar Bird Sanctuary
Gangapur Dam
Kalaramram Mandir,
Panchavti
NANDED Sahastra kund
Painganga wildlife sanctuary
Mahurgad
Nanded Fort Sachkant Gurudwara
Mahur Caves
Kandhar Fort
OSMANABAD Ramlingam ghat
Tulja Devi
Osmanabad Fort
PARBHANI Hajarat Turabul Huq
Pathri, Shirdi Saibaba Janmshtan Mandir.
Pardeshwar
Nemagiri
PUNE Shivneri Fort
Bhimashanker -Jyotirling
Aland (Samadhi of Sant Driyaneshwar)
LONAVALE,
KHANDALA
LOHAGARH
KARLA CAVES
DEHU
Kelkar Museum,
Sinhgad, (Fort) Picnic Spot For Lovers
Ranjangaon (Ashtvinayak)
Shaniwar wada,
Agha Khan Place
Shinde ka Chattri ( Architecture, Memorial )
Katraj Garden
Moregaon (Ashtvinayak)
Rajgarh Fort

Final Report 10
MTDC ACNielsen ORG-MARG

Districts Destination
Torna Fort
Theur(ashtvinayak)
Khurundar Fort
JEJURI
Panshet Dam
Purandar Fort
Lenyadri (Ashtavinayak)
Ozar (Astvinayak)
RAIGHAD Matheran
Raigarh Fort
Devnagar
Mandva
Harihareshwar
Kashir
AKSHI - Nagao (Beach)
Kihim (Beach)
karnala Bird Sanctuary
Alibag, Fort
Murud-Janjira
Mahad (Ashtavinayak)
Pali (ashtav inayak)
Shrivadhan
RATNAGIRI Harnai Fort
Ratnadurg Fort
Ratnadurg Palace
Tilak Birth Place
Rajapur Ganga
Dapoli
Anjarla
Jhewa Palace
Bhatye Beach
Pawas
Jaygarh Fort
Purnagad Fort
Mahagarh Beach
Murud Beach
Lote Parshuram

Final Report 11
MTDC ACNielsen ORG-MARG

Districts Destination
Derwan
Guhagar
Velneshwar
Ganpatipule
SANGLI Sagareshwar Wildlife Sanctuary
Chandoli
Audumbar,
SATARA Mahabale/prapgarh fort
Kas Pathar
Tapoda
Thosegarh
Gondawale Maharaj Math
Aundh museum
Shikar Signapur
Sajangarh
Koyna Dam
Bangnoli
Panchgani
Shri Bhavani Museum
Ajinkyatra fort
SINDHUDURG Malvan beach
Malvan Fort
Vengorla Beach
Shiroda Beach
Arunda Creek
Unkeshwar Temple & Beach
Dhamapur
Pinguri
Achara Beach
Bhogwe Beach
Dodamarg (Talkot)
Tilhari Dam
Napapne Waterfalls
Sagareshwar Beach
Tarkarli
Vijaydurg fort
Amboli Waterfall

Final Report 12
MTDC ACNielsen ORG-MARG

Districts Destination
SOLAPUR Akalkote
Pandharpur
Sidheswar Temple
Akluj
THANE Vajreshwari/Ganeshpuri
Vasai Fort
Ambarnath
Titwala
Satpati
Akloli
Bordi
Ghodbandar
Jawhar
Bassin Fort
Malshej Ghat
WARDHA SEVAGRAM
WASHIM Shirpur ( Parshwanath Digamber Jain Mandir)
Balaji Mandir
YAVATMAL Kalamb Tipeshwar Sanctury
Umerkhed Wild Life Sanctuary

E.5 Sample Covered in Destination Survey

Districts Destination Sample Sample Covered in


Covered in Destination
District
AHMEDNAGAR Shirdi 600 75
Shanisignapur 75
Siddhivinayak - Siddhatek 75
Ahmednagar fort 75
Newas 75
Kalasubai Harischandra 75
Bhandardara 75
Ravekudi 75
AKOLA Narnala wildlife sanctuary 600 300
Balapur 300
AMRAVATI Chikhaldhara, 600 120

Final Report 13
MTDC ACNielsen ORG-MARG

Districts Destination Sample Sample Covered in


Covered in Destination
District
Gugamal National park 120
Amravati 120
Ridhapur 120
Gavilgad 120
AURANGABAD AJANTA 600 70
DAULATABAD 70
ELLORA 70
BIBI KA MAKBARA 70
GRISHNESHWAR -jyotir ling 70
Shri Bhadra Maruti Temple 70
Paithan - Jayakwadi 60
Fardapur 60
Pitalkhora 60
BEED Kapildhara 600 120
Parali Vaishnath 120
Naigaon Peacock Sanctuary 120
Sautada Water Fall 120
Ambajogai 120
BHANDARA Ambagar Fort 600 300
Pauni Fort 300
BULDHANA Shegaon 600 150
DaityaSudan Temple 150
Lonar Crater 150
Sindkedraja 150
CHANDRAPUR Nagbhir -Ghodajahar Picnic Spot 600 300
Tadoba, Tadoba national park 300
DHULE Anerdam Wildlife Sanctury 600 200
Nakan Lake 200
Bhamragarh wild life sanctuary 200
GADCHIROLI Ghadchiroli 600 200
Chaprala wild life sanctuary 200
Markandeshwar 200
GONDIA Nayagaon Sanctury 600 600
HINGOLI Aundha Nagnath 600 200
Narsi Namdev 200
Mallinath Digambar Jain 200

Final Report 14
MTDC ACNielsen ORG-MARG

Districts Destination Sample Sample Covered in


Covered in Destination
District
JALGAON Adavad 600 120
Changdev, Bhusawal 120
Amalner Tirth -Pandherpur 120
Patanadevi -Temple 120
Pali 120
JALNA Shree Ganesh of Rajur, 600 150
The Matsyodari Devi Temple & 150
Moti bagh,Jani Samarta 150
Anandi Swami Temple 150
KOLHAPUR Vishalgad Fort 600 60
Panhala fort 60
Rankala lake, 60
Mahalaxmi Temple, 60
Maharaja palace, 60
Radhanagri Wildlife Sanctuary 60
Shalini Palace, Mandre Museum 60
Jyotiba 60
Dajpur Bison Sanctuary 60
Gaganbawada 60
LATUR Siddheshwar, 600 300
Ganj Goali 300
MUMBAI Gateway of India 600 60
Prince of wales museum, 60
Jahangir art gallery 60
Hanging Garden 60
Mahalaxmi temple 60
Haji Ali 60
Sidhivinayak 60
Elephanta caves 60
Nehru Planetarium 60
Girgaon Chowpatty 60
MUMBAI Sanjay Gandhi National park 600 85
SUBURBAN Kanheri Caves 85
Mahakali Caves 85
Girlbert Hill, Andheri 85
Juhu Chowpatty 90

Final Report 15
MTDC ACNielsen ORG-MARG

Districts Destination Sample Sample Covered in


Covered in Destination
District
Aksa Beach 90
Madh Island 80
NAGPUR Pench National park 600 100
RAMTEK 100
Mansar 100
Nagardhan Fort 100
Dikshabhoomi 100
Ambhora 100
NANDURBAR Toranmal, Toranmal shiv temple, 600 120
Hidimba's forest,
Sardar Sarovar Project - kevadia 120
dam,Saranga Khera
Fort of Akka Rani 120
Sideshwar Temple 120
Sarangkheda 120
NASIK Trimbakeshwar 600 70
Pandav caves, 70
Igatpuri 70
Ozarkhed Dam 70
Saptashringi 70
Nandurmadhyamshwar Bird 70
Sanctuary
Gangapur Dam 60
Kalaramram Mandir, 60
Panchavti 60
NANDED Sahastra kund 600 100
Painganga wildlife sanctuary 100
Mahurgad 100
Nanded Fort Sachkant Gurudwara 100
Mahur Caves 100
Kandhar Fort 100
OSMANABAD Ramlingam ghat 600 200
Tulja Devi 200
Osmanabad Fort 200
PARBHANI Hajarat Turabul Huq 600 150
Pathri, Shirdi Saibaba Janmshtan 150
Mandir.

Final Report 16
MTDC ACNielsen ORG-MARG

Districts Destination Sample Sample Covered in


Covered in Destination
District
Pardeshwar 150
Nemagiri 150
PUNE Shivneri Fort 600 24
Bhimashanker -Jyotirling 24
Aland (Samadhi of Sant 24
Driyaneshwar)
LONAVALE, 24
KHANDALA 24
LOHAGARH 24
KARLA CAVES 24
DEHU 24
Kelkar Museum, 24
Sinhgad, (Fort) Picnic Spot For 24
Lovers
Ranjangaon (Ashtvinayak) 24
Shaniwar wada, 24
Agha Khan Place 24
Shinde ka Chattri ( Architecture, 24
Memorial )
Katraj Garden 24
Moregaon (Ashtvinayak) 24
Rajgarh Fort 24
Torna Fort 24
Theur(ashtvinayak) 24
Khurundar Fort 24
JEJURI 24
Panshet Dam 24
Purandar Fort 24
Lenyadri (Ashtavinayak) 24
Ozar (Astvinayak) 24
RAIGHAD Matheran 600 50
Raigarh Fort 40
Devnagar 40
Mandva 40
Harihareshwar 40
Kashir 40
AKSHI - Nagao (Beach) 40

Final Report 17
MTDC ACNielsen ORG-MARG

Districts Destination Sample Sample Covered in


Covered in Destination
District
Kihim (Beach) 40
karnala Bird Sanctuary 40
Alibag, Fort 50
Murud-Janjira 50
Mahad (Ashtavinayak) 50
Pali (ashtav inayak) 40
Shrivadhan 40
RATNAGIRI Harnai Fort 600 40
Ratnadurg Fort 40
Ratnadurg Palace 40
Tilak Birth Place 30
Rajapur Ganga 30
Dapoli 30
Anjarla 30
Jhewa Palace 30
Bhatye Beach 30
Pawas 30
Jaygarh Fort 30
Purnagad Fort 30
Mahagarh Beach 30
Murud Beach 30
Lote Parshuram 30
Derwan 30
Guhagar 30
Velneshwar 30
Ganpatipule 30
SANGLI Sagareshwar Wildlife Sanctuary 600 200
Chandoli 200
Audumbar, 200
SATARA Mahabale/prapgarh fort 600 45
Kas Pathar 45
Tapoda 45
Thosegarh 45
Gondawale Maharaj Math 45
Aundh museum 45
Shikar Signapur 45

Final Report 18
MTDC ACNielsen ORG-MARG

Districts Destination Sample Sample Covered in


Covered in Destination
District
Sajangarh 45
Koyna Dam 45
Bangnoli 45
Panchgani 60
Shri Bhavani Museum 45
Ajinkyatra fort 45
SINDHUDURG Malvan beach 600 40
Malvan Fort 35
Vengorla Beach 35
Shiroda Beach 35
Arunda Creek 35
Unkeshwar Temple & Beach 35
Dhamapur 35
Pinguri 35
Achara Beach 35
Bhogwe Beach 35
Dodamarg (Talkot) 35
Tilhari Dam 35
Napapne Waterfalls 35
Sagareshwar Beach 35
Tarkarli 35
Vijaydurg fort 35
Amboli Waterfall 35
SOLAPUR Akalkote 600 150
Pandharpur 150
Sidheswar Temple 150
Akluj 150
THANE Vajreshwari/Ganeshpuri 600 55
Vasai Fort 55
Ambarnath 55
Titwala 55
Satpati 50
Akloli 55
Bordi 55
Ghodbandar 55
Jawhar 55

Final Report 19
MTDC ACNielsen ORG-MARG

Districts Destination Sample Sample Covered in


Covered in Destination
District
Bassin Fort 55
Malshej Ghat 55
WARDHA SEVAGRAM 600 600
WASHIM Shirpur ( Parshwanath Digamber 600 300
Jain Mandir)
Balaji Mandir 300
YAVATMAL Kalamb Tipeshwar Sanctury 600 300
Umerkhed Wild Life Sanctuary 300

Final Report 20
MTDC ACNielsen ORG-MARG

E.6 Month Wise Short Survey Sample Covered for the Study

Maharashtra
Month Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12
Aggregate 20421 20389 20442 21018 21034 20985
Sample Size
Overnight Foreigner 2% 2% 5% 5% 4% 3%
Tourists
Domestic (from within the state) 12% 13% 15% 12% 11% 10%
Domestic (from outside the state) 36% 23% 34% 32% 30% 31%
Same Day Visitor Foreigner 0% 0% 0% 0% 0% 0%
Domestic (from within the state) 50% 59% 46% 51% 55% 54%
Domestic (from outside the state) 0% 3% 0% 0% 0% 2%
Total 100% 100% 100% 100% 100% 100%

Final Report 21
MTDC ACNielsen ORG-MARG

Final Report 22
E.7 Month Wise and District Wise Domestic Visitors in the State of Maharashtra from April 2011 till March 2012

District 11-Apr 11-May 11-Jun 11-Jul 11-Aug 11-Sep 11-Oct 11-Nov 11-Dec 12-Jan 12-Feb 12-Mar Total
AHMEDNAGAR 1206406 1433200 1471865 924581 1067633 1148313 970103 1006943 1721283 1641392 1607415 1634509 15833643
AKOLA 16122 17482 17519 16945 13138 15790 22884 23627 24773 23541 23225 23911 238957
AMRAVATI 48000 33425 49590 58010 67737 73200 68220 73162 97824 94602 91120 93205 848095
AURANGABAD 1835937 1773273 1676039 1381906 1222131 1192219 1676607 1793637 2291925 2199500 2231249 2199992 21474415
BEED 59019 42616 33178 21944 29756 37084 46541 51720 68445 65279 67343 65853 588778
BHANDARA 5170 4734 4995 5297 5084 4761 5304 5483 5622 5887 5813 5529 63679
BULDHANA 171447 143107 156888 149866 146528 150300 164987 178299 196127 188965 188051 189730 2024295
CHANDRAPUR 156026 141571 132078 142287 167403 157935 174698 185223 199353 187504 183389 189917 2017384
DHULE 9114 8885 8276 9168 8175 9083 8010 8601 9716 10131 9280 9270 107709
GADCHIROLI 1734 1339 1043 898 919 847 752 843 2011 1986 1899 2032 16303
GONDIA 104894 97377 88721 74622 77062 84632 97420 106168 121016 113676 111332 115096 1192016
HINGOLI 286634 312428 256584 209750 251057 269146 246821 274327 338554 329183 323651 325262 3423397
JALGAON 283799 269822 232839 249325 255755 277810 262811 285457 319929 305587 298781 308269 3350184
JALNA 119412 101685 107375 98171 100445 126024 118475 123656 135434 134848 131965 129361 1426851
KOLHAPUR 508821 493853 455939 437369 420093 441459 479618 493220 545930 526848 518611 528660 5850421
LATUR 43012 36176 38910 40672 44209 51329 52066 53611 57911 53690 54821 54550 580957
MUMBAI 2191458 2376863 2400511 2302108 2490833 2576564 2601439 2679896 2766002 2169404 2030979 2082530 28668587
MUMBAI SUBURBAN 356812 401574 398355 370521 355200 412690 425852 430518 455158 418975 469646 456455 4951756
NAGPUR 328694 304871 281328 268590 288685 261041 298530 341120 371963 354295 347732 355747 3802596
NANDURBAR 138166 116316 124204 116294 136468 122635 137026 142410 156702 152106 154278 151080 1647685
NASIK 429624 408508 383787 395929 410962 419530 426440 453362 483175 466608 477502 464292 5219719
NANDED 211114 216312 209114 198881 211356 220485 211650 216547 234977 228712 222973 227270 2609391
OSMANABAD 571858 580719 573505 564186 572597 586119 593754 595770 603920 586017 573514 583435 6985394
PARBHANI 60597 57497 53507 50971 54189 52458 56895 63415 65331 63593 62452 62897 703802
PUNE 1702787 1803912 1804131 924186 1141572 1222376 1039350 1072793 1086473 1109441 1043625 1032306 14982952
RAIGHAD 180568 1737345 1674631 1724305 180455 188646 170527 182180 202159 194374 195243 190827 6821260
RATNAGIRI 373762 349360 325245 310479 318079 321224 334419 356226 449052 467860 425537 431845 4463088
SANGLI 33445 31211 29375 27497 29397 25481 27209 29218 35745 34497 33552 34605 371232
SATARA 177369 168847 155850 145874 150646 158817 166055 175743 196898 189676 185120 186474 2057369
MTDC ACNielsen ORG-MARG

SINDHUDURG 196152 185804 177755 156744 172741 161259 153634 157341 214003 206422 222744 207031 2211630
SOLAPUR 554299 523370 499323 480230 476355 488730 496746 541474 597778 575298 576786 574726 6385115
THANE 222970 213019 201013 197709 208652 192541 199641 201912 239689 233085 238448 232425 2581104
WARDHA 27207 28906 22341 25614 23932 21551 24847 26033 27513 26321 25483 26989 306737
WASHIM 4850 4504 4166 4974 4394 3685 4463 4822 5059 4913 4793 4653 55276
YAVATMAL 93076 92101 90319 89623 91872 93837 90081 93177 97738 93226 91457 94055 1110562
Total 12710355 14512012 14140299 12175526 11195510 11569601 11853875 12427934 14425188 13457442 13229809 13274788 154972339
* The Number of visitors from April 2011 till September 2011 has been derived from secondary sources and from the primary survey.

E.8 Month Wise and District Wise Foreign Visitors in the State of Maharashtra from April 2011 till March 2012

District 11-Apr 11-May 11-Jun 11-Jul 11-Aug 11-Sep 11-Oct 11-Nov 11-Dec 12-Jan 12-Feb 12-Mar Total
AHMEDNAGAR 1375 1329 1212 1266 1256 1278 1305 1262 1480 1348 1368 1422 15901
AKOLA 0 0 0 0 0 0 0 0 0 0 0 0 0
AMRAVATI 0 0 0 0 0 0 0 0 0 0 0 0 0
AURANGABAD 5113 5120 4046 4023 4079 6111 4179 4400 4324 4004 4013 4146 53558
BEED 0 0 0 0 0 0 0 0 4 5 7 5 21
BHANDARA 0 0 0 0 0 0 0 0 0 0 0 0 0
BULDHANA 5 4 0 2 5 6 10 6 13 19 17 17 104
CHANDRAPUR 51 49 40 30 37 46 51 43 53 55 53 55 563
DHULE 0 0 0 0 0 0 0 0 0 0 0 0 0
GADCHIROLI 0 0 0 0 0 0 0 0 0 0 0 0 0
GONDIA 0 0 0 0 0 0 0 0 0 0 0 0 0
HINGOLI 0 0 0 0 0 0 0 0 5 11 7 6 29
JALGAON 7 5 0 0 0 12 0 0 0 0 0 0 24
JALNA 0 0 0 0 0 0 0 0 0 0 0 0 0
KOLHAPUR 462 424 402 387 365 341 359 459 507 489 493 483 5171
LATUR 0 0 0 0 0 0 0 0 0 0 0 0 0
MUMBAI 138386 137874 137292 139978 140343 141112 141272 155237 155366 143917 136752 137487 1705016
MUMBAI SUBURBAN 1055 1478 1069 783 1760 4390 6524 9025 9725 3882 6810 10330 56831
NAGPUR 354 328 299 276 289 256 292 362 379 358 346 378 3917

Final Report 24
MTDC ACNielsen ORG-MARG

NANDURBAR 0 0 0 0 0 0 0 0 0 0 0 0 0
NASIK 201 189 182 175 166 145 110 234 216 212 201 210 2241
NANDED 483 462 424 387 401 412 428 494 525 499 491 503 5509
OSMANABAD 41 38 35 32 39 31 35 36 47 47 53 47 481
PARBHANI 0 0 0 0 0 0 0 0 0 0 0 0 0
PUNE 14023 13878 13673 13552 14890 14749 14627 14762 14844 13935 13651 14114 170698
RAIGHAD 311 322 289 256 235 202 173 320 352 341 328 342 3471
RATNAGIRI 414 399 357 327 283 204 154 194 445 484 410 436 4107
SANGLI 0 0 0 0 0 0 0 0 0 0 0 0 0
SATARA 153 138 122 110 106 123 113 116 155 152 148 157 1593
SINDHUDURG 1202 1185 934 835 734 702 686 752 1384 1370 1334 1338 12456
SOLAPUR 29 21 24 11 19 28 21 23 33 36 36 36 317
THANE 166 158 149 155 162 170 179 167 180 169 176 175 2006
WARDHA 62 59 53 46 58 65 75 62 68 64 63 69 744
WASHIM 4 2 0 0 2 3 6 5 4 4 4 4 38
YAVATMAL 0 0 0 0 0 0 0 0 0 0 0 0 0
Total 163897 163462 160602 162631 165229 170386 170599 187959 190109 171401 166761 171760 2044796
* The Number of visitors from April 2011 till September 2011 has been derived from secondary sources and from the primary survey.

Final Report 25
MTDC ACNielsen ORG-MARG

E.9 Month Wise and District Wise Total Visitors in the State of Maharashtra from April 2011 till March 2012

District 11-Apr 11-May 11-Jun 11-Jul 11-Aug 11-Sep 11-Oct 11-Nov 11-Dec 12-Jan 12-Feb 12-Mar Total
AHMEDNAGAR 1207781 1434529 1473077 925847 1068889 1149591 971408 1008205 1722763 1642740 1608783 1635931 15849544
AKOLA 16122 17482 17519 16945 13138 15790 22884 23627 24773 23541 23225 23911 238957
AMRAVATI 48000 33425 49590 58010 67737 73200 68220 73162 97824 94602 91120 93205 848095
AURANGABAD 1841050 1778393 1680085 1385929 1226210 1198330 1680786 1798037 2296249 2203504 2235262 2204138 21527973
BEED 59019 42616 33178 21944 29756 37084 46541 51720 68449 65284 67350 65858 588799
BHANDARA 5170 4734 4995 5297 5084 4761 5304 5483 5622 5887 5813 5529 63679
BULDHANA 171452 143111 156888 149868 146533 150306 164997 178305 196140 188984 188068 189747 2024399
CHANDRAPUR 156077 141620 132118 142317 167440 157981 174749 185266 199406 187559 183442 189972 2017947
DHULE 9114 8885 8276 9168 8175 9083 8010 8601 9716 10131 9280 9270 107709
GADCHIROLI 1734 1339 1043 898 919 847 752 843 2011 1986 1899 2032 16303
GONDIA 104894 97377 88721 74622 77062 84632 97420 106168 121016 113676 111332 115096 1192016
HINGOLI 286634 312428 256584 209750 251057 269146 246821 274327 338559 329194 323658 325268 3423426
JALGAON 283806 269827 232839 249325 255755 277822 262811 285457 319929 305587 298781 308269 3350208
JALNA 119412 101685 107375 98171 100445 126024 118475 123656 135434 134848 131965 129361 1426851
KOLHAPUR 509283 494277 456341 437756 420458 441800 479977 493679 546437 527337 519104 529143 5855592
LATUR 43012 36176 38910 40672 44209 51329 52066 53611 57911 53690 54821 54550 580957
MUMBAI 2329844 2514737 2537803 2442086 2631176 2717676 2742711 2835133 2921368 2313321 2167731 2220017 30373603
MUMBAI SUBURBAN 357867 403052 399424 371304 356960 417080 432376 439543 464883 422857 476456 466785 5008587
NAGPUR 329048 305199 281627 268866 288974 261297 298822 341482 372342 354653 348078 356125 3806513
NANDURBAR 138166 116316 124204 116294 136468 122635 137026 142410 156702 152106 154278 151080 1647685
NASIK 429825 408697 383969 396104 411128 419675 426550 453596 483391 466820 477703 464502 5221960
NANDED 211597 216774 209538 199268 211757 220897 212078 217041 235502 229211 223464 227773 2614900
OSMANABAD 571899 580757 573540 564218 572636 586150 593789 595806 603967 586064 573567 583482 6985875
PARBHANI 60597 57497 53507 50971 54189 52458 56895 63415 65331 63593 62452 62897 703802
PUNE 1716810 1817790 1817804 937738 1156462 1237125 1053977 1087555 1101317 1123376 1057276 1046420 15153650
RAIGHAD 180879 1737667 1674920 1724561 180690 188848 170700 182500 202511 194715 195571 191169 6824731
RATNAGIRI 374176 349759 325602 310806 318362 321428 334573 356420 449497 468344 425947 432281 4467195
SANGLI 33445 31211 29375 27497 29397 25481 27209 29218 35745 34497 33552 34605 371232
SATARA 177522 168985 155972 145984 150752 158940 166168 175859 197053 189828 185268 186631 2058962
SINDHUDURG 197354 186989 178689 157579 173475 161961 154320 158093 215387 207792 224078 208369 2224086
SOLAPUR 554328 523391 499347 480241 476374 488758 496767 541497 597811 575334 576822 574762 6385432

Final Report 26
MTDC ACNielsen ORG-MARG

THANE 223136 213177 201162 197864 208814 192711 199820 202079 239869 233254 238624 232600 2583110
WARDHA 27269 28965 22394 25660 23990 21616 24922 26095 27581 26385 25546 27058 307481
WASHIM 4854 4506 4166 4974 4396 3688 4469 4827 5063 4917 4797 4657 55314
YAVATMAL 93076 92101 90319 89623 91872 93837 90081 93177 97738 93226 91457 94055 1110562
Total 12874252 14675474 14300901 12338157 11360739 11739987 12024474 12615893 14615297 13628843 13396570 13446548 157017135
* The Number of visitors from April 2011 till September 2011 has been derived from secondary sources and from the primary survey.

Final Report 27
MTDC ACNielsen ORG-MARG

E.10 District Wise and Town Wise Total Accommodation Units in the State of Maharashtra

S.No. District Town No. of Accommodation units No. of Rooms Occupancy Rate

Shirdi (M Cl) 221 5113 94


1 AHMEDNAGAR
Ahmadnagar (M Cl) 52 691 63
2 AKOLA Akola (M Cl) 26 465 61
3 AMRAVATI Amravati (M Corp.) 25 347 62
4 AURANGABAD Aurangabad (CB) 161 3200 87
5 BEED Bid (M Cl) 25 442 65
6 BHANDARA Bhandara (M Cl) 8 125 52
7 BULDHANA Lonar (M Cl) 5 41 58
8 CHANDRAPUR Chandrapur (M Cl) 25 356 74
9 DHULE Shirpur-Warwade (M Cl) 19 319 60
10 GADCHIROLI Gadchiroli (M Cl) 5 94 41
11 GONDIA Gondia (M Cl) 26 317 59
12 HINGOLI Hingoli (M Cl) 12 131 54
13 JALGAON Jalgaon/Bhusawal (M Cl) 27 419 65
14 JALNA Jalna (M Cl) 37 456 68
Panhala (M Cl) 16 194 73
15 KOLHAPUR
Kolhapur (M Corp.) 133 2141 82
16 LATUR Latur (M Cl) 47 681 65
17 MUMBAI Mumbai 906 27682 86
18 MUMBAI SUBURBAN MUMBAI SUBURBAN
19 NAGPUR Nagpur (M Corp.) 114 2808 73
20 NANDURBAR Nandurbar (M Cl) 13 111 71
21 NASIK Nashik (M Corp.) 141 2549 85
22 NANDED Nanded-Waghala (M Corp.) 52 850 82
23 OSMANABAD Osmanabad (M Cl) 40 493 87
24 PARBHANI Parbhani (M Cl) 30 449 69
Lonavala (M Cl) 85 2183 80
25 PUNE
Pune (CB)/ m.corp) 248 7049 86
26 RAIGHAD Matheran (M Cl) 39 801 74

Final Report 28
MTDC ACNielsen ORG-MARG

Alibag (M Cl) 103 632 79


Murud (M Cl) 32 225 81
Shrivardhan (M Cl) 27 148 72
Mahad (M Cl) 9 112 48
Dapoli Camp (CT) 40 147 55
Ratnagiri (M Cl) 60 623 72
Rajapur (M Cl) 16 67 80
27 RATNAGIRI
Murud/Karde/Anjarla 64 648 88
Ganpatphule 39 448
Chiplun 15 54 57
28 SANGLI Sangli 49 794 71
Mahabaleshwar /
188 4100 83
29 SATARA Panchgani
Satara (M Cl) 23 669 59
Malwan (M Cl) 31 205 79
Sawantwadi (M Cl) 23 212 34
30 SINDHUDURG Kankavli 42 342 35
Tarkarli 30 164 61
Amboli 11 131 33
31 SOLAPUR Solapur (M Corp.) 65 1166 77
Thane 28 112 76
32 THANE
Vasai (M Cl) 16 73 65
33 WARDHA Wardha (M Cl) 16 167 59
34 WASHIM Washim (M Cl) 5 49 51
35 YAVATMAL Yavatmal (M Cl) 21 337 56
TOTAL 3491 72132

#This does not include Company Guest houses, Guest houses run by trusts, Dormitories, free dharamshalas, tourist
bungalows and free accommodation units in the state

Final Report 29
MTDC ACNielsen ORG-MARG

Maharashtra Report

Final Report 30
MTDC ACNielsen ORG-MARG

Tables on Visits in the State of Maharashtra


Table 1
Destination Wise Leisure Visits in the Months of October, November & December 2011

Districts Destination October 2011 November 2011 December 2011


Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign
Visits visits visits Visits visits visits Visits visits visits
AHMEDNAGAR Shirdi 646662 645638 1024 662458 661473 985 1356423 1355169 1254
Shanisignapur 457848 456865 983 485623 484667 956 845795 844773 1022
Siddhivinayak Siddhatek 23424 23424 0 25896 25896 0 26542 26542 0
Ahmednagar fort 260 260 0 263 263 0 270 270 0
Newas 186348 186348 0 190245 190245 0 198542 198542 0
Kalasubai Harischandra 34536 34536 0 35895 35895 0 42652 42652 0
Bhandardara 2256 2256 0 2354 2354 0 2874 2874 0
Ravekudi 354 354 0 348 348 0 370 370 0
AKOLA Narnala wildlife sanctuary 13452 13452 0 13889 13889 0 14562 14562 0
AMRAVATI Chikhaldhara 14326 14326 0 15689 15689 0 19546 19546 0
Gugamal National park 12321 12321 0 12890 12890 0 17854 17854 0
AURANGABAD AJANTA 24545 20635 3910 26242 20056 6186 32546 28924 3622
DAULATABAD 48557 47609 948 49562 48606 956 60124 59102 1022
ELLORA 67265 65111 2154 80235 80005 230 195462 193209 2253
BIBI KA MAKBARA 65748 64980 768 68562 67741 821 79865 78744 1121
GRISHNESHWAR -jyotir ling 120876 120876 0 135462 135462 0 165894 165867 27
Shri Bhadra Maruti Temple 91245 91245 0 93212 93212 0 98546 98546 0
Paithan - Jayakwadi 97865 97865 0 98569 98569 0 82452 82446 6
BEED Kapildhara 6486 6486 0 7965 7965 0 8542 8542 0
Parali Vaishnath 16785 16785 0 17895 17895 0 25684 25680 4
BHANDARA Ambagar Fort 3452 3452 0 3562 3562 0 3652 3652 0
BULDHANA Shegaon 64352 64352 0 70254 70254 0 76854 76851 3

Final Report 31
MTDC ACNielsen ORG-MARG

Districts Destination October 2011 November 2011 December 2011


Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign
Visits visits visits Visits visits visits Visits visits visits
DaityaSudan Temple 23451 23451 0 25642 25642 0 28542 28542 0
Lonar Crater 23465 23453 12 25421 25413 8 28545 28533 12
CHANDRAPUR Nagbhir -Ghodajahar Picnic 34534 34492 42 35892 35857 35 38546 38510 36
Spot
Tadoba, Tadoba national 33572 33564 8 35463 35456 7 37854 37838 16
park
DHULE Anerdam Wildlife Sanctury 2658 2658 0 2854 2854 0 3215 3215 0
GADCHIROLI Ghadchiroli 121 121 0 135 135 0 322 322 0
GONDIA Nayagaon Sanctury 24355 24355 0 26542 26542 0 30254 30254 0
HINGOLI Aundha Nagnath 108982 108982 0 123254 123254 0 154262 154257 5
Narsi Namdev 434 434 0 418 418 0 854 854 0
Mallinath Digambar Jain 14362 14362 0 13892 13892 0 14212 14212 0
JALGAON Adavad 2354 2354 0 2389 2389 0 3321 3321 0
Changdev, Bhusawal 3246 3246 0 3821 3821 0 4121 4121 0
Amalner Tirth -Pandherpur 12453 12453 0 13520 13520 0 16854 16854 0
Patanadevi -Temple 134251 134251 0 145620 145620 0 162542 162542 0
JALNA Shree Ganesh of Rajur 20654 20654 0 21456 21456 0 23561 23561 0
The Matsyodari Devi 14342 14342 0 15214 15214 0 16524 16524 0
Temple
Moti bagh,Jani Samarta 5432 5432 0 5520 5520 0 6021 6021 0
KOLHAPUR Vishalgad Fort 21346 21342 4 25561 25532 29 26542 26481 61
Panhala fort 68396 68342 54 75682 75568 114 81254 81200 54
Rankala lake 20838 20764 74 21542 21262 280 26542 26497 45
Mahalaxmi Temple 246965 246753 212 243546 243315 231 269854 269545 309
Maharaja palace 12399 12232 167 13566 13566 0 15421 15168 253
Radhanagri Wildlife 234 234 0 256 256 0 330 330 0
Sanctuary

Final Report 32
MTDC ACNielsen ORG-MARG

Districts Destination October 2011 November 2011 December 2011


Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign
Visits visits visits Visits visits visits Visits visits visits
Shalini Palace, Mandre 15784 15784 0 16256 16256 0 18654 18654 0
Museum
LATUR Latur 4686 4686 0 4825 4825 0 5212 5212 0
MUMBAI Gateway of India 667649 593440 74209 779875 569540 210335 774212 666220 107992
Prince of wales museum 75360 65338 10022 88569 65573 22996 80214 67360 12854
Jahangir art gallery 159383 136765 22618 166235 126069 40166 170245 146623 23622
Hanging Garden 17795 15004 2791 18954 16153 2801 23542 20721 2821
Mahalaxmi temple 368807 332199 36608 469875 422888 46988 378546 341425 37121
Haji Ali 533134 424353 108781 535212 378183 157029 589564 474548 115016
Sidhivinayak 681128 542117 139011 701124 692802 8322 723541 583320 140221
Elephanta caves 226216 176290 49926 38952 38876 76 139352 90700 48652
Nehru Planetarium 35855 35266 589 36521 36433 88 37542 36890 652
Sanjay Gandhi National 14688 14235 453 14892 14697 195 15842 15390 452
park
NAGPUR Pench National park 4670 4654 16 4985 4980 5 5233 5157 76
RAMTEK 54680 54494 186 48965 48720 245 59854 59669 185
Nagpur 25000 25000 0 29892 29862 30 26221 26218 3
NANDURBAR Toranmal, Toranmal shiv 6568 6568 0 6895 6895 0 10222 10222 0
temple, Hidimba's forest
Sardar Sarovar Project - 4453 4453 0 4520 4520 0 4701 4701 0
kevadia dam,Saranga
Khera
Fort of Akka Rani 24674 24674 0 25463 25463 0 26532 26532 0
Sideshwar Temple 25003 25003 0 25485 25485 0 26121 26121 0
NASIK Trimbakeshwar 254365 254111 254 270256 269715 541 288546 288394 152
Pandav caves 15424 15424 0 16852 16852 0 17065 16741 324
Igatpuri 1098 1098 0 1156 1156 0 1522 1499 23

Final Report 33
MTDC ACNielsen ORG-MARG

Districts Destination October 2011 November 2011 December 2011


Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign
Visits visits visits Visits visits visits Visits visits visits
NANDED Sahastra kund 9452 9452 0 10241 10241 0 11245 11245 0
Mahurgad 73997 73931 66 74589 74523 66 81245 81171 74
Nanded Fort Sachkant 81548 80992 556 83562 82910 652 90215 89526 689
Gurudwara
Osmanabad Ramlingam ghat 6984 6984 0 7052 7052 0 7145 7145 0
Tulja Devi 378991 378956 35 380235 380199 36 385450 385403 47
PARBHANI Hajarat Turabul Huq 18340 18340 0 18520 18520 0 21556 21556 0
Pathri, Shirdi Saibaba 12453 12453 0 15650 15650 0 13654 13654 0
Janmshtan Mandir
PUNE Shivneri Fort 76740 74438 2302 76950 74642 2308 78564 76243 2321
Bhimashanker -Jyotirling 92454 89680 2774 92652 89867 2785 94585 91784 2801
Aland (Samadhi of Sant 88000 83600 4400 89520 85110 4410 90254 85832 4422
Driyaneshwar)
LONAVALE 79029 72905 6124 90120 84890 5230 88542 82207 6335
KHANDALA 45773 42704 3069 86521 82467 4054 48545 45560 2985
LOHAGARH 44654 44654 0 45120 45120 0 47854 47854 0
KARLA CAVES 21463 20913 550 21865 21310 555 22561 21976 585
DEHU 25648 25648 0 26521 26521 0 28454 28454 0
Kelkar Museum 7928 7632 296 8012 7710 302 8954 8621 333
Sinhgad, (Fort) Picnic Spot 35000 35000 0 35642 35642 0 36584 36584 0
For Lovers
Ranjangaon (Ashtvinayak) 74326 74326 0 74956 74956 0 78598 78598 0
Shaniwar wada 42750 41811 939 43251 42306 945 44584 43728 856
Agha Khan Place 10719 9665 1054 11240 10144 1096 12564 11452 1112
Shinde ka Chattri ( 29034 28739 295 29563 29253 310 35523 35164 359
Architecture, Memorial )
Katraj Garden 16559 16559 0 16980 16980 0 18958 18958 0

Final Report 34
MTDC ACNielsen ORG-MARG

Districts Destination October 2011 November 2011 December 2011


Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign
Visits visits visits Visits visits visits Visits visits visits
Moregaon (Ashtvinayak) 92321 91305 1016 92892 91859 1033 98546 97504 1042
Rajgarh Fort 15432 15432 0 15980 15980 0 16524 16524 0
Torna Fort 18765 18765 0 19520 19520 0 22542 22537 5
Theur(ashtvinayak) 87654 87654 0 88210 88210 0 90215 90213 2
Khurundar Fort 13564 13564 0 14002 14002 0 15422 15422 0
JEJURI 68764 68764 0 69232 69232 0 72451 72451 0
RAIGHAD Matheran 34799 34470 329 35620 35022 598 40581 40191 390
Raigarh Fort 16858 16854 4 17521 17504 17 20154 20007 147
Devnagar 16894 16894 0 17980 17980 0 19584 19584 0
Mandva 78346 78346 0 79852 79852 0 86874 86793 81
Harihareshwar 76874 76874 0 78520 78520 0 84514 84514 0
Kashir 14560 14560 0 15236 15236 0 23452 23452 0
AKSHI - Nagao (Beach) 50456 50456 0 52110 52110 0 58456 58452 4
Kihim (Beach) 48467 48467 0 49521 49521 0 55456 55454 2
karnala Bird Sanctuary 24563 24563 0 25223 25223 0 28564 28564 0
Alibag, Fort 45342 45342 0 46522 46522 0 50214 50166 48
Murud-Janjira 50894 50894 0 52341 52341 0 55654 55650 4
Mahad (Ashtavinayak) 34562 34562 0 35256 35256 0 36585 36585 0
RATNAGIRI Harnai Fort 24532 24520 12 25642 25618 24 28564 28537 27
Ratnadurg Fort 9876 9817 59 10288 10226 62 14584 14445 139
Tilak Birth Place 2039 2037 2 2150 2147 3 2211 2199 12
Rajapur Ganga 6021 6021 0 6852 6852 0 7047 7047 0
Dapoli 3463 3463 0 3562 3562 0 3652 3652 0
Anjarla 7010 6984 26 7356 7331 25 7756 7501 255
Thiba Palace 12472 12453 19 13240 13215 25 15425 15240 185
Bhatye Beach 18962 18903 59 19521 19378 143 20110 20044 66
Pawas 45376 45367 9 50654 50644 10 74254 74233 21

Final Report 35
MTDC ACNielsen ORG-MARG

Districts Destination October 2011 November 2011 December 2011


Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign
Visits visits visits Visits visits visits Visits visits visits
Jaygarh Fort 1653 1653 0 1689 1689 0 1754 1752 2
Purnagad Fort 678 678 0 669 669 0 701 701 0
Lote Parshuram 15759 15680 79 16320 16274 46 25642 25572 70
Derwan 26894 26894 0 28562 28562 0 30245 30243 2
Ganpatipule 41002 40984 18 42563 42543 20 58242 58203 39
SANGLI Sagareshwar Wildlife 3654 3654 0 3865 3865 0 5210 5210 0
Sanctuary
Chandoli 2332 2332 0 2563 2563 0 2654 2654 0
SATARA Mahabale/prapgarh fort 116894 116660 234 119835 119595 240 145624 145326 298
Kas Pathar 15462 15462 0 15689 15689 0 16524 16524 0
Tapoda 16422 16422 0 16956 16956 0 18542 18542 0
Thosegarh 6580 6580 0 6890 6890 0 7421 7421 0
Gondawale Maharaj Math 82456 82456 0 86542 86542 0 95485 95485 0
Aundh museum 4265 4265 0 4352 4352 0 4525 4525 0
Shikar Signapur 53890 53890 0 55241 55241 0 56452 56452 0
Sajangarh 25684 25684 0 26220 26220 0 30214 30211 3
Koyna Dam 4365 4365 0 4521 4521 0 5024 5024 0
Bangnoli 7687 7687 0 7754 7754 0 8044 8044 0
Panchgani 53460 53460 0 55260 55260 0 60245 60226 19
Shri Bhavani Museum 4298 4298 0 4452 4452 0 4854 4854 0
Ajinkyatra fort 33908 33908 0 34213 34213 0 38546 38546 0
SINDHUDURG Malvan beach 46791 46780 11 47562 47549 13 58789 58771 18
Malvan Fort 44465 44456 9 45821 45810 11 46584 46555 29
Vengorla Beach 9860 9860 0 10230 10230 0 11221 11216 5
Shiroda Beach 9984 8642 1342 10253 8797 1456 11254 8400 2854
Arunda Creek 640 640 0 642 642 0 689 687 2
Unkeshwar Temple & 43890 43890 0 44568 44568 0 50245 50242 3

Final Report 36
MTDC ACNielsen ORG-MARG

Districts Destination October 2011 November 2011 December 2011


Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign
Visits visits visits Visits visits visits Visits visits visits
Beach
Dhamapur 6702 6520 182 6853 6661 192 7055 6857 198
Pinguri 18846 18846 0 19865 19865 0 24524 24524 0
Achara Beach 6435 6435 0 6520 6520 0 66521 66521 0
Bhogwe Beach 5686 5686 0 5890 5890 0 6025 6025 0
Tilhari Dam 2346 2346 0 2399 2399 0 2564 2564 0
Napapne Waterfalls 2361 2361 0 2653 2653 0 2845 2845 0
Sagareshwar Beach 2396 2390 6 2428 2424 4 2541 2537 4
Tarkarli 35677 35673 4 38952 38929 23 46524 46495 29
Vijaydurg fort 7078 7060 18 7456 7435 21 7548 7523 25
Amboli Waterfall 20468 20462 6 21562 21554 8 26542 26524 18
SOLAPUR Akalkote 188576 188567 9 195212 195201 11 224212 224196 16
Pandharpur 224558 224536 22 268958 268933 25 288545 288512 33
Sidheswar Temple 84684 84684 0 85892 85892 0 86541 86539 2
Mangleweda 12342 12342 0 13542 13542 0 15421 15421 0
THANE Vajreshwari/Ganeshpuri 90393 90370 23 90989 90964 25 120124 120090 34
Vasai Fort 22464 22435 29 23652 23629 23 24512 24496 16
Ambarnath 48904 48904 0 48956 48956 0 49564 49562 2
WARDHA SEVAGRAM 11359 11209 150 11865 11742 123 12545 12409 136
WASHIM Shirpur ( Parshwanath 1348 1342 6 1452 1447 5 1522 1518 4
Digamber Jain Mandir)
YAVATMAL Kalamb Tipeshwar 23421 23421 0 24226 24226 0 25412 25412 0
Sanctury

The above table gives the destination leisure visits in the months of October 2011, November 2011 and December 2011 by domestic
and foreign visitors.

Final Report 37
MTDC ACNielsen ORG-MARG

Table 2
Destination Wise Leisure Visits in the Months of January, February & March 2012
Districts Destination January February March
Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign
Visits Visits Visits Visits Visits Visits Visits Visits Visits
AHMEDNAGAR Shirdi 1276216 1274940 1276 1247909 1246661 1248 1279761 1278609 1152
Shanisignapur 796007 795211 796 778131 777275 856 795992 794957 1035
Siddhivinayak - Siddhatek 24950 24950 0 24418 24418 0 23489 23489 0
Ahmednagar fort 254 254 0 248 248 0 238 238 0
Newas 186629 186629 0 182658 182658 0 175709 175709 0
Kalasubai Harischandra 40093 40093 0 41239 41239 0 37747 37747 0
Bhandardara 2302 2302 0 3644 3644 0 2543 2543 0
Ravekudi 348 348 0 340 340 0 327 327 0
AKOLA Narnala wildlife sanctuary 13688 13688 0 13397 13397 0 13887 13887 0
Balapur 65 65 0 168 168 0 72 72 0
AMRAVATI Chikhaldhara, 18374 18374 0 17982 17982 0 18298 18298 0
Gugamal National park 16783 16783 0 16425 16425 0 16200 16200 0
Amravati 6212 6212 0 6302 6302 0 6912 6912 0
Ridhapur 3544 3544 0 2428 2428 0 2782 2782 0
Gavilgad 1850 1850 0 1905 1905 0 1880 1880 0
AURANGABAD AJANTA 33997 30563 3434 25942 23039 2903 32153 28803 3350
DAULATABAD 57476 56516 960 53314 52194 1120 54155 53207 948
ELLORA 175851 173917 1934 160825 158750 2075 179067 176739 2328
BIBI KA MAKBARA 76126 75365 761 70475 69354 1121 72917 71860 1057
GRISHNESHWAR -jyotir 145965 145936 29 191234 190985 249 146841 146812 29
ling
Shri Bhadra Maruti Temple 92633 92633 0 88455 88455 0 87213 87213 0
Paithan - Jayakwadi 67509 67171 338 63855 63849 6 72975 72968 7
Fardapur 15740 15740 0 13740 13740 0 14340 14340 0
Pitalkhora 10455 10455 0 9230 9230 0 9712 9712 0

Final Report 38
MTDC ACNielsen ORG-MARG

Districts Destination January February March


Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign
Visits Visits Visits Visits Visits Visits Visits Visits Visits
BEED Kapildhara 8542 8542 0 7858 7858 0 7559 7559 0
Parali Vaishnath 24145 24140 5 33079 33072 7 25734 25729 5
Naigaon Peacock 530 530 0 485 485 0 712 712 0
Sanctuary
Sautada Water Fall 265 265 0 278 278 0 610 610 0
Ambajogai 8520 8520 0 1750 1750 0 7780 7780 0
BHANDARA Ambagar Fort 3033 3033 0 2959 2959 0 3032 3032 0
Pauni Fort 1045 1045 0 1068 1068 0 785 785 0
BULDHANA Shegaon 72244 72237 7 72705 72698 7 72018 72011 7
DaityaSudan Temple 26830 26830 0 26258 26258 0 27259 27259 0
Lonar Crater 26843 26827 16 26261 26248 13 27273 27259 14
Sindkedraja 2945 2945 0 3012 3012 0 2831 2831 0
CHANDRAPUR Nagbhir -Ghodajahar 36266 36230 36 35462 35427 35 36946 36909 37
Picnic Spot
Tadoba, Tadoba national 35598 35580 18 34825 34808 17 35815 35797 18
park
DHULE Anerdam Wildlife Sanctury 3022 3022 0 2557 2557 0 2545 2545 0
Nakan Lake 255 255 0 320 320 0 280 280 0
Bhamragarh wild life 2530 2530 0 2355 2355 0 2445 2445 0
sanctuary
GADCHIROLI Ghadchiroli 302 302 0 296 296 0 264 264 0
Chaprala wild life 175 175 0 310 310 0 280 280 0
sanctuary
Markandeshwar 312 312 0 145 145 0 269 269 0
GONDIA Nayagaon Sanctury 28419 28419 0 27833 27833 0 28774 28774 0
HINGOLI Aundha Nagnath 114230 114219 11 113371 113364 7 114526 114520 6
Narsi Namdev 803 803 0 785 785 0 755 755 0
Mallinath Digambar Jain 13360 13360 0 12075 12075 0 11577 11577 0

Final Report 39
MTDC ACNielsen ORG-MARG

Districts Destination January February March


Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign
Visits Visits Visits Visits Visits Visits Visits Visits Visits
JALGAON Adavad 3122 3122 0 3055 3055 0 2939 2939 0
Changdev, Bhusawal 3874 3874 0 3791 3791 0 4647 4647 0
Amalner Tirth -Pandherpur 15843 15843 0 15505 15505 0 14915 14915 0
Patanadevi -Temple 152789 152789 0 149538 149538 0 154849 154849 0
Pali 3256 3256 0 3010 3010 0 3310 3310 0
JALNA Shree Ganesh of Rajur, 22147 22147 0 21676 21676 0 20851 20851 0
The Matsyodari Devi 15533 15533 0 15202 15202 0 15698 15698 0
Temple &
Moti bagh,Jani Samarta 5660 5660 0 5539 5539 0 5328 5328 0
Anandi Swami Temple 5580 5580 0 5411 5411 0 5247 5247 0
KOLHAPUR Vishalgad Fort 25007 24949 58 25418 25360 58 24546 24497 49
Panhala fort 76429 76375 54 74753 74701 52 72959 72908 51
Rankala lake, 24992 24950 42 24418 24376 42 23531 23507 24
Mahalaxmi Temple, 253953 253648 305 249265 248966 299 259996 259710 286
Maharaja palace, 14733 14494 239 15187 14936 251 15881 15603 278
Radhanagri Wildlife 310 310 0 303 303 0 292 292 0
Sanctuary
Shalini Palace, Mandre 17535 17535 0 17161 17161 0 16508 16508 0
Museum
Jyotiba 1280 1280 0 1135 1135 0 1805 1805 0
Dajpur Bison Sanctuary 1045 1045 0 1102 1102 0 980 980 0
Gaganbawada 680 680 0 720 720 0 903 903 0
LATUR Siddheshwar, 4899 4899 0 2565 2565 0 4912 4912 0
Ganj Goali 250 250 0 2695 2695 0 322 322 0
MUMBAI Gateway of India 829271 729758 99513 852275 750002 102273 785070 690862 94208
Prince of wales museum, 87483 75848 11635 78796 66189 12607 82879 71276 11603
Jahangir art gallery 182234 160366 21868 159625 138874 20751 172517 151815 20702

Final Report 40
MTDC ACNielsen ORG-MARG

Districts Destination January February March


Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign
Visits Visits Visits Visits Visits Visits Visits Visits Visits
Hanging Garden 24780 22129 2651 21658 19276 2382 23444 20865 2579
Mahalaxmi temple 390726 355951 34775 397262 361508 35754 403686 371391 32295
Haji Ali 662305 556336 105969 622398 522814 99584 628153 524508 103645
Sidhivinayak 811936 681214 130722 695657 577395 118262 770038 646832 123206
Elephanta caves 176723 131128 45595 129203 90442 38761 168329 124058 44271
Nehru Planetarium 35901 35291 610 39538 39143 395 33827 33252 575
Girgaon Chowpatty 16730 16730 0 19502 19502 0 19540 19540 0
MUMBAI Sanjay Gandhi National 15315 13370 1945 14574 14283 291 14438 14019 419
SUBURBAN park
Kanheri Caves 15250 13313 1937 15870 15870 0 14788 14788 0
Mahakali Caves 14830 14830 0 13780 13780 0 12870 12870 0
Girlbert Hill, Andheri 8642 8642 0 8723 8723 0 8602 8602 0
Juhu Chowpatty 125440 125440 0 158234 153487 4747 137845 130953 6892
Aksa Beach 22850 22850 0 20712 19676 1036 30566 28885 1681
Madh Island 15623 15623 0 14722 13986 736 24320 22982 1338
NAGPUR Pench National park 4990 4918 72 4814 4737 77 4701 4612 89
RAMTEK 56435 56260 175 44565 44431 134 43041 42873 168
Mansar 4820 4820 0 14123 14095 28 19208 19204 4
Nagardhan Fort 1542 1542 0 1480 1480 0 1245 1245 0
Dikshabhoomi 5278 5278 0 6042 6042 0 5129 5129 0
Ambhora 1546 1546 0 2280 2280 0 1630 1630 0
NANDURBAR Toranmal, Toranmal shiv 9608 9608 0 9404 9404 0 9046 9046 0
temple, Hidimba's forest,
Sardar Sarovar Project - 4418 4418 0 4324 4324 0 4160 4160 0
kevadia dam,Saranga
Khera
Fort of Akka Rani 24940 24940 0 19409 19409 0 25073 25073 0

Final Report 41
MTDC ACNielsen ORG-MARG

Districts Destination January February March


Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign
Visits Visits Visits Visits Visits Visits Visits Visits Visits
Sideshwar Temple 24553 24553 0 29391 29391 0 23117 23117 0
Sarangkheda 1602 1602 0 1702 1702 0 1580 1580 0
NASIK Trimbakeshwar 271375 271212 163 268042 267908 134 266903 266770 133
Pandav caves, 16345 16039 306 14699 14390 309 17402 17071 331
Igatpuri 1451 1429 22 1400 1379 21 1368 1347 21
Ozarkhed Dam 2563 2563 0 2614 2614 0 2540 2540 0
Saptashringi 5236 5236 0 6322 6322 0 5312 5312 0
Nandurmadhyamshwar 863 863 0 827 827 0 720 720 0
Bird Sanctuary
Gangapur Dam 2136 2136 0 2245 2245 0 2089 2089 0
Kalaramram Mandir, 3274 3274 0 4580 4580 0 3012 3012 0
Panchavti 2860 2860 0 3512 3512 0 2810 2810 0
NANDED Sahastra kund 10570 10570 0 10345 10345 0 9951 9951 0
Painganga wildlife 1605 1605 0 1504 1504 0 1405 1405 0
sanctuary
Mahurgad 76439 76363 76 74745 74670 75 79251 79180 71
Nanded Fort Sachkant 85449 84800 649 82997 82358 639 82477 81817 660
Gurudwara
Mahur Caves 250 250 0 280 280 0 220 220 0
Kandhar Fort 720 720 0 780 780 0 668 668 0
OSMANABAD Ramlingam ghat 6716 6716 0 6573 6573 0 6323 6323 0
Tulja Devi 362367 362320 47 354614 354561 53 361148 361101 47
Osmanabad Fort 155 155 0 180 180 0 140 140 0
PARBHANI Hajarat Turabul Huq 20262 20262 0 19831 19831 0 19677 19677 0
Pathri, Shirdi Saibaba 12834 12834 0 12561 12561 0 12683 12683 0
Janmshtan Mandir.
Pardeshwar 2960 2960 0 2970 2970 0 2935 2935 0

Final Report 42
MTDC ACNielsen ORG-MARG

Districts Destination January February March


Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign
Visits Visits Visits Visits Visits Visits Visits Visits Visits
Nemagiri 1530 1530 0 1550 1550 0 1880 1880 0
PUNE Shivneri Fort 76031 73849 2182 72278 70139 2139 71676 69526 2150
Bhimashanker -Jyotirling 91541 88905 2636 107378 104167 3211 86298 83666 2632
Aland (Samadhi of Sant 88994 84829 4165 89033 85472 3561 83965 79859 4106
Driyaneshwar)
LONAVALE, 88183 82292 5891 85458 79476 5982 84219 78324 5895
KHANDALA 48437 45628 2809 43661 41041 2620 49723 46491 3232
LOHAGARH 44982 44982 0 43025 43025 0 42350 42350 0
KARLA CAVES 21756 21206 550 18756 18268 488 20507 19955 552
DEHU 26746 26746 0 26177 26177 0 25181 25181 0
Kelkar Museum, 8729 8416 313 8237 7931 306 8232 7920 312
Sinhgad, (Fort) Picnic Spot 34389 34389 0 31657 31657 0 32376 32376 0
For Lovers
Ranjangaon (Ashtvinayak) 73882 73882 0 70310 70310 0 69559 69559 0
Shaniwar wada, 42713 41906 807 41017 40229 788 40248 39455 793
Agha Khan Place 12855 11809 1046 10558 9623 935 12147 11118 1029
Shinde ka Chattri ( 33728 33387 341 30681 30368 313 31769 31435 334
Architecture, Memorial )
Katraj Garden 17820 17820 0 15441 15441 0 16777 16777 0
Moregaon (Ashtvinayak) 93612 92629 983 88662 87722 940 88177 87207 970
Rajgarh Fort 15532 15532 0 13202 13202 0 14623 14623 0
Torna Fort 21193 21187 6 18738 18732 6 19954 19948 6
Theur(ashtvinayak) 84803 84795 8 71997 71990 7 79842 79834 8
Khurundar Fort 14496 14496 0 14188 14188 0 13648 13648 0
JEJURI 68103 68103 0 61654 61654 0 64119 64119 0
Panshet Dam 18520 18520 0 19422 19422 0 18230 18230 0
Purandar Fort 11450 11450 0 10455 10455 0 9781 9781 0

Final Report 43
MTDC ACNielsen ORG-MARG

Districts Destination January February March


Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign
Visits Visits Visits Visits Visits Visits Visits Visits Visits
Lenyadri (Ashtavinayak) 45863 45863 0 39566 39566 0 43670 43670 0
Ozar (Astvinayak) 48690 48690 0 44566 44566 0 45670 45670 0
RAIGHAD Matheran 38512 38142 370 26334 26073 261 38274 37891 383
Raigarh Fort 19082 18943 139 15541 15386 155 18972 18839 133
Devnagar 18409 18409 0 16017 16017 0 17331 17331 0
Mandva 81737 81655 82 69924 69784 140 81958 81876 82
Harihareshwar 79443 79443 0 68752 68752 0 78794 78794 0
Kashir 22044 22044 0 19575 19575 0 20755 20755 0
AKSHI - Nagao (Beach) 54951 54946 5 47779 47765 14 51737 51732 5
Kihim (Beach) 52129 52124 5 48019 48009 10 49080 49075 5
karnala Bird Sanctuary 26850 26850 0 26278 26278 0 25279 25279 0
Alibag, Fort 47246 47199 47 44196 44152 44 44483 44483 0
Murud-Janjira 52317 52312 5 48201 48196 5 49257 49208 49
Mahad (Ashtavinayak) 34389 34389 0 31658 31658 0 32377 32377 0
Pali (ashtav inayak) 23855 23855 0 15659 15659 0 26560 26560 0
Shrivadhan 11540 11540 0 81355 81355 0 9870 9870 0
RATNAGIRI Harnai Fort 26875 26848 27 28778 28749 29 25304 25127 177
Ratnadurg Fort 13839 13742 97 16417 16259 158 13035 12944 91
Ratnadurg Palace 2830 2830 0 2543 2543 0 2239 2239 0
Tilak Birth Place 2089 2078 11 2034 2023 11 1967 1957 10
Rajapur Ganga 6624 6624 0 6483 6483 0 6236 6236 0
Dapoli 3432 3432 0 3359 3359 0 3232 3232 0
Anjarla 7529 7378 151 7135 6900 235 7099 6957 142
Jhewa Palace 14672 14525 147 12191 12045 146 13822 13628 194
Bhatye Beach 18965 18902 63 16501 16447 54 17858 17795 63
Pawas 69817 69796 21 68313 68293 20 65734 65714 20

Final Report 44
MTDC ACNielsen ORG-MARG

Districts Destination January February March


Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign
Visits Visits Visits Visits Visits Visits Visits Visits Visits
Jaygarh Fort 1649 1647 2 1613 1611 2 1554 1552 2
Purnagad Fort 658 658 0 644 644 0 620 620 0
Mahagarh Beach 1680 1680 0 1750 1750 0 1610 1610 0
Murud Beach 5210 4950 261 5548 5548 0 5390 5390 0
Lote Parshuram 24168 24100 68 23590 23524 66 22757 22691 66
Derwan 28431 28425 6 27825 27822 3 26768 26765 3
Guhagar 5075 5075 0 4836 4836 0 4723 4723 0
Velneshwar 16320 16320 0 10210 10210 0 15230 15230 0
Ganpatipule 54783 54745 38 43582 43551 31 51580 51544 36
SANGLI Sagareshwar Wildlife 4897 4897 0 4793 4793 0 4610 4610 0
Sanctuary
Chandoli 2494 2494 0 2441 2441 0 2948 2948 0
Audumbar, 1260 1260 0 1180 1180 0 1120 1120 0
SATARA Mahabale/prapgarh fort 137167 136879 288 133974 133693 281 134152 133857 295
Kas Pathar 15532 15532 0 15202 15202 0 14623 14623 0
Tapoda 17429 17429 0 17058 17058 0 16409 16409 0
Thosegarh 6975 6975 0 6827 6827 0 6567 6567 0
Gondawale Maharaj Math 89755 89755 0 88846 88846 0 89504 89504 0
Aundh museum 4253 4253 0 4163 4163 0 4004 4004 0
Shikar Signapur 53064 53064 0 51935 51935 0 51960 51960 0
Sajangarh 28403 28400 3 27796 27793 3 28742 28736 6
Koyna Dam 4722 4722 0 4622 4622 0 4446 4446 0
Bangnoli 7561 7561 0 7400 7400 0 7118 7118 0
Panchgani 58647 58624 23 55425 55403 22 57334 57311 23
Shri Bhavani Museum 4562 4562 0 4465 4465 0 5295 5295 0
Ajinkyatra fort 36233 36233 0 35462 35462 0 36113 36113 0
SINDHUDURG Malvan beach 55277 55255 22 74085 74055 30 79044 79036 8

Final Report 45
MTDC ACNielsen ORG-MARG

Districts Destination January February March


Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign
Visits Visits Visits Visits Visits Visits Visits Visits Visits
Malvan Fort 43816 43785 31 69857 69808 49 69253 69246 7
Vengorla Beach 10551 10546 5 38323 38304 19 9935 9930 5
Shiroda Beach 13260 10576 2684 37353 34738 2615 39599 36629 2970
Arunda Creek 648 646 2 633 631 2 611 609 2
Unkeshwar Temple & 47232 47227 5 74675 74668 7 76469 76461 8
Beach
Dhamapur 849 663 186 6490 6308 182 6426 6362 64
Pinguri 23052 23052 0 44082 44082 0 47703 47703 0
Achara Beach 62529 62529 0 81199 81199 0 78871 78871 0
Bhogwe Beach 5663 5663 0 9543 9543 0 23332 23332 0
Dodamarg (Talkot) 4792 4672 120 29582 29582 0 7239 7239 0
Tilhari Dam 2410 2410 0 19358 19358 0 7269 7269 0
Napapne Waterfalls 2674 2674 0 9617 9617 0 7517 7517 0
Sagareshwar Beach 238857 238833 24 9337 9322 15 8252 8244 8
Tarkarli 43759 43728 31 72802 72751 51 67200 67193 7
Vijaydurg fort 7118 7094 24 21944 21869 75 15703 15703 0
Amboli Waterfall 24965 24948 17 34418 34394 24 43506 43506 0
SOLAPUR Akalkote 210774 210753 21 206275 206254 21 207442 207421 21
Pandharpur 271263 271236 27 265461 265434 27 275392 275364 28
Sidheswar Temple 81347 81339 8 92828 92819 9 78590 78582 8
Akluj 16720 16720 0 14187 14187 0 16647 16647 0
THANE Vajreshwari/Ganeshpuri 112948 112920 28 110514 110481 33 117749 117714 35
Vasai Fort 23056 23040 16 25851 25838 13 21907 21896 11
Ambarnath 46591 46586 5 48524 48519 5 43865 43861 4
Titwala 6245 6245 0 7012 7012 0 6126 6126 0
Satpati 2170 2170 0 3005 3005 0 1980 1980 0
Akloli 7520 7520 0 8344 8344 0 7422 7422 0

Final Report 46
MTDC ACNielsen ORG-MARG

Districts Destination January February March


Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign
Visits Visits Visits Visits Visits Visits Visits Visits Visits
Bordi 4580 4580 0 5290 5290 0 4311 4311 0
Ghodbandar 2510 2510 0 2366 2366 0 2238 2238 0
Jawhar 5348 5348 0 5288 5288 0 5278 5278 0
Bassin Fort 1245 1245 0 1140 1140 0 845 845 0
Malshej Ghat 2840 2840 0 2780 2780 0 2745 2745 0
WARDHA SEVAGRAM 11919 11790 129 11541 11415 126 12228 12090 138
WASHIM Shirpur (Parshwanath 1433 1429 4 1412 1408 4 1350 1346 4
Digamber Jain Mandir)
Balaji Mandir 3244 3244 0 3152 3152 0 3080 3080 0
YAVATMAL Kalamb Tipeshwar 23887 23887 0 23379 23379 0 23789 23789 0
Sanctury
Umerkhed Wild Life 812 812 0 850 850 0 920 920 0
Sanctuary

The above table gives the destination leisure visits in the months of January 2012, February 2012 and March 2012 by domestic and
foreign visitors.

Final Report 47
MTDC ACNielsen ORG-MARG

Table 3
District wise Domestic and Foreign Leisure Visits by Visitors
S.No. District October November December January February March
Domestic Foreign Domestic Foreign Domestic Foreign Domestic Foreign Domestic Foreign Domestic Foreign
Visits Visits Visits Visits Visits Visits Visits Visits Visits Visits Visits Visits

1 AHMEDNAGAR 1349681 2007 1401142 1941 2471193 2275 2324726 2072 2276483 2104 2313619 2187
2 AKOLA 13452 0 13889 0 14562 0 13753 0 13565 0 13959 0
3 AMRAVATI 26647 0 28579 0 37400 0 46763 0 45042 0 46072 0
4 AURANGABAD 508321 7781 543651 8192 706838 8051 668296 7456 669597 7473 661653 7720
5 BEED 23270 0 25860 0 34222 4 41997 5 43443 7 42389 5
6 BHANDARA 3452 0 3562 0 3652 0 4078 0 4027 0 3818 0
7 BULDHANA 111256 12 121309 8 133925 15 128838 23 128216 20 129360 21
8 CHANDRAPUR 68055 51 71313 42 76348 52 71810 54 70234 53 72706 55
9 DHULE 2658 0 2854 0 3215 0 5807 0 5232 0 5270 0
10 GADCHIROLI 121 0 135 0 322 0 789 0 751 0 813 0
11 GONDIA 24355 0 26542 0 30254 0 28419 0 27833 0 28774 0
12 HINGOLI 123778 0 137564 0 169323 5 128382 11 126224 7 126853 6
13 JALGAON 152304 0 165350 0 186838 0 178884 0 174899 0 180660 0
14 JALNA 40428 0 42190 0 46106 0 48920 0 47828 0 47124 0
15 KOLHAPUR 385451 511 395755 654 437875 721 415267 697 408760 702 416714 688
16 LATUR 4686 0 4825 0 5212 0 5149 0 5260 0 5234 0
17 MUMBAI 2335008 445008 2361212 488998 2443198 489402 2764752 453337 2585145 430769 2654399 433084
18 MUMBAI 0 0 0 214068 3882 239805 6810 233099 10330
Suburban
19 NAGPUR 84148 202 83562 250 91044 261 74364 247 73065 239 74693 261
20 NANDURBAR 60698 0 62363 0 67576 0 65121 0 64230 0 62976 0
21 NASIK 270633 254 287724 541 306634 499 305613 490 303777 464 301672 485
22 NANDED 164375 622 167674 718 181942 763 174307 726 169937 714 173241 731
23 OSMANABAD 385940 35 387251 36 392548 47 369191 47 361314 53 367564 47
24 PARBHANI 30793 0 34170 0 35210 0 37586 0 36912 0 37175 0

Final Report 48
MTDC ACNielsen ORG-MARG

S.No. District October November December January February March


Domestic Foreign Domestic Foreign Domestic Foreign Domestic Foreign Domestic Foreign Domestic Foreign
Visits Visits Visits Visits Visits Visits Visits Visits Visits Visits Visits Visits

25 PUNE 963759 22818 986230 23028 997752 23157 1111308 21739 1054821 21296 1050723 22018
26 RAIGHAD 492282 333 505087 615 559413 675 561850 654 558659 629 544070 657
27 RATNAGIRI 215453 283 228711 357 289369 819 303756 890 282597 755 285955 803
28 SANGLI 5986 0 6428 0 7864 0 8651 0 8414 0 8678 0
29 SATARA 425137 234 437686 240 491180 320 463989 314 452869 306 455944 324
30 SINDHUDURG 262046 1579 271925 1728 368288 3183 584301 3151 630229 3069 584851 3078
31 SOLAPUR 510129 32 563569 35 614669 50 580047 56 578695 56 578015 56
32 THANE 161709 52 163549 48 194148 52 215004 49 220063 51 214416 51
33 WARDHA 11209 150 11742 123 12409 136 11790 129 11415 126 12090 138
34 WASHIM 1342 6 1447 5 1518 4 4673 4 4560 4 4427 4
35 YAVATMAL 23421 0 24226 0 25412 0 24699 0 24229 0 24709 0
TOTAL 9241983 481969 9569073 527560 11437458 530493 11986951 496034 11708130 475706 11763711 482747

The above table gives the district wise domestic and foreign leisure visits at the destinations in Maharashtra in the months of October
2011, November 2011, December 2011, January 2012, February 2012 and March 2012 by domestic and foreign visitors.

Final Report 49
MTDC ACNielsen ORG-MARG

Tables on Visitors to the State of Maharashtra


Table 4
District wise Domestic Leisure and Non-Leisure Visitors

S. District April May June July August September


No.
Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non-
Leisure Leisure Leisure Leisure Leisure Leisure
1 AHMEDNAGAR 1001316 205090 1189556 243644 1221647 250218 767402 157179 886135 181498 953099 195214
2 AKOLA 9350 6772 10139 7343 10161 7358 9828 7117 7620 5518 9158 6632
3 AMRAVATI 18240 29760 12701 20724 18844 30746 22043 35967 25740 41997 27816 45384
4 AURANGABAD 550781 1285156 531981 1241292 502811 1173228 414571 967335 366639 855492 357665 834554
5 BEED 29509 29510 21308 21308 16589 16589 10972 10972 14878 14878 18542 18542
6 BHANDARA 2274 2896 2082 2652 2197 2798 2330 2967 2236 2848 2094 2667
7 BULDHANA 97724 73723 81570 61537 89426 67462 85423 64443 83520 63008 85671 64629
8 CHANDRAPUR 59289 96737 53796 87775 50189 81889 54069 88218 63613 103790 60015 97920
9 DHULE 3736 5378 3642 5243 3393 4883 3758 5410 3351 4824 3724 5359
10 GADCHIROLI 589 1145 455 884 354 689 305 593 312 607 287 560
11 GONDIA 26223 78671 24344 73033 22180 66541 18655 55967 19265 57797 21158 63474
12 HINGOLI 111787 174847 121846 190582 100067 156517 81802 127948 97912 153145 104966 164180
13 JALGAON 119195 164604 113325 156497 97792 135047 104716 144609 107417 148338 116680 161130
14 JALNA 42988 76424 36606 65079 38655 68720 35341 62830 36160 64285 45368 80656
15 KOLHAPUR 335821 173000 325942 167911 300919 155020 288663 148706 277261 142832 291362 150097
16 LATUR 3440 39572 2894 33282 3112 35798 3253 37419 3536 40673 4106 47223
17 MUMBAI 1051899 1139559 1140894 1235969 1152245 1248266 1105011 1197097 1195599 1295234 1236750 1339814
18 MUMBAI 128452 228360 144566 257008 143407 254948 133387 237134 127872 227328 148568 264122
Suburban
19 NAGPUR 55877 272817 51828 253043 47825 233503 45660 222930 49076 239609 44376 216665
20 NANDURBAR 56648 81518 47689 68627 50923 73281 47680 68614 55951 80517 50280 72355
21 NASIK 219108 210516 208339 200169 195731 188056 201923 194006 209590 201372 213960 205570

Final Report 50
MTDC ACNielsen ORG-MARG

S. District April May June July August September


No.
Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non-
Leisure Leisure Leisure Leisure Leisure Leisure
22 NANDED 118223 92891 121134 95178 117103 92011 111373 87508 118359 92997 123471 97014
23 OSMANABAD 360270 211588 365852 214867 361308 212197 355437 208749 360736 211861 369254 216865
24 PARBHANI 29086 31511 27598 29899 25683 27824 24466 26505 26010 28179 25179 27279
25 PUNE 595975 1106812 631369 1172543 631445 1172686 323465 600721 399550 742022 427831 794545
26 RAIGHAD 142648 37920 1372502 364843 1322958 351673 1362200 362105 142559 37896 149030 39616
27 RATNAGIRI 179405 194357 167692 181668 156117 169128 149029 161450 152677 165402 154187 167037
28 SANGLI 7357 26088 6866 24345 6462 22913 6049 21448 6467 22930 5605 19876
29 SATARA 141895 35474 135077 33770 124680 31170 116699 29175 120516 30130 127053 31764
30 SINDHUDURG 141229 54923 133778 52026 127983 49772 112855 43889 124373 48368 116106 45153
31 SOLAPUR 310407 243892 293087 230283 279620 219703 268928 211302 266758 209597 273688 215042
32 THANE 180605 42365 172545 40474 162820 38193 160144 37565 169008 39644 155958 36583
33 WARDHA 11154 16053 11851 17055 9159 13182 10501 15113 9812 14120 8835 12716
34 WASHIM 2037 2813 1891 2613 1749 2417 2089 2885 1845 2549 1547 2138
35 YAVATMAL 24199 68877 23946 68155 23482 66837 23301 66322 23886 67986 24397 69440
TOTAL 6168736 6541619 7590691 6921321 7419036 6721263 6463328 5712198 5556239 5639271 5757786 5811815

The above table gives the district wise domestic leisure and non-leisure visitors in Maharashtra in the months of April 2011 till
September 2011. Please note that these numbers have been derived through secondary sources.

Final Report 51
MTDC ACNielsen ORG-MARG

S. No. District October November December January February March


Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non-
Leisure Leisure Leisure Leisure Leisure Leisure
1 AHMEDNAGAR 805186 164917 835763 171181 1428665 292618 1362356 279037 1334155 273261 1356642 277866
2 AKOLA 13272 9611 13704 9924 14368 10404 13653 9887 13471 9755 13869 10043
3 AMRAVATI 25924 42296 27802 45361 37173 60650 35949 58654 34626 56494 35418 57787
4 AURANGABAD 502983 1173625 538091 1255546 687578 1604347 659850 1539650 669375 1561875 659998 1539995
5 BEED 23270 23271 25860 25860 34222 34222 32639 32640 33672 33671 32927 32926
6 BHANDARA 2069 3236 2138 3345 2193 3429 2591 3297 2557 3255 2433 3097
7 BULDHANA 87443 77544 94498 83800 103948 92180 107710 81255 107189 80862 108146 81584
8 CHANDRAPUR 66385 108313 70385 114839 75754 123598 71251 116253 69687 113701 72168 117748
9 DHULE 2643 5367 2839 5763 3206 6509 4154 5978 3805 5475 3801 5469
10 GADCHIROLI 121 632 135 708 322 1689 675 1310 645 1253 691 1341
11 GONDIA 24355 73065 26542 79626 30254 90762 28419 85257 27833 83499 28774 86322
12 HINGOLI 123411 123410 137164 137164 169277 169277 128382 200802 126224 197427 126853 198410
13 JALGAON 110380 152430 119892 165565 134370 185559 128347 177241 125488 173293 129473 178796
14 JALNA 40282 78194 42043 81613 46048 89386 48545 86303 47507 84458 46570 82791
15 KOLHAPUR 326140 153477 335390 157831 371232 174698 347720 179129 342283 176327 348916 179744
16 LATUR 4686 47380 4825 48786 5212 52699 4295 49395 4386 50437 4364 50186
17 MUMBAI 1248691 1352748 1286350 1393545 1327682 1438321 1041315 1128091 974870 1056109 999614 1082916
18 MUMBAI 0 0 0 0 0 0 150831 268144 169073 300574 164324 292131
Suburban
19 NAGPUR 60372 238157 68986 272134 75223 296739 60231 294066 59115 288618 60477 295270
20 NANDURBAR 56180 80845 58388 84021 64248 92454 62363 89743 63254 91025 61943 89137
21 NASIK 217485 208956 231214 222147 246420 236756 237970 228638 243526 233976 236789 227503
22 NANDED 135457 76195 138590 77957 150385 84591 128079 100633 124865 98108 127272 99999
23 OSMANABAD 385940 207814 387251 208519 392548 211372 369191 216826 361314 212200 367564 215871
24 PARBHANI 27309 29585 30439 32976 31359 33972 30525 33068 29978 32476 30190 32707
25 PUNE 342986 696365 354022 718772 358536 727937 388305 721137 365268 678356 361307 670999

Final Report 52
MTDC ACNielsen ORG-MARG

S. No. District October November December January February March


Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non-
Leisure Leisure Leisure Leisure Leisure Leisure
26 RAIGHAD 121074 49452 129348 52832 143533 58626 153556 40818 154242 41001 150754 40074
27 RATNAGIRI 163866 170553 174550 181676 220035 229016 224573 243288 204258 221279 207286 224560
28 SANGLI 5986 21223 6428 22790 7864 27882 7590 26908 7381 26171 7613 26993
29 SATARA 132844 33211 140595 35149 157518 39380 151740 37936 148096 37024 149180 37294
30 SINDHUDURG 84710 68923 86754 70586 117997 96006 148624 57798 160375 62368 149062 57969
31 SOLAPUR 278178 218568 303225 238248 334756 263022 322167 253131 323000 253786 321847 252879
32 THANE 161709 37932 163549 38363 194148 45541 188799 44287 193142 45305 188264 44160
33 WARDHA 11181 13665 11715 14319 12381 15133 10791 15529 10448 15035 11065 15923
34 WASHIM 1339 3124 1447 3376 1518 3541 2064 2850 2013 2780 1954 2699
35 YAVATMAL 23421 66659 24226 68951 25412 72326 24239 68987 23779 67678 24455 69601
TOTAL 5617277 5810748 5874147 6123270 7005380 6964645 6679486 6777960 6560902 6668910 6592001 6682791

The above table gives the district wise domestic leisure and non-leisure visitors in Maharashtra in the months of October 2011,
November 2011, December 2011, January 2012, February 2012 and March 2012.

Table 5
District Wise Leisure and Non-Leisure Foreign Visitors

S. District April May June July August September


No. Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non-
Leisure Leisure Leisure Leisure Leisure Leisure
1 AHMEDNAGAR 1237 138 1196 133 1090 122 1139 127 1130 126 1150 128
2 AKOLA 0 0 0 0 0 0 0 0 0 0 0 0
3 AMRAVATI 0 0 0 0 0 0 0 0 0 0 0 0
4 AURANGABAD 5010 103 5017 103 3965 81 3942 81 3997 82 5988 123
5 BEED 0 0 0 0 0 0 0 0 0 0 0 0

Final Report 53
MTDC ACNielsen ORG-MARG

S. District April May June July August September


No. Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non-
Leisure Leisure Leisure Leisure Leisure Leisure
6 BHANDARA 0 0 0 0 0 0 0 0 0 0 0 0
7 BULDHANA 5 0 4 0 0 0 2 0 5 0 6 0
8 CHANDRAPUR 50 1 48 1 39 1 29 1 36 1 45 1
9 DHULE 0 0 0 0 0 0 0 0 0 0 0 0
10 GADCHIROLI 0 0 0 0 0 0 0 0 0 0 0 0
11 GONDIA 0 0 0 0 0 0 0 0 0 0 0 0
12 HINGOLI 0 0 0 0 0 0 0 0 0 0 0 0
13 JALGAON 7 0 5 0 0 0 0 0 0 0 12 0
14 JALNA 0 0 0 0 0 0 0 0 0 0 0 0
15 KOLHAPUR 411 51 377 47 357 45 344 43 324 41 303 38
16 LATUR 0 0 0 0 0 0 0 0 0 0 0 0
17 MUMBAI 87183 51203 86860 51014 86493.96 50798.04 88186 51792 88416 51927 88900 52212
18 MUMBAI 1055 0 1478 0 1069 0 783 0 1760 0 4390 0
SUBURBAN
19 NAGPUR 81 273 75 253 68 231 63 213 66 223 58 198
20 NANDURBAR 0 0 0 0 0 0 0 0 0 0 0 0
21 NASIK 154 47 145 44 140 42 134 41 127 39 111 34
22 NANDED 468 15 448 14 411 13 375 12 388 13 399 13
23 OSMANABAD 41 0 38 0 35 0 32 0 39 0 31 0
24 PARBHANI 0 0 0 0 0 0 0 0 0 0 0 0
25 PUNE 5468 8555 5412 8466 5332 8341 5285 8267 5807 9083 5752 8997
26 RAIGHAD 199 112 206 116 184 105 163 93 150 85 129 73
27 RATNAGIRI 380 34 367 32 328 29 300 27 260 23 187 17
28 SANGLI 0 0 0 0 0 0 0 0 0 0 0 0
29 SATARA 143 10 129 9 114 8 103 7 99 7 115 8

Final Report 54
MTDC ACNielsen ORG-MARG

S. District April May June July August September


No. Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non-
Leisure Leisure Leisure Leisure Leisure Leisure
30 SINDHUDURG 1202 0 1185 0 934 0 835 0 734 0 702 0
31 SOLAPUR 28 1 20 1 23 1 10 1 18 1 27 1
32 THANE 48 118 45 113 43 106 44 111 46 116 49 121
33 WARDHA 62 0 59 0 53 0 46 0 58 0 65 0
34 WASHIM 4 0 2 0 0 0 0 0 2 0 3 0
35 YAVATMAL 0 0 0 0 0 0 0 0 0 0 0 0
TOTAL 103236 60661 103116 60346 100678.96 59923.04 101815 60816 103462 61767 108422 61964

S. District October November December January February March


No. Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non-
Leisure Leisure Leisure Leisure Leisure Leisure
1 AHMEDNAGAR 1181 125 1142 121 1338 141 1219 129 1238 131 1286 136
2 AKOLA 0 0 0 0 0 0 0 0 0 0 0 0
3 AMRAVATI 0 0 0 0 0 0 0 0 0 0 0 0
4 AURANGABAD 4095 84 4312 88 4238 86 3924 80 3933 80 4063 83
5 BEED 0 0 0 0 4 0 5 0 7 0 5 0
6 BHANDARA 0 0 0 0 0 0 0 0 0 0 0 0
7 BULDHANA 10 0 6 0 13 0 19 0 17 0 17 0
8 CHANDRAPUR 51 1 42 0 52 1 54 1 53 1 55 1
9 DHULE 0 0 0 0 0 0 0 0 0 0 0 0
10 GADCHIROLI 0 0 0 0 0 0 0 0 0 0 0 0
11 GONDIA 0 0 0 0 0 0 0 0 0 0 0 0
12 HINGOLI 0 0 0 0 5 0 11 0 7 0 6 0
13 JALGAON 0 0 0 0 0 0 0 0 0 0 0 0

Final Report 55
MTDC ACNielsen ORG-MARG

S. District October November December January February March


No. Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non-
Leisure Leisure Leisure Leisure Leisure Leisure
14 JALNA 0 0 0 0 0 0 0 0 0 0 0 0
15 KOLHAPUR 319 39 409 51 451 56 436 54 439 54 430 53
16 LATUR 0 0 0 0 0 0 0 0 0 0 0 0
17 MUMBAI 89002 52271 97800 57438 97880 57485 90667 53249 86154 50598 86617 50870
18 MUMBAI SUBURBAN 3882 0 6810 0 10330 0
19 NAGPUR 67 225 83 279 87 292 82 276 80 267 87 291
20 NANDURBAR 0 0 0 0 0 0 0 0 0 0 0 0
21 NASIK 85 25 180 54 166 50 163 49 155 46 162 48
22 NANDED 415 13 479 15 509 16 484 15 476 15 487 15
23 OSMANABAD 35 0 36 0 47 0 47 0 53 0 47 0
24 PARBHANI 0 0 0 0 0 0 0 0 0 0 0 0
25 PUNE 5704 8922 5757 9005 5789 9055 5435 8501 5324 8327 5505 8610
26 RAIGHAD 111 62 205 115 225 127 218 123 210 118 219 123
27 RATNAGIRI 142 12 179 16 409 36 445 39 377 33 401 35
28 SANGLI 0 0 0 0 0 0 0 0 0 0 0 0
29 SATARA 106 7 109 7 145 9 143 9 139 9 147 9
30 SINDHUDURG 686 0 752 0 1384 0 1370 0 1334 0 1338 0
31 SOLAPUR 20 1 22 1 32 1 35 1 35 1 35 1
32 THANE 52 127 48 119 52 128 49 120 51 125 51 124
33 WARDHA 75 0 62 0 68 0 64 0 63 0 69 0
34 WASHIM 6 0 5 0 4 0 4 0 4 0 4 0
35 YAVATMAL 0 0 0 0 0 0 0 0 0 0 0 0
TOTAL 102162 61914 111628 67309 112898 67483 108756 62646 106959 59805 111361 60399

Final Report 56
MTDC ACNielsen ORG-MARG

Table - 6

District Wise Total Visitors (Domestic and Foreign)

District 11-Apr 11-May 11-Jun 11-Jul 11-Aug 11-Sep 11-Oct 11-Nov 11-Dec 12-Jan 12-Feb 12-Mar Total
AHMEDNAGAR 1207781 1434529 1473077 925847 1068889 1149591 971408 1008205 1722763 1642740 1608783 1635931 15849544
AKOLA 16122 17482 17519 16945 13138 15790 22884 23627 24773 23541 23225 23911 238957
AMRAVATI 48000 33425 49590 58010 67737 73200 68220 73162 97824 94602 91120 93205 848095
AURANGABAD 1841050 1778393 1680085 1385929 1226210 1198330 1680786 1798037 2296249 2203504 2235262 2204138 21527973
BEED 59019 42616 33178 21944 29756 37084 46541 51720 68449 65284 67350 65858 588799
BHANDARA 5170 4734 4995 5297 5084 4761 5304 5483 5622 5887 5813 5529 63679
BULDHANA 171452 143111 156888 149868 146533 150306 164997 178305 196140 188984 188068 189747 2024399
CHANDRAPUR 156077 141620 132118 142317 167440 157981 174749 185266 199406 187559 183442 189972 2017947
DHULE 9114 8885 8276 9168 8175 9083 8010 8601 9716 10131 9280 9270 107709
GADCHIROLI 1734 1339 1043 898 919 847 752 843 2011 1986 1899 2032 16303
GONDIA 104894 97377 88721 74622 77062 84632 97420 106168 121016 113676 111332 115096 1192016
HINGOLI 286634 312428 256584 209750 251057 269146 246821 274327 338559 329194 323658 325268 3423426
JALGAON 283806 269827 232839 249325 255755 277822 262811 285457 319929 305587 298781 308269 3350208
JALNA 119412 101685 107375 98171 100445 126024 118475 123656 135434 134848 131965 129361 1426851
KOLHAPUR 509283 494277 456341 437756 420458 441800 479977 493679 546437 527337 519104 529143 5855592
LATUR 43012 36176 38910 40672 44209 51329 52066 53611 57911 53690 54821 54550 580957
MUMBAI 2329844 2514737 2537803 2442086 2631176 2717676 2742711 2835133 2921368 2313321 2167731 2220017 30373603
MUMBAI SUBURBAN 357867 403052 399424 371304 356960 417080 432376 439543 464883 422857 476456 466785 5008587
NAGPUR 329048 305199 281627 268866 288974 261297 298822 341482 372342 354653 348078 356125 3806513
NANDURBAR 138166 116316 124204 116294 136468 122635 137026 142410 156702 152106 154278 151080 1647685
NASIK 429825 408697 383969 396104 411128 419675 426550 453596 483391 466820 477703 464502 5221960
NANDED 211597 216774 209538 199268 211757 220897 212078 217041 235502 229211 223464 227773 2614900
OSMANABAD 571899 580757 573540 564218 572636 586150 593789 595806 603967 586064 573567 583482 6985875
PARBHANI 60597 57497 53507 50971 54189 52458 56895 63415 65331 63593 62452 62897 703802
PUNE 1716810 1817790 1817804 937738 1156462 1237125 1053977 1087555 1101317 1123376 1057276 1046420 15153650
RAIGHAD 180879 1737667 1674920 1724561 180690 188848 170700 182500 202511 194715 195571 191169 6824731
RATNAGIRI 374176 349759 325602 310806 318362 321428 334573 356420 449497 468344 425947 432281 4467195
SANGLI 33445 31211 29375 27497 29397 25481 27209 29218 35745 34497 33552 34605 371232

Final Report 57
MTDC ACNielsen ORG-MARG

District 11-Apr 11-May 11-Jun 11-Jul 11-Aug 11-Sep 11-Oct 11-Nov 11-Dec 12-Jan 12-Feb 12-Mar Total
SATARA 177522 168985 155972 145984 150752 158940 166168 175859 197053 189828 185268 186631 2058962
SINDHUDURG 197354 186989 178689 157579 173475 161961 154320 158093 215387 207792 224078 208369 2224086
SOLAPUR 554328 523391 499347 480241 476374 488758 496767 541497 597811 575334 576822 574762 6385432
THANE 223136 213177 201162 197864 208814 192711 199820 202079 239869 233254 238624 232600 2583110
WARDHA 27269 28965 22394 25660 23990 21616 24922 26095 27581 26385 25546 27058 307481
WASHIM 4854 4506 4166 4974 4396 3688 4469 4827 5063 4917 4797 4657 55314
YAVATMAL 93076 92101 90319 89623 91872 93837 90081 93177 97738 93226 91457 94055 1110562
Total 12874252 14675474 14300901 12338157 11360739 11739987 12024474 12615893 14615297 13628843 13396570 13446548 157017135

Final Report 58
MTDC ACNielsen ORG-MARG

Table - 7

Total Number of Domestic and Foreign Tourists and Day Visitors

MAHARASHTRA No of Tourists No of day visitors


Domestic Foreign Total Domestic Foreign Total
April 2011 5846763 163897 6010660 6863592 0 6863592
May 2011 6675525 163462 6838987 7836487 0 7836487
June 2011 6504537 160602 6665139 7635762 0 7635762
July 2011 5600741 162631 5763372 6574785 0 6574785
Aug 2011 5149934 165229 5315163 6045576 0 6045576
Sept2011 5322016 170386 5492402 6247585 0 6247585
Oct2011 5406543 170599 5577142 6447332 0 6447332
Nov 2011 5620980 187959 5808939 6806954 0 6806954
Dec 2011 6415559 190109 6605668 8009629 0 8009629
Jan2012 6042739 171401 6214140 7414703 0 7414703
Feb 2012 5895796 166761 6062557 7334013 0 7334013
March 2012 5948368 171760 6120128 7326420 0 7326420
TOTAL 70429501 2044796 72474297 84542838 0 84542838

Final Report 59
MTDC ACNielsen ORG-MARG

Table - 8

DISTRIBUTION OF DOMESTIC AND FOREIGN TOURISTS BY PLACE OF STAY

MAHARASHTRA No of Domestic Tourists No of Foreign Tourists


Staying in Staying Staying Total Staying in Staying Staying Total
hotels with F&R Elsewhere hotels with F&R Elsewhere
April 2011 3741929 935482 1169352 5846763 163897 0 0 163897
May 2011 4272336 1068084 1335105 6675525 163462 0 0 163462
June 2011 4162904 1040726 1300907 6504537 160602 0 0 160602
July 2011 3584475 896118 1120148 5600741 162631 0 0 162631
Aug 2011 3295958 823989 1029987 5149934 165229 0 0 165229
Sept2011 3406091 851522 1064403 5322016 170386 0 0 170386
Oct2011 3730190 924199 752153 5406543 170599 0 0 170599
Nov 2011 3826749 899933 894299 5620980 187959 0 0 187959
Dec 2011 3959468 1026749 1429342 6415559 190109 0 0 190109
Jan2012 3686177 972274 1384288 6042739 171401 0 0 171401
Feb 2012 3617728 945656 1332412 5895796 166761 0 0 166761
March 2012 3646542 956494 1345333 5948368 171760 0 0 171760
TOTAL 44930547 11341226 14157729 70429501 2044796 0 0 2044796

Final Report 60
MTDC ACNielsen ORG-MARG

Accommodation Facility Details


Table 7
District Wise Number of Accommodation Units and Number of Rooms

DISTRICT DESTINATION ACCOMODATION ROOMS


UNITS
1 AHMEDNAGAR Shirdi 221 5113
Ahmadnagar 52 691
2 AKOLA Akola 26 465
3 AMRAVATI Amravati 25 347
4 AURANGABAD Aurangabad 161 3200
5 BEED Beed 25 442
6 BHANDARA Bhandara 8 125
7 BULDHANA Buldana 5 41
8 CHANDRAPUR Chandrapur 25 356
9 DHULE Dhule 19 319
10 GADCHIROLI Gadchiroli 5 94
11 GONDIA Gondia 26 317
12 HINGOLI Hingoli 12 131
13 JALGAON Jalgaon/Bhusa 27 419
wal
14 JALNA Jalna 37 456
15 KOLHAPUR Panhala 16 194
Kolhapur 133 2141
16 LATUR Latur 47 681
17 MUMBAI + Mumbai 906 27682
MUMBAI
SUBURBAN
19 NAGPUR Nagpur 114 2808

Final Report 61
MTDC ACNielsen ORG-MARG

20 NANDURBAR Nandurbar 13 111


21 NASIK Nashik 141 2549
22 NANDED Nanded 52 850
23 OSMANABAD Osmanabad 40 493
/Tuljapur
24 PARBHANI Parbhani 30 449
25 PUNE Lonavala 85 2183
Pune 248 7049
26 RAIGHAD Matheran 39 801
Alibag 103 632
Murud 32 225
Shrivardhan 27 148
Mahad 9 112
27 RATNAGIRI Dapoli Camp 40 147
Ratnagiri 60 623
Rajapur 16 67
Murud/Karde/ 64 648
Anjarla
Ganpatphule 39 448
Chiplun 15 54
28 SANGLI Sangli 49 794
29 SATARA Mahabaleshwar 188 4100
/ Panchgani
Satara 23 669
30 SINDHUDURG Malwan 31 205
Sawantwadi (M 23 212
Cl)
Kankavli 42 342
Tarkarli 30 164
Amboli 11 131
31 SOLAPUR Solapur (M 65 1166

Final Report 62
MTDC ACNielsen ORG-MARG

Corp.)
32 THANE Thane 28 112
Vasai (M Cl) 16 73
33 WARDHA Wardha (M Cl) 16 167
34 WASHIM Washim (M Cl) 5 49
35 YAVATMAL Yavatmal (M Cl) 21 337
TOTAL 3491 72132

These accommodation units employed more than 62000 employees across Maharashtra and more than majority of these
accommodation units are Non-Star accommodation establishments.

Table - 8
Number of Accommodation units, Rooms, Beds and Employment

No. of AUs No. of Rooms No. of Beds No. of Employees


Temporary Permanent Total
3491 72142 151287 37769 25513 63282

Final Report 63
MTDC ACNielsen ORG-MARG

Table - 9

Distribution of Employees in Accommodation Units by Age Group

No. of AUs No. of Employees Distribution of employees by age-group

18-25 yrs 26-30 yrs 31-40 yrs 41-50 yrs > 51 yrs
3491 63282 8% 20% 37% 32% 3%

Table - 10
Distribution of Employees in Accommodation Units by Service

No. of AUs No. of Employees Distribution of employees by service

Management F&B House Keeping Others


3491 63282 9% 64% 21% 6%

Table - 11
Distribution Accommodation Units by Types

Star Apartment Non-Star Youth/ YMCA Dharamshalas/ Sarais/ Gurudwaras/ Bed &
Motels Total
Hotels Hotels Hotels Hostels Musafirkhanas Temples/ Monastries Breakfast Units

301 14 2872 12 41 4 231 16 3491

Final Report 64
MTDC ACNielsen ORG-MARG

Visitor Profiling Tables

Table 12
Age Distribution of Sample Visitors in the State of Maharashtra

Oct-Dec 2011 Jan-Mar 2012


%age of Domestic %age of Domestic %age of Foreign %age of Domestic %age of Domestic %age of Foreign
Age Group
Overnight Visitors Day Visitors Overnight Visitors Overnight Visitors Day Visitors Overnight Visitors
Male Female Male Female Male Female Male Female Male Female Male Female
15 24 Years 14% 4% 15% 5% 9% 4% 15% 3% 16% 4% 9% 3%
25 34 Years 34% 11% 35% 11% 30% 13% 36% 9% 37% 8% 31% 11%
35 44 Years 18% 4% 15% 6% 20% 5% 15% 4% 16% 5% 21% 6%
45 60 Years 12% 2% 10% 2% 13% 3% 15% 1% 12% 1% 13% 3%
>60 Years 1% 1% 1% 2% 1% 2% 1% 2% 1%
79% 21% 78% 25% 74% 26% 83% 17% 82% 18% 76% 24%
Total
(5963) (1585) (9547) (3060) (453) (159) (7161) (1467) (10516) (2308) (604) (191)

Table 13
Sex Distribution of Sample Visitors in the State of Maharashtra

Oct-Dec 2011 Jan-Mar 2012


Gender %age of Domestic %age of Domestic %age of Foreign %age of Domestic %age of Domestic %age of Foreign
Overnight Visitors Day Visitors Overnight Visitors Overnight Visitors Day Visitors Overnight Visitors
Male 82% 80% 79% 83% 82% 76%
Female 18% 20% 21% 17% 18% 24%
Total 100% (7548) 100% (12240) 100% (612) 100% (8628) 100% (12824) 100% (795)

Final Report 65
MTDC ACNielsen ORG-MARG

Table 14
Marital Status of Sample Visitors in the State of Maharashtra

Oct-Dec 2011 Jan-Mar 2012


Marital Status %age of Domestic %age of Domestic %age of Foreign %age of Domestic %age of Domestic %age of Foreign
Overnight Visitors Day Visitors Overnight Visitors Overnight Visitors Day Visitors Overnight Visitors
Married 76% 70% 72% 78% 73% 75%
Unmarried 21% 29% 26% 20% 26% 24%
Others 3% 1% 2% 2% 1% 1%
Total 100% (7548) 100% (12240) 100% (612) 100% (8628) 100% (12824) 100% (795)

Table 15
Educational Level of Sample Visitors in the State of Maharashtra

Oct-Dec 2011 Jan-Mar 2012


Level of Education %age of Domestic %age of Domestic %age of Foreign %age of Domestic %age of Domestic %age of Foreign
Overnight Visitors Day Visitors Overnight Visitors Overnight Visitors Day Visitors Overnight Visitors
No Formal Education 0% 2% 1% 0% 1% 1%
Primary 4% 4% 2% 3% 2% 1%
Secondary 7% 9% 3% 5% 8% 2%
Higher Secondary 23% 20% 24% 24% 22% 23%
Graduate & Above 55% 53% 56% 58% 55% 60%
Technical & Professional
11% 12% 14% 10% 12% 13%
of All Level
Total 100% (7548) 100% (12240) 100% (612) 100% (8628) 100% (12824) 100% (795)

Final Report 66
MTDC ACNielsen ORG-MARG

Table 16
Occupation Pattern of Sample Visitors in the State of Maharashtra
Oct-Dec 2011 Jan-Mar 2012
Occupation %age of Domestic %age of Domestic %age of Foreign %age of Domestic %age of Domestic %age of Foreign
Overnight Visitors Day Visitors Overnight Visitors Overnight Visitors Day Visitors Overnight Visitors
Industrialist / Trader / Shop
7% 6% 9% 6% 4% 8%
Owner
Self Employed Professional 6% 4% 6% 4% 3% 5%
Government Service 8% 10% 9% 10% 11% 12%
Private Service 24% 18% 23% 27% 23% 25%
Student / Researcher 19% 30% 22% 16% 25% 26%
Business 18% 18% 18% 18% 21% 14%
Agriculture 8% 6% 2% 9% 5%
Housewife 8% 7% 8% 9% 6% 7%
Other 2% 1% 3% 2% 2% 3%
Total 100% (7548) 100% (12240) 100% (612) 100% (8628) 100% (12824) 100% (795)

Table 17
Purpose of visit by Sample Visitors in the State of Maharashtra
Oct-Dec 2011 Jan-Mar 2012
Purpose %age of Domestic %age of Domestic %age of Foreign %age of Domestic %age of Domestic %age of Foreign
Overnight Visitors Day Visitors Overnight Visitors Overnight Visitors Day Visitors Overnight Visitors
Business 20% 21% 23% 19% 23% 20%
Holidays, Leisure &
20% 10% 30% 28% 20% 44%
Recreation
Social Activity 19% 20% 20% 18% 17% 16%
Pilgrimage/religious Activity 13% 11% 5% 18% 19% 5%
Education /Training 20% 28% 18% 16% 18% 11%
Health & Medical 5% 7% 3% 4% 2% 2%
Shopping 3% 3% 1% 3% 1% 2%
Total 100% (7548) 100% (12240) 100% (612) 100% (8628) 100% (12824) 100% (795)

Final Report 67
MTDC ACNielsen ORG-MARG

Table 18
Mode of Transportation of Sample Domestic Visitors in the State

Oct-Dec 2011 Jan-Mar 2012


%age of visitors from within %age of visitors from %age of visitors from within %age of visitors from
Mode of
the State Outside the State the State Outside the State
Transportation
Overnight Same day Overnight Same day Overnight Same day Overnight Same day
Visitors Visitors Visitors Visitors Visitors Visitors Visitors Visitors
Train 19% 17% 55% 58% 24% 15% 58% 55%
Bus 72% 75% 43% 37% 68% 77% 41% 32%
Air 5% 0% 2% 5% 2% 0% 1% 4%
Personal Vehicle 4% 8% 0% 0% 6% 8% 0% 9%
Total 100% (3065) 100% (9598) 100% (4483) 100% (2641) 100% (2894) 100% (10282) 100% (5734) 100% (2542)

Table 19
Mode of Transportation of Sample Foreign Visitors in the State

Oct-Dec 2011 Jan-Mar 2012


Mode of %age of visitors from %age of visitors from %age of visitors from %age of visitors from
Transportation within the State Outside the State within the State Outside the State
Overnight Visitors Overnight Visitors Overnight Visitors Overnight Visitors
Train 0% 21% 0% 14%
Bus 0% 10% 0% 8%
Air 0% 58% 0% 61%
Personal Vehicle 0% 8% 0% 12%
Taxi 0% 3% 0% 5%
Total 0% 100% (612) 0% 100% (795)

Final Report 68
MTDC ACNielsen ORG-MARG

Table 20
Travel Behavior of Sample Visitors in the State of Maharashtra

Oct-Dec 2011 Jan-Mar 2012


Frequency of Visits %age of Domestic %age of Domestic %age of Foreign %age of Domestic %age of Domestic %age of Foreign
Overnight Visitors Day Visitors Overnight Visitors Overnight Visitors Day Visitors Overnight Visitors
Once a week or more often 20% 22% 1% 21% 18%
Once a fortnight 6% 6% 2% 5% 15%
Once a month 10% 13% 3% 9% 11%
Once in 3 months 13% 12% 13% 9% 12% 9%
Once in 6 months 25% 22% 32% 33% 22% 17%
Once in a Year 12% 10% 26% 10% 5% 29%
Less Often 14% 15% 23% 13% 7% 45%
Total 100% (7548) 100% (12240) 100% (612) 100% (8628) 100% (12824) 100% (795)

Table 21
Propensity of availing package tour of Sample Visitors in the State of Maharashtra

Oct-Dec 2011 Jan-Mar 2012


%age of Domestic %age of Foreign %age of Domestic %age of Foreign
Overnight Visitors Overnight Visitors Overnight Visitors Overnight Visitors
Percentage of Tourists
11% 16% 9% 21%
availing package tour

Final Report 69
MTDC ACNielsen ORG-MARG

Table 22
Travel Arrangement Mode of Sample Visitors in the State of Maharashtra

Travel Oct-Dec 2011 Jan-Mar 2012


Arrangement %age of Domestic %age of Domestic %age of Foreign %age of Domestic %age of Domestic %age of Foreign
Mode Overnight Visitors Day Visitors Overnight Visitors Overnight Visitors Day Visitors Overnight Visitors
Self 98% 97% 95% 96% 95% 90%
Office / Employer 1% 2% 2% 1% 2% 1%
Tour Operator 1% 1% 3% 3% 3% 9%
Total 100% (7548) 100% (12240) 100% (612) 100% (8628) 100% (12824) 100% (795)

Table 23
Distribution of overnight visitors by place of stay of Sample Visitors in the State

Place of Stay Oct-Dec 2011 Jan-Mar 2012


%age of Domestic %age of Foreign %age of Domestic %age of Foreign
Overnight Visitors Overnight Visitors Overnight Visitors Overnight Visitors
Star Hotel 4% 25% 5% 27%
Non-Star Hotel 35% 39% 38% 41%
Motel 1% 1% 1%
Govt. Guest House / Circuit House / Bhawan / Sadan 3% 3% 2% 2%
Private Guest House / Inn / Rest House / Tourist Bungalow 7% 5% 5% 3%
Dharamshala / Sarai / Musafirkhana 6% 1% 8% 1%
Friends & Relative 22% 13% 21% 16%
Bed & Breakfast Unit 18% 6% 20% 7%
Youth / YMCA Hostel 4% 7% 1% 2%
Total 100% (7548) 100% (612) 100% (8628) 100% (795)

Final Report 70
MTDC ACNielsen ORG-MARG

Table 24
Distribution of visitor by their preferred eating place of Sample Visitors in the State of Maharashtra

Oct-Dec 2011 Jan-Mar 2012


Eating Place %age of Domestic %age of Domestic %age of Foreign %age of Domestic %age of Domestic %age of Foreign
Overnight Visitors Day Visitors Overnight Visitors Overnight Visitors Day Visitors Overnight Visitors
Restaurant 28% 31% 22% 31% 32% 35%
Fast Food Outlets 2% 5% 2% 5% 4% 1%
Cafeteria 11% 14% 7% 9% 16% 3%
Dhaba 9% 10% 8% 11% 8% 2%
Bars 5% 3% 6% 3% 3% 5%
Mobile Van 6% 3% 1% 4% 3% 1%
Food Kiosk 2% 2% 2% 3% 3% 3%
Refreshment Stand 1% 2% 2% 2% 3% 3%
Place of Lodging 3% 3% 4% 5% 9%
Sharamshala /Sarai 2% 0% 1% 1% 1%
Gurudwara / Temple /
Monastery / Other free 2% 2% 1% 1% 1% 1%
accommodation
Friends & Relatives 28% 24% 44% 24% 26% 35%
Other 1% 1% 0% 1% 1% 1%
Total 100% (7548) 100% (12240) 100% (612) 100% (8628) 100% (12824) 100% (795)

Final Report 71
MTDC ACNielsen ORG-MARG

Table 25
Satisfaction Level of Services by Sample Visitors in the State of Maharashtra

Services %age of Domestic %age of Domestic Day %age of Foreign


Overnight Visitors Visitors Overnight Visitors
Satisfied Dissatisfied Satisfied Dissatisfied Satisfied Dissatisfied
Availability of Tour Operator 80% 20% 89% 11% 87% 13%
Availability of Transportation 79% 21% 91% 9% 83% 17%
Availability of Tourist Guide 82% 18% 84% 16% 88% 12%
Availability of good quality accommodation 88% 12% 95% 5% 80% 20%
Public Convenience 76% 24% 75% 25% 72% 28%
Eating Places 87% 13% 88% 12% 87% 13%
Information Centers 72% 28% 94% 6% 90% 10%
Souvenir Shops 89% 11% 96% 4% 98% 2%
Entertainment Places 76% 24% 98% 2% 96% 4%
Quality of Roads 79% 21% 90% 10% 88% 12%
Security 78% 22% 84% 16% 89% 11%
Behavior of Local People 91% 10% 89% 11% 89% 11%
Shops other than souvenir ones 87% 13% 93% 7% 76% 24%
Upkeep of tourist sites 79% 21% 85% 15% 91% 9%
Accommodation tariff 72% 28% 80% 20% 81% 19%
Quality of Information 85% 15% 95% 5% 92% 8%
Availability of Local Cuisine 81% 19% 78% 22% 80% 20%
Availability of Alcohol 71% 29% 71% 29% 72% 28%

The above table presents the percentage distribution of satisfaction levels amongst domestic and foreign tourists for different service
parameters. There is a strong positive trend as most of the visitors found various service delivery parameters satisfactory.

Final Report 72
Table 26
Popular Source of Information of Tourist Destination of the Sample Visitors in the State of
Maharashtra

Information Source %age of %age of Domestic %age of


Domestic Day Visitors Foreign
Overnight Overnight
Visitors Visitors
Indian Embassy in your Country NA NA 1%
Indian Tourism Bureau in your country NA NA 2%
Indian Tourism Office in India 1% 1% 1%
State Tourism department 5% 1% 5%
Travel Agent 2% 1% 4%
Travel Books / Guides / Magazines / 12% 12% 15%
Newspaper
Relatives / Friends 64% 72% 65%
Other 16% 13% 7%
Total 100% 100% 100%

The above table represents a list of popular sources from where tourists get information about the
state and its districts. Results show that Friends and Relatives are most popular source of
information for domestic and foreign travelers.

Table 27
Average Expenditure on Package Component of Sample Domestic Visitors Availing
Packaged Tour in the State

Package Component Average Expenditure per Person

Travel + Food 1796


Travel + Accommodation 2117
Travel + Transport +Accommodation 2836
Travel + Transport +Accommodation + Food 3826

The above table is indicative of the Average Expenditure on Package Component plus non-
package component of Sample Domestic Visitors availing package tour in the State of
Maharashtra.
MTDC ACNielsen ORG-MARG

Table 28
Average Expenditure on Package Component of Sample Foreign Visitors Availing Packaged
Tour in the State of Maharashtra

Package Component Average Expenditure per Person


Travel + Food 2839
Travel + Accommodation 3749
Travel + Transport +Accommodation 4958
Travel + Transport +Accommodation + Food 5812

The above table is indicative of the Average Expenditure on Package Component plus non-
package component of Sample Domestic Visitors availing package tour in the State of
Maharashtra.

Table 29
Average Expenditure on Non-Package Component of Sample Visitors in the State of
Maharashtra

Non-Package Component Avg. Expenditure Avg. Expenditure of Avg. Expenditure of


of Domestic Domestic Day Foreign Overnight
Overnight Visitors Visitors Visitors
Accommodation 910 0 3210
Food & Drinks 562 431 1382
Transport 291 223 928
Shopping 399 454 1727
Recreation, Leisure & 295 237 378
Cultural Activities
Total 2457 1345 7625

The above table is indicative of the Average Expenditure on non-package component of Sample
Domestic Visitors availing package tour in the State of Maharashtra. The average expenditure
which domestic overnight visitors incur per person per night on a trip giving weight to different
package components comes out to be Rs. 2457. Foreign overnight visitors spend Rs. 7625 per
person per night.

Final Report 74
MTDC ACNielsen ORG-MARG

Table 30
Total Number of Domestic Visitors from Outside the State

State Overnight Visitors Domestic Day Visitors


Absolute Number Percentage Absolute Number Percentage
Karnataka 746 5% 623 16%
Gujarat 975 7% 789 20%
Orissa 577 4% 21 1%
Andhra Pradesh 494 4% 723 19%
Kerala 576 4% 42 1%
Tamil Nadu 534 4% 21 1%
Chhatisgarh 557 4% 413 11%
Assam 486 4% 0 0%
Uttar Pradesh 582 4% 0 0%
Himachal Pradesh 551 4% 0 0%
Haryana 422 3% 0 0%
Madhya Pradesh 898 7% 878 23%
Delhi 763 6% 229 6%
Uttaranchal 502 4% 0 0%
Jharkhand 423 3% 52 1%
Rajasthan 813 6% 0 0%
Bihar 589 4% 0 0%
Jammu and Kashmir 363 3% 0 0%
Punjab 664 5% 0 0%
Uttaranchal 502 4% 0 0%
Manipur 191 1% 0 0%
West Bengal 717 5% 0 0%
Goa 672 5% 99 3%
Sikkim 192 1% 0 0%
Total 13789 100% 3890 100%

The above table is a depiction of the proportion of people of respective states from where they
come to visit Maharashtra. Maximum visitors come from its neighboring states like Gujarat and
Madhya Pradesh (7% respectively) followed by Delhi, Rajasthan & Karnataka.

Final Report 75
MTDC ACNielsen ORG-MARG

Table 31
Total Number of Foreign Visitors by their Country of Residence
Country Foreigner Overnight Visitors
Absolute Number Percentage
Spain 22 2%
Germany 67 5%
France 71 5%
UAE 137 10%
Sri Lanka 47 3%
China 32 2%
UK 192 14%
Russia 22 2%
Australia 180 13%
USA 208 15%
Canada 89 6%
Singapore 28 2%
Switzerland 11 1%
Bangladesh 12 1%
Pakistan 10 1%
Belgium 16 1%
Maldives 7 0%
Israel 46 3%
Egypt 9 1%
Saudi Arabia 62 4%
South Africa 47 3%
Italy 49 3%
Sweden 21 1%
Indonesia 11 1%
Malaysia 8 1%
Finland 3 0%
Total 1407 100%

The above table is a depiction of the proportion of people of respective countries from where they
come to visit Maharashtra. Maximum visitors come from USA, Australia followed by UAE & UK.

Final Report 76
MTDC ACNielsen ORG-MARG

LIKED AND DISLIKED ASPECTS OF MAHARASHTRA

The Aspects that is most liked by the travelers are the sights and culture of Maharashtra. The
dislikes aspects are the management of fairs and festivals and maintenance of tourist destinations.

APPEALING THEMES

The top three appealing themes to travelers are recreational activities, Cleanliness and relaxation.
Table 32

Themes Percentage
Recreational Activities 21%
Peace and serenity 4%
Cleanliness 19%
SPA and other Urban facilities 12%
Social interaction 3%
Privacy 1%
Scenic Beauty 1%
Cultural activities & festivals 11%
Exploration 4%
Relaxation 17%
Information 8%
Other (Please Specify) 0%
Total 100%

Final Report 77
MTDC ACNielsen ORG-MARG

PREFERRED FACILITIES

The top three preferred facilities for the travelers are Clean drinking water, Safety / security and Good public transport. The next most
preferred facilities are banks / ATMs and Public toilets respectively.

Table 33
Facilities Percentage
Clean drinking water 30%
Public toilets 14%
Banks / ATMs 16%
Connectivity 0%
Other (Please Specify) 0%
Good public transport 17%
Medical Facilities 6%
Safety and security 17%
Other (Please Specify) 0%
Other (Please Specify) 0%
Total 100%

Final Report 79
MTDC ACNielsen ORG-MARG

Final Report 80
MTDC ACNielsen ORG-MARG

INFORMATION ABOUT TOURIST DESTINATION (NON-LEISURE VISITORS)

81% of Non-leisure travelers were aware of tourist destinations being present in the district they were visiting. 19% of Non-leisure
visitors mentioned that they were unaware of the tourist destinations being present in the districts they were visiting.

Final Report 81
MTDC ACNielsen ORG-MARG

REASON FOR NOT VISITING TOURIST DESTINATIONS (NON-LEISURE VISITORS)

81% of Non-leisure travelers were aware of tourist destinations being present in the district they were visiting. The most popular
reason the non-leisure travelers mentioned for not visiting the tourist destinations in the vicinity is that they did not have time to visit.
The second most popular reason for not visiting tourist destinations is that they didnt know about the destination before arriving at
the place of their visit.

Table 34

Reason Percentage
Did not have time 81%
Destinations did not appeal to me 0%
Destinations too far away 0%
Destinations difficult to reach 7%
Did not know about the destination 0%
Did not know how to reach 4%
Did not know about destination before arriving 8%
Other (Please Specify) 0%
Total 100%

Final Report 82
MTDC ACNielsen ORG-MARG

Final Report 83
MTDC ACNielsen ORG-MARG

CIRCUITS

Foreigners

In case of Foreigners the major circuits is as under after their port of entry is Mumbai

1. Mumbai Pune Aurangabad Nasik Mumbai


2. Mumbai Ganpathphule Sindhudurg Ratnagiri Goa

In case its Pune or Aurangabad

Pune Lonawala/Khandala Aurangabad Nasik Mumbai

Domestic

For domestic tourists outside of Maharashtra

1. Mumbai Shirdi Shanisignapore Lonawala Mumbai


2. Pune Lonawala Aurangabad Nasik
3. In case of Tourists from AP / Karnataka: Solapur Osmanabad Nanded Kholapur
4. In case of Nagpur & MP: Ramtek Chandarpur Amrawati.

These days the tourist flow to Mahabaleshwar is coming down as travelers from Mumbai /Pune for 2 to 3 days vaccation are
preferring beaches

Mumbai /Pune Sindhudurg Raighad Ratnagiri OR Shirdi Shanisignapur.

Final Report 84
MTDC ACNielsen ORG-MARG

ANNEXURE 1
Methodology for Estimation of Domestic and Foreign Tourists Visit at District Level
in India

I. Introduction

Ministry of Tourism compiles data on domestic and foreign tourist visits in State/ UT based on the information received from the
State/ UT Governments. Such information at State/ UT level is generally collected by State Tourism Departments on the basis of
administrative records and returns. In many cases, the information supplied does not cover the same-day visitors, visitors staying
with friends and relatives, etc. Doubts have been also expressed by experts about the reliability of the data on domestic and foreign
tourist visits released every year. A need was felt to prepare a standard methodology for estimation of number of visitors at district
level which can be used by the State/ UT Governments. This methodology should enable the compilation of such data on monthly
basis. The methodology should also help in preparation of estimates of number of visitors for some period after the base line survey,
mainly based on the information to be collected from the accommodation units without resorting to regular large scale survey.
Keeping these requirements in view, a methodology has been prepared which will be initially used in the tourism surveys to be
commissioned by the Ministry of Tourism in 5 states namely, Andhra Pradesh, Delhi, Jharkhand, Maharashtra and Punjab. The
details of the methodology are given in the subsequent paragraphs.

II. Definitions

The definitions of various terms to be used in the survey are given below.

Usual place of Residence: The usual place of residence of a person is the village/ town where the person has been staying
continuously for at least 6 months prior to the date of the survey.

Usual Environment: The usual environment refers to the geographical boundaries within which a person moves within his/ her
regular routine of life.

Trip: A trip refers to the travel by a person from the time of departure from his usual environment until he/ she returns. It, thus, refers
to a round trip. A trip may be made up of visits to different places.

Visitor: A visitor is a traveler taking a trip to a main destination outside his/ her usual environment for any main purpose
(business, leisure or other personal purpose) other than to be employed at the place visited.

Final Report for Maharashtra Annexure-1: Methodology 85


MTDC ACNielsen ORG-MARG

Tourist: A visitor is classified as a tourist if his/ her trip includes an overnight stay. A tourist is also referred to as an overnight
visitor.

Same-day visitor: A visitor is classified as a same-day visitor if his/ her trip does not include an overnight stay. A same-day visitor
is also referred to as an excursionist.

Exclusion: The same-day visitors at a tourist destination for whom the tourism destination is part of their usual environment, are not
considered same-day visitors for the purpose of this survey.

Foreign Visitor: A visitor having a foreign passport will be treated as a foreign visitor. Even a Non- Resident Indian (NRI) will be
treated as a foreign visitor. NRIs have Indian passports but may be living, or are likely to live, in other countries for 6 months or more.

Domestic Visitor: A visitor, who is a resident Indian, will be treated as a domestic visitor.

Tourist Destination: The tourist destinations would generally be as defined by the State in terms of geographical area and tourist
interest. A tourist destination should be a clearly identified area/ location. A tourist location could be a ticketed closed area, non-
ticketed closed area, or an open area without clearly specified boundaries. It may be a location maintained by Central Govt., State
Govt., local body or any other organization, including those run by the private sector. A tourist location may consist of more than one
tourist spots. However, the following norms should be adhered to for identifying a tourist location as a tourist destination:
(i) Each ticketed tourist location will be considered as one tourist destination irrespective of the number of tourist spots at that
location covered under the common ticket.
(ii) If there are 2 or more tourist spots within close proximity which are not ticketed, the location would be considered to be a single
destination if a visitor usually visits most or all the spots in the same visit.

Town:
Definition of the town will be same as that used in 2001 Population Census of India.

III. Objective

The field survey in a State will be conducted for a period of 12 months in all districts of the State. The survey will be used to obtain
the following month-wise information for each district:
a. Estimated number of visits
(i) Visits by overnight visitors- staying at accommodation units;
- staying with friends and relatives
- others, such as those staying in tented accommodations provided by State Govt. or by any
other charitable organizations, etc.
(ii) Visits by same-day visitors

Final Report for Maharashtra Annexure-1: Methodology 86


MTDC ACNielsen ORG-MARG

b. Profile of visitors, their expenditure pattern, purpose of visits, etc.


c. Occupancy rates and direct employment in accommodation units.

IV. Approach

To meet the objectives, first the tourist destinations have to be identified before the start of the survey. Two possible variables
studied for identification of the tourist destination were number of tourists and number of accommodation units. However, interaction
of the consultant with the state authority revealed that past data on number of tourists at various destinations are generally not
available. Similarly, the analysis of the unit level data of Economic Census 2005 revealed that data on number of hotels below the
district level are not available. Therefore, first towns important from tourist angle have to be identified. All the tourist destinations in
the identified towns will be covered in the survey. In the identified towns two types of survey, namely Survey at tourist destination and
Survey of Accommodation units will be done. The survey of tourist destination will broadly provide the estimate of tourists for leisure
purpose, however, the purpose of the survey is to have an estimate of tourists for all type of purposes such as visiting friends and
relatives, business, etc. Similarly, the Survey at tourist destination and at Accommodation unit will not provide information about the
visitors staying with friends and relatives and in accommodation units but not visiting any tourist destination as well as same day
visitors not visitors not visiting any tourist destinations. To get these information surveys at important Entry/Exit Points of the district
will be also conducted. The ratio obtained from this exit survey will be used to find out the estimate of tourist for non-leisure
purposes. However, this adjustment will be done only at district level.

The district level estimates will be worked out by adding the leisure tourists at all the towns covered in the survey and multiplying it by
the ratio of total urban population of the district to the total population of the towns covered in the survey. The estimate of non-leisure
tourists will be worked out from the data of exit survey and added to the estimate of leisure tourists to find out the district level
estimate of visitors. The state level estimate of visitors (tourists and same day visitors) will be worked out by adding the district level
estimates of visitors.

V. Methodology

The methodology envisages three stage sampling. The first stage units will be the towns important from tourism perspective, the
second stage units will be the tourist destinations in the selected town or linked to the selected town, and the visitors within a tourist
destination will constitute the third stage units. The procedure for selection of first, second and third stage units are given below:

(i) Selection of Towns important for Tourism


In the absence of reliable information about the number of tourists or accommodation units at tourist destination, towns, which are
important from tourism perspective, will be identified in each district in consultation with the State Government. Apart from such
towns, the towns which cater to the accommodation needs of visitors to important tourist destinations located in non-urban areas will
also be identified. For the latter cases, only one the most important town will be identified with one tourist destination. Therefore,
as per this methodology, the first stage in this survey will be the identification of towns important for tourism purposes.

Final Report for Maharashtra Annexure-1: Methodology 87


MTDC ACNielsen ORG-MARG

(ii) Selection of Tourist Destinations in the Selected Town


All the tourist destinations in a selected town will be covered in the survey. In case the number of tourist destinations in the selected
town is large, only the important ones will be covered in the survey.

(iii) Selection of Visitors at a Tourist Destination for brief profiling

(a) Sample size of visitors at district level


The sample is required for estimating the number of visitors at district level from the data collected at destination/ spot level.
Statistically, the sample size may be obtained from the following expression,
2 2
n = Z 1-/2 p(1-p)/d
Where p= anticipated proportion to be estimated
100(1- /2) % is the confidence level and
d=absolute precision required on either side in the proportion in percentage points
Statistically, we require a sample size of about 400 respondents (384 to be exact) to get estimate of a parameter with a precision of
5% points and 95% level of confidence. As the data is required on monthly basis this sample size may be required on a monthly
basis.

(iv) Distribution of Sample Size in Towns and at Tourist Destinations

(a) Distribution of sample size amongst selected towns in a district: The district sample size of 800 visitors will be distributed
among the selected towns in proportion to the 2001 Census population of these towns.

(b) Distribution of sample size among tourist destinations in a selected town: If there are more than one tourist destinations in
a selected town, the sample size allocated for the town will be equally distributed among the tourist destinations.

(c) Selection of days for survey of visitors in different months

The survey will be conducted during all the 12 months of the year at each selected destination. Information about important festivals,
fairs, religious events at the selected tourist destinations will be collected in advance for the 12-month period. In a particular month at
a particular destination, survey will be done during 2 weeks. In the first week, first 3 days of the week will be covered, and in the
second week last 4 days of the week will be covered. For this purpose, first day of the month will be considered as the first day of the
week. The dates of survey at a tourist destination during the 12 months will be as follows.

Month Weeks Days of weeks Dates of the month


1st week: 1-3 days
First First and Third 3rd week: 4-7 days 1,2,3,18,19,20,21

Final Report for Maharashtra Annexure-1: Methodology 88


MTDC ACNielsen ORG-MARG

2nd week: 1-3 days


Second Second and Fourth 4th week: 4-7 days 8,9,10, 25,26,27,28
1st week: 1-3 days
Third First and Fourth 4th week: 4-7 days 1,2,3,25,26,27,28
2nd week: 1-3 days
Fourth Second and Third 3rd week: 4-7 days 8,9,10,18,19,20,21
1st week: 1-3 days
Fifth First and Second 2nd week: 4-7 days 1,2,3,11,12,13,14
3rd week: 1-3 days
Sixth Third and Fourth 4th week: 4-7 days 15,16,17,25,26,27,28
Seventh to Above pattern will
Twelve be repeated

The date and week on which important tourism event is scheduled to take place at the selected tourist destination will be positively
covered. If the important tourist event at the selected tourist destination falls outside the selected week and dates, the nearest
week/dates will be substituted by the week/dates of the special event.

(d) Canvassing of schedules to the visitors for brief profile

The monthly sample size of visitors at a selected tourist destination should be distributed equally on the 7 days of the survey work (in
2 weeks) at the destination. The services of 2 investigators would be required on the selected days at non- ticketed tourist
destinations. The first investigator will basically count the number of visitors and second investigator will canvass the schedule to
seek the information about overnight/ same-day visitors, domestic/ foreign visitors, etc. At a ticketed tourist destinations perhaps one
investigator will be able to canvass the schedule because counting of the visitors may not be required.

(v) Details of the Surveys

(A) Survey at Tourist Destinations

A survey of visitors at tourist destinations has to be done to obtain the following information:

(a) Total number of visits

Final Report for Maharashtra Annexure-1: Methodology 89


MTDC ACNielsen ORG-MARG

(i) Ticketed Destinations:- If the tourist destination is a ticketed destination with differential pricing for domestic and foreign visitors,
the data on number of foreign and domestic visits separately during any day would be available from sale record of tickets. If the
destination has common ticket for both domestic and foreign visitors, then an assessment of the distribution of visits by domestic and
foreign visitors would have to be made by counting the visitors at the entry point(s). To capture the variations in visitors number on
different days of the week as well as at different time periods of a day, this exercise would have to be carried out at different periods
of time of the day, and on different days of the week. Many destinations attract large number of visitors during specific periods of the
year, such as Kumbh Mela, Suraj Kund Mela, etc. Such periods should be identified in advance, and the survey should cover such
specific periods.
(ii) Non-Ticketed Destinations:- In such cases, the total number of visitors, during the day, along with its break-up into domestic
and foreign visitors, has to be assessed by counting the number of such visitors at specified time slot at entry point (s). If there are
more than one entry points to the tourist destination, all should be covered by pre-specified rotation, for counting the number and
broad distribution. If there is no specific entry point, investigator will have to notionally designate appropriate points as entry points
based on the flow of visitors to such a destination.

(b) Brief Profile of Visitors

Break-up of number of visitors into overnight visitors staying at accommodation units, overnight visitors staying with friends and
relatives, other overnight visitors, and the same-day visitors, separately for domestic and foreign visitors, has to be obtained. For this,
a small questionnaire, comprising 5-6 questions, has to be canvassed. As getting this information is the prime objective of the survey,
the sample size should be adequate to provide the desired breakup of different type of visits. In para IV (A)(ii)(a), the desired sample
size at district level has been worked out to be 400 visitors. However, it has been decided that the number of visitors to be selected
for this short profile survey will be 800 per district per month.

(B) Survey of Accommodation Units

All the accommodation units (hotels, tourist lodges, dharamshalas, motels, Govt. / private companies, guest houses, etc.) in the
selected towns will be listed with the help of Municipal Corporations or other competent authorities. If a tourist destination not located
in the town is linked to a non-urban tourist destination in terms of providing accommodation facilities to tourists visiting that
destination, the list of additional accommodation units located near such tourist destinations will also be included in the list of
accommodation units of the town.
The accommodation units so listed will be grouped in the following categories:
(ii) Classified hotels
(iii) Other accommodation units
a. Having more than 20 rooms
b. Having 10-20 rooms
c. Having less than 10 rooms
From all the selected accommodation units, the following 2 types of information will be collected:

Final Report for Maharashtra Annexure-1: Methodology 90


MTDC ACNielsen ORG-MARG

(i) Particulars of the accommodation unit- Apart from the identification details, the information would be collected on
number of rooms, number of beds, total number of persons employed, annual turnover, etc. This information would be
collected initially, and thereafter updated every quarter along with the updating of the list of accommodation units.
(ii) Information about overnight visitors- Based on the records available with the accommodation units, information on
number of guests checked-in, number of nights spent, whether domestic or foreign, residency status of the tourists (within the
state, within country, outside country), etc. would be collected. This information has to be collected every month for the
preceding month.

All the classified hotels would be covered for collecting both the information. For the remaining 3 categories of accommodation units,
10% of the units in each will be covered. These 10% accommodation units will be selected by using circular systematic sampling
method.

In metropolitan cities, list of all the accommodation units will have to be prepared for the survey work.

For collecting information about the number of visitors and their other details as well as information about the accommodation units
for a particular month, the selected accommodation units will be visited in the 1st week of the succeeding month.

(C) Survey at Entry/Exit Points of the district


The survey at the tourist destinations will not be able to capture the following categories of visitors:
(a) Visitors staying with friends and relatives and not visiting any tourist destination;
(b) Visitors staying in accommodation units but not visiting any tourist destination;
(c) Same day visitors not visiting any tourist destination
For having an idea about the total number of visitors in the district, information about visitors collected at tourist destinations has to
be supplemented by information on the above categories of visitors. To meet this objective, exit survey of the visitors at the major
exit/ entry points of the district will be conducted to have information about the above mentioned categories of visitors as well as for
detailed profiling of the visitors. In view of the fact that profiling of the visitors is not likely to change over a short time interval, profile
of visitors will be generated only at district level on quarterly basis. The requirement of the sample size for this exercise would also be
less. It has been decided to conduct the interview of 200 visitors every quarter in each district.
As the information collected in the exit survey used for estimating the number of non-leisure visitors in the district, the exit survey will
be conducted only in the first month of the quarter so that its result can be used for the three months of the quarter. All the four
weeks as well as the days (week days and weekends) in a month should be covered on representative basis.

Final Report for Maharashtra Annexure-1: Methodology 91


MTDC ACNielsen ORG-MARG

Annexure 2: Estimation Procedure

I. Estimation from survey at Entry / Exit points in a Quarter


From the survey at major entry/exit points of the district, we get the following:

x DT h-l = no. of domestic leisure visitors to the district in the sample at all exit points covered who stayed at hotels.

x DT h-nl = no. of domestic non-leisure visitors to the district in the sample at all exit points covered who stayed at hotels.

a DT h-l = average no. of tourist destinations in the district visited by a domestic leisure tourist who stayed at a hotel based on the
survey at exit points.

Clearly, a DT h-l 1

Similarly, we define

x DT f l , x DT f nl, a DT f l for domestic tourists staying with Friends & Relatives

x DT o l , x DT o nl, a DT o l for domestic tourists staying at other places

x DS l , x DS nl, a DS l for domestic same day visitors

x FT h - l , x FTh-nl, a FT-h l for foreign Tourist staying at hotels

x FT f - l , x FTf-nl, a FT-f l for foreign Tourist staying with friends and relatives

x FTo - l , x FTo-nl, a FT-o l for foreign tourists staying at other places

x FS l , x FSnl, a FT l for foreign same day visitors.

II. Estimation of tourists for a tourist destination in a month

Final Report For Maharashtra Annexure 2: Estimation Procedure 92


MTDC ACNielsen ORG-MARG

Define the following notations:


Assume that i stands for ith destination selected in the selected town, j stands for jth day selected for survey at the ith destination
(j=1,2,,di); k stands for the kth entry point at the ith destination (k=1,2,,,ei); l stands for the lth entry hour at the kth entry point at
ith destination (l=1,2,,hik).

niDT = No. of visits by domestic tourists surveyed at the ith destination on all days of survey at all entry points at all hours;
niDT h = No. of visits by domestic tourists surveyed at the ith destination and stayed in hotels,
niDT f = No. of visits by domestic tourists surveyed at the ith destination and staying with friends and relatives

niDT o = No. of visits by domestic tourists surveyed at the ith destination and stayed at other accommodation units.

niDS = No. of visits by domestic same day visitors surveyed at the ith destination on all days of survey at all entry points at all hours;

niFT = No. of visits by foreign tourists surveyed at the ith destination on all days of survey at all entry points at all hours;

niFT h = No. of visits by foreign tourists surveyed at the ith destination and stayed in hotels
niFT f = No. of visits by foreign tourists surveyed at the ith destination and staying with friends and relatives

niFT o = No. of visits by foreign tourists surveyed at the ith destination and stayed at other accommodation units.

niFS = No. of visits by foreign same day visitors surveyed at the ith destination on all days of survey at all entry points at all
hours;

N iDT (s) = Total number of visits by domestic tourists at the ith destination on all days of survey;

N iDT h (s) = Total number of visits by domestic tourists at the ith destination who stayed in hotels
N iDT f (s) = Total number of visits by domestic tourists at the ith destination and staying with friends and relatives

N iDT o (s) = Total number of visits by domestic tourists at the ith destination and stayed at other accommodation units

Final Report For Maharashtra Annexure 2: Estimation Procedure 93


MTDC ACNielsen ORG-MARG

N iDS (s ) = Total number of visits by domestic same day visitors at the ith destination on all days of survey;

N iFT (s ) = Total number of visits by foreign tourists at the ith destination on all days of survey;
N iFT h (s) = Total number of visits by foreign tourists at the ith destination and stayed in hotel
N iFT f (s) = Total number of visits by foreign tourists at the ith destination staying with friends and relatives
N iFT o (s) = Total number of visits by foreign tourists at the ith destination and stayed at other accommodation units

N iFS (s ) = Total number of foreign same day visitors at the ith destination on all days of survey;

N iDT = Total number of domestic tourists at the ith destination during the month
N iDT h = Total number of visits by domestic tourists at the ith destination during the month and stayed in hotel
N iDT f = Total number of visits by domestic tourists at the ith destination during the month and staying with friends and relatives
N iDT o = Total number of visits by domestic tourists at the ith destination during the month and stayed at other accommodation units

N iDS = Total number of visits by domestic same day visitors at the ith destination during the month;

N iFT = Total number of visits by foreign tourists at the ith destination during the month;
N iFT h = Total number of visits by foreign tourists at the ith destination during the month and stayed in hotel
N iFT f = Total number of visits by foreign tourists at the ith destination during the month and staying with friends and relatives
N iFT o = Total number of visits by foreign tourists at the ith destination during the month and stayed at other accommodation units

N iFS = Total number of visits by foreign same day visitors at the ith destination during the month;

N i = Total number of visits at the ith destination during the month


= NiDT + Ni DS + Ni FT + Ni FS

From the survey at the destination, following distribution is available:

Final Report For Maharashtra Annexure 2: Estimation Procedure 94


MTDC ACNielsen ORG-MARG

Domestic Foreign
DT h
n i niFT h
niDT f niFT f
niDT o niFT o
niDS niFS

The estimation of number of visits at the three distinct types of destinations will be as follows:

Case I: Non-ticketed destinations

In this case, it may be observed that


i) N i is not available;
ii) N iD (s ) and N iF (s ) are to be estimated by a count of visitors;
iii) An estimate of N i is given by
[ ]
N i = N iD (s) + N iF (s) x(No. of days in the month/ di ); (di = 7)
D F
iv) Estimates of N i and N i are given by

N iD = N iD (s ) X 31* / 7

N iF = N iF (s ) X 31* / 7

* Number of days in the surveyed month

v) Estimates for tourists and same day visitors will be obtained as

Final Report For Maharashtra Annexure 2: Estimation Procedure 95


MTDC ACNielsen ORG-MARG

n DT h n FT h
N iDT h = i D .N iD N iFT h = i F .N iF
ni ni

n DT f D n FT f F
N iDT f = i D .N i N iFT f = i F .N i
ni ni

DT o niDT o D FT o niFT o F
N i = D . N i N i = F .N i
ni ni

n DS D n FS
N iDS = i D . N i N iFS = i F .N iF
ni ni

For special occasions like Kumbh Mela, Surajkund Mela etc., it would be advisable to work out average number of tourists per day on
the respective destination, based on the sample days observed during the occasion (Mela) period and estimate the number of
tourists in that destination for the occasion (Mela) by multiplying the average number of tourists per day by the number of Mela days.
The estimates for non-Mela days may be obtained as usual and monthly estimates may be obtained by pooling number of tourists for
Mela and non-Mela days.

Case II: Destinations with common ticketing


It may be observed that

i) N i is available
ii) N iD (s) and N iF (s) are to be estimated by a count of visitors.
D F D DT h DT f DT o
iii) Steps (iv) and (v) of case I are to be followed. First divide N i into N i and N i , and then N i into N i , Ni , Ni
DS F FT h FT f FT o FS
and N i , and N i into N i , Ni , Ni and N i respectively.

Case III: Destinations with differential ticketing

Final Report For Maharashtra Annexure 2: Estimation Procedure 96


MTDC ACNielsen ORG-MARG

In this case,
i) N i , N iD and N iF are available.
ii) N iD and N iF will be split as in step (V) of case I

Exclusion of visitors for whom the destination is part of usual environment


In the case of a non-ticketed destination, the number of visitors, as recorded in the counting sheet, also includes persons for whom
the tourist destination is part of their usual environment. Such persons are not to be included for the estimation of number of visitors
in the current survey. However, it is not possible to distinguish such persons while filling up the counting sheet. The number of such
persons has to be assessed on the basis of the number of persons who are rejected for the short survey. For example, if 10 persons
are interviewed for the short survey in a day, the investigator may actually have contacted 30 persons, with 20 being rejected for
interview because the destination was part of their usual environment. Then the total number of visitors to the destination would be
assessed to be (10/30)*100% of the number available from the counting sheet.

Estimation for a month including a special tourist Event

For each identified destination, the list of important tourist events for the whole year, along with the corresponding time period, should
be prepared in advance in consultation with the officials of State Tourism Departments.
The estimation of number of visitors for such destinations is outlined below with the help of an example:-

Suppose that the tourist destination is an important temple attracting (i) a very high number of visitors on a particular day of the week
(say Monday), every week, and (ii) an exceptionally high number of visitors during a special event spanning a period of, say, 9 days
of November. The field work and estimation of number of visitors in the months other than November and in the month of
November would be done in different ways.

For the month of November

The field work and surveys would be done for the following 3 categories of days:-

(a) 9 days of the special event in November

Final Report For Maharashtra Annexure 2: Estimation Procedure 97


MTDC ACNielsen ORG-MARG

(b) 3 (or 4) Mondays of November excluding the 9 days of the special event

(c) 18 (or 17) remaining days of November

For (a), field work for adequate number of days (may be 2 or 3 or 4) would be done. For (b), field work would be done on 1 Monday
selected as per the procedure described in the methodology note. For (c), field work would be done for 2 or 3 or 4 days depending on
the number of days of field work for category (a). The estimation of number of visitors at this destination would be done separately for
the three categories of days.

For a month other than November (say January)

If there are any special events in January, the survey and estimation procedure would be as for November. If there are no such
special events, the month would have the following two categories of days:-

(a) 4 (or 5) Mondays

(b) 27 (or 26) remaining days of the month

The 7 days of the survey work would be selected as per the prescribed methodology (these will include 1 Monday). The estimation of
number of visitors would be done separately for the above two categories of days.

III. Estimation of tourists for a town in a month

Let the tourist destinations in uth town be numbered 1, 2,,t u . [Here, it may be noted that these destinations also include
those that are not located in the town but are linked to the town from which the visitors visiting such destinations predominantly come
from.]

Let Mu = No. of visits by visitors to tourist destinations in the uth town in the month

Final Report For Maharashtra Annexure 2: Estimation Procedure 98


MTDC ACNielsen ORG-MARG

Mu DT h = No. of visits by domestic tourists staying in hotels to tourist destinations in the uth town in the month.

Similarly, we define Mu DT-f. Mu DT-o , Mu DS, Mu DT, Mu D, and Mu FT-h, Mu FT-f, Mu FT-o, Mu FS, Mu FT, Mu F

Then,

tu tu
MuDT - h = NiDT h MuFT - h = NiFT h
i=1 i=1

tu tu
MuDT - f = NiDT f MuFT - f = NiFT f
i=1 i=1
tu tu

MuDT - o = NiDT o MuFT - o = NiFT -o


i=1 i=1

MuDT = MuDT h + MuDT - f + MuDT o MuFT = MuFT h + MuFT - f + MuFT - o

tu tu
MuDS = NiDS MuFS = NiFS
i=1 i=1

MuD = MuDT + MuDS MuF = MuFT + MuFS

Mu = Mu D + Mu F

Let the population of the town u be pu

IV. Estimation for a District in a month

Final Report For Maharashtra Annexure 2: Estimation Procedure 99


MTDC ACNielsen ORG-MARG

Let Q = No. of visits by visitors at tourist destinations in all the surveyed towns (say u: 1, 2, ., t) in the district in the month.

Q DT-h = No. of visits by domestic visitors at tourist destinations in all the surveyed towns in the district in the month who stayed in
hotels.

Similarly define Q DT-f, Q DT-o, Q DS, Q DT, Q D, Q FT-h, Q FT-f, Q FT-o, Q FS, QFT, QF

Then,
t t
DT - h
Q = MuDT h Q FT - h
= MuFT h
u=1 u=1

t t
QDT - f = MuDT f QFT - f = MuFT f
u=1 u=1

t t
QDT - o = MuDT o QFT - o = MuFT o

u=1 u=1
t t
QDS = MuDS QFS = MuFS
u=1 u=1

QDT = QDT h + QDT - f + QDT o QFT = QFT h + QFT - f + QFT - o

QD = QDT + QDS QF = QFT + QFS

Q =QD+QF

Let the population of all the surveyed towns in the district be P


t
Then P = pu
u=1

Final Report For Maharashtra Annexure 2: Estimation Procedure 100


MTDC ACNielsen ORG-MARG

Let the urban population of the district be P*. That is , if the surveyed towns are numbered 1,2,3,.., t and the other towns in the
district are numbered t +1, t +2,t + s, then

t +s t t +s t +s
Then P* = pu = pu + pu = P + pu
u=1 u=1 u=t+1 u=t+1

Let Q* = No. of visits by visitors at tourist destination in the district in the month

Similarly define Q* DT-h , Q* DT-f , Q* DT-o , Q* DS , Q* DT , Q* D and Q* FT-h , Q* FT-f , Q* FT-o , Q* FS , Q* FT , Q* F


P*
Then, Q* = Q X
P

P*
Q * DT h = Q DT h X , and so on
P

Let Q # DT h = No. of visitors who visited tourist destination in the district and stayed in hotels.

Similarly define

Q # DT f, Q # DT o, Q # DS

And
Q # FT h ,Q # FT f, Q # FT o, Q # FS
Then,

Q # DT h = Q *DT h / a DT h - l Q # FT h = Q *FT h / a FT h - l

Q # DT f = Q *DT f / a DT f - l Q # FT f = Q *FT f / a FT f - l

Q # DT o = Q *DT o / a DT o - l Q # FT o = Q *FT o / a FT o - l

Q # DS = Q *DS / a DS - l Q # FS = Q *FS / a FS - l

Final Report For Maharashtra Annexure 2: Estimation Procedure 101


MTDC ACNielsen ORG-MARG

V. Estimation of total visitors in the district


In the steps mentioned above, only leisure tourists (those visiting the destination) have been estimated. However, visitors also
include the non-leisure tourists. Estimation of total number of visitors in a district will be done as follows.

Let R = No. of visitors ( leisure + non- leisure) in the district

Similarly define,

R DT-h, R DT-f, R DT-o, RDS, RDT, RD

and

R FT-h, R FT-f, R FT-o, RFS, RFT, RF

x DT-h-l + x DT h - nl
DT-h
Then R = X Q # DT-h
DT-h-l
x

Similarly estimate

RDT- f, RDT-o, RDS and RFT-h, R FT-f, R FT-o, RFS

R DT = RDT-h + R DT-f + R DT-o, RD = RDT + RDS


R FT = RFT-h + R FT-f + R FT-o, RF = RFT + RFS

R = RD + RF

VI. Estimation of visitors at the State level


District level estimates are to be added to obtain the state level estimates.

Final Report For Maharashtra Annexure 2: Estimation Procedure 102


ACNielsen ORG-MARG

State

Dist

Dest

Final Report For Maharashtra Annexure 2: Estimation Procedure 103


ACNielsen ORG-MARG

TOURIST SURVEY
(EXIT POINTS)
Month: [1] April [2] May [3] June [4] July [5] August [6] September
[7] October [8] November [9] December [10] January [11] February [12] March

Week: [1] First [2] Second [3] Third [4] Fourth

1. Survey Point (RECORD BY TICKING ONE OPTION)


[1] Railway Station [2] Airport [3] Bus Station [4] Hotel

DEMOGRAPHIC PROFILE:
(IN CASE OF FAMILY / GROUP, RESPONDENT IS THE HEAD OF THE FAMILY / GROUP)
2. Type of tourist: [1] Over-night visitor [2] Same-day visitor

3.Name: _____________________________Telephone No. (With STD/ISD


Codes)_________________________

4. Please tell me your approximate age? ______Years

5. Record gender: [1] Male [2] Female

6. Are you? [1] Married [2] Recently Married [3] Never Married [4] Others---------(Widow etc)

7. When did you arrive here? Date: _________

8. Are you traveling? READ OUT OPTIONS & TICK (SINGLE RESPONSE)

[1] Alone [2] With Family [3] With Friends [4] With Family and Friends

<IF ANSWER TO Q. 8 IS 2 OR 3 OR 4, THEN ASK Q. NO. 9 & 10 >

9. How many people have traveled with you? ___________

10. Please give the information about gender and age of people, who have traveled with you? ASK &
RECORD

Male Age Comp. Yrs Female Age Comp. YRS

11. How many nights have you spent in this place __________

12. Are you a [1] Indian (GO TO Q.13) [2] Foreigner (GO TO Q. 20 ) [3] NRI (GO TO Q. 26)
<IF RESPONDENT IS AN INDIAN IN Q. 12, THEN ASK Q. 13>

13. Which state/ union territory of India do you reside in? _____________________

<ASK Q. 14 IF THE RESPONDENT BELONGS TO THE STATE OF (Name of the State) IN Q. 13 >

Final Report For Maharashtra Annexure 2: Estimation Procedure 104


ACNielsen ORG-MARG

14. [1] Do you live in this city? Y/N [2] within same district [3] other district of same state

15. Have you traveled to this city before? [1] Yes [2] No

16. How have you traveled to this city? READ OUT OPTIONS & TICK (SINGLE RESPONSE)
[1] By train [2] By bus [3] By air
[4] By personal vehicle [5] By taxi [6] Any other

<ASK Q. 17 TO Q. 19 IF THE RESPONDENT BELONGS TO OTHER THAN THE STATE OF SURVEY

17. Is this your first visit to state? [1] Yes [2] No

18. Have you traveled to this STATE before? [1] Yes [2] No

19. How have you traveled to this state? READ OUT OPTIONS & TICK (SINGLE RESPONSE)
[1] By train [2] By bus [3] By air
[4] By personal vehicle [5] By taxi [6] Any other_______________

< IF RESPONDENT IS FOREIGNER IN Q. 12, THEN ASK Q. 20 TO Q. 25>

20. Which country do you reside in? ______________________________________

21. Is this your first visit to India? [1] Yes [2] No

22. Which was your port of entry in India? (Name of the port)________________________________

23. Is this your first visit to this state? [1] Yes [2] No

24. Have you traveled to this city before? [1] Yes [2] No

25. How have you traveled to this state? READ OUT OPTIONS & TICK (SINGLE RESPONSE)

[1] By train [2] By bus [3] By air


[4] By personal vehicle [5] By taxi [6] Any other_____________

< IF RESPONDENT IS AN NRI IN Q. 10, THEN ASK Q. No.26 TO Q 31 >

26. In which country do you live? ______________________________________

27. How frequently you visit India? [1] Once in 3 months [2] Once in six months
[3] Once in an year [4] Once in 2 years [5] Once in 3 years

28. Which was your port of entry in India? (NAME OF THE PORT) ________________________________

29. Is this your first visit to this state? [1] Yes [2] No

30. Have you traveled to this city before? [1] Yes [2] No
31. How have you traveled to this state? READ OUT OPTIONS & TICK (SINGLE RESPONSE)

[1] By train [2] By bus [3] By air


[4] By personal vehicle [5] By taxi [6] Any other_____________

<ASK ALL>

Final Report For Maharashtra Annexure 2: Estimation Procedure 105


ACNielsen ORG-MARG

32. What type of activities are you engaged in? READ OUT OPTIONS & TICK (SINGLE RESPONSE)

[1] Industrialist/ Trader/ Shop Owner


[2] Self Employed Professional (Chartered Accountant, Cost Accountant, Doctor, Lawyer, Engineer,
Consultant, Proprietor of a firm or institute)
[3] Government Service [4] Private Service [5] Student/ Researcher
[6] Business [7] Agriculturist [8] Housewife
[9] If any other, please specify__________________________

33. What is your educational qualification? READ OUT OPTIONS & TICK (SINGLE RESPONSE)

[1] No Formal Education [2] Primary [3] Secondary [4] Higher Secondary
[5] Graduate & Above [6] Technical / Professional of all levels [7]Any other, please specify_____

34. What is your approximate annual household income? READ OUT OPTIONS & TICK (SINGLE
RESPONSE)
<ASK FROM INDIAN VISITOR>
[1] Less than Rs. 60,000 [2] Rs. 60,001 Rs. 1,00,000 [3] Rs. 1,00,001 Rs. 2,00,000
[4] Rs. 2,00,001 Rs. 5,00,000 [5] Above Rs. 5,00,000

<ASK FROM FOREIGN VISITOR>


[1] Less than US $ 40,000 [2] US $ 40,001 US $ 60,000 [3] US $ 60,001 US $ 80,000
[4] US $ 80,001 US $ 100,000 [5] Above US $ 100,000

TRAVEL BEHAVIOR:

35. How often do you travel? READ OUT OPTIONS & TICK (SINGLE RESPONSE)

[1] Once a week or more often [2] Once a fortnight [3] Once a month
[4] Once in 3 months [5] Once in 6 months [6] Once in a year
[7] Less often

36. What was your main purpose of visit? READ OUT OPTIONS & TICK (MULTIPLE RESPONSE)

[1] Business [2] Holidaying, leisure & recreation [3]Social (visiting friends &
relatives, attending marriages etc) [4] Pilgrimage /Religious activity [5] Education
/Trainging
[6] Health & Medical [7] Shopping [8] Others

37 If in < Q 36 >, purpose is not [2} , THEN did you visit any tourist spot during your stay_______________

38. Are you a part of an organized group/ package tour? [1] Yes [2] No

39 If in 38, YES, then ask what the package include

[1] Travel + Food [2] Travel +Accommodation [3] Travel +Transport +Accommodation
[4] Travel + Transport + Accommodation + Food [5] Any other

40. How did you make your travel arrangement? READ OUT OPTIONS & TICK (MULTIPLE RESPONSES)
[1] Self [2] Office / Employer [3] Travel Agent

[4] Tour Operator [5] If any other, please specify__________________________

41. What are your preferred 5 choices of accommodation during your visit? 1 most preferred and 5 least
preferred. READ OUT OPTIONS & TICK (MULTIPLE RESPONSES)

Final Report For Maharashtra Annexure 2: Estimation Procedure 106


ACNielsen ORG-MARG

[1] 5 Star Deluxe Hotel [2] 5 Star Hotel


[3] 4 Star Hotel [4] 3 Star Hotel
[5] 2 Star Hotel [6] 1 Star Hotel
[7] Apartment Hotel (Service Apartment) [8] Heritage Hotel
[9] Non-star Hotel [10] Motel
[11] Govt. Guest House/ Circuit House/ Bhawan/ Sadan [13] Dharamshala/ Sarai/ Musafirkhana

[15] Friends & Relatives [14] Gurudwara / Temple/ Monastery /Other temporary free stay in tent etc
[12] Private Guest House/ Inn / Rest House / Tourist Bungalow
[16] Bed & Breakfast Unit [17] Youth/ YMCA Hostel
18] If any other, please specify ______________

42. Which of these eating-places did you eat in? READ OUT OPTIONS & TICK (MULTIPLE CODES)
[1] Restaurant [2] Fast Food Outlets [3] Cafeteria
[4] Dhaba [5] Bars [6] Mobile Van
[7] Food Kiosk [8] Refreshment Stand [9] Place of lodging
[10] Dharamshala/ Sarai [12] Gurudwara/ Temple Monastery/Other free accommodation
[13] Friends & Relatives [14] If any other, please specify ___________

43. On an overall basis how satisfied or dissatisfied are you on account of MENTION EACH
PARAMETER?
SHOW CARD No. 1 <Use 5 point scale>
[5] Highly Satisfied [4] Satisfied [3] Satisfied but not completely [2]
Dissatisfied [1] completely dissatisfied
ASK SATISFACTION LEVEL ONLY IF RESPONSE IS <YES>
PARAMETER Yes No Level of Reason for Satisfaction /
Satisfaction Dissatisfaction (ASK
(Use Code) those who said 1,2,4,5)
1 Availability of Tour Operator
2 Availability of transportation
3 Availability of tourist guide
4 Availability of good quality
accommodation
5 Public convenience
6 EATING PLACES
7 Information centers
8 Souvenir shops
9 Entertainment places
10 Quality of roads
11 Security
12 Behavior of local people
13 Shops other than souvenir ones
14 Upkeep of tourist sites
15 Accommodation tariff
16 Quality of information provided
17 Availability of local cuisine
18 Availability of alcohol

44. Did you find your visit to this State better than or worse than or as per your expectations? ASK &
RECORD (SINGLE RESPONSE)
[5] Much better than expectation [4] Somewhat better than expectation [3] ] As per expectation
[2] Worse than expectation [1] Much worse than expectation
45. Which places have you visited in this district?

Final Report For Maharashtra Annexure 2: Estimation Procedure 107


ACNielsen ORG-MARG

46. Have you watched watched/ seen/ heard the advertisement of the State Government for tourism
promotion on
a. Newspaper
b. Radio
c. Television
d. Newspaper and Radio both
e. Newspaper and Television both
f. Radio and Television both
g. All three
EXPENDITURE PATTERN:

47. Please tell us, how much have you spent DURING YOUR VISIT?
<READ OUT OPTIONS AND FILL THE AMOUNT> (MULTIPLE RESPONSES)

Package Component in INR_______________________

48. For Non Package Component, please ask the following (This question is to be asked for those
availing package facilities also.)
S No. Accommodations Before During THE TRIP TOTAL
( Amt in INR )
1 Hotel
2 Private Guest House
3 Govt. Guest House/ Bhawan/ Sadan
4 Dharamshala
5 Rented house
6 Friends & Relatives
7 Others
Total ( 48)

49. Food & Drink


S No. Food & Drink Before During THE TRIP TOTAL
( Amt in INR )
1 In the accommodation unit
2 o/s accommodation unit & during
journey and transit
Total (49)

50. Transport
S No. Transport Before During THE TRIP TOTAL
( Amt in INR )
1 RAILWAYS
2 Road
3 WATER
4 AIR
5 Transport equipment rental
6 Travel agency services / tour operator
7 Others
Total (50)

51. Shopping
S No. Shopping Before During THE TRIP TOTAL
( Amt in INR )
1 Clothing & garments
2 Processed food

Final Report For Maharashtra Annexure 2: Estimation Procedure 108


ACNielsen ORG-MARG

3 Tobacco products
4 Alcohol
5 Travel related consumer goods
6 Footwear
7 Toiletries
8 Gems & Jewellery
9 Books. Journals, Magazines
,Stationery etc
Total (51)

52. Recreation, Leisure, Cultural, Sporting activities


S No. Recreation, Leisure, Cultural, Before During THE TRIP TOTAL
Sporting activities ( Amt in INR )
1 Cinema, theatre,amusement park
2 Entry fee & other expenses at religious
places
3 Entry fee & other expenses at cultural
sites
4 Sporting activities
5 Medicine & health related
Total (52)
53. Others
S No. Others Before During THE TRIP TOTAL
( Amt in INR )
1
2

54. GRAND TOTAL (SUMMATION OF Q 48+49+50+51+52+53)

55. Please mention 3 aspects of tourism which you liked and 3 aspects which needs improvement.
S No. Aspects I liked Aspects which needs improvement
1
2
3

56. What appeals to you in a tourist destination?


Themes Code Themes Code
Recreational Activities 1 Scenic Beauty 7
Peace and serenity 2 Cultural activities & festivals 8
Cleanliness 3 Exploration 9
SPA and other Urban facilities 4 Relaxation 10
Social interaction 5 Information 11
Privacy 6 Other (Please Specify) 12

57. What facilities would you like in the destination?


Facilities Code Facilities Code
Clean drinking water 1 Good public transport 6
Public toilets 2 Medical Facilities 7
Banks / ATMs 3 Safety and security 8
Connectivity 4 Other (Please Specify) 9
Other (Please Specify) 5 Other (Please Specify) 10

58. (Ask only Non-leisure visitors) Did you know about the tourist destinations in the district you are visiting?

Final Report For Maharashtra Annexure 2: Estimation Procedure 109


ACNielsen ORG-MARG

Yes 1 No 2
59. If yes, then why did you not visit the destinations?
Reason Code Reason Code
Did not have time 1 Did not know about the destination 5
Destinations did not appeal to me 2 Did not know how to reach 6
Destinations too far away 3 Did not know about destination before arriving 7
Destinations difficult to reach 4 Other (Please Specify) 8

60. Can you please specify the circuit or route you are following while visiting destinations or cities?
______________________________________________________________________________________
________________________________________________________________

***********************************************************************************************************************

Name of the investigator: ________________________________________Date: ____________________

Back Check Done: [ ] Tick Date: ______________ Back Checked by: _____________

Final Report For Maharashtra Annexure 2: Estimation Procedure 110


ACNielsen ORG-MARG

COUNTING SHEET
Tourist Spot / Destination ______________________
State Code: ___________ District Code________________
Month: Year:

Volume count of tourists (Hourly Count by tally mark method )


DATE 10 11 11-12 12 AM- 1-2PM 02-03PM 03-04PM 04-05PM 05-06PM
AM AM 1PM

Use one sheet for each date

Final Report For Maharashtra Annexure 2: Estimation Procedure 111


ACNielsen ORG-MARG

State

Dist

Dest
Short Survey Questionnaire:

Month: ________ Year: ___________


Entry Point:______________

1. Are you a [1] Indian [2] Foreigner [3] NRI

2 If Indian, where do you reside

i) Within same city ii) Same district iii) Other district of the state
iv) Outside the state, specify state code

If the answer in 1 is WITHIN SAME CITY, ask the following

Frequency of visit to this Tourist spot

a) Once in 7 days b) once in 15 days c) Once in a month

d) Once in six months

If response is a) OR b) OR c) TERMINATE THE QUESTIONNAIRE

3. Type of Tourist

[1] Overnight visitor [2] same day visitor

4. If Foreigner country of nationality____________________________

5. If NRI, country of residence ____________________________

6. If overnight visitor, place of stay

[1] Hired accommodation [2] Friends & relatives [3] other free accommodation

7. Sex: MALE /FEMALE

Name of the investigator: ________________________________________Date: ____________________

Back Check Done: [ ] Tick Date: ______________ Back Checked by: _____________

Final Report For Maharashtra Annexure 2: Estimation Procedure 112


State

Dist

Dest ACCOMODATION SURVEY


(CENSUS)

1. Name of accommodation unit: (Pls collect visiting card)

2. Type of accommodation unit RECORD BY TICKING (SINGLE CODE)

[1] 5 Star Deluxe Hotel [2] 5 Star Hotel


[3] 4 Star Hotel [4] 3 Star Hotel
[5] 2 Star Hotel [6] 1 Star Hotel
[7] Apartment Hotel (Service Apartment) [8] Heritage Hotel
[9] Non-star Hotel [10] Youth/ YMCA Hostel
[11] Dharamshala / Sarai/ Musafirkhana [12] Gurudwara/Temple/Monastry
[13] BED & Breakfast Unit [14] Motel

3. Does your hotel belong to any group / chain of hotels?

[1] Yes, Please specify_________________________ [2] No

4. In which year it was established? Year: ______________

5. Ownership RECORD BY TICKING (SINGLE CODE)

[1] Central Government [2] State Government [3] Private Limited


[4] Proprietorship/ Partnership [5] Public Limited [6] PSU
[7] Charitable Trust/ Society [8] If any other, please specify ______________

6. Registered with. RECORD BY TICKING (MULTIPLE CODES)

[1] State Tourism Department [2] Ministry of Tourism, New Delhi [3] Municipal
Corporation
[4] Police Department [5] Health Department [6] None
[7] If any other, please specify ________________________

7. Please furnish the details of the following:

S. Type of Room Number of Number of beds Room Tariff


No. rooms Rs. US Dollar (US
$)
1 Single AC
2 Double AC
ACNielsen ORG-MARG

3 Deluxe AC
4 Suits AC
5 Single Non AC
6 Double Non AC
7 Deluxe Non AC
8 Suits Non AC
9 Dormitory / Hall
10 Any other

Total (Post Code)

8. Total number of employees: ______ (Permanent & Temporary)

Departments Number of permanent Number of casual or Total


employees temporary employees (Post Code)
Management Team
Front Office
F & B (Service)
F & B (Kitchen)
House Keeping
Accounts
EDP
Security
Sales & Marketing
Purchase & Stores
Human Resource
Public Relation
Engineering
Telephone
Health Club
Laundry

Other departments

Total

9. Number of people working in the age group of:

18 25yrs 26 30yrs 31 40yrs 41 50yrs >50yrs

10. Category of accommodation unit for Sampling

[1] Classified hotels [2] Having more than 20 rooms


[3] 10 -20 rooms [4] less than 10 rooms

Final Report For Maharashtra Annexure 2: Estimation Procedure 114


ACNielsen ORG-MARG

State

Dist

Dest ACCOMODATION SURVEY


(MONTHLY)

1. Name of accommodation unit: (Pls collect visiting card)

2. Total number of employees: ______ (Permanent & Temporary)

Departments Number of permanent Number of casual or Total


employees temporary employees (Post Code)
Management Team
Front Office
F & B (Service)
F & B (Kitchen)
House Keeping
Accounts
EDP
Security
Sales & Marketing
Purchase & Stores
Human Resource
Public Relation
Engineering
Telephone
Health Club
Laundry

Other departments

Total

3.1 Number of room days occupied in the last month: ______ 3.2 Occupancy % ____
(TO BE COMPUTED AS SUM OF NUMBER OF DAYS THAT EACH CUSTOMER HAS STAYED
FOR)
3.3 Total number of customers: ____________

3.4 Total number of domestic customers: ____________

3.5 Total number of bed nights for domestic customers____________

3.6 Total number of foreign customers: ____________

3.7 Total number of bed nights for foreign customers: ____________

4. Please generate the following statistics in respect of tourist inflow

Final Report For Maharashtra Annexure 2: Estimation Procedure 115


ACNielsen ORG-MARG

Sl. Type of Name of the State ( In Number of tourists Bed night spent
No. Tourists case of domestic
(Domestic 1 tourists) / Name of the
Foreign 2) country (in case
foreign tourists). Post
the relevant state
code/country code as
provided in the list

TOTAL
STATE CODES COUNTRY CODES
1 J&K 19 CHATTISGARH 1. UK 19 UAE
2 H.P. 20 BIHAR 2. USA 20 SPAIN
3 PUNJAB 21 JHARKHAND 3. CANADA 21 SWITZERLAND
4 HARYANA 22 A.P 4. GERMANY 22 CHINA
5 UTTARANCHAL 23 KARNATAKA 5. EUROPE 23 SAUDI ARABIA
6 U.P. 24 KERALA 6. AUSTRALIA 24 GREECE
7 DELHI 25 TAMIL NADU 7. SRI LANKA 25 ARGENTINA
ARUNACHAL
8 MANIPUR 26 8. FRANCE 26 BELGIUM
PRADESH
9 TRIPURA 27 ASSAM 9. JAPAN 27 MOROCO
10 MEGHALAYA 28 NAGALAND 10. MALAYSIA 28 CAMBODIA
11 MIZORAM 29 GOA 11 SINGAPORE 29 MALDIVES
ANDAMAN &
12 SIKKIM 30 12 ITALY 30 NORWAY
NICOBAR
13 WEST BENGAL 31 DAMAN & DIU 13 NEPAL 31 CYPRUS
14 ORISSA 32 LAKSHWADEEP 14 NETHERLANDS 32 PHILIPNIES
15 RAJASTHAN 33 PONDICHEERY 15 KOREA 33 DENMARK
16 GUJARAT 34 CHANDIGARH 16 ISRAEL 34 EGYPT
DADRA & NAGAR
17 MAHARASHTRA 35 17 PAKISTAN 35 SOUTH AFRICA
HAVELI
18 M.P. 18 BANGLADESH 36 FINLAND

Final Report For Maharashtra Annexure 2: Estimation Procedure 116

Vous aimerez peut-être aussi