Retail Marketing: M019 (CW1)

Components/Gradi 5 4 3 2 1 0
ng

L01

LO1.1 Demonstrates a Demonstrates a Demonstrates a Demonstrates a Very limited Inadequate

very high level of good level of reasonable level of limited level of knowledge and information
Analyse the nature knowledge and knowledge and knowledge and knowledge and understanding of provided. Lack of
and role of Retail
understanding of understanding of understanding of understanding of the nature of Retail understanding of
sector at a local
level the nature of Retail the nature of Retail the nature of Retail the nature of Retail sector. the nature of Retail
sector sector sector sector sector

LO1.2 Demonstrates a Demonstrates a Demonstrates a Demonstrates a Very limited Inadequate

very high level of good level of reasonable level of limited level of knowledge and information
Analyse the nature knowledge and knowledge and knowledge and knowledge and understanding of provided. Lack of
and role of Retail
understanding the understanding the understanding the understanding the the role of retail understanding of
sector at an
international level role of retail sector role of retail sector role of retail sector role of retail sector sector in society at the role of Retail
in society at a local in society at a local in society at a local in society at a local a local and sector in society
and international and international and international and international international level
level level level level
LO1.3 Demonstrates a Demonstrates a Demonstrates a Demonstrates a Very limited Inadequate
very high level of good level of reasonable level of limited level of knowledge and information
knowledge and knowledge and knowledge and knowledge and understanding of provided. Lack of
Analyse the retail
understanding of understanding of understanding of understanding of the retail understanding of
environment at a
local level the retail the retail the retail the retail environment the retail
environment environment environment environment environment

LO1.4 Demonstrates a Demonstrates a Demonstrates a Demonstrates a Very limited Inadequate

very high level of good level of reasonable level of limited level of knowledge and information
knowledge and knowledge and knowledge and knowledge and understanding of provided. Lack of
Analyse the retail
understanding of understanding of understanding of understanding of the retail understanding of
environment at an
international level the retail the retail the retail the retail environment the retail
environment environment environment environment environment

Components/Gradi 5 4 3 2 1 0
ng

L02
LO2.1 Demonstrates a Demonstrates a Demonstrates a Demonstrates a Very limited Inadequate
very high level of good level of reasonable level of limited level of knowledge and information
knowledge and knowledge and knowledge and knowledge and understanding of provided. Lack of
Evaluate the
understanding of understanding of understanding the understanding of the implications of understanding of
implications of
segmentation on the implications of the implications of implications of the implications of segmentation on the implications of
retail strategy for segmentation on segmentation on segmentation on segmentation on retail strategy for segmentation on
products/services retail strategy for retail strategy for retail strategy for retail strategy for products/services retail strategy for
products/services products/services products/services products/services products/services

LO2.2 Demonstrates a Demonstrates a Demonstrates a Demonstrates a Very limited Inadequate

very high level of good level of reasonable level of limited level of knowledge and information
knowledge and knowledge and knowledge and knowledge and understanding of provided. Lack of
Evaluate the
understanding of understanding of understanding the understanding of the implications of understanding of
implications of
targeting on retail the implications of the implications of implications of the implications of targeting on retail the implications of
strategy for targeting on retail targeting on retail targeting on retail targeting on retail strategy for targeting on retail
products/services strategy for strategy for strategy for strategy for products/services strategy for
products/services products/services products/services products/services products/services

LO2.3 Demonstrates a Demonstrates a Demonstrates a Demonstrates a Very limited Inadequate

very high level of good level of reasonable level of limited level of knowledge and information
knowledge and knowledge and knowledge and knowledge and understanding of provided. Lack of
Evaluate the
understanding of understanding of understanding the understanding of the implications of understanding of
implications of
positioning on retail the implications of the implications of implications of the implications of positioning on retail the implications of
strategy for positioning on retail positioning on retail positioning on retail positioning on retail strategy for positioning on retail
products/services strategy for strategy for strategy for strategy for products/services strategy for
products/services products/services products/services products/services products/services
LO2.4 Demonstrates a Demonstrates a Demonstrates a Demonstrates a Very limited Inadequate
very high level of good level of reasonable level of limited level of knowledge and information
knowledge and knowledge and knowledge and knowledge and understanding of provided. Lack of
Evaluate the
understanding of understanding of understanding the understanding of the implications of understanding of
implications of
Customer the implications of the implications of implications of the implications of customer the implications of
Acquisition and customer customer customer customer acquisition and customer
Retention on retail acquisition and acquisition and acquisition and acquisition and retention on retail acquisition and
strategy for retention on retail retention on retail retention on retail retention on retail strategy for retention on retail
products/services strategy for strategy for strategy for strategy for products/services strategy for
products/services products/services products/services products/services products/services

LO2.5 Demonstrates a Demonstrates a Demonstrates a Demonstrates a Very limited Inadequate

very high level of good level of reasonable level of limited level of knowledge and information
knowledge and knowledge and knowledge and knowledge and understanding of provided. Lack of
Evaluate the
understanding of understanding of understanding the understanding of the implications of understanding of
implications of
innovations on the implications of the implications of implications of the implications of innovation on retail the implications of
retail strategy for innovation on retail innovation on retail innovation on retail innovation on retail strategy for innovation on retail
products/services strategy for strategy for strategy for strategy for products/services strategy for
products/services products/services products/services products/services products/services

LO2.6 Demonstrates a Demonstrates a Demonstrates a Demonstrates a Very limited Inadequate

very high level of good level of reasonable level of limited level of knowledge and information
knowledge and knowledge and knowledge and knowledge and understanding of provided. Lack of
Evaluate the
understanding of understanding of understanding the understanding of the implications of understanding of
implications of
future trends on the implications of the implications implications of the implications of future trends on the implications of
marketing future trends on future trends on future trends on future trends on marketing future trends on
objectives marketing marketing marketing marketing objectives marketing
objectives objectives objectives objectives objectives
LO2.7 Demonstrates a Demonstrates a Demonstrates a Demonstrates a Very limited Inadequate
very high level of good level of reasonable level of limited level of knowledge and information
knowledge and knowledge and knowledge and knowledge and understanding of provided. Lack of
Evaluate the
understanding of understanding of understanding the understanding of the implications of understanding of
implications of
future trends on the implications of the implications implications of the implications of future trends on future trends on
marketing future trends on future trends on future trends on future trends on marketing marketing
strategies marketing marketing marketing marketing strategies strategies
strategies strategies strategies strategies

L03
Components/Gradi 5 4 3 2 1 0
ng

L03.1 Demonstrates a Demonstrates a Demonstrates a Demonstrates a Very limited Inadequate

very high level of good level of reasonable level of limited level of knowledge and information
Critically evaluate knowledge and knowledge and knowledge and knowledge and understanding of provided. Lack of
the
understanding of understanding of understanding of understanding of the implications of understanding of
interrelationship
between the social the the the the the the
environment and interrelationship interrelationship interrelationship interrelationship interrelationship interrelationship
the retail sector between the social between the social between the social between the social between the social between the social
environment and environment and environment and environment and environment and environment and
the retail sector the retail sector the retail sector the retail sector the retail sector the retail sector

L03.2 Demonstrates a Demonstrates a Demonstrates a Demonstrates a Very limited Inadequate

very high level of good level of reasonable level of limited level of knowledge and information
Critically evaluate knowledge and knowledge and knowledge and knowledge and understanding of provided. Lack of
the
understanding of understanding of understanding of understanding of the implications of understanding of
interrelationship
between the the the the the the the
political interrelationship interrelationship interrelationship interrelationship interrelationship interrelationship
environment and between the between the between the between the between the between the
the retail sector political political political political political political
environment and environment and environment and environment and environment and environment and
the retail sector the retail sector the retail sector the retail sector the retail sector the retail sector

L03.3 Demonstrates a Demonstrates a Demonstrates a Demonstrates a Very limited Inadequate

very high level of good level of reasonable level of limited level of knowledge and information
Critically evaluate knowledge and knowledge and knowledge and knowledge and understanding of provided. Lack of
the
understanding of understanding of understanding of understanding of the implications of understanding of
interrelationship
between the the the the the the the
economic interrelationship interrelationship interrelationship interrelationship interrelationship interrelationship
environment and between the between the between the between the between the between the
the retail sector economic economic economic economic economic economic
environment and environment and environment and environment and environment and environment and
the retail sector the retail sector the retail sector the retail sector the retail sector the retail sector

L03.4 Demonstrates a Demonstrates a Demonstrates a Demonstrates a Very limited Inadequate

very high level of good level of reasonable level of limited level of knowledge and information
Critically evaluate knowledge and knowledge and knowledge and knowledge and understanding of provided. Lack of
the
understanding of understanding of understanding of understanding of the implications of understanding of
interrelationship
between the legal the the the the the the
environment and interrelationship interrelationship interrelationship interrelationship interrelationship interrelationship
the retail sector between the legal between the legal between the legal between the legal between the legal between the legal
environment and environment and environment and environment and environment and environment and
the retail sector the retail sector the retail sector the retail sector the retail sector the retail sector

L03.5 Demonstrates a Demonstrates a Demonstrates a Demonstrates a Very limited Inadequate

very high level of good level of reasonable level of limited level of knowledge and information
Critically evaluate knowledge and knowledge and knowledge and knowledge and understanding of provided. Lack of
the understanding of understanding of understanding of understanding of the implications of understanding of
interrelationship the the the the the the
between the interrelationship interrelationship interrelationship interrelationship interrelationship interrelationship
technological
between the between the between the between the between the between the
environment and
the retail sector technological technological technological technological technological technological
environment and environment and environment and environment and environment and environment and
the retail sector the retail sector the retail sector the retail sector the retail sector the retail sector

L03.6 Demonstrates a Demonstrates a Demonstrates a Demonstrates a Very limited Inadequate

very high level of good level of reasonable level of limited level of knowledge and information
Critically evaluate knowledge and knowledge and knowledge and knowledge and understanding of provided. Lack of
the
understanding of understanding of understanding of understanding of the implications of understanding of
interrelationship
between the the the the the the the
ecological interrelationship interrelationship interrelationship interrelationship interrelationship interrelationship
environment and between the between the between the between the between the between the
the retail sector ecological ecological ecological ecological ecological ecological
environment and environment and environment and environment and environment and environment and
the retail sector the retail sector the retail sector the retail sector the retail sector the retail sector

Section B ( 15 marks)

Components/Gradi 5 4 3 2 1 0
ng

Outstanding level of Good level of prese Acceptable level of Poor presentation, Very poor No attempt
Professional presentation, faultl ntation and clear presentation, some badly organised, we presentation,
presentation ess and compelling structure, good use issues with overall ak communication i organisation and
written language
use of English gram of English grammar structure, n written English basic issues with
 mar & syntax & syntax no serious faults in use of written
use of English English

Professional Excellent in depth Good research, Acceptable Weak research Very limited No attempt
Presentation of research writing writing own research, writing skills, demonstrated research skills,
content own content, content, own content, by lack of original demonstrated by
referencing it referencing it referencing it content lack of original
effectively effectively effectively content
sourcing relevant sourcing sourcing adequate
disciplines relating appropriate disciplines relating
to the topic of disciplines relating to the topic of
research to the topic of research.
research.

Quality of Response Answers have been Answers have been Answers have been Answers have been Answers have been Response lacks
written coherently written coherently written coherently written coherently written coherently cohesion and
and cohesively, and cohesively, and cohesively but with limited but responses coherence.
responding fully to responding to the response does not cohesion typically lack
the question question. always address the cohesion.
question set.