C M S COLLEGE OF ENGINEERING, NAMAKKAL 637 003.

DEPARTMENT OF MANAGEMENT STUDIES

BA9227 BUSINESS RESEARCH METHODS

CAT I (Unit I)

Part A (Answer all) (5*2 = 10)

1. What are the criteria for good research?

2. What is business research?
3. What is meant by applied research?
4. List out the types and benefits of cross sectional research?
5. Differentiate between theoretical and empirical research.

Part B (Answer any 2) (2*10 = 20)

1. List and explain different types of research with its merits and demerits.
2. Briefly describe the different steps involved in a research process.
3. Some questions are answerable by research and others are not. Using some management
problems of your choice, distinguish between them.

CAT II (Unit I)

Part A (Answer all) (5*2 = 10)

1. What is meant by research objective?

2. Differentiate between null hypothesis and alternative hypothesis.
3. What do you mean by deductive and inductive reasoning?
4. What are the characteristics of a hypothesis?
5. What is a research question or problem?

Part B (Answer any 2) (2*10 = 20)

1. Briefly explain the techniques involved in defining a research problem with an example.
2. Explain the role of theory in research in detail.
3. Write a detailed note on research hypothesis.

CAT III (Unit II)

Part A (Answer all) (5*2 = 10)

1. What is a research design?

2. What is exploratory research design? Mention its methods.
3. What is ex post facto design?
4. Define factorial designs with its types.
5. What is causal research design?

Part B (Answer any 2) (2*10 = 20)

1. Briefly explain the principles of experimental designs with examples.

2. Explain critically the different methods of experimental research design.
3. Explain the various types of research design.

CAT IV (Unit II)

Part A (Answer all) (5*2 = 10)

1. Define measurement?
2. Difference between ordinal and nominal scale.
3. What is construct validity?
4. What is semantic differential scale? Give an example.
5. What are extraneous variable?

Part B (Answer any 2) (2*10 = 20)

1. Discuss the various types of measurement scales.

2. Explain the tests of sound measurement in detail.
3. Explain the construction techniques of various scales with examples.

CAT V (Unit III)

Part A (Answer all) (5*2 = 10)

1. What is focus group interview?

 2. Differentiate between questionnaire and schedule.
3. What are the merits and demerits of observation method?
4. What are the sources of secondary data? List its advantages and disadvantages.
5. List out the differences between an experiment and a survey?

Part B (Answer any 2) (2*10 = 20)

1. Enumerate the different methods of collecting data with its merits and demerits.
2. Describe some of the major projective techniques in research. Discuss its advantages and
disadvantages.
3. What are the guiding considerations in the construction of questionnaire? Explain.

CAT VI (Unit III)

Part A (Answer all) (5*2 = 10)

1. What is sampling frame?

2. What is sampling error?
3. What is an optimum sample? List the parameters in determining the sample size.
4. Differentiate between quota sampling and cluster sampling?
5. What do you mean by stratified random sampling?

Part B (Answer any 2) (2*10 = 20)

1. Explain the various probability sampling designs with its merits and demerits.
2. Explain the various non-probability sampling designs with its merits and demerits.
3. Explain how you will determine optimum sample size.