World stations

From transit machine to

dynamic town gateway

Irma LuitseWinkenius 15 april 2008

ProjectDirector Worldstations
Reason
Stations
 A variety of people

Life enhancer 11%

Convenience seeker 24% Security seeker 14%

Functional planner 14% The individualist 12% Conviviality seeker 25%

 Customer demand pyramid

Perception

Comfort
Satisfiers Specific
Dissatisfiers Generic
Convenience

NS /woens da g 31 oktober 2007/C ommerc ie/11

Speed

Safety and reliability
Evaluation of time

Train journey = real time

Terminal road services = twice as long
Time at station = three times as long
 Three Domains

Reception Zone Visiting Zone

Travel Zone
Travel Centre World
Food World (1/3)
Food World (2/3)
Food World (3/3)
Media World (1/2)
Media World (2/2)
Beauty & Health World
Fashion & Sport World
Event World

Leidse ontzet
To Go World
Testing in Leiden
 Testing in Leiden Ground floor
To Go
Food

Food
Toilets

Media

Fashion & Sports

Beauty & Health

Travel World
 1th floor
Events

Leidse ontzet

Coffee with a view Fitness

 Community Manage on New Key Projects level
BEHEER

Music at the station Event calender

Leidse ontzet
www.mijnproefstation.nl
mijnproefstation.nl

The Trailer

Explenation

Keep me informed

Poll
Design Contest for Leiden