Junaid jamshed

1. 1. Individual Presentation<br />Abbasi Dawood<br />Brand name: <br />Index<br

/><ul><li>Introduction
2. 2. Book references
3. 3. Companys Review
4. 4. Marketing Strategies
5. 5. Conclusion
6. 6. References</li></ul>Introduction<br /><ul><li>Marketing, the most successful field of
business world which identifies the needs & wants of the people, creates strong customer
relationship, determines the way to introduce a product into the market place. It is not
about providing the services to the customer but marketing differentiates it by providing
essential benefits in changing customers desire. Marketing is all about managing and
organizing everything in a proper manner; it makes learnt how to deal with customer and
how to maintain customer relation in a smooth manner. Being organized and managed
person I am interested in Marketing Field. </li></ul>Book References<br />I have
thoroughly referred the book as per my chosen topics and few points which are suitable
for my project i.e. Chapter 10: Competitive Strategy; Chapter 11: Product & Branding
Strategy; Chapter 13: Marketing Services. As my project is related to branding so its all
about Chapter 10;Competitive strategies like competitor analysis in which have to
identify competitors objectives & strategies. Designing a competitive intelligence system
identifying the vital types of competitor information and the best sources of this
information. Approaching to marketing strategy ; each company must determine what
makes the most sense given its position and its objectives, opportunities & resources.
Junaid Jamshed being the famous garment company of Pakistan is the market leader
which has market leader strategies. Being very famous product sold in Pakistan; Chapter
11 is all product & branding strategy. Product quality is one of the marketers positioning
tools; quality has a direct impact on product performance. Poor design can result in lost
sales and embarrassment. At the same time packaging & labelling has very important
impact when it comes to product & branding strategies. In Chapter 13 its all about
marketing services. This brand includes nature & characteristic of a service. Managing
service quality is one of the major ways firm can differentiate by delivering consistently
higher quality than its competitors.Customer retention is, perhaps, the best measure of
quality.<br /><ul><li>Companys Review
7. 7. Junaid Jamshed, was a very famous Pakistani recording artist. In 2004, he launched
his own garment company namely Junaid Jamshed which is nowadays the famous and
reputed leading company in Pakistan. In a short time span of 3 years, Junaid Jamshed
has built credibility in the market as a designer wear outlet for men and women with a
unique range of products. J. helps people build an elegant image that is in sync with their
cultural and social values.
8. 8. The Core Values : The distinct core values of J. define the company, its products and
its customers; whether internal or external. J. identifies strongly with indigenous cultural
values and traditional ethos produced in its products with sophistication. Dying crafts from
centuries past like gota and block print are being revived at J. to present a glorious local
heritage to the world in an aesthetic package. Quality is never compromised upon at J.
 whether in a fabric, its cut or its stitching. In fact attention is paid to finer details; nickel
free buttons are used on all Kurtas as nickel is environmentally friendly, all Sherwanis are
handmade to achieve finesse, imported thread of a finer thread and strength is used in all
products which ensures no puckering or tearing at the stitch. Innovation is unbridled with
the introduction of new products; abayas and fragrances in the Pakistani market being a
case in point. Finally, J. believes in unflinching integrity towards satisfying the customer.
9. 9. Marketing Strategies</li></ul>When it comes to marketing strategies; J. Company has
focused on every aspect related to marketing. Its true that what if the product or brand is
great but satisfying customer is not too easy. This company came with a simple
philosophy i.e. "The greatest good for the greatest number of people". This shows that
how they are more concerned about satisfying customer needs. Relating to the book
there is no better advertisement than a satisfied customer and nothing worse than a
dissatisfied one. When it comes to advertisement and market relationship, this company
has emphasized in producing quality clothes that all the main shareholder in the
exchange market started investing it them and all most every famous celebrity of music
and sports started wearing their brand. Its just because of their brand quality related to
book as it is marketers major positioning tools. It has direct impact on companies
performance thats why from last few years J.company has been adjudged as the brand
of the year. Every company is providing same clothes but one thing which makes them
different from others is their style & design which is another way to attract and add
customer value. When its comes to first mover strategy, J. has also been the first to
launch a designer brand of perfumes for both men and women. The collection of
mesmerizing fragrances consists of both attars and perfumes some of which go back
over a century in their formulation technique. Pakistan being very cultural and social
country, J. helps people build an elegant image that is in sync with their cultural and
social values.<br />Conclusion<br />In a short time span of 5 years, Junaid Jamshed has
built a name and goodwill in the market as a fashion designer wear outlet for men and
women with a unique range of products. Junaid Jamshed's fashion outlet was founded in
2002 and is Headquartered in Karachi. Rest of the outlets are 14 spread across Pakistan
in all major cities and also in London.<br />References: <br
/><ul><li>http://www.junaidjamshed.net/aboutus.html
10. 10. http://en.wikipedia.org/wiki/Junaid_Jamshed#References
11. 11. http://www.junaidjamshed.info/about-junaid-jamshed.htm