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Georgia Taylor
Marketing & Claims Advisor (Regulatory) at Leatherhead Food Research
Regulatory Framework
Interpretations/Guidance of the Regulations
Comparative Health Claims
Identifying Industry Challenges
Steps to make a compliant claim
Beneficial effect
Significant quantity*
Bio-available
Reasonable amount consumed
Understood by average consumer
Claims must be substantiated by generally accepted
scientific evidence (EFSA)
Standard Comparative
Reduced: at least 30 %
Low Energy: > 40 kcal per 100 g > 20 kcal per 100 ml
Reduced fat
More protein, compared to our standard product
Less sugar than other flavoured soft drinks*
Regulatory Framework
Interpretations/Guidance of the Regulations
Comparative Health Claims
Identifying Industry Challenges
Steps to make a compliant claim
Regulatory Framework
Interpretations/Guidance of the Regulations
Comparative Health Claims
Identifying Industry Challenges
Steps to make a compliant claim
Regulatory Framework
Interpretations/Guidance of the Regulations
Comparative Health Claims
Identifying Industry Challenges
Steps to make a compliant claim
http://ec.europa.eu/food/food/labellingnutrition/claims/guidance_claim_14-12-
07.pdf: EC Guidance on the implementation of Regulation No. 1924/2006 on
nutrition and health claims made on foods: Conclusions of the Standing Committee
on the food chain and animal health
https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/204
320/Nutrition_and_health_claims_guidance_November_2011.pdf: Department of
Health Guidance to compliance with Regulation (EC) 1924/2006 on nutrition and
health claims made on foods