"How to win" is a five part series of newspaper articles on how the Jordan

Team was able to get Mayor Paul Jordan of Jersey City re-elected. The
newspaper series of The Jersey Journal won the New Jersey State
Newspaper Award/or the Best Series/or theyear 1973.

How t~ win
Today we start a series of articles
telling about the mechanics of the cam-
paign which re-elected Mayor Paul
Jordan in Jersey City. It tells about
what went on behind the scenes, who
made things happen, and how.
Essentially it is a story which should
encourage the independent minded citi-
zen everywhere because it shows how
completely a managerial group, men
who would be considered amateurs by
the, standards of Jersey City politics,
were able to defeat, experienced politi-
cal people-and do it according to a
plan and a schedule which left no room
for doubt.
A small executive committee with
very little experience in ward heeling
and doorbell ringing-but very long on
training in' mathematics, business man-
agement, personnel management, and
communications-was able to turn that
business training into a model of a mu-
nicipal campaign.
If there is a moral in this series of
reports, it is that no constituency need
accept a political situation as inevitable
and that the best way to change such
a situation' is by using the existing polit-
ical system itself. Mayor Jordan's cam-
paigners did that in a way that stunned
the opposition. '
 " . ~.- ... ,~ . r...-P' ,

ITHEJERSEYJOURNAL .

I Sev'en men made sure Dr.

Paul Jorda'n could not lose

The stra tegy board for the reelec tion of Dr. P a ul ,Jordan. Arthur Cashin, Gerald Madde n, Art Oelo and Jerome Lazarus.

.
F rom left, Berna rd Hartnett Jr., Jack Finn, Edward Dalton.
,
Their pla nning ma de the victory not only possible but inevita ble

(This is the first in a series of ma n or eac h board could cla im their everything for his fath;rwin
articles analYl.ing the last Jer sey the right to ballot Number One five tr ies for mayor - one of
City municipal election.} unless he was inclined to let the which succee ded in J961 with the
honor go to one of the others or help of J ohn V. Kenny.

l,JERSEY an illustrious resident of the

district. The election was on.
It was the da y ' Thomas
These sections had done as
well for young Gange mi only 18
months before when he a nd Pa ul
T. Jordan battled 16 others for

JOURNAL F. (Buddy) Ga ngemi J r. would

get his be t shot at being ma yor.
Everyone knew that. It had been
the optimistic talk of the streets
the job.
J or dan had won by 5,000 votes
but both Mike Bell and Moe

SPECIAL ror the last ten days. Longo had siphoned away more.
This time it "''QUId be Jordan and
Almost everyone of the old
time Kenny leaders was with Gangemi. head-and-head.
him. He had the endorsement of This was Buddy's best shot.
Everybody sai d so. One expert
t .:, J~rdan"s la bor. Willie Wolfe was with him
commentator had posted $1,500
in Hudson City. So wer e Tommy
:,. Re.eleclion . j Maresca a nd Frank Quilty. The in cash to say it was so.
{l ... ~ . I Marion section was strong for But seven men in J e rsey City
him in Journal Square. Down- knew for sure that Buddy was a
"1,._'j.' ~ o r. ":
town, the old Village was a dead duck.
j,:i J"~;'\
stronghold of Gangemi votes . . The y knew that if 80,000 ca me
~.. " ~11 th ese pla ces had given See TIiE HEART - Pa ge 4.
.f ~ .

, r ~. I ,. . _ _ 4

Loo .'.'"""""'... ..u~ ,1>':1" :...... - ~

 4
The heart of the Jordan team
Continued from Paae I Cashin served an appren- in May 1973. (The actualfigure paign he was the budget mare
to the polls Paul Jordan would ticeship in Thomas Maresca's in May was 60. 14 per cent.) primarily.
get 50 per cent of them and win first independent campaign for During the campaign he was
48,000 tn 33.000, They were pre- Hudson City councilman. Later BERNARD HARTNETT. 43, i"
he, became a founder of the a leader cf the "Technocrats,"
pared tn bring the 48,000 out for still another St. Peter's Prep an .
Jordan . , Community Action C cu n c I I , a force of 12 or 15 aU-around men
College product who graduate
They were not In the I e a s t (CAC). one of the llandfu1 who who could tie together the efforts
of the cverall vc a m p a l g a from Setnn Hall Law Schoo
surprised 13 hours later to find started it all in Paul Jordan's where he later taught labor law.
that 81.000 had voted and Paul living roomwhen the 1970 budget leadership and the workers in
the field, They also could be an He wu well grounded In politics.
Jordan had got 49,000 of them tn became too burdensome for the He had helped John Y, Kenny',
win by 17,000. average citizen to bear quietly. emergency squad in a crisis.
campaign when JVK was a
In contrast, Cangemi was This time he was campaign reform candidate against Fran
choking back tears .. he con- director for Jordan, functioning ARTflUR DELO.ll, i. another Hague.
as general sales manager and Prep graduate. He studied com-
chairman of the board. He assisted the Victory Tlcke
See Editorial: munication arts and broadcast of 1951 which unseated Kenny'
HOW TO WIN journalism for his degree It city government. He helped
JOHN FINN. 17: I. the Fordham.
On Page 32. mathematician of the team; a St. Thomas F. Whelan'. campaign
Peter'. prep and college math For a time he was a pro- when Whelan came onto the
major, with an advanced math
fessional actor (still plays in scene as a reformer but soon
ceded he had been defeated; so amateur productions as a hobby) .was disillusioned.
little had .his side been able to degree from University of
and is a long time close friend of
foresee the outcome. Maine. He also did graduate .Hartnett wu one of the faun-
work at Harvard Business Jordan. dere of the Community Action
Why could he be .0 wrought The J971 campaign WBI his
and the Seven be 10 cocksure? School. COUncila~la key man-ln May~r
He is forecalting and planning first politicaleffort. He is part of
the City Hall inner sanctum. Jordan's 1911 campaign.
WHO WERE these men who manager for the New York
In the campaign he made But he learned politics from
could.tudy and plan a campaign" Telephone Company for all of his father who was one of the
&0 precisely that Paul Jordan New York State. Instructional and training films.
fie did all the scheduling of Jor- anti-Hague leaders of 19049 and
could tell the editors of this He got Intn politic. through who later was elected as super-
newspaper almost I month that 1970 budget which led to the dan's appearances to get the
before the election: "1 will get 60 formation of the CAe. He was most results from the least ex- visor of ' Hudson toui1ty:""- The
penditure of the candidate's time elder Hartnett was a telephone
per cent of the votes. Dominick and is ita chairman.
and travel. company man and the younger is
Pugliese will lead all the can- His job in the Jordan cam-
didates for councilmen-at-large!" paign was to raise an army of 'general attorney for the New
Jordan said that he and workers. . . JEROME LAZARUS i. t b e
oldest political hand of the Jersey Bell.
Pugtieae did just that. In rhil Jordan campaign he did
The seven confident men were GERAW MADDEN. 31, got group. Now 59, he made hi. first
the executive committee of the into politica because he was a political ' excursion in 1952, mallY thinp but majored in
board of directors for Jordan's printer setting the type of the organizing Volunteer! for Adlai raising funds.
campaign. City Council minutes at Scott Stevenson. He was a leader and
None of them is a political ' Printing. He read the copy he campaign director for the city EDWARD DALTON. 14. i. a
leader in the old time sense of
the word.
w.. setting and b e cam e
disgusted with the rubberstamp
charter movement which The
Jersey Journa! inspired. in the
product of St. Michael'. Down;
. town who graduated from
character of the proceedings. late Fifties and which led to the Stevens Tech and then got ad-
ARmUR CASffiN i, a 33-y.. r- Prior tn that he had had a new mayer-council form of
government in 1961. vaneed degrees from there and
old high school graduate who baptism in the Maresca cam- 'from Harvard BusineSSI Schoof.
worked his way from a $40-1.- paign of J96I, but it was the In 1968 he led a movement to
week clerkship in Wan Street to CAe which brought him fully upset the city budget" a move-- He is a planner for the New
a membership in the New York into the field. His special urge is ment which later led to for- York Telephone Company, He
Stock Exchange and partnership toward the statistical side of mation of the CAe and ultimate .gct into the CAe movement when
in a brokerage firm. . politicking; he is close student election of Jordan as mayor in his taxes soared and hi. friend,.
He got into politics when he : of the campaigns Frank Hague 1971. ,f eck- FiM. Inviled hlm tn ' jb.;,
heard the Exchange was think- ran and he, as Hague did, A valedictorian at Dickinson, the protest. He was the ad~l';
ing of moving to New Jersey , believes in closecontact with the he became a businessman whose vertising manager for the cam-
only to see the move foiled voters. That gives him a "gut business was absorbed into the paign.
because of pressure on Wall feeling-about elections he says. Litton conglomerate, where he Mayor Jordan At with the ex-
Street lawyers for "campaign As a result he is adept at poli- still is general manager of a (ConliJl""d _I pa.e)
contributions." He was angered tical predictions; in August 1972 subsidiary division. He works 15
by the way a great chance for he made an off-hand "educated deputy mayor at a dollar a year
Jersey Ciry had been thrown guess" that Jordan wou ld win by and saves his salary checks as
away wantonly. 15,000 with 60 per cent of the vote mementoes. In the Jordan cam-
 I ' (

How Jorda ns team began

to organize the campaign
Centinned from Page 4 release the bumper stickers nus TIME. the strah~lists One concerned the campaign
ecutive committee, of course. (vinyl 50 as not to damage the calculated, such dodges would slogan. The executive committee
And eo did Thomu Hester. the paint on your car), when to not suffice. No longer was it an was startled to find pasted on a
former reporter who quit l&-andidate field. This time it telephone pole two slogans:
newspapering to become Jor- make canvasses of the voters - was man-to-man: it would take a "Gangemi. yes, Gangemi" and
dan's press secretary. and how to coordinate all this full effort by many people to win. "Gangemi, now, Gangemi."
into a cohesive campaign which A mere plurality was good They were startled becau se
OF mE TOP carom.Dd, only would come to a climax on May enough in the special election of except for the name these were
three are on the city payroll. 8 with a maximum effort for the 1971. This time would require a two of three Jordan slogans the y
Besidu dollar-a-year Lazarus. re-election of Paul Jordan. majority - right away. In turn, had been considering. (Their
they ace Dele who Is head of the They admitted to themselves an army of workers would be advertising men were pushing
Mayor'. Action Bureau at $17,735 that in IBll the undermanned. needed, ten Or more to the for "Jordan. repent, Jordan" ns
and Madden who is secretary to fJedgJing CAe had elected Jor- di.trict or nearly 2,000 in all. well.)
the mayor at $18,000. dan "doing it with mirrors." Such a campalgn could not be Quickly they decided upon
Finn is chainnan of the board This wood be something far bet- operated from a slagle head- "Jordan, yes. Jordan" and
of rpanagers of the Medical ter. quarters on Foye Place as Ihe publicized that in newspapers to
Center, non-paid job. All work last one was. The decision of the - solidify their claim. The cp-
at these jobs. JUST HOW strapped they were seven men W81 to make it II position went all the way with
On Maya. these men h. d for manpower in November 1971 decentralized campaign. "Gangemi. yes, Cangemi."
been building the Jordan cam- is Illustrated by a Cashin anec- And that meant establishinC
paign for nearly a year. dote about section of the city some kind of ward leadership IMPISHLY. CasbiD commeD!5:
1n June 1972. they. as part of a he does not identify: and a II 0 win I the ward "lt certainly seems straining 1I
central steering committee of "It was election day and the or g a n izations considerable bit to think of it as an idea whose
about 21 persons, (scmet.mes 28) vote in that orca WI.S much latitude In making decisions. time had come!"
were 18yin. down the broad lilhter than we liked. We knew Ward coordinators were ap- The other security incident
outlines of strategy. there was plenty of sentiment pointed. Some, like BiU Alben:. ccncemed the newspaper ad
there for Jordan, but the voter were veterans of many a past vertising which wa. prepared
BY SEPTEMBER 1m. at were not coming out. And we did campaign under the 0 Id well in advance. (Jack Finn seys
meeting with Jordan at the not have the manpower to go out Democratic leadership. Othert the whole Jordan campaign was
Shore. they began parcelling out and ring doobells to bring them were newcomers. delineated in the very fint
their assignments and it was out. newspaper ad nnd that anyone
then that Cashin became the "So we needed a Machiavellian IT AL';O MEAN!' that if ...,h reading it could know in advance
campaign director. trick. We went around from decision. were to be in harmony everything that would happen.)
He had to move then because district to district in that area. with the overall strategy, the To test ' for leaks, a false
they foresaw a fund raising din-- We would check the vote in the word coordinators would have to schedule and a phony ad were
ner would be needed and polling place and say - just loud be kept abreast of developments made up but the ad was never
political funds may not be sought enough for the Gangemi workers and policy decisions. run.
before a campaign director had to overhear - 1'his iJ Ireat. So a paUern of . biweekly On the day it supposedly was
been named. TIle vote is nice and light. If it meetings were let up (increased scheduled, the Jordan cam-
keeps up this way we'll win. to weekly as the campaign paigners looked for reaction
IN JANUARY 1973 there was Gangemi can't win here if there heightened) and from then on the from the other camp. So m e
another big sitdown with Jordan isn't a big turnout: Well, we leaders in each ward were kept prclesa to have seen some. But
and the seven became the ex- were overheard and there must as fully informed of aU develop- for a campaign with so many 50
ecut ve or strategy board for the have been hurried caUs to their menta as Jordan himself. well informed, security wu
campaign. headquarters. Soon Gangemi This meant loose security remarkably tight .
The other 14 or so of the people were going through the about the campaign and the With 11 campaign plan -
steering committee were not streets pulling out people to vote possibility of Watergate-style selling Paul Jordan door-to-door
pushed aside; they did much - never knowing how those po- incident almost daily. Actually as a worthwhile product for the
work during the campaign. But it pie would vote. We knew. And we there were only two hints of any citizens of Jersey City - with
was clear that 21 or 28 were 100 won those districts." such th ine. fundins planned, with a time-
many on a stralegy and ex- table set, all that remained were
ecutive committee operating a two backbreaking jobs: To raise
precise campaign. the money and to recruit the
Each of the seven was 10 keep volunteer workers.
in touch with two or three of the
other member. 80 that aU the TIlE KICKOFF d Ln De r
teering committee would ~be featuring a theatrical presen-
aware of what was being done 10 tation of themayer - stepping
re-elect Paul Jordan. out of a IS-minute movie about
him - arranged by Art Delo,
nlEY SET March 2J al the was to be the big money raiser.
date for their big kick-off dinner, It prov ided the largest single
and began working up the source of funds.
schedule which would pro- Only a small share of Jordan's
gressively add momentum to the campaign was financed by in-
campaign: Newspaper edvertls- dividual contribution and nearly
ing .chedules were plotted, all of these were quite modest .
billboard locations chosen. tim. The largest single gift was $2,500
ing set - when to put our the from Ezra Sensibar of Chicago ;
Jordan wnoow p:ictures. wtlen to resident.of P.ortJersey. Since it
is not unusual in Jehey City lor

~ getting that product (or can- I:
contributors 01 $50 or $100 to ex- didate) across. r
pect some kind of appointment in " Information worked down '
recognition, the natural, if jest- about what we wanted to do. And I
ing, question was: ' it flowedback as what was heard I
"Did Sensi h~r ask for a job?" said in the individual districts
"No," Cashin snapped. "And "
he didn't ask for anything else, shout the packaging of the pro- ,
either!" duct; In some places, ?t:cause of
particular local conditions, the
emphasis of the packaging had
SOMETJIlNG differenl in '
campaign funding was that none 10 be adjusted. People in one
area might relate better to one
of the council candidates on,
issue then another." .
Jordan's ticket made a major
donation. Whatever they or their
IN snORT, tht campaign was
families and Iriends gave was in
considered a job of a sales
the purchase of the $50 dinner
tickets. ' mana ger. a market surveying;
force, salesmen, and selling.
111 other Jer sey City cam- The product ' was one' of the
paigns it W3S not . unusual for young men of the year , a
such candidates to make a youthful mayor who had made a"
substantial contribution to -the good start in nn abbreviated 17-
general campaign Iunds - each month term. '
candidate putting up the same That meant surveying a whole
amount.
The manpower
city as a market for their
a n d didate. It meant doer-to-door
can r
especially womanpower - needs 'selling in thousands of homes. It
were based upon the way. the called for the work of a veritable
campaign was 10 be run. army of trained salesmen.
Cashin told it: " We set 'it up , Raising the ar my was the Im-
basically t as ~ a corporation ill ' mediate . problem. Tralning it
which the board of directors was not far behind.
t

locked at the overall strategy of Next: Recruitment}

Tu esda ~: June 5. 1.97 ~1 ' r
'..
,
,

'Carry. your-cross' .JERSEY f

JOURNAL'
was .t he theme SPECIAL,
for
.
volunteers
'
. -\
Jord~n'~
Re,',,!i
, ,

j """ '" 'f

This was the~scene last weekend in the Hudson .City Democratic Cub "ben Mayor ,PauJ
Joqlao w.I s ;campaigoin g for Brendan T. Byrne. ' But I the ' scene "'., the same when the
.. .' ~ay~r. stop~ :..~ a! district clubs during his cam~~ fo.r: ection:... .
4reel
< .'
,By EUGENEFARREU ':'eas ily uriderstOOd langu.g.. the usua lly
(Second in Series) obscure political secre ts of canvassing ' a
. as
districtor acting a challenger at the polls.
How could Mayor Jordan's uule group or let Jack Finn, the AT&T executive who
ca mpaign strategists recruit and trai n the was in cha rge of personnel for the ca mpaign,
army' of nea rly 2.000 workers who got 47.000 tell wher e theman and woman power ca me
others to vote fQT him"? '" ~ from:
'They did it this way: "We had roughly anywher e between 1,800
, -By be)ie~ing that in these days there and 2,000 people out working on elect ion day'
are many people who see politic~l as "what's and that is 'a lot of I ople when you think I ....
in )t for us .as a community" rat her ' than there .are .only 267.000 . men. . women and
l"what's in it for\~~e" : ' f .' i:hi1dre~ in ihe c~ty. SO"we-Jl:ad most !>f ~ ~r "
- 'By , finding sUch people and training " cent of the total population working on elec-
them' with'rthe best I techinques ' 'of ' video " tion "d!li'an~ a 1.ot ~igger' pe~centage of the

iii \l
" registered, voters, ~ ;. 'j"
1,1 j See' 'C~RR:Y _ 'P~ge 17,
) . i"
,; :
'j
..
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 THEJERSEV JOURNAL, TU ESDAV:JUNE S, m;i 17
..

Continued Irom Page I

" The backbone and soufce of jniti~l talent was "At a maximumwe had some figure around 97 , As Lazaru s saw it: "Th ese novices who may
the CAC group lhat started with Paul Jordan back I per cent. There were I few who were either totally never again be identified ":ith a political ca mpaign,
in around 1910. You must remember that people idle or were with Mr. Gangemi or a few who were were just swept up by intense des ire to help in this
. independent candidates like Mr. Gaffney. But we movement." -
joined the Jordan campaign in 1971 who weren't had somewhere between 90 and ~ per cent of the
connected with the CAC. So we had those two groups # Finn has no figures to indicate just what pa rt of
Democratic grass roots organization in Jersey City. the campaign forces such newcomers represent but
as our intial base. I
"That's the important thing - the Democratic
" Wh ile w~ had enthusiastic workers in the' 1971 1 organization had been taken over. A lot of those
he estimat ed it as between 10 and 20 per cent.
campaign there were also 16 other candidates be- ~ people were also CAe people, Jord an campaign
COI'ITINUING to analyze the makeup 01 hi.
sides Jordan and Gangemi. We full realized that we people who ran for committ eemen and women. But
were in a different kind of campaign where, in election day army, Finn said: .
lot weren't. So we had that basic st ructure.
could not rely on the sa me crew to work day and , "The fifth source of talent was the coffee klatch.
night to take on only one candidate; we had to UTIlE FOURTH source of talent was just new That is why we went to such pains in making video
have many more people," . 1 talent who had gotten to know Paul Jordan. got to tapes and why Paul Jo rdan didn't s pend 10 minutes
Finn's rea soning follows the accepted thinking believe in Pau l Jordan and wanted to be a part of but spent an
hour at least at eac h coffee klatch.
that in ahy combat it is easier to defeat a number of seeing him 're-elected just people who had Because we were there to recruit people, We had
disconnected small forces than .'single, coOrdinated never been involved before in any of his campaigns I designed a form for the est or hostess or some
one. Gangemi ' in a 1913 head~ nd-head contest 0:_anyone else's campaig ns." /' other designated pers on to cir culate at the coffee
clearly was stronger oPPonent for Joi-da1n .than klatch.
This capture of the Democrati c county com-
the 1971 Gangemi who hod to share the antiJordan mittee months before the city election was a master "Paul would make a definite appeal. He would
vote with 16 other candidates.and some of whom. ' atroke in lnother way: It forced upon Gangemi the tell them: 'If you believe in what I am sayi ng and
like Moe Longo arid Michael BeU.drew substantial makeup of his own troops, a circumstance which believe in us, believe jn this cause, carryyour cross .
totals. ' was to prove a ha ndicap to him. We can use all the help you can give us all the way
"Quite obviously in May andJune 01 1972 wedid Once they had been ousted by the CAe com- from hanging up a sign in your house to doer-to-door
some things that we questioned at the lime, but we mittee candidates, the old organization committee canvass ing to working on elect ion d ay.'
. ,did them for two
rea sons," Finn says. "We wanted people went over to Gangemi' s side. But they had to
to deny countygovernment to Mr. Gangemi ahd we , join him as repudiated leaders rat her than people of "WE HAD a form 'tbat went just like that -
wanted to 'deny control of the Democratic party to power. The result was to give the Gangemi forces name, addre ss, phone number, assignment. The)'
Mr. Gangemi because we felt both were vital to the look of an aggr egation of rejected old timers in- could Check the assignment desired . Th ree copies of
May 8. . terested only in rega ining power. As a mass they that form were made - one copy went to me, one
\
J
pres ented a target which the Jord an forces could cOpy went to the ward coordinator, and one top)
" SO. SOME people who ended up like Willie label as "the old way" while urging retention or stayed at cam paign headqu arters. Then it was the
Wolfe were convenient at
that ~nt in time be- j Jordan I S "the new way." l t coordinator's job or the ward planner ', job to make
cause they helped us deny these '.things to Mr. , sure those people who wanled to do one 01 those
Gangemi. ~ TIlE HANDICAP to Ga~gemi was sen ecs also t things listed there, were followed up on. And it was
"In 'the. process,and
' unknown to \everyone in the I because it Impeded his own effort to display himself my job to samp le' those things and make sure they
Democratic organization except Mr. Brady (Joseph
T, Brady of the Boardof Eledions) who probably is
I as a successful, youngish businessman with ex- I
perience in city government and a family trad ition
.were followed up."
" What perc entage came from that source?
one of the smartest men they had, we took control of in city affairs. , I "Another 10 per cent, Let's say 30 per cent 01
the Democratic party from them overnight by run- l The att raction to his cause of I number of I the people in this campaign in round numbers wen
ning more committeemen and \women for grass 1 familiar names prominent in the old politics was no what you would call totally new recruits, 70 per cen
rools SlOIs, than they did. .'. I help to Gangemi either. That only aggravated the 1 were a blending of the three other groups - CAe,
"And when the day 01 reckoning came Bernie J " targ et effect" inste ad of improving his. image . the last Jordan cam paign, and people who at tlM
Hartnelt h.ad the ,vol
. es to. gel eJe.cted (city cheir- The result of this concentration of old s tyle I grass , roots level had got ten involved with the
man) and Mr. Fitzpat.ricl< had the votes to Bel politicians aro und Gangemi gave the Ane;-wQ rkers-, Democratic party who didn't represent either a!
elected (cOunty chairman) because w(t did. ' just the competive drive they needed - something those'universes." 1
. ,:r 'f
.
to, campaign ag ainst. J
"Other people may have thought there were llIE COFFEE klatches were carefully planned,
other reasons for doing it but our ' reason was very JERRY LAZARUS gives the example or a rticulated with a n elegant economy, and preci set)
simple- May 8. I .' workers in the St. Jo hn's apartme nts which Jordan followed a format designed to get the most for Jar"
1 carded by 4-fo-.l, the best showing of any part of the dan io.votes and workers.
"So we had the , basic structure of the
Democratic partyto rely,on,and.! would say; sub- Journal Square ward, In each distric t selected people were asked to ar
\"",.,. ject to some proof ahd \checking, that we had I " You had people there who never before had " range coffee klatches. The da y and time were left II
minimum of 90 per cent of the committeemen' and any involvement. getti ng involved in politics. They the host. The only rule was they were .not to pack i
women because we either put most'of them there or were going through the buildings, floor-by-floor and with ' relati ves and people, alrea dy committed tt
b;;;r;;;o;;;ugh
!!' ~to.;l.h;:.m
~in;.;.. ;;ft.er..l;;h.:;;el::J.u. ;;iie :.:';;m::aD" ~ \
::.!'p.n apartment.by-apartmcnt .geUing out votes for Pau l {0~8n. Instead they were to t :ng in the uncon.
I
}~ rda n ..~ ....~
" ;;.:t~ ......~ VI"Ced (a l~gh not unallenlbly ~.d) voter
 There were klatches Wlih as few as six people.
othen with as many as 60. One six-person gathering
led to four of them volunteering and working for
Jordanl
OLTr OF TIlE mill of proposed timet and date.
Art!lelo worked up lChedu~ which would lllow the
mayor to move from place to place without Ions
hault .and without leavinl Iny group mitinR aim-
1...ly for him. The Iormat helped th.,... too. and
10 did close radio eammunicanon between tJ1e ad-
vance man at the klatch and the mayor'saidea.
The format was slmple and sure. Th,1 host
welcomed the guesta. A ward council candidate or
an at large candidate might then speak. Soon Abe
Wallach would arrive with hi. talk..nd-llide show
tellins about changes in Jersey City with bt~r. and
after pictures. A5 the city's chief planner he was an
articulate authority and big auraction with a
convincing !tory.
HE WAS FOLLOWED by I video lape ........
tation on a portable TV set, movie about the
penonality of Jordan done by Art Delo. It includ
pictu.... 01 Jordan at Salt lake Oty cattinl the
Jaycee', young man of the year award. It showed
Jordan at a typical coffee klatch anlwering
queMRI end letting the present audience kno
whit thay ahould do wilen the mayor arrived,
The homemade part of the movie wu made to
look just that WlY. Artfully. Delo Illowed I little
touch of amateurishneSi because. he explained.
"people are used to and would be more impressed
by a home movie." It escaped the slicknesa of a
professional type job and so avoided the impression
of a high-powered, expensive advertising campaign.
Soon after the video tape show endtd, Il r1ldio
phone message would tell the advance ~rty the
mayor was en route. They would decamp to the next
ItlP leaying tim. for the guest. to lip coffee aad b-
tartled to find the fortune cookies they broke open
advising: "Confucius say Jersey Oty needs Pa
Jordan. "
TIlE HOST or a council candidate could filt the
remaining minute! until Jordan walked in. shook:
hands, tookoff his coat. sat down. loosened his tie,
lit I cigarette, and began lalking to the peopI.
lbout their neighborhood problems and what h.
Wli doing or hoped to do about them.
In this IOrt of thing Jordan excell. Hi
phy,ic~trained mind is a lponge for govemm
lal dlUlil. Ind he can real oIf tile flcts about IOma
obscure civic situation a. readily .. a doctor might
talk lbout the oymPtom.01 a common ailment Willi
it. he wool<I ha ve the Uj>ll><Iata foeti about curinl
the oonditon. He came well prepared. In
neighborhood after neighborhood he amazed the
residents by being as familiar with conditionl on
the:;r Jlreet II they, themselves.
IN EVERY IUch muting. there wn the appeal
to join the crusade, to carry a cross, to help re-elec
Paul Jordan . And .. clunteers came forward - to
canvaD districts. work telephona. distribut
literature , baby sit for other workers, ItUdy poll
watching. No possibility was overlooked.
An elderly woman who might aay she could not
hope to do more than cut her own vote would be
urged: "Wh.n you gat back from voting. could you
call few friends and remind them that Mayor;
Jordan will be coooting on them?"
For anything needed there was IOmebodY
willing to try it.
Did it work? Jordan lot to more than 150 coffee
kla tches in the six weeks of his intensive campeigo-.
The .nny his campaign coordinalors thu. wert able
to build numbered 10 or more to each of the I
districts in the city. That meant 'at least 1.800 and
WI! more like 2.000 - aU enthusiastic but suffering
from two deficiencies.
The novices knew nothing of c;onducting a cam-
paign. Most of the experienced one. had a lot of old
style ide.. lo unlearn.
Educating them WII. huge wk. That trainine
was one uf the hidden stoiie. of the May electm.
(Next: Traininl tha Irmy).
 1'i7 :~
The Jordan army
. .
got TV training
for its crusade
By EUGENE FARRELL
(Third ill a lorlu)
With 2,000 ready to help reeI.ct . Pl.ul
Jordan - but all of them varying in d.g reea
01 political ...,.ri.nce - tho lUI< of the
camp&ip strateI}' committee was to train
\We JlOC"Ie quickly and uniformly.
The lleat.gie paradox 01 the campaign
wu the need to capitalize upon the inte:n~ely
irdividualistic independence of these workers
while, .t the same time, requiring them to act
U well disciplined team.
Here is where their own manageria l arid
personnel experience in business came to the
lid of the clmplign'. board of directors.
They took the tub of canvassin. voters,
g.Uing out lh. vote, end witching the polls -
and broke these into simple steps which could
be laught by modem audio-visualm.thods.
JERSEY
JOURNAL
SPECIAL
JOrdCIII'1
....lectlol
Then they trained their people in sml(fJ,
cliSseS.
The instructionsfor canvassing the voters
wer~ summarized on '. sinaIe sheet of leuer-
size pl.ptr in '. series of short, incisive
plragraphs.
(F"IM is not allowing that to he
reproOOced. He lays it i. too valuable to give
away to rivals.)
The canvasser had only to study that one
.heet 01 instrootions and then go up and down
the blocks, doing whit it told him (or v.ry
often, her) what to do.
In- addition, group instruction sessions
hammered home the lessons.
Art Dele, the Fordham communications
major who also had stage experience, turned
both to Icc:oont in making a video flIm ' to
. teaCh people just how to appm.ch other
. So< JORDAN ARMY-Pa.1 :Q. '

TV training vital
to Jordan's army Continued from Page 1
people to get them to vote for and work fer Paul
J ordan's reelection.
The sound stag e was the front hall of Jack Finn's
home. The set was the door opening from the hall
into the front parlor. The role players wer e any of
the close-in Jordan groop who wa nted to take a tum
at act ing.
Delo set up his r ented lamps, video cam era, and
vid~ tape recording apparatus. Then it was lights.
acti on, a nd ca mera .
Some one of the me n or women - it could be Bill
Macch i or Cash in or Madden or their wives - would
enter the scene and rap on the Fi nn door. Mrs . Fi nn
or one of the othe r wives would answe r with a
" Who's the re?"
Then would follow: "I'm Jack F inn (or J ohn Doe)
from up the block and I'd like to talk to you abo ut
Paul Jordan . I'm a sking the people on our block to
help reelect him. He is asking you ot make a com.
mitment to him,"
Then would ensue a colloquy which differed
through a variety of sce na r ios. In some cases the
housewife or householder would play the part or
an
a ntago nistic citizen who wanted nothing to do with
Pa ul Jordan.
Or someone who was not interested in helping
Jor~an because of friendship for the Gange mi
fam ily, Some .....ould be all for Jordan . Othe rs
lukewa rm. The re would be gabby ones and skeptical
ones an d ones who did not wa nt to be bothered.
ALWAYS the scenario would Ihow how to deal
mos t effect ively with each.
A polite " Sor ry you feel that way . Hope you will
th~ nk it over again." Or, for pe rsonal Gangemi
friends "I WKlerstand. Thank you: ' For the gabby
ones , an apologetic: "I'm so glad you will make a
com mitment for Paul Jordan. But I'm sorry I m ust
go; I have so many more people to visit. Here's
so me literature to help you te ll the neighbors abo ut
Paul Jordan."
In every case, once the e pisode was concluded
the voice of J ack Finn would come ove r the film '
criticizing the way the interview had been done'
suggesting better ways ,
" He forgot to leav e literature."
" She didn 't ask about the feeli ngs of other rnem-
her s of the household. "
"The canvasse r should hav e asked if a nyone in the
household needs a n absentee ballot . She s hould ha ve
left the ballot appl ica tion form to be ma iled in: '
AND SO ON through a 2G-minute instructional
film which was shown to audiences of 20 or 30 peo-
ple a t a time - time after time to groups from all
pa r ts of the city, The number of viewers was limit ed
beca use the video tape was suitable for monitoring
only from a home-sized television set.
H would have required scree n ma gnifying equip-
ment (such as used for live TV pr ize Iieht nictures
. . . . . . . . .I'll.... .. .
W a rd workers
Ward coordinator. for the Jordan c:am-
paip were:
Greenville: Joseph DeMartino and Jane
Toole
West Side: William Alben and Charlotte
Haley
Journal Square: Anthony Altomonte and
Margaret McShane
Hudson City: Jo seph Bauer and Ann
O'Mall ey
Down'own: Pe ter lampella and Josephine
Romanowski
Bergen--Laflyette: Tboraton Smith Ind
Carol Herrell
With .the instruct ional films went . lectu res,
que stion answering, and critiques. The step-by.step
work outli ned on the one-page sheet would then be
a nalyzed.
Fie ld work was next. The canvassers who late r
would be poll watchers and challen gers lor Mayor
J ordan and his ru nning mates then wen t out through
their districts.
THESE VOLUNl'EERS were laid they would be
re presenting the m ayor himself in aski ng people to
come out a nd vote for him. in aslUng them to
volunteer se rvices. in asking for "a commitment to
Paul Jorda n." ...
Their calls were to be personal visits to the people
whose names were on the voter lists they had been
given. For most it was a matter of vis iting
neighbors, jus t as had been the case of the role-
player s in the tra ining film .. . "I 'm so-and-so your
neighbor from up the block , . .'
F rom the printed lists ava ilable to the pub lic at
the Bureau of E lect ions, the na mes in each distri ct
were cut into smaller lists so that the 800 or so
registered vote rs in eac h could be sub-divided
a mong the people who lat er would be chal lengers at
the polls or fill other key roles in the s:rea,
THE SMALLE R lista were pul into handy block-
by-block sections so th at the ca nvassing . could be
done with greatest economy of time a nd effort.
Eac h ca nva sse r also got a set of ca rds which
would become the reco rd from which voter stat istics
would be calculated. The card, when filled, would
have the name. address. phone number, numbe r of
vote rs in a fam ily, absentee voters if any, a nd a
code number to indicate the voting prefer ence of vassers , Jord an was a ble to ignore the pr ison issu
the fa mily.
If lavoring Jordan , would any of them do some ag~n~y - sha wi.ng tha t t.he ad men had been pal.
work for him? Hang up a window picture ? A lawn ' religiously by his ca mpaign ma nager as the bill:
sign? Do telephoning? came in.
Th rough the blocks of J er sey City s treets the Jor-
da n worker s went during the first half of April. Ole
timer s and newcomers followed the routine. asking
the questions and in the manner prescribed. On
their index ca rds they ca refully set down the basic
inform ation sought and - once out of s ight of the
voter - added a num ber , a d igit either 1', 2, 3, or 4.
mE FIGURE I meant a l ure Jordan voter. A
mea nt a sure vote for Gang emi. A 2 represented I
voter who was leani ng enough towa rd Jordar
hopefully to be converted fully by fur ther effort . A
was a voter s ince rely undec ided.
The fours would have to be aba ndoned. The one
were money in the bank. "The la ter work would b
done a mong the twos and threes. .
The ones, twos. and tbreee were left lite ratur
about Jordan. The ones and the twos got an abser
tee ballot application jf needed . And from amon
them carne more voluntee rs.
All the data were forwarded to headquarte rs to b
punched into comp uters a nd factored into equati on
for use of the math ematicians who would transla t
a ll this into action.directing predictions.
ONCE FINISHED with the firs t canvass, tho
workers went over the sam e ground again an
finished by Sunday, April 29. a week a nd a da
before the election. By Wednesday, May 2, all ' hei
findings had been collated. This inte rva l was in lJt.
ti me table to allow for reacting to last minu te shifl
and to repa ir any lat e difficulties which m ight a risl
The sec ond pass throu gh the districts: also pre
vided a final rec heck on the effectiv eness of issue
and developments.
This seco nd canvass. for instance. indica ted the
Gangemi was wasting his time talking about th
issu e of a pri son on the Jersey City waterfront.
Most people did not bel ieve it would happen an
could not follow the involved accusation that Jorde
had conceal ed the poss ibility from the people of th
city.
On the oth er ha nd, it showed that Mike Belt's a(
cusatio ns of a ca mpa ign coveru p of a publi
re lat ions and adve rtising firm had hurt because
ca me when ' Watergat e was boiling, when th
McCrane th ing was bre akin g around Governo
Cahill's administration. and when Ma rio Biaggi wa
hemming and. hawing in New York abou t what h
told . gra nd jury .
The confluence of such events lend weight to tha
school of voters who insist all politicans are thl
sa me a nd who say "8 pla gue on all their houses."
ON TIfE BASIS of the feedback from the can
a nd hit ha rd in defense of his ca mpa ign adve rtisin
 One canoot hope to send out 2,000 people to talk to
50 times that many and expect everything to wor.
out withoota hitch. There waa plenty 01 backup in
the canvassing of the votera and the training of the
canvassers.
Paul Jordan had told each and every one 01 them:
''When you go out to talk to tha people you repre-
lent me."
How wen and how eHectiveIy did they represent
him? Thooe were the 'questiona hia central campai8n
committee had 10 have answers lor.
SO A SUPPORTING caal of can. . . .rs would re-
check perhaps one in 10 01 the house. visited by the
first crew. It was a simple thing to learn whether an
earlier canvasser had stowed. whether there had
been literature lett. whether an .lisent.. ballot ap-
plicationhad been left.
Finn gives the example of a .ector of the city
where the first canvas shewed a 7~2.5 break in favor
of Jordan. He waa akeplical about the figures; they
looked lar too good. A random re<ilec* came out
mud! the same, but Finn waa uneuy.
A aecond line 01 operation was called into play, a
telephone bank,at ~ union headqaarters near Jour-
nal Square, where 17 volunteers worlted in obifll
doingthe ulephoning jobJ needed.
Many of the velunteera were nuna and teeche...
quietly helpingthe campaign. Fmm this battery of
telephones in lbe Inumational Ladlea Garment
WorkersUnion building, Finn could reacil into any
district in tl!e City to reenforce hi. canvaastra or to
checkon them.
Mike Lally's telephone crew went to worlt on the
suspect area in a single ejection district which Finn ,
had chosen for test - a real pmblel
THE CAUERS were inltructed to pt the re.~ .
lion by urging the people to vote for Buddy
Gangemi!
"It was a risk," Finn says, "but It was the test WI
needed. We were bazarding a single election district
to get inrormation we needed for a whote area. U we
really had a 75-25 advantage where we had not ...
peered it, our campaign could .hilt itt effortl into
placn where more workwas needed So we took the
risk."
When the test district had been completely can-
vused by telephonepleas for Gangemi votes,it &till
showed71-29 for Jordan!
"When we saw that we figured the original
estimates were correct and we relt a lot more ccn-
tent about that area." Finn concluded.
A TEST in a Greeaville district showed how the
telephone backup could unmaak false canvassing. A
district leader there consistently showed high
resulta for Jordan.
"He was even telling us how every registered
voter would vote," said Arthur Cashin. the earn-
paign director. "We knew thet there had to be some
who died and 50lTIe who moved away. We knew the'
man WII steering US wrona but how wrong and
why?" . that they won one district by three votes. Could col
So Ille telepbcne battery uked boose after house
if a Jordan canvasser had visited. After tbat, Finn
called 00 the men whO said he had been breaking
his back and worlting day and night for Jordan.
Prodded, be insisted he had canvassed thoroughly.
Then Finn said: .
I'OKAY. l'Il start my car. Up at the Square are 11
people who don't know you. They've canvassed your
area by phone and they say you never went near
those homes, Wantto jump in the car and come up
and race them? Want to tell them they art! liars?"
The rellow broke down, admitted he had been
faking. and was replaced on tho . pot. Hil early
exposure left time for a new man to wvage the
district.
The reason for the accurate Jordan information
waa 001 only the canvassing, but the <pJa1ity control
of the anvau.
But lwo wor!tover> of their districts lNere not all
tbe 2,000 campaign activisll had to do. They a100
had to ltudy how to watch at tile pOlls on election
day and how to challenge if irregularity s/Iowed.
lllAT WAS DONE in an educational campalgJI
which on one day filled the auditorium of Jersey
City Stile ror a ....ion and brought tosether lar~
numbers of the workers elsewhere for other
sessions.
Again Finn, with help 01 the lawyer.. reduced to
small cornpe.ss the entire election law duties and
responsibilities of the watchen and challengers.
Three well spaced sheetstold aJl there il to koow
about the law .
Anotherpage and a hall told step-by-step what the
eha.llenger must 00 in the course of his normal day',
wolt and howto deal with un\I.9UI.1 contingencies.
Special phone numbers were given to report all
such and for bringing to the scene police, ~awyers.
or any other reenforcement needed.
Each challenger carried these instructions and
phonenumberson election day.
EACH DISTRICT had 10 trained chaJleagera
working. A candidate is allowed two per district and
since the mayor and the three at-large council can-
didates were represented in every district of the
city. plus the local ward council candidate, that
made five candidates whose interests at each
polling place must be guarded - thus setting the
number at 10 challengers.
The 1,730 challengers who put on their orange
ribbon badges on electionday were the best trained
crew to move into a Jersey City election since the
great days of Frank Hague.
Even their badges were distinctive - the orange
and black campaign colon of Paul Jordan. In-
dicative of thei-r far sightedness, the Jordan cam-
paign pla.nnen had gone into court weeki earlier to
get their own colors approved and to get Judge
Samuel Lamer to say neither side should use in a
non-partisan city election the traditional Democratic
green-and-geld or Republican blue-and-gold, When
colorswert issued, Gangemi got an. unfamiliar blue-
on-white.
DIDSUCH finely cut planninga. to color<:ode the
challengers' badges mean a nyth ing in the way of
votes? It would be guessing to say, hut it did in-
dicate the thoroughness wilb which the Jordan
strategists laidout their cam~ign. And jt is a fact
or codedbadges have changed three votel?
The seven strategists of the Jordan campaign'laid
down the planning ideas for the workers to execute.
But in between was a special force of unsung
coordinators - Jack Finn called them people ready
to serve " with no h0Rt of wearing any crowns" -
who carrie to be known as the Technocrats.
(NEGT: The Teehnccrats),
Ine I ecnnocraTS JERSEY

worked no magic. JOURNAL
but they had SPECIAL
Jordan',

the magic touch IlHlaetl

ByEUGENE FARREIJ. morecolorful, althou.h unseen, and no phur

(Fovtb 10 a Serlel)
A talented and devoted IfOUP of about.
dore worken became known U , The
Tocflnocma 01 PlIuI Jordan'o roeI_
Clmpaisn-
They lrtrt at once the U.s. Marines.
Seabeel, commandos. lifesavt!f1. Henry
l{jaingflMl, emergency aquads, firemen -
whatever was needed at the moment.
They repruented unique Sroup to be
ofaanized for poIiticaJ campaign. Frank
Hague', c~icns had hid Iohmy MaIont
and the Mnior Tom Gan~mi 'l an Ezra Nolan
- men ca~bie c:J. haDdlinS any emeraency -
but he,.. .... an tnthusiutic younlJ crouP
opnad tlmNp each 0/ tha ... nIa doine
~ of differot thinp.
No phase of the Jordan cam~ign wu
w.. more important to ultimate IUccesL
They provided the ate_ely. ready link between
the atratqy committee at hNdquartera and
the .....rd coordi.Mton direetina hundreda of
workers in the field.
an. 01 tho basic tasks don. by Tho
Technocrats. workin&: with Jack Finn, wa,
the analysis of vote potential in each election
district or the city.
In 'Prior elections there had been more
than 200 districts. 'These had been reduced 10
173 for the 1972 presidential election and 10
presented an awkward balia for voter
analy.is.
The JorQn .trategists had previoUJ figum
.howin.
for 173 districts the Nixon-McGovern
vote. They had prt!vious figures for mayoral
coetests between 11xxnu Whelan and
Sao JORDAN'S - Pal" 21.

Map' voter reconb. miakalcullto r. and braint that had tbI . malin.. total ncaR of a
propm,. P"'I"Immeci tomputer - t..... 1M'" tbe iDCredieJlta thai Mded up 10 the moM
,.i..a:aki. lD&Iy.i. of vDten Je~ Citr h ever 1fte.

. ~. :
Jordan's Technocrats had
the magic political touch
Continuocl lrom P. p I
Thomu Gangemi Sr. but these were divided. AIIIOnJ
more thu :wo diatrictJ.
The plObl.m wu 10 put the old and ....
diatrid mapa together aM then ulimat. whit the
new dillrictJ would produce in thit mayoral election.
J UIl to complicate the problem. it Wil .110
neauary to decide what theM two IttI of mlpt and
ltatisria would mean in contest between two men
- PaulT. Jordon ond Thomu F. (Buddy) G.ogemi
Jr. iNtead of amon. the 18 candidatft who had run
in 1111.
11 is problem which notonly involve. laborious
camp.dAtion and map makin,. Jt .1., involves In
artiJtic undentandinld political aut feeling. from
talkina to volen in the 1trfttI- not t.1)' to reduce
to computer llngualc.
Jerry Madden of Hudacm Citywu. Technocrat.
one of the itlder. of the outfit.
H. "' uod computer mao who could and did
create I mathematical madeJ 01' the problem and
then ran it throuBh the machine to indic&tl which
di.lrid.l IlII1d be atrong or weak lor Jordao, which
could not be alwged.
Madden Will oot ' ~.I the I,etart us8cJ to
ineaaure the subjective corrections. like gut feelina.
wbich went into the 'ca1eull tion. But be u)'IlOme of
the equatiorll encompassed II factors!
THE BIG TIlING b lIlat tho eoJeulotioo. pro-
duced accurate answera. Later thecomputer resultl
proved to ooineide with those arrived at in-
dependently by Jack F"mn who ope" liz hou.. on
IheSunday moming before election day c1usifyinc
the 173 diJtricta into "sure," "possible," and
"u nlikely,"
Bestof IU,both compUtaUoftJ were borne out by
the actual results onthe voting machines. Finn and
Madden predicted Jordan would lose 21 districts. He
actually 100t only 19.
"But," FiM cemmente, "one of those we picked
up unexpectedly we won by only threevotes."
TO AanEVE IlIdI precbioe reqwlred .. mut
compari..n of tho old aod new diJtricl lines belo"
and Iraospooilion 01 voting Jlm&lb could he .1
templed.
Com-lly, Finn compared acb district m.p 01
tndoy with diatrict m p of 1171. Om layinl ona OIl
tho otber, the technieoJ opproocb could dd.rmin.
j... which blocks had been chaogocl from ona
district to another.
Aknowledge of the previous voting pattern plul
a close understanding of thecurrentpopulation, plu.
the valuable input from the two doorto-door can-
vasses made by the districi and ward workers,
backed up by the telephone canvassing squads, all
contributed to predictingthe vote which wouldcome
outfor~a nge m!_lnd Jordan in thenew districts.
THE JERSEY JOURNAL, THURSDAY,JUNE 7,1973
The Technocrats
i r
n.. we" tho ... rd pluHn, coiled
TechDOCral1, ill tbI Jorda campaiJII:
GrttlVaJ.: RuMeli Do.... Jlmn Satelilte, .'
I,
aDd Sill"" KioIbowlCl
~I
West Std.: Entia Stoolmlcher a" WilUlni
I;
Spedding
Jourul Squan: Aneni. Silvntri, p.le r
Curtin. aDd Alto. SclIulm.. II
Hud... Cil}: GeraU Moddt ed Bruco
Balll1i
DownloWl: William Traey II
MaddtD .u
Bel'len-tafayette: WellillgtoD Davit
the clUef w.Td pl.noer.
FiM ntid district. which Jordan could expect
to win by 100 voles or better II "sur.,tholIt which
II
inditated he could wi" by leu than 100 II
"medium". All other. wert considered weak or 1oIt.
The ward convusing had indicated when
Gangemi was Itrong and 10 most of the 21 which
wtre expected 10 be lost wert hi. most popular
opolo with a h..vy ethnic advon\oi" Tho Ieut
predictable were those fewer which show an ethnic
blend. There. the .trong Gangemi pull upon voten
of Jtalin heritage might or might not bedecisive.
TIlE STAnmCS worUd up by Tbe
Technoc"l1 al...hawed what _Id be a good
targeteffort by a distrid leader in any part of the
city,
Thus, therecould be established qlKltal againlt
which a dlstrict leader could bemade to work.
The leaden in a strongly pro-Jordanarel would
be showina extra effort if they oould aet out .tiU
mere votelforJordanthanthecalculations set II a
reasonably good fil\lre.
Leaders ina district facing strong and capable
opponenlll, could provetheir worth ~ holding _
the tosses.
It was an IWlication of the old poker playen'
rule: "Maximize yourgains, miDimin your Iouea,"
Thi.'Y.tem 01 torg<1 lipm lor "''1 diltrict
wu what every canva.uer worked a.ainst when
aettina: wt the vote on election day. From it the
performance of the entin organization wu
evaluated in FiM" final appraisal.
TIlE PRECISION oIlhilwork b .tte.ted by tbe
ltory ofone election district from which came word
late in the day that the G.ngemi vote WII coming
OOt heavily.
It looked IS though the di:strkt might be lost
although the prediction had been it could be won by
a very slim margin. The district worken put the
. 27
problem to TheTechnocrat in the lrea and he con-
sulted the cham and .tltiJtica Ivatlabl. on the
district.
F"lJI.Illy he ofl.",d : "Do yw know 30 poopI. In
thi.s diurict who hive not voted yet, but who might
vote lor Jordan?" Th. challeng... checked their
voter 1i.1ll and finally decidocl they could find 30
such.
"Well," Mid The Technocr.t, " go get thom aod
tell them PaulJordan needs their vote."
The volunteers went .bout their work. That
night, when the machine WlS tallied, Jordan had
won the districtby 30 Yates!
"Tho.. poopl."still think Th. Technocrot> muat
be M)ml kind ofsorcerers," Cuhin SlyS I.ughinl.
mus ONE JOB 01 Tht Techaocrall wu t.
auiat in preparing the b.sic materj. l. for vote
predictions, and. in the case of Madden, actually
makina-prediction. independently 50 t.hlt there wu
a camp.rison with the findi ngs of other predictors,
includina the profession.1 pollsters who did their
sampling and predicting in theirown way.
So minutely w.! the tuk done that The
Technocrats wert able to identify Itrong and weak
block! wirhin an election district in some pam of
the city. That inform.tim wu used for setting the
routl of Jordan'. walking toUti in thoM
neiglmrhooc\a.
M in tho coil" klatch... the format 01 tho
w.1kina.tour wu .rranged to lei the moat mult
from thi least time and effort on ,the pan rl the
candidate who had to be busy u mayor U well II I
vigorously eampailninl candidate.
A ROUTE of hwlecisive but CODvertiblt bloch
would be laid out by The Technocrats. A lOund
truck - .nd the sound trucks: used ollly high quality
stereo tapes of clearly spoken, brief messages -
wculdgo through the streets alerting the people of
the mayor'. impending visit.
Butthe .Iert w formulated II I good Riling
meSlllP. too. II might ' be in the fonn of an in-
vitation &0 cOmf out and meet the ma)U who had
beenctaen oneof the country's outstanding youn.
men . or tho mayor who put all thole policemen
00 the Itreell or it mighteven be tie-in with
a punly neighborhood issue.
Once the IOIInd trucka had pused the lint time,
there might follow a number of young men .Ad
women wearing distinctive Jordan hall. leltin.
people Itt the mayor', appearance Wil imminent.
Then the IOUnd lruckswould be b.ck with I "Her.
he i. now on your block come out and meet
. the m.yor ,"
Jad< Finn declared: "And the _I. '
would
pour out of their homes, shaking his hand, giving
hima good word. It Wil effective."
 IT WAS much more effective because of the
detail work put info even so restricted a campaign
effort as having the candidate walk down 1 street.
Another jobof The Technocrats was to see that
the momentum of the campaign was maintained
through adherence to schedules. There was I lime
for buttons. I time for win ~ pictures. a time for
front lawn signs for Jordan. I time for bumper
slickers.
The difficulty was to hold back the ward
workers who wanted to rushahead with everything.
Iu Arthur Cashin, the campaign director, put it:
"Sure wecould giveout the buttons, put up the pic-
tures, and slap on the bumper stickers III I t once. It
would have been a great display, the opposition
would be stunned. Butthe campaign had to run six
weeks.
" If we showed everything at the outset it would be
like 1 sunrise-something to see bUI we get so used
tn it we never notice. The sun need not worry about
anything like that, but in 1 political campaign you
have to. You cannotlet interest and attention wane.
"Youmwt maintain momentum."
Cashin put his finger oneoneof tilt most valuable
functions of the little groupof political handymen:
"mE TECHNOCRATS really wert illvaluable
in thai they provided Ieedin and feedback at the
ward level. That lert the ward leaders to function on
a person-to-person basis with people and these
Technocrats were basically the scribes. the record
keepers, the ramrods. the quartermasters -a lot of
things all inone.
"They kept all the canvass results by districts.
They made the workers bring in the results sheets.
They'd say: 'Show us your numbers. How many
Ones do we have in that district? How many Twos.
Let's" add them up.' The Technocrats kept the
figures up' to the minute."
'Finn says: "I would demandof them to know. as
of that day. how canvassing was going in a specific
district and how was Paul Jordan doing there. In
every ward they kept sheets showing the status . . .
the numberof people not home . . the Iavorables,
the antis ... everything I wanted. When I
demanded information from a ward coordinator it
was The Technocrats who provided the figures 'ror
him."
The Technocrats were responsible for logistics
and supplies. too. It was no small task because the
hundreds of district workers and the ward coer-
dinators kept clamoring for buttons, signs, stickers.
pitcures and all the outward show of a campaign.
They wanted the whole city to show their
enthusiasm and to be aware they were on the job.
ASMALL CR ISlSoccurred when one worker was
commissioned to carry a package from campaign
headquarters to a ward center. He saw the box
contained several thousand bumper stickers and
decided to lake I hundred or so for his friends so
they could get started early on thedistribution.
What he did not undersland was that bumper
stickers. like all other display materials, were
scheduled for use on a specific date and that the
schedule must be followed.
When the shocked headquarters people saw cars
with the pre-mature stickers The Technocrats un-
dertook a strange pursuit. The hundred or so cars
with the slickers were located. the stickers peeled
off. and put away until the proper time for turning
them loose.
"It had to be done," Cashin says, "people
throughout the other wards were accusing me of
favoritism with the bumper slickers!"
ANOTlIER MAN 10 avoid in a political tam. That momentum began actually a few days
paign is fhe chap woo, in all good Iaith, takes before the kickoff with the distribution of a frw
hundreds of pieces of material to distributeand Ihen hundred of the Jordan buttons - the orange color
for some reason. perhaps perfectly valid. lails to which the entire campaign featured. The buttons
carry out the mission. were held up until after SI. Patrick's Day because
. Cas~in tells I story of the time I Iriend gave of the color. then released slowly al first and then
Finn a 11ft some.....here. and. en route. had a tire go finally all 50.000 were spread through thecity.
flat. Finn. pitchingin to help change the tire went In tum. in the week after the kickoff, the
for the jack. .
billboards: began to show in 20 selected locations
Opening the car lrunk he saw in It bundles of around the city. Bus signs apperartd.
literature lrom the previous campaign. The friend
(There would have been mare of these but the
sheepishly explained that just at the time he was
bus card people cut the Jordan quota in half and
supposed to distribute the stuff his wife had fallen ill
awarded the Gangemi campaign hall the spots.)
and he never got aroundto givingout the literature.
Such things cost campaign funds and lose votes NEWSPAPER ADS began 10 break on a pre-
so TheTechnocrats wert empowered to control the
ordained schedule. By two weeks after the kickoff
supply of pictures, literature. buttons, stickers, and
the like, 2S.0fJO pictures of the mayor, for window display.
appeared - one to household only! The one ex-
These materials were apportioned to the ception was an apartment house near a big church.
districts on the basis of their relative voting There everywindow carried a sign.
strength. Workers could not come tn headquarters
In the third week after the kickoff lawn "signs
to pick upbundles of stun and walk off; they had to appeared. 600 in 24 hours - a number later ex-
sign receipts. later TheTechnocrats would recheck panded to about 900 through the city. The final flash
10 determine that the materials had been distributed
was 25.000 car bumper stickers (vinyl for easy
or displayedor used inthe proper way. removal) and some anlagonists made a project of
removing them, according to Cashin.
FOR THE EXPENSIVE lawn Jigns which ",ere
set up all inone day in front of hundreds of houses. EVERY WAR D bad tostick to the schedule and
The Technocrats required a signed order from the any district which violated that was denied further
householder before rtlel5 ing a sign. Then they went mateials until tbe violation wascorrected. A district
around to see that the signs were where they were which put pictures or humber strips on phone poles
s~pposed ~o be. Then they made I pin map of the would be made to remove them and there were
sign locations and could show tach ward leader some districts in which this happened.
where hehad covered too thinly or too thickly. ' Thus, throughout the six weeks of the intensive
The strategy committee also used the same campaign TheTechnocrats func tioned as extra eyes
maps 10 spur laggards among the ward leadership. ' and ears of the executive committee. as statistic
A ward chief would be brought in, showed his pin gatherers and interpreters. as secretaries,
map with its sparse message, and then shown a messengers, materials handlers. and generally
map of I well-covered district with its many colored uselul allaround helpers.
piru uniform lyspread through the territory. Their presence enabled the ward coordinators to
"It was a quick and simple way to get the concentrate on using the manpower and woman-
message across," Cashin says. It was part of his power which had volunteered to work in the election
technique for nmning the campaign like a cor. districts.
poration which could not abide incomptfence or The Technocrats' quick reading of what w as
laziness. ~in& on in the wards enabled the executive com.
mittee to respond readily to every change and
THE PURELY in~ompelent aad lazy Mre cha11enge brought about by immtdiate develop-
weeded out and fired. Those who worked willingly ments.
~ut notwell because they were in the wmn~ kind of
They provided a kind of service which most
JOb were transferred to something they could do
better. campaigns are lucky to get from evenone man. The
Technocrats represented at least a dozen.
Either kind might see the reasons in one of the
many mapsmade by The Technocrals to show how (NEXT: Election Day! )
well signs and pictures were distributed or how
convassers weredoing in covering Ihe households of
a section of the city. .
The Jawn signs for Jordan were a peculiar test
of The Technocrats' ability to do a citywide job pre-
cisely. The material allotment provided 100 such
signsfor eachward. 600 for the whole city.
The Technocrats had the ward workers reccm-
mend locations. Then they weeded the suggestions
to get the best locations. got the approvals from the
householders. delivered the signs and arranged for
all to go up on a certain Sunday morning so that
churchgoers would see them.
IT POURED rain on the assigned morning ud
nobody was putting up signs. That evening I I it
cleared, tM. signs went up so that on Monday
morning umformly throughout the city the com.
muters en route to 'N'Ork wert greeted by a whole
new wave of Jordan material - another step in the
process 01 maintaining the pro-planned momentum
which Cashin dales from the kickoff dinner on
March 23 and which carried through to the election
on May2.
 The last step:
Getting vofers
to the polls
Dr EUGENE FARRELL
(LaJI ill a _ria)
Oa May I it .... time lor Paul JonIIJI',
campaigne.. 10 brine it aU .".dIer.
11 wu tim. lor the IllOIlthe 01 plannizlr.
rtCfUitina. traininc. canvusinJ. Ithedulina.
anticir-,ting, coordinating. ' and work by
",mdred! r:I men ~ women to ply off in
the voting booths.
In every one of Jersey City's ]73 elec-
tion diJtrictl there were just two people on
hand at 7 a.m. to represent III that won
and all lllOII other peopIe.
But each r:I the18 t-in of chillengtrs
was well equipped u they p;.Med on thelr
black-ond<>nn bad.., - the 0010.. 01 the
entire Paul Jordan campaign from March II
wilen the firll campaip but _rod.
In tht pock.1I 01 ncb the carefully
DR. PAUL JORDAN
JERSEY
JOURNAL
SPECIAL
Jordan'.
1...I.etloa
preparod IlImmaries 01 .Iection law IIld 01
rishll IIld dutieJ 01 a cbaU..,..,..
TheR wtre the emergency phone nu~
Th", wu a caD1n _Ie
be.. lor Ii.. beIp OIl anytllins lrom a
I.p! point 10 a brokm down ""ina medUne.
lor ~
ina the vote hourly to ladquarten. Each
di.trict had '. staggered time II) the heed-
quart... phon.. CO\IId handle the trlffle.
That time wu on the card.
And. keen... tool 01 all, the re WIt the
list of voters from the district - each coded
with I number from 1 to 4. dependinA on
whether that voter WI' ngarded for PIU)
Jardin IUrtly. or leaning to him, or un-
decided. or lor Thomu Gangemi Jr.
Their oppolitl numbtn from thl
Gangemi camp had nothiz:l& like such
.nnanent.
Set GETI1NG .... - Pal. D
11I0MAS GANGEI\U JR.

Getting 80,000 out
was real cliffhanger eoaliDued Iram Pal' I
Behind each of Jordan'l chaltenlera wal an
unseen but active oraanilltion headed by a man
designated "Mr.Election Day."
That WII' Jerry Lolly, .M1a h,d trained and pre-
pared thesechallengers and now WlS readyto come
to their aid with legat remedies forany contirlgency.
He would keep the challengen under obser-
vation while Arthur Cashin. the campaign director,
kePt an cverall eye on the election from hi. Plaza
Hotel headquarters, aDd Jlck Finn. the super-
Technocrat and molder of the wlrd worker corps,
would be out in thedistricts.
uUy Wli ready foranythin&. Even if ecme kind
rJ. accident h,d blacked tho Honand and Lincoln
Tunnel. 10 thlt commuter voten could not cet hom'
1.
in tim, (PATH..... not rwmina) thert wert papers'
p"'pared lar a rourt application to extend votina
houri.
And the lawYera wert rUdy, of ecerae. for any
of the normal dispute. about eligibility which arisa
ineveryelection.
OlRERlHAN lboia ehaIleDltn DB dol)<. moll
ward worken either had gone off to their employ-
ment or were Wliting for a later start., They had
been told to live themselvel for a backbreakin
finish from 3 p.m. to I p.m. and events proved say.
ina them WI. a aood precaution.
!luIie.. plICa at thal haur. u it _Id be 111 da~
and evenina. WI. Joe Simunovich'. memge..1J'd.
repor!in& lt lepbone center. With a phone bank, ho
had a squad of ~ter operaton who would be
facing an hourly mid rush of computation until the
last vote had been counted that rii&ht.
These figure experts were equipped with Jack
Finn', muttr Ii$f showing which districts Jorde
sbculd carry and which he would be.
TIlEY HAD FIGURES . howing what Ih. vol. I
ought to be in tach. Hourly they would Get I report. people', nalizatioo that lbe big push, tchoduled to
from each dismct, compareit with. tarl't figure.
calculate lbe percentap ofaxpactable Jardan vatu
delivered .. far. caleulate lha npectabl. vola and
"'port tha linclinlt to CuItin.
.Joe and his_Ie Md 20 minute, nch hour in they had to be luc,ted and broupt in an hour
",hich to "'ceive, romputa, and eval.... tilt vola rJ.
173 districts.
In the wards only the early voten were movin;
and crtIy those workm who knew they were dealing
with early risers were caUing friends to remind
themto vote.
Between 7 and 9 o'clock the mominr: vote WII
begiMins to nOw butat a molustl pace.
BY mEN, the neWir ChaUeDJlrI wer, fiadina
theeany Itrangeness had worn off. Thearenaof the
American democratic procell was lookinl like tht
slightly dankschool basement all IChool buements
. . bl
) .nvl na yare. . ..
-----
In c JC I\ ~ C I
JVVI\I'''''... , ""11.11"\1, JVI"C 0, .",,)
I r~sh
Nothing untoward WlS happenbls; there "'II no
Of jammed Dlachinea as hadhappened ,in other
yean. The challengenquietly ticked of( the names :
an thelrlisll I I thepeople voted. They kept tally al
the Ones. the Twos, the Threes, and the Fours for
the IltIt telephone nPort.
But even before 11 e.m. Joe'. clleulaton wert
showing the vote to be much more lIuggish than it
ahould beat thathour. Districts were notmeuuring
up to the 10 I.m. and 11 a.m. target fil\lIU pre-
pand by tht Teehnocnll. The lint ,Iano bell' l
!>qeD to rina within tile Jordan campaign head-
,quarters.
HOUSEWIfE phoM ta, m. wen ordend ta
.tart calling.
Now ne,Tec.hnocralJ were called into action to up to 70,000. That it why Cashin wanted In 80,000
min their.1OUOd truc:kI and mit ,nDnopcrtiun
cal1ins upon people at home to stt out and.vote.
But a non.partisan messase can do a partisan
job if the audience is proptrly selected. That WIS
~ another time the precise advance calculation of @.IIOO and Gangemi 22.000. .
dillrict p",r.rtrICtIpaid all. ThoTechnocntl could
lay OLlt routtS - down to the IpeCific atreetJ -
which would take the can and their messaSea
through Jordantarrilory.
Thiswould not be like tht blunder aI 1911 whea I .tho total vola II> 10,IlOO. they were .....
Buddy Gangemi" workers pulled out voten in-
discriminately and unwittinaJy helpad Jardan, aal
realizin. they were hercfinC hit people to the peUI.
The Ttcilnacnta Imtw whe.. tile Jordan vol..
wert. They concentrated on those. Gangemi could
derive only a sman incidental' assinance from their
broodc"ting.
lifE BIG PHONE tiuk ..hid! had dona au we11
in thecaDvaWS dayl now came intoplay - con-
centr.ting its calls on pro-Jordan Ones, and Twos,
and carefullyavoidingpro-Gangemi Four.
The noonday lull only reenforced the Jordan
begin at 3 p.m., weutd have to start sooner. .
Many of the a11-dul)< challenaen and vnte
rouser. were ai employment out of town, although
pTff)lred to join the campaigning at 3 p.m. Now
earlier. Many were located and many did advance
their reporting time.
At midmoraina. Coshin could project a 10,IlOO
tota! vote and WII nat happy wilb it at 111.
PREUMINUY P1.ANl'1NG by tilt ' ardu
camp and by othen independently, had fixed tht
CI'O!30ver point ofthe election at 6.5,000 voten.
Thil wit predicated on estimites of the
Gingemi family strength, a loyal following which
hadfought hard and lost some bitterly close Ofttl in
six previous elections. (The only win WII Tom 5r.'.
election I I mayor in 1951 with John V. Kenny'l
1 help.)
---
------
Also there WI! the ethnic pull among ' voters or
Italian descent who, for the first time, h.d one of
theirown gOUlI head-and-head for the mayor'. chair
and with no other Italian-oriented candidate to split
their rank., .
And then ""'" the people who h, d been part
the Kenney orpniution over the yean but ",ho
had been beaten in recent county CXlmmittet fightJ:
by Jordan. mmmittetmtn.
10 lIfESE mall be added a _eat
always vote apinlt the incumbent reprdll!s of
"'ho
issues. Such estimates put Buddy', total Itrfngth at
between 22.000 and 27,IlOO.
So the break-even point ficured to be
somewhere around 55.000 with .. nip-and-tuck battle I
vote, knowing Jordan would get a greater share of
I all over M,OOO , . still mort ever 70,000 and.
ever increasing ru,
advantage u 80.000 WI' reach.
ed, IrJ. that level Cuhin expected Jordan. to Mva
:j
Ilo and Finn ",checked lbe computer lorce'.l l
utimatu and found. with some relief. thai' th~ I
coold predict n,ooO rlthec than '70,lXJO. A dri"vina
I finish from 1 p.m. to c1osin,at I p.m, could brine
I
nuT WOUlD me... dear and deci.ive WiL 1
It would be beyond any talk 01 "'ClllInt or '
mischance. It would leave answered flatly the
question: "What kind 01 government daeI Jeney
City want?" That last was the cause which
animated campl.igners for Paul Jordan. It WI. hi.
cause.
Soby 3 p.m. extra touches were being added.
The reserve force of ward worker. was out
ringing doorbells and talking to those who had not
yet voted.
I
The sound trucks were moving through their '
prescribed routes where Buddy'. friendl would not
hear them urging votera to comeout.
The telephone bank wu reaching into districtl
which needed btefina up. I
tHE ElllERLY lADIES who could DDt aHer ta
do much more than .cast their own votewen calling
I that hall dmen friends they decided they eauld con-
tact.
The younger housewives wert dialinl and
calling from home to back up the phone Crewl at
headquarter
One of the leaders noted: "Mywife made DlOl1I :-t
than 50 phone calls that afternoon."
The messagt wu simple: "I'm one of your .,
neighbors. Have you voted yet? Will you do it now
10 you..~n' t be left out? _ ; .
 THERE WAS littl. need for campaiping for
Jordan in these reminder calls; the previous can-
va.sel had shown who was for Jordan - and the
housewives were not cillin& Gangemi people. It Wil
another proof of the value of precise pre-election
Clnvuses through just about every block of the
city.
About this time Cashin added I new touch. Scm
hundred. 01 peopl. wculd be lined ~ .t the open
JPlC< 0. Canal 5ll<et in Manh.ttan which had
turnedinlO hull!e bus depotto handle pustllleR
ItrInded by tha PATH llrike,
11lE SHOWERS IIId tboI thmll 01 ram mip !
HIll! mill)' of th... directly home. Once raiDed in,
they mif,ht never come oot to vote. They were
.-led; there were lot 01 Ones and Twos among
them.
So In appeal tocommuters wu written, urgina
them to vote "on the way home." The copy wu
",oiled 10 a quick.print .hop and ..veral ltlou..nd
taken to Manhattan where the melS&ge was handed
to thoae' waitinl for bu~ to Grove Street and to
Journal Squ.re.
The 4 o'clock checkup indica'ed that the firll
nine houri of balloti"l had brought in only 047 per
cent of the vote. With only four houri left. that wu
not enough. It would take more ICtivity to brinl that
75,000 projection to the magic 80,000.
m ERE WAS little reserve leU to add i. the
way of innovation. Most of the job would have to be
done with intensified effort in the district! by the
foot trooPllnd the other forces alread)' out.
Butone extrl touch was a Crewof young people
sent intoaction onthe bus lines. These "bus criers"
would get into the doorway of a vehicle crowded
with the homebound and remind them to vote a.
soon II they l ot offthe bus at theirhome arell.
By 5o'clock things were looking better. The
percentlge had jumped 15 point! in In hour. The
effort WII paying off. Now 61 per cent ~ the an-
ticipatedvote wu cast.
The lOund trucks. the phone batteries, the
doorbell ringers, the bus criers - aU kept goin.
And. new foree of youns people wu sent into the
door_r eflort.
FINN SAID: "I ..w them - 001 p ml
from house to house - but nmninC from
'0
hoo.. house. It reminded me of tha McGovem
campaign when scme of thoR kidl wound up wid!
blistered feet,"
Nevertheleu the next three houra would have to
bring ou' lOme 30,000 people, a thint of the vote,
This;"" the thirdin which'Jordan'. grnlUt I .
would be made, the statiaticianl knew. All th.
fortes 01 the Jordan outfit wert mOving It loP:
apeed,
Jack FiM. riding an unmarked car through Iht
dillrictl IOld it:
"You would see a woman going up thl . ide
streets with I baby carriage _ I baby in it . ,
covered over to keep offthe rain. There were peopIl
with umbrellas, going up and down doorsteps get-
tingout the vo,te. It wasthe most thrilling thing I'vi
ever seen.
"llIAl"S WHAT relaxed me when I made-the'
o'clock call.
"J asked how we wert doing and wu told the
district. I was in were doing very badly. I Aid:
'Yeah, f know! ' Then I told him about 'he peopl.
going at'Olmd in the rain getting out the votes. I
knew those vOles would be for Paul Jordan. The
other side wasn't doing that kind ~ work. They
didn't know whom to bringout!"
Bythe 7 o'clock check, the vote finaUy touched
the eurve which ""UJd guarantee an 80,000 totll.
"I knew the. lor sure," Ca.hiD lIya, "that
Paul and the at.large councilmen were in."
OlIT INtha otrtotll.d 00 the phone I nd iJI tboI
buses. the workers kept goins right Up to dolin,
time, plugging for the whole Jardin ticket.
Th. finallally wu 11,201 and Jontan had 4U45
or 10.14 per ant of tIlem - just u Technocrat
Jerry Madden had predicted nine montha earlierl
Cashin still cannot decide whether the- result
confirmed incredibly acturate prrdietion:s or
whether, having set up those gOils. the campaign
organization just wouldn't stop until it reached
them.
B)' 9:20 all the districts had reported their.
tallies, resulU had been calculated againil target
figures, and FiM could say which district workel'
hid done the best jobs in the whole city.
His p1ln to honor them that night at the Plaza
rally WII disrupt.d by a f.l se bomb seere. Theyj
made up for it with an outdoor party at Roosevelt
Stadiumlast week.
BOTH CASHIN .nd FiDo ligure lb. ml"';' for
Jordan would have been greater - perhaps2to-l -
if the weatherhad been better and if there had not
been a PATH strike.
Asked where they thought Buddy had gone
wrong. both were quick to SI)': "He didn't put onhi.
own campaign. Somebody on his side studied bow
we didit withJordanlast time and decided we did it
with the medii. This time the)' tried to sta)' with us
etride-fcr-stride in the media race and hoped 1.0 win
it with hispersonal foUoWing and the support of the
oldorganization people.
''So ,llOy copied our a1opna. Where ... put
billboarda, they put billboants. When we had bus
cardatiedup, they got halfthe buo cardaawayfro
us. They never seemed to realize that this wa.
different campe;ign. that this time we had a ci.n~
didale the city knew. Mayor Jordan had been in of~
face 17months. This time we were leUinl his ClUS
way ofgoverningI city."
WHATmEN should Gaagemi have dond
They hadI quick answer for this, too.
"He should have made his own camptign. He
should have pre sen t~ himself IS a bJsinessman of
some measure or IUceess with deep interest in city
government. They tried but they never got that
acl"l)lS. He always seemed to be the candidatt of a
lotof peopl. most of thentherpeople of the city did
not want back in power. He neversot established u
himselfand that is what heneeded to do:'
"ONE FINAL QUESTION," thi. reporterliked.
"When a ne...ship is given its trials, it! severes
lest is to be sentfull speed ahead and then, when i
is at maximum, the controIJ suddenly are thrown
into reverse to drive it full speed astern. Could your;
organization and methods have elected Buddy
Gangemiover PIU) Jordan?"
"Never!" They shouted it II one. "We never
could have sold Buddy to Jersey City," Cashin said
" but we could have improved his performance!"