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Phone: (703) 675-7610 email: robinsamet@gmail.com

LinkedIn Profile: https://www.linkedin.com/in/RobinSamet

Collaborative and strategic marketing leader with 15+ years experience working with insurers, consumers, physicians, pharma and
government agencies. Significant expertise working with healthcare technology design and application of secondary data sets
including medical claims, patient encounter and utilization data with the goal of improving health outcomes. Special passion for
cultivating long-term, mutually satisfying client relationships. Excellent interpersonal and communications skills.


Tandigm Health (JV between Independence Blue Cross and Davita Healthcare Partners), Conshohocken, PA 2016 2016
Clinical Enablement Manager
Built clinical care programs to decrease unnecessary hospital readmissions, reduce costs and improve health outcomes through
improved care coordination with Philadelphia-area healthcare systems. Identified post-acute care providers to include in care
collaboration following hospitalization. Advised on provider-specific metric reports for quality improvement opportunities.

Centers for Medicare and Medicaid Services (CMS), Bethesda, MD 2014 2015
Health Insurance Specialist/State Officer
Key contact for states seeking guidance with ACA requirements and Qualified Health Plan (payer) certification:
Advised insurance department executives regarding ACA requirements relative to payer-provider network adequacy, benefits,
pricing and product design.
Facilitated successful rollout of the ACAs year-two public exchanges to enroll almost two million new consumers in two months;
100 percent go-live success.
Assessed best practices in outreach to rural populations, including issues relative to provider network adequacy and formation
of partnerships with community-based providers.
Selected as panel member to review applications submitted to CMMIs Transforming Clinical Practice Initiatives program to
help >150,000 provider practices achieve large-scale health transformation through quality improvement and health outcomes.

DrugLogic, Inc., Reston, VA 2009 2012

Director, Client Services
Consulting, strategic marketing and market research for start-up technology firm that built commercial applications for performing
analysis of adverse drug events and medical risk management. Worked with multiple secondary data sets including medical claims,
EMR and public and proprietary adverse drug event data.
Spearheaded successful-turnaround of ailing scientific research consulting business and expanded service reach through cross
selling to clinical departments. Doubled revenues in one year and set path for sustained profitability.
Leveraged branded technology to apply to consumer health divisions of global healthcare companies for use in assessing ADEs
in over-the-counter medications.
Directed comparative studies for clients seeking to assess the drug safety profile of their medications relative to analogous
drugs to demonstrate more favorable health outcomes.
Developed extensive training tools for physicians to apply technology. Conducted onsite client workshops and virtual training.

Samet and Associates, Reston, VA 2005 2009

Managing Partner
Management consulting, performance improvement, and delivering transformational initiatives for payer-providers:
Rebuilt program designed to support global clinical trials management for the pharmaceutical industry. Within two months,
successfully turned around the program and restored software development efforts.
Advised leadership at specialty-care pediatric hospital on process design and improving service delivery. Successfully met
financial and medical risk compliance requirements.
Instituted population-based performance measurement, integrated care management and disease management, and innovative
provider reimbursement models for hospital client to reduce total spend.
Implemented early-adopter population health management program for hospital-based health plan by establishing membership
outreach for maternity, special needs and other complex populations. Developed training and care management programs to
help address chronic disease management.


Cerner, Inc. (formerly, Galt Associates), Sterling, VA 2003 2005

Director of Marketing and Product Management
Strategic planning and marketing for $12 million start-up healthcare technology firm. Managed and mentored multi-disciplinary
department including marketing, website development, customer/technical support:
Successfully launched major new technology product portfolio, which became centerpiece of company product offerings.
Launch included product packaging and positioning, key messages, product differentiators, storylines, competitor profiles, sales
Developed marketing strategy for the companys consulting services business that analyzed and provided clinical interpretation
of adverse drug event information.
Served as subject matter expert in the area of drug safety and risk management; made presentations to prospective clients as
part of business development and sales efforts.
Conducted extensive survey of US and European pharmaceutical companies to assess best practices and customer insights into
drug safety surveillance programs; published white paper with survey findings.
Successfully organized annual client conference, including meetings with key industry opinion leaders and preparation of
business cases for presentation to representatives from more than 50 pharmaceutical companies.

ERT, Philadelphia, PA 2001 2002

Director of Product Marketing
Product marketing management for technology that evaluates cardiac safety of drugs undergoing clinical research:
Led the development and launch of a web-based technology for reporting and analysis of cardiac safety data and other study
metrics for use in monitoring clinical trial status.
Oversaw the development of a web-based technology to support distance learning for clinical research sites.
Successfully bridged two previously non-collaborating teams to work together on the development of an important product for
managing clinical research operations.

UnitedHealthcare Community Plan of PA (formerly, OakTree Health Plan), Philadelphia, PA 1998 2001
Director of Marketing and Outreach
Provided leadership and direction for marketing, outreach, and education for this 75,000-member Medicaid health plan. Key
regional leader for central and northeastern Pennsylvania markets.
Promoted to assume considerable operational responsibilities including provider support, customer service and sales.
Directed the development of health strategies for the health plans high-risk members to improve healthcare outcomes.
Oversaw successful marketing/advertising strategy to increase sales for retention and growth; responsible for budget.
Led geographic expansion of health plan into central and northeast Pennsylvania markets, resulting in significant sales growth;
15-20% increase through targeted marketing and enrollment.
Transformed health plan into innovative managed care product by leveraging existing HMO to acquire a license, adding 20,000
new lives in rural markets, converting FQHC to Medicaid, and building healthcare infrastructure.
Identified needed modifications in companys proprietary evidence-based treatment guidelines for use in outpatient behavioral
healthcare settings.


Healthcare Businesswomens Association Fit-to-Lead Committee, Co-Chair 2016 present

Chair, Fit-to-Lead Committee

Capital Caring (Capital Hospice), Falls Church, VA 2013 2015

Hospice Volunteer
Provided hospice care to terminally ill patients who are in skilled nursing facilities and who are home-based
Worked at Camp Hope, a day camp for grieving children who have experienced the death of a loved one
Participated in hospice fund-raising activities



MBA Marymount University, Arlington, VA

BSN Nursing, Georgetown University, Washington, DC
BA Biology, Kalamazoo College, Kalamazoo, MI

Johns Hopkins Bloomberg School of Public Health, Graduate Summer Institute of Epidemiology and Biostatistics


Healthcare Businesswomens Association Greater Philadelphia Chapter


Edmondson, B. and Samet, R. Now or Never: Making the Commitment to Value-Based Reimbursement. A commentary on the risks
and rewards of value-based reimbursement. Frontiers of Health Services Management/Health Administration Press. Winter 2015.

Chung, S., Ohman-Strickland P., Samet, R. Analyzing the Effectiveness of FDA Risk Evaluation and Mitigation Strategies Using FDA
Adverse Event Reporting System Database. Poster presented at August 2011 International Conference on Pharmacoepidemiology
and Therapeutic Risk Management (ICPE).

Clark, J. and Samet, R. Best Practices in Risk Management and Pharmacovigilance: A Multi-Company Survey and Analysis of Needs
for Safety Data, Data Tools and Methodologies. White Paper, Spring 2011.