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Trend Album™: Chelsea Flower Show 2010

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Trend Album™: Chelsea Flower Show 2010

COVER IMAGE: The Victorian Avery Garden

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Trend Album™: Chelsea Flower Show 2010

Trend Album™
Chelsea Flower Show 2010

Jane Stockel Michelle Lamb

Editorial Editorial Director of
Correspondent The Trend Curve™

Published by:
Marketing Directions, Inc. • 14850 Scenic Heights Road, Suite 155 • Eden Prairie, MN 55344
Ph: (952) 893-1245 • Fx: (952) 893•1264
Email: info@trendcurve.com • WWW: http://www.trendcurve.com

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Introduction Page 5
Color 6 MATERIALS
Blue 7
Purple 10
Pink 12
Orange 14
Yellow 16
Red 18
Green 20
White 22
Design Directions 24
DIRECTIVES
Down-to-Earth 25
Formality’s Retreat 27
Bees 29
Texture 31
Countertrends 33
Fashion Inspired 35
FLOWERS AND FOLIAGE
Peonies 37
Delphiniums 38
Meconopsis 40
Iris 41
Alliums 43
Lavender 45
Tulips 47
Lilies 49
Roses 50
Foliage and Plants 52
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Trend Album™: Chelsea Flower Show 2010
Metal 53
Stone 55
Ceramic 57
Wood 59
Willow 61
THEMES
All-Green 63
Water Gardens 65
Cottage Settings 67
Victorian 69
Meadow 71
Tropical 73
Contemporary 75
Grow-Your-Own 77
Edible Foliage 79
SCULPTURE
Humans 81
Birds 83
Animals 85
Sea Creatures 87
Other Icons 89
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Trend Album™: Chelsea Flower Show 2010

Introduction

T he mood was definitely more hopeful at the 2010 Chelsea Garden Show than it was
just a year ago. This was evident not only in conversations about business that took
place in the stands, but also in the colors on display. Directional hues tended to be more
toned-down and sophisticated than they have been in the past, indicating a willingness to
take risk that was absent in 2009.

There was also a sense of self-sufficiency matching the tone of this popular axiom: Keep
Calm and Carry On. Vegetable gardens, more important than ever, expanded beyond the
basics to include edible flowers, as well as vegetables and fruit. Working with that tone,
a trend toward offering a range of sizes—and therefore prices—for garden accents rec-
ognized consumers’ need for value, as well as design excellence. This is a trend that will
continue long after the Great Recession has ended.

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Color

Garden Rosemore in Spring (photo credit: RHS) 4

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Trend Album™: Chelsea Flower Show 2010

Blue led the way to trend:

• Turquoise was the show’s big trend color
• This was true even though there were no Turquoise flowers
• The Victorian Avery Garden structures showed how Turquoise and Aqua could still be integrated into gardens
• Delphinium spires and meconopsis suggested a future for cooler Blues
• Some Blues had textural personalities, which were directional
• Blues looked great with Purples
• They also worked with Pinks

Purple astrantia and Blue meconopsis Turquoise: the show’s big trend color

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Trend Album™: Chelsea Flower Show 2010

Blue (continued)

Even outdoor furniture

favored Blues

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Trend Album™: Chelsea Flower Show 2010

Blue (continued)

Texture made Blues more compelling Pink was accented with Blue

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Trend Album™: Chelsea Flower Show 2010

Purple tones sat almost seamlessly next to Blues:

• Shades of Purple, used alone and together, were key colors in the show
• Temperatures included both warm, Red-cast and cooler Blue-cast flowers
• Saturation also had a range, from light to dark
• While Purple/Blue was a top combination…
• …Purple really became a go-to companion for lots of colors
• Of note were iris, allium and lavender
• Lavender was a core plant at this year’s Chelsea show
• Its potential for the regeneration of bees was a driving force in this status

Purple and Lilac: key colors of the show Shades of Purple looked right together

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Trend Album™: Chelsea Flower Show 2010

Purple (continued)

Purple worked
with Blues and
other colors

Values
ranged from
light to dark

Red-cast Purples were

as directional as
Blue-cast versions

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Trend Album™: Chelsea Flower Show 2010

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