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Piero Gilardi and arte povera took place amidst a wider set of
avant-garde practices in Italian art, design and architecture in the
late 60s and early 1970s. These interconnections have not been
sufciently explored, yet there are clear afnities and inuences
between the spaces and strategies, ideas and individuals that were
appropriated by a range of practitioners in a period of highly
politicized and experimental creativity. This article examines
Gilardi in this wider creative context, and in particular focuses on
parallels between the artist and Radical Design, the foremost area
of experimentation in Italian design this period. Written from the
perspective of a design historian, this has been an eye opening
exercise I looked to design as a way to understand more about
Gilardi, but this in turn has also cast the design of this period in
new light.
The early 1970s saw one of the largest exhibitions of Italian post-
war design, and Gilardi was in it. Called Italy: the New Domestic
Landscape: Archievements and Problems of Italian Design, it
opened at New Yorks MoMA in May 1972, curated by the
Argentine architect Emilio Ambasz.[1] A seminal exhibition in
Italys design history, the exhibition was conceived to show the
breadth of Italian design expression. It consisted of 180 objects
produced over the previous decade, exhibited in wooden cases in
MoMAs sculpture garden, and eleven environments displayed
inside the Museum that had been especially commissioned from
both new and more established Italian architects, including Mario
Bellini, Ettore Sottsass and the Superstudio group.
This dual curatorial focus mirrored the two main aspects of the
show. On the one hand it represented Italys prowess in design.
Following the end of World War Two, Italian had become a major
international force as desirable luxuries by architects such as Gio
Ponti and Vico Magistretti dominated the design scene, achieved
through experimentation with traditional as well as new materials
such as plastic, whose pluralistic materiality saw it present at
every stage of the design spectrum from this period.[2]
Gilardi wasnt the only artist to express this apparent mourning for
natures demise. The perceived impending end of nature fuelled
several other practitioners work at this time, amidst widespread
concern at the effect of advancing technology, industrialisation and
urbanisation on Italys rural areas.[18] Yet there is a paradox in
Gilardis eulogy for the natural, one that is manifested in the
materials and product modes used for the Tappeto; Gilardi
expressed this loss of nature through industrial means.
The idea for the Vegetable House originated in the late 1960s, in
a series of workshops and performances that Gruppo 9999 had
been conducting at Space Electronic, a nightclub they had set up in
1969 in Florence, and where they did experiments with groups
such as Superstudio.[33] This realm provides another link
between art and design practice - nightclubs were a key space for
experimentation in this period. Gilardis Tappeto was displayed at
Turins Piper nightclub, one of a number of Pipers that had
sprung up in cities such as Rome and Florence in the 1960s, which
were ran by members of the art and architectural avant-garde.[34]
Other artists associated with arte povera, such as Marisa Merz and
Pistoletto, would also be amongst those to appropriate this site for
displays and performances in this period, as part of a conscious
turn away from the conventional spaces of the art industry at this
time.[35] Among the performances and installations that took
place at Space Electronic, Gruppo 9999 created a prototype of the
Vegetable Garden House including a real vegetable garden that
represented the full-scale prototype of the living room of the
MoMA Garden House.
Gruppo 9999s project was informed by the same concern for our
relationship with nature as we see in Gilardis Sassi and Tappeti
natura. As Carlo Caldini of Gruppo 9999 noted recently, nature
was a dominant theme in their work at this time: nature
increasingly fascinated and engrossed our everyday observations.
This was at a time when the world seemed to be dominated by
technology, as if there were a frantic race that everyone was
involved in, but without anyone realizing that irreparable damage
was being done to nature.[36]
The Sassi and Tappeto were the only products that Gilardi made in
this period. In the late 1960s Gilardi stopped making for a long
period, concerned in part at the commodication of his works and
objecting at the gallery system.[39] He was right to be concerned
it was precisely this phenomenon that the architectural historian
Manfredo Tafuri accused the architects of the rst wave of Radical
Design of. He criticised the likes of Archizoom and Superstudio
with their Poltronova-made products for peddling what he called
an increasingly commercialized form of irony, their approach not
up to the task of real social change.[40]
While Gilardi did not design any more products in this period,
these were not the only objects he created. In 1966 he exhibited a
series of works including the Carriola (wheelbarrow) and Sega
(saw) shown in Arte Abitabile, held at the Sperone Gallery in
1966.[41] Celant picked up on the shift inherent in these works at
the time. Clearly comparing them to the illusionary qualities of
the Tappeti and Sassi, he states that these objects are concrete
rather than mediated or mimetic manifestations of his instrumental
and functional action. For those who know the hard-working
Gilardi, they are his symbols.[42] In essence these were tools,
their functionality and instrumentality shorthand for Gilardis
increasing involvement in the everyday of political activism.
[1] For full details on the exhibition, see Emilio Ambasz, ed.,
Italy: The New Domestic Landscape: Achievements and Problems
of Italian Design (New York: New York Graphic Society, 1972).
[7] Daniela Prina has accurately described this rst phase of Italys
Radical Design movement. Daniela Prina, Design as Conceptual
Research and Political Instrument: Role and Legacy of the Italian
Radical Movement in Networks of Design: Proceedings of the
2008 Annual International Conference, ed. Jonathan Glynne,
Fiona Hackney, Viv Minton (Boca Raton, Fla. : Universal
Publishers, c2009), p.101.
[15] For more on the Tappeti Nature, see Erik Verhagen, Piero
Gilardi: For an Aesthetic of Abnegation Artpress, June 2010, no.
368, p. 55 59.
[22] Piero Gilardi, Dallarte alla vita dalla vita allarte Prints
Etc., Paris, 1982, pp. 11 12, trans. Gilda Williams in Parallel
Practices in Arte Povera, ed. Christov- Bakargiev, p. 282.
[38] For more on Gruppo 9999s Vegetable Garden House and the
place of nature in their work see Rossi, Crafting a Design
Counterculture: the Pastoral and the Primitive in Italian Radical
Design, 19721976 in Made in Italy: New Perspectives on Italian
Design, ed. Grace Lees- Maffei and Ktejil Fallan (London: Berg,
2013 (forthcoming)).
[42] Celant, Arte Povera: Notes for a Guerrilla War, Flash Art,
November-December 1967, no. 5 in Celant, Arte Povera, p. 37
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