Business Plan Name

(Questions makemoney in red)

Date
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1 - Executive Summary
1.1 - Statement of the project
This topic can be understood as the definition of a synthetic form of project or
business that intends to develop and deploy. Indicate how the company will be s
tructured to start its activities, products and or services to be offered, marke
t characteristics desired, as well as strategies to be adopted to achieve these
goals. But remember, it is an abstract.
1.2 - Entrepreneurs 1.3 - Products, Services and Technology
This item describes the main features of the products or services offered by the
company. Also expose the technology employed and, of course, point out the diff
erences they may have. This is a brief description, but should lead to a complet
e understanding of the product, process and technology involved.
1.4 - The Potential Market
The market potential can be understood as the segment of the population who have
an interest, income and access to products and services offered by a particular
company. The study of the characteristics of this market is extremely important
so that we can know the needs and desires of consumers and serve them more effi
ciently. Make a summary of this market and highlight the most significant and de
cisive information that gathered in his study marketing. Use of surveys and sour
ces to argue and demonstrate knowledge of the facts. Prove that your idea, model
or design, has good chances of becoming a product or service: prove that a pote
ntial consumer market!
1.5 - Elements of Differentiation
Why do customers choose your products / services and not the competition? The di
stinguishing features are those characteristics that make them unique when compa
red with what the competition has. Show what makes your product / service itself
have that glow that the
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differs from the others. The competitive advantages and marketing strategies are
, in most cases, the most significant factors used to distinguish one company fr
om another.
1.6 - Projected Sales
The issue here is money. Explain how the company hopes to sell or generate reven
ue on the product / service. To do this, does not distort or deceive. Feet on th
e ground are the best and only guarantee that the Business Plan can offer. After
all, is precisely why it's done. Be realistic and show the demand that the comp
any may have. Based, among other factors, the intended market segment, market tr
ends in the short, medium and long term, the ability of the audience to accept a
nd absorb the new product or service.
1.7 - Financial Projections and Profitability *
These are the parameters that show the ability of the commander in guiding the s
hip. Are the internal and external signals of warning, radar, and nobody ever ex
pects to happen to himself, a distress signal. The financial projections represe
nt the major source of reference and control the solvency of the business. Serve
to conduct activities within the parameters designed to correct distortions and
adapt to the new variables resulting from changes in the environment. The study
 of the profitability of the business and financial performance of a given perio
d is extremely important to be able to assess the company's performance and its
ability to generate wealth in order to compare the expected results and the real
. In short, are the measure of advance or retreat of the business.
1.8 - Financing Needs *
Every business needs an initial infrastructure, consisting of goods and material
s that enable the takeoff and the beginning of operations. However, often the en
trepreneur does not have sufficient own resources to bear these expenses and the
need for funding arises. In general terms, explain what you need and where to a
pply the proceeds, thus highlighting its importance to the project. Getting fund
ing later this information will serve as a benchmark for accountability, if need
ed.
2 - The Company
This is the topic for the presentation of the company. Should be related since t
he concepts that define their integration into the market by the way it is struc
tured and acts to be successful in what it proposes.
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2.1 - History
Report how was the evolution of the company until now, the important conquests,
alliances, growth and strategies for reaching goals. Show how the company is con
solidated with the market and how the team leader was able to bring it to the cu
rrent level. Talk also about what the company already produces, providing data s
howing the insertion of your products / services to market. Briefly introduce th
e audience, strategies,€competitors and the goals set for each product. In this
topic, show that the company is consolidated or in process of consolidation. An
d remember that to the reader of your business plan, a company is lacking or is
at the mercy of only one product is a risky business.
2.2 - Mission 2.3 - Strategic Planning
This is the topic that speaks of the future of the project at issue in this Busi
ness Plan. Where do you want to get with the company? What future do you want to
achieve? Be careful not to be naive enough to want to conquer the world and sho
w weapons capability and simplistic. This planning should realize their dreams.
Otherwise, who would believe in you? Based on the following questions to prepare
the text of the topic: How will the company here at 3, 5 and 10 years? Relation
ships with customers, suppliers, competitors, the quality of what offers and rec
ognition. What actions will the purpose and goals achieved? Tell us which area f
ocuses on the business. What is the focus of the business? Remember that the foc
us must be precise and clear so that everyone in the company know you. He is the
reference in decision making and setting goals and strategies. Realize what wil
l affect the trajectory of the company. Try to anticipate those points or turnin
g points where the internal processes, production, technology, products feature
or method of service will be questioned or revised. Do the same exercise in rela
tion to competition, it has some competitive advantage or some mechanism that in
fluences dominate the whole market? How to overcome it?
2.4 - Organizational Structure and Legal
Develop the topic with the following questions: What is the legal regime selecte
d by the members? What is the reason for this choice? The type of business, serv
ice or product the company needs some special permission, some
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government control or environmental? Is there any specific legislation aimed at
the company's business? If any shareholder wish to leave the company: is set to
rule out? Will be calculated as the value of the company? Is there a preference
for buying the company? Clarify the functional division of the company. Mount a
kind of organizational structure, to clarify the sections and departments. Tell
the roles and responsibilities of each, how they are structured and the number o
f officials or employees involved.
2.5 - Management Team
Depending on who is evaluating your business plan, an investor, for example, thi
s topic is one of the most important. People are essential to the success of the
venture. And show who they are, ability and training, in addition to assignment
s, the argument is vital to gain the trust of those who will invest in the busin
ess. Say how the Board is formed and how the process of choosing the persons occ
upying it. Identify each director, explain their duties and report your findings
in a brief professional curriculum. What are the main responsibilities of each
Board? Who should report and what are the main functions of the organs of Staff,
Managers and Coordinators?
2.6 - Operations Plan
Show how the company will be managed, if the decisions are dependent on the dire
ction or be decentralized throughout its structure. Explain why the chosen form
of administration is more in line with the reality of the organization, demonstr
ating its advantages. Relate the actions of day-to-day to maximize benefits in t
he commercial area of the company. Special attention to two points: the insertio
n in the market and customer relationships. Also say: What complementary actions
arouse in consumers preference for the company, product or service, instead of
competition? As the product will be available in the market? What level of compu
terization / automation of administrative or production and how this reality hel
ps or harms the company's routines and the relationship with clients? Talk about
quality of products or services of the company and how it is valued by customer
s, partners and competitors. Say if the quality of products or services will aff
ect (positively or negatively) the performance marketing company. This quality w
ill be maintained or improved and systematically? Indicate whether there is any
mechanism for quality control and if the company wants to have total quality pro
gram and ISO certification.
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Is there any company activity that can be outsourced? What are the specialized c
ompanies would be able to perform such an activity? If so, what benefits generat
ed by this practice?
2.7 - Partnerships
This item can also contribute significantly to the success of the business plan.
€Shows the ability to articulate the company's market and its ability to remain
alert to new opportunities and business with other organizations. Enter here th
e partners that add value to the services or products of the company, suppliers,
distributors, customers or partners of strategic importance for the future of b
usiness. Also say if you want to win future partnerships and modify or improve t
he current and if the competition has partners that place it in a prominent posi
tion in the market.
2.8 - Social Responsibility and Environment
There are new developments in this topic raises important considerations, it can
be a source of serious consequences and great social repercussions. The entrepr
eneur should keep in mind that the social function of business is broader than t
he participation in the economic or technological. It involves, yes, ethical and
responsible company with its various stakeholders, both internal and external,
and with maintaining an environmentally sustainable society. Reflect on the ques
tions below to fill out this topic: The strategies adopted by the company take i
nto account the social factor and ethics? The products / services provided by it
consider the welfare of the target audience? The company has projects to improv
e the quality of life of those people who relate to it? Participate in any campa
ign or event with a social purpose? The company's presence interferes with the e
nvironment? Is there any governmental license or permit? What are the plans to m
inimize the environmental impact from the company's performance?
3 - Marketing Plan
Marketing Plan is the tool for guiding the company to achieve its marketing obje
ctives, a kind of map. Show where the business is going and how to get there, ma
king it an excellent mechanism to guide the decision making process. The Marketi
ng Plan regulates the planner, leading him to expose and organize ideas, facts a
nd conclusions in a logical manner. Each company, depending on their purposes, w
ill have its format for the Marketing Plan.
3.1 - Market Analysis
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Market analysis is the basis of answers to the following questions: is no market
for the product with the technology developed by the company? Some consumers ar
e willing to pay for our services or products? For many, this is one of the most
important parts of the Business Plan. It is the recognition area, mapping of th
e region, namely, market, where the company will operate. A consistent analysis
gives the entrepreneur a solid base of information that will be used in various
decisions and moments, especially in strategic. The market analysis should inclu
de information that identifies opportunities and risks related to product / serv
ice.
3.1.1 - Sector
Be guided by the questions below to build the text of this topic. The market res
earch indicated the population characteristics and the location of the target au
dience that can help or hinder the development and commercialization of products
/ services? The public is segmented or there are difficulties in identifying it
safely? Is there any feature in the habits of the audience that can aid or inhi
bit the development or marketing of the product or service? There are features i
n the economy of the city, state or country where you will serve the company tha
t can help or hinder the development and commercialization of products / service
s? Economic or political changes can interfere with the plans? The development a
nd commercialization of products / services could be affected by the public, whe
ther municipal, state or federal? There are some technological characteristics o
f the service or product (as well as in competition) that can help or inhibit th
e development and marketing plan? There may be significant technological change
in coming years? How is the technological development in similar markets in the
more expressive? The community is developed enough to generate demand for the se
rvice and product?
3.1.2 - Clients
Identify the target audience of business. Show the potential and breadth of its
consumer market. The clientele is made up of individual or corporation? (Remembe
r that here you should consider the ultimate consumers of your product / service
, the public will benefit directly from them and generate demand). What's your p
rofile, habits, characteristics, behaviors? You can group customers by age, sex,
education, religion or some other demographic factor? From the point of view ge
ographically, there is some important factor that influences the acquisition and
consumption of the product / service? What about the psychographic characterist
ics (lifestyle, behavior patterns, personality, attitudes)€is easy to identify
the customers through them? The product / service meets a slice of the market se
gmented? In other words, you can sort the audience by characteristics in common.
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Adequate knowledge of the profile of the customer will be the basis for many imp
ortant strategies that the company will take. See studies and research institute
s and other bodies (many available on the Internet), arrange interviews with cli
ents. In this topic, the text should contain useful information and condensed, b
ased on reliable information and statistics taken from studies and interviews.
3.1.3 - Competition
Market research should point clearly who are the competitors that offer services
or products similar to those offered by the company. Indicate this topic what a
re the characteristics of competitors (location, tradition, size, income, etc..)
, Their strengths and weaknesses, the benefits of the products offered by them a
nd how they formed their differential. Talk also about the sales strategies, dis
tribution and advertising used by competitors. This information can be obtained
from customers, distributors, joint, dealers or through directed research.
3.1.4 - Suppliers
List here the companies qualified to provide the necessary inputs for the manufa
cture of products or service development, describe their strengths and weaknesse
s, pricing and timing practiced and quality level of materials offered. Consider
, too, if they work for the competition and how the competition between the supp
liers can provide benefits to the company.
3.2 - Marketing Strategies
Marketing strategies are the mechanisms (means and methods) that the company use
s to achieve goals and objectives. Think strategically in the production process
or providing service for their physical and functional in its price, its distri
bution and also in the promotion and advertising. In general, the marketing stra
tegies based on the following grounds: - type of business that the company wants
- the market segment that the company plans to cover - how the company will cov
er this market segment - time that the company intends to win the party's chosen
market.
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3.2.1 - Products and Services
Relate the characteristics of products / services and how the company wants them
to be recognized by the market, what's your position - how the company a presen
ce and distinguish themselves from the competition. Be guided by the questions b
elow to prepare the text of this topic: How does the company want to be recogniz
ed by the market? What is the image she wants to go? The company dominates or ha
s the technology development of products / services? It depends on suppliers or
partners to use this technology? Regarding the market, what phase of life is the
product: introductory, growth, maturity, decline? What are the elements of diff
erentiation, only those features that make the company's products when faced wit
h competition that has? What are the unique benefits of products / services offe
red to customers? What is the importance of research and technological developme
nt for the evolution of the market segment in which it is the product? The compa
ny makes investments or has staff dedicated to research and technological develo
pment? Have any strategic partnership with universities or research?
3.2.2 - Price
The most effective sales tool that the company may have to promote business is a
good price. The price can build an image, affect demand and help to segment the
market. Price is based on the company's costs, the business policy of competiti
on and what consumers see as a fair price to pay. Then think: What is the approp
riate price of the product / service, in view of the company's goals? The pricin
g policy will distinguish the company from the competition? This policy is flexi
ble and provides strategic changes after specific results? What are they?
3.2.3 - Distribution
According to the survey that defined the consumer, what are the best means of pr
oviding the service / product? Indicate here which places or points of sale wher
e customers have access to purchase the product, define the actions to achieve t
he best points of sales, cost and benefits of the distribution network formed. A
lso tell if there are alternative distribution mechanisms, partnerships, channel
s and points of sale have not yet explored. Examine whether competition takes so
me advantage with respect to the distribution of their products. How to overcome
it? Another factor to consider is the seasonality, which can increase or decrea
se significantly the consumption of the service / product.
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3.2.4 - Advertising and Promotion
Think strategically and consider the questions below to prepare this topic: How
the company intends to release the product / service? Will range widely known th
at several people at once or have localized and specific actions to achieve a ce
rtain audience? Will do promotions, display and demonstrate new products, partic
ipate in fairs and events? Will advertise in some media outlet? Invest in dissem
ination via press release to the press? With the resources you have, you can dev
elop such actions with consumers to boost sales? There is the possibility of pro
moting partnerships and campaigns to increase consumption of the service / produ
ct?
3.2.5 - Customer Relationship
Attention to the questions below, which will help determine customer satisfactio
n for the product and the company. Rely on them to build the text of this topic.
What the company is to provide good service to aware of? The treatment is the s
ame for the customer that comes first and the client is already the longest? Emp
loyees receive training to improve service to consumers? The company is open to
hear criticism and accept them as a way to bring change and consequently, improv
ements? The organization is adopting any strategy for retention and maintenance
of your current customers? What mechanisms the organization uses or will use to
evaluate customer satisfaction?
4 - The Project
Do the mapping of actions until the complete implementation of the business plan
. Set deadlines and milestones. Always have alternatives (Plan "B", "C") to cont
inue the climb to success.
4.1 - Implementation Plan
Set all the stages will the venture until the Business Plan is fully accomplishe
d. If the idea is to release it in phases, it must be expected. Organization and
method are still good measures to avoid risks, waste and gain the trust of thos
e who bet or contribute to the success of the Business Plan. Is there any risk o
r conditioning before being implemented? In other words, can only be implemented
if any of the above measure is fully established? What conditions are these? Is
there any planned strategy to overcome possible difficulties? And if you do not
go as planned, which will be the way?
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Consider alternatives such as security measures to circumvent and adversities ca
n actually implement the deal.
4.2 - Schedule
No set dates and deadlines is very hard to carry out the project. Gives the impr
ession that the business is carried on aimlessly, and without driving to chance.
Are lost including the references of measurement results and analysis of projec
tions. Clearly shows the stages through which pass the project. Be realistic. In
practice these stages are anticipated, this could be considered a merit good si
gn, "everything going better than expected." If, by contrast, are delayed, can i
ndicate poor management or that things are not going as planned. Take the step p
lan to achieve and one after another.
5 - Financial Plan
You can include an introduction to this topic Financial Plan (starting below) or
just to clarify some important detail for your understanding. The next sheets a
re a reflection of the data you fill in makemoney. They have the financial proje
ctions and also the analysis of investment, ready for printing. Stay tuned for r
esults generated, and if necessary, review what has been inserted in the data en
tries.
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