Career Profile Graduates in Marketing specializes in the design and implementati

on of strategies capable of providing solutions to companies in trade-related as

pects, the organization and the consumer in an efficient and productive. He is a
lso the professional who develops marketing programs, promotional campaigns and
market research and marketing of goods and services regionally, nationally and i
nternationally. PROFESSIONAL SKILLS AS Degree in Marketing can establish policie
s for market research, promotion, advertising and prices, and design strategies
for the development of new products considered their life cycles. You can also e
valuate the effectiveness of promotional advertising programs, marketing strateg
ies and distribution channels to analysis and evaluation of foreign trade condit
ions. FIELD WORK The career graduating from the Bachelor of Marketing will have
a very wide field of work and you desempeñarte in public and private companies,
as in any type of organization such as civic associations, trade unions, employe
rs, foundations, and as a consultant.
First Tetramestre
Management Accounting I general civil law, constitutional and administrative Soc
ial Security
Sixth Tetramestre
Marketing Finance II Industrial Relations Information Systems Applied Statistics
I
Second Tetramestre
Accounting II Human behavior in the organization Economy employment law
Seventh Tetramestre
International Marketing Consumer Behavior Analysis Systems II Promotion and adve
rtising information Valuation Project
Third Tetramestre
Accounting III Development of management skills, planning, decision making proce
ss and control costs Business Law I
Eighth Tetramestre
Product development costs and budgets Seminar in Marketing Strategies
Fourth Tetramestre
Internal Control Management CostosII advanced than Algebra
Ninth Tetramestre
Export promotion and market research Analysis Seminar Marketing Sales Management
Fifth Tetramestre
Probability and Statistics Quotes FinanzasI tax law
Marketing determinants of consumer products and services and industrial goods.
Agenda 1 2 3 4 5 Definition of Market Research Market Research Process Research
Types of Data Sources - Respondents Sampling
June 7 August 9
-
Data Collection Method - Method of Communication Formats Data Collection - Quest
ionnaire Common Mistakes in Applying Market Research Market Research
Description The need to understand marketing is variable, who plans to pursue a
career in marketing needs to know the fundamentals that led to this discipline,
then learn the tools that apply and obtain direct experience in marketing strate
gies. Who seeks a career in business, but not in marketing, you need to understa
nd the role of marketing in relation to other functions of a business organizati
on. A person with general interest only needs to know what makes a marketing man
ager in an economic system, modern and complex. This module meets these three ne
eds, conveying the complexity of marketing as seen through the nature, character
istics, development and evolution. These elements enable a global view, without
losing the true meaning of marketing. In marketing there are no spectators. As a
buyer of goods and services, we are all familiar with marketing. But that very
familiarity keeps us from seeing the complexity of marketing activities in a mod
ern economy of mass production. This course illustrates the important role marke
ting plays within society, in order to reach logical and consistent conclusions
about the environment in which it operates.
Methodology The Diploma of Marketing and Sales, is aimed at all those people tha
t require new teaching - learning via the Internet that offers the distance educ
ation URBE, where the student will have products designed Web pages, mail, Elect
ronic Communication, Forums, shared whiteboard, etc, which meets a set of specif
ications and tools necessary to achieve the objectives. Support also accounts fo
r 8 am to 10 pm for any questions or fault with your PC.
Evaluation in the calendar have accurate information about the specific date and
time to participate in chat, forum and job submission.
Teachers MS.REPUBLIC 1994-1999 c William Gonzalez Develop plans and DDB ADVERT
ISING TARGET Director of Strategic Planning communication strategies (launch, re
launch and maintenance) for various organizations. Circulated to discretion and
according to the previous plan, the budget allocated. Perform evaluations and co
mpetitive analysis. Formulated and supervised market research projects. Presente
d ad campaigns and promotional plans to customers. I leave this company in Augus
t 1999 to enter this in a process of restructuring and change the Auditors atten
ded Mass Consumption level: Marks working conditions. Own (El Cortijo and High
Grade) Paris House. Mc Donald's. Pizza Pizza. The Heel. Canon Copy Data. The Ex
clusive. Mobil (Lubricant Delvac). Millionaire Pyn. Triple Gordo. Peyless Shoes.
Cellular Shopping. Cellular Team. Institutional Accounts addressed at: Hotel de
l Cervecería Polar del Lago. Lake. Zulia State Government. Comptroller General
of the State of Zulia. Corporate Accounts Served at: The Bar . Carbozulia. E.A
.P. Porvenir Banco Popular. Santa Barbara Airlines. Supermarkets Victoria. 2000
- Present To Trade Marketing Auditor PLUS MARKETING • At present I work as Audit
or of Trade Marketing in the consumer area, assessing the positions of products
belonging to the business portfolio of leading multinational corporations. 1989
to present. I managed University of Zulia. Professor
Ordinary. Category Added. different chairs in the areas of merchandising (Introd
uction - Strategies - Management), in the words Advertising and Public Relations
School of Social Communication. I currently serve as coordinator of the Marketi
ng Area. 1991-present. C.U.N.I.B.E. Intern Teacher and Tutor for the lectures I
have managed Fundamentals of Marketing and Marketing Area . Market Research. Cu
rrently, I work as a Trainee Tutor, responsible for the placement, supervision a
nd review of the activities performed by students in business. Teacher and Tutor
On Line U.R.B.E. • Management currently manages the chairs Advertising and Cons
umer Behavior in the Mention Advertising and Public Relations, under the traditi
onal approach. I am also the Graduate Tutor On-line Marketing and Sales.
Skills and knowledge of past semesters students and professionals in any area, w
anting to develop and update their knowledge in Marketing.
Technical Requirements NAVIGATOR AND PERSONAL COMPUTER WITH INTERNET CONNECTION
DEGREE IN MARKETING
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or
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It will be a professional with high academic quality, conscious of the social re
ality of the country and the contributions that should be generated for the bene
fit of the community. Possess extensive knowledge about salt analysis of consume
r behavior, advertising strategies, development and product life cycle, distribu
tion channels and regulations on designs, patents and trademarks. Promote resear
ch in existing marketing systems in the country, to suit the objectives of moder
nization of the state policy and globalization of the economy. It will have suff
icient information on social marketing and what happens in international markets
. Constantly seek to develop new marketing concepts, and have the capacity to im
plement and adapt to organizations. Boost individual and organizational developm
ent in the field of marketing, seeking to obtain through its integration in team
s. It will be a top generator projects in the area of marketing. Design marketin
g planning projects that incorporate the overall strategic plan and give a compe
titive advantage in the market. Develop skills in managing the sales force, inte
gration of groups, activities such as negotiation, entrepreneurial functions, de
sign of marketing programs with a total quality concept, with innovative leaders
hip learning.
Extensive knowledge on the analysis of consumer behavior, advertising strategies
, development and product life cycles, distribution channels and regulations on
designs, patents and trademarks, may also carry out research on marketing system
s, in order to adjust the objectives of modernization of the state and the polit
ics of economic globalization, promoting the development of new marketing concep
ts, able to implement and adapt in organizations. Possess skills in: Managing th
e sales force, integration of groups, activities such as negotiating,€entreprene
urial functions, and design of marketing programs with a concept of total qualit
y and constant innovation. The field of professional development graduate can de
velop widely in the public, private and social life, national and international
contexts, and also ready to improve financial systems, accounting, cost and qual
ity control used in public institutions and in business.
Home
General Training
• • • •
Language and Communication Mathematical Reasoning I and II Introduction to Econo
mic history of Nicaragua Philosophy
• • •
Theological Reflection Optional Culture of Peace Seminar: Human Rights and / or
Environment
Basic Training
• • • • • • •
Accounting I and II Cost Accounting I Applied Mathematics Mathematics Financial
Mathematics Statistics I and II Production
• • • • • •
Project Formulation and Evaluation of Finance I, II and III Human Resource Manag
ement Employment Law Seminar Monograph Tax Law
Specific Training
• • • • • • • • • •
Administration I and II, Market I, II and III International Market I and II Mark
eting Research Services Market Central Market Trade Retail Trade Law Microeconom
ics Macroeconomics
• • • • • • • • •
Sales I and II Credit and Collections Sociological Methodology Consumer Research
Advertising Marketing Management Advertising Statistics III Quantitative Analys
is for decision Agribusiness