G U LF AI R DR IVES G ROWTH WITH DE LL E M C / 06

PA G E S 4 8
VOLUME O4 | ISSUE 06
JANUARY 2017
WWW.ENTERPRISECHANNELSMEA.COM

2017THE YEAR OF
INTEGRATED
GROWTH
A year that is ripe with
expectations of organic
growth and massive changes.
Sophisticated technologies
and a mature platform
would make way for nave
enterprises to embark on
digital transformation. /24
INDIAECM012017

FI RST TI M E I N TH E UAE. TO NOM I NATE, TU R N TO PAG E 26

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 EDITORIAL

A very happy new year to all the readers, friends and colleagues!
Like every year, 2017 too has come with its own share of expectations, predictions and resolutions
Hello for the global economy.
Though it would be worth a wait to see how the Trump rule will impact the global economy, it is

2017!
S A N J AY M O H A PAT R A
S A N J AY @ A C C E N T I N F O M E D I A . C O M
worth stating that the Middle East is undisputedly poised for strong growth, keeping in mind all the
structural transformations that are happening in the physical infrastructure. Countries like KSA,
Qatar, Bahrain and UAE are standing on the threshold of organic growth driven by the visionary
leaderships.
Digitalization has emerged as the new mandate in 2016, leaving its Midas touch on all
sectors. The need for automated and connected enterprises have risen like never before,
which in turn pinched the technology providers and the channel partners to work towards
a common goal and bring in the best of both the worlds. According to IDC, the servers
and external storage market that comprise the enterprise infrastructure, suffered a 7%
YoY decline in Q3 the reason being the Middle East affected by the low oil prices and
Africa hampered by the currency depreciation. The need for customizing and optimiz-
ing the available resources will be yet again seen pushing the Digitization down the
nervous system of the modern enterprise. Virtualization would once again see ruling 2017
enterprises.
The Critical Infrastructure Forum, organized by EC MEA, also mirrored the growth
and pullbacks existing in the regional infrastructure and its varied sectors. On one hand,
we have future-ready projects like Hyperloop One that is set to redefine next-gen transportation, while
on the other hand we have great initiatives like Shjseen (Sharjah Seen) by the Sharjah Chamber of
Commerce and Industry that is empowering new organizations to thrive and succeed in the modern
economy.
With a great interest around cloud solutions and intelligence driven architectures, 2017 would
definitely bring in fresh wave of changes in traditional enterprises. While CIOs should not shy away
from adopting new technologies, they should definitely see its compatibility within their organiza-
tional structure. Any technology should be Adopted and not Pushed. Solutions and service providers
should take this resolution in 2017 to take showcase the value in their solutions rather than selling the
solutions. The IT fraternity will have to keep this in mind that growth in 2017 would be cohesive and
not in isolation.

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04 JA N U A R Y 2017
MEA
 COVER STORY
VOLUME 04
ISSUE 06
JANUARY 2017
W W W. E N T E R P R I S E C H A N N E L S M E A . C O M
2017 CONTENTS

2017 THE YEAR OF

INTEGRATED GROWTH
A year that is ripe with expectations of
organic growth and massive changes.
Sophisticated technologies and a
mature platform would make way for
nave enterprises to embark on digital
transformation. /24

CEO SPEAK /22

SPECIAL STORY
INNOVATIVE INNOVATIONS Economic Outlook 2017 /36
FACILITY /45
MANAGEMENT ARUBA 2540
JAMAL ABDULLAH SERIES
LOOTAH, SWITCHES
CEO, IMDAAD Aruba has launched
the 2540 Series
Switches the IoT
GUEST ARTICLE /30 ready and cloud
THE PROTECTION manageable access
REVOLUTION A switches. Designed for
the digital workplace,
NEEDED COUNTER
TO ATTACKS
SCOTT MANSON, CYBER
SECURITY LEADER FOR
MIDDLE EAST AND TURKEY,
CISCO

MY OPINION /35
EDITORIAL :::::::::::::::::::::::::::::::::::::::::::::::::: 04
PARTNER READY
FOR 2017 CHANNEL STREET :::::::::::::::::::::::::::::::::: 06
OMAR AKHTAR, GROWTH OF SI MARKET :::::::::::::::::::::::: 32
REGIONAL CHANNEL
INNOVATIONS :::::::::::::::::::::::::::::::::::::::::::: 45
MANAGER - MIDDLE
EAST & SAARC AT VEEAM
SOFTWARE

ADVERTISER INDEX: RITTAL 02, FITS 2017 03, NEXANS 07, BULWARK 09, FINESSE 11, CATALYST 13, PURESTORAGE 15, HID 17, MINDWARE DELL 19,
GENOME 21, CES 23, MINDWARE VXRAIL 29, VEEAM 47, DELL 48

JA N U A R Y 2017 05
MEA
 CHANNEL

STREET
PEGASUS SIGNS
MOU WITH DUBAI
POLICE
Pegasus, a DarkMatter company, has
entered a Memorandum of Understand-
ing (MoU) with Dubai Police to provide
a comprehensive Big Data platform on
which custom analytic solutions will be
developed to help solve and prevent crime
and make citizens safer. Pegasus Big Data
Platform is capable of processing billions
of data points per day to power a variety
of analytic solutions that generate critical
insights in near real-time. In relation to the
MoU with Dubai Police, Pegasus will assist
Police authorities to maintain safety and
security by applying both technology tools
and professional services to create a holistic
ecosystem for producing high-value
and high-impact information to drive
decision-making. Peng Xiao, Pegasus Chief
Executive Officer, said, We are honored

The Critical Infrastructure

that Pegasus Big Data Platform can be
leveraged by Dubai Police in its mission to
improve safety and security.

GULF AIR DRIVES

FUTURE BUSI-
NESS GROWTH
WITH DELL EMC
Gulf Air has selected Dell EMCs Data
Domain and Data Protection Suite
solutions to create a highly scalable pro-
tection and availability foundation for
supporting rapid data growth. Gulf Air
aims to leverage the backup and recov-
ery capabilities offered by this solution
to help meet its data accessibility
requirements. Gulf Air opted to deploy
a highly scalable and sophisticated Dell
EMC data protection solution to power
the IT transformation of its existing
storage infrastructure, reduce related
costs, future-proof it with advanced
efficiencies and safeguard critical data
and processes.
Forum Brings a Fresh Wave
of Change
The Critical Infrastructure Forum, held at the
Burj Al Arab Hotel today, won many accolades
from industry veterans as it raised curtains to
explore some of the key aspects of the modern
infrastructure.
Hosted by Enterprise Channels MEA and Global
Enterprise Connect, the event set a differentiating
mark in the industry and brought a fresh wave
of change in the way technology was seen and
discussed from an infrastructure point of view.
We are in a world.where Technology builds
today, technology builds tomorrow. From everyday
business to securing the most complicated and
critical national gridstechnology runs deep
down the spines and nerves of the modern day
enterprises, business..and our lives in general.
Critical Infrastructure Forum discussed, analyzed
and scrutinized the infrastructural challenges,
opportunities and the futuristic roadmap for 2020
of not just a particular vertical but the 5 major
pillars of GCC- Energy, Healthcare, Transportation
and Logistics, Telecommunications and BFSI.
Middle East has acquired a prominent position in
the world map due to its thundering infrastructure
developments and the widespread implementation
of digitalization. As such it becomes mandatory
to significantly highlight the steps taken by the
GCC countries and the enterprises in the region
who compete in the globally advanced modern
world. The GCC Infrastructure Excellence Awards
was also held in conjunction with the forum that
celebrated various leadership models in the GCC
for their unwavering commitment and dedication
towards their organization.

06 JA N U A R Y 2017
MEA
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 CHANNEL STREET

MEA Cloud Data Center Traffic ARA NETWORKS

PARTNERS WITH

to Grow 440% by 2020, says Cisco BULWARK

Bulwark Technologies has signed a distribu-
tor agreement with ARA Networks. The
Value-Added Distributor will distribute
ARA Networks SSL Visibility products
through its extensive network of channel
partners to customers across the Middle
East region.ARA Networks delivers Next
Generation SSL products for strong & selec-
tive traffic decryption and seamless network
transmission. SSL-PRISM is an all-in-one
network appliance designed to analyze and
control SSL traffic and deal with various
security threats without the hassles of
reconfiguring existing network appliances
already deployed on network. The company
MIKE WESTON, VP, CISCO MIDDLE EAST has been named Global Top 6 Company
in Transparent Caching Market by Frost &
The 6th sixth annual Cisco Global Cloud Index exabytes per year in 2015. This rapid growth of Sullivan 2013 Report.
reveals that global cloud traffic is expected to rise cloud traffic is attributed to increased migration Bulwark is excited to announce its dis-
3.7-fold, up from 3.9 zettabytes (ZB) per year to cloud architectures and their ability to scale tribution partnership with ARA Networks.
in 2015 to 14.1 ZB per year by 2020. In Middle quickly and efficiently support more workloads The vendor provides technology that deliv-
East and Africa, data center traffic will reach than traditional data centers. ers unsurpassed performance & reliability
451 exabytes per year by 2020, up from 105 for best Network Traffic Management.
Our collaboration with ARA Networks
represents a strategic addition, which highly
complements our existing product portfolio,
OOREDOO MARKS A DECADE OF QATAR DATA enabling our channel partners to deliver
cutting-edge technology to customers in
CENTRE INNOVATION the region, says Jose Thomas Menacherry,
Officially launched in 2006, the Qatar Data Centre was the first facility in Qatar to offer busi- Managing Director, Bulwark Technologies.
nesses a full suite of enterprise services, evolving into one of the most important technology Bulwarks regional expertise along with
assets in Qatars drive to become a truly smart nation. H.E. Sheikh Abdulla Bin Mohammed a strong partner network will enable in
Bin Saud Al Thani, Chairman, Ooredoo, said: Today is a proud day for Ooredoo and for delivering our solutions to rapidly eradicate
Qatar. The Qatar Data Centre has evolved into the most advanced and sophisticated facility business challenges caused by rapid traffic
in the region and continues to enable businesses to achieve greater efficiencies and deliver explosion, across the region. We are looking
significant success. We will continue to invest in new services and solutions for our custom- forward to a highly fruitful partnership, said
ers and look forward to further innovation in the future. Fayez Tinawi, Global Business Development
Manager, ARA Networks.

PURE TO MAKE ENTERPRISES NVME-READY

Pure Storages NVMe- have reached a similar Any organization buying

Ready Guarantee enables
every newly purchased
FlashArray//M to be
upgraded to full NVMe
through its EvergreenTM
Storage program. Seven
years ago, we saw the
potential of flash as an
industry standard. We
inflection point with
NVMe, and enterprises
will need to be prepared
for the shift to take full
advantage of techno-
logical improvements in
2017 and beyond, said
Matt Kixmoeller, VP of
Product, Pure Storage. .
new storage today needs to
be NVMe-ready to protect
its investment. Pure has
widened the gap between
purpose-built arrays and
legacy retrofits, and is
best positioned to lead
the industry transition to
NVMe. MATT KIXMOELLER, VP, PRODUCTS, PURE STORAGE

08 JA N U A R Y 2017
MEA
 CHANNEL STREET
IN PUBLIC

We are proud to announce that residents

6
and visitors to Dubai can enjoy benefits
of 121 smart initiatives and 1,129 smart
SECONDS
services that are making Dubai a new global
benchmark for smart city experiences..
EHDF & SYMANTEC HOST CYBER
HER EXCELLENCY DR. AISHA BIN BISHR, DIRECTOR
GENERAL, SMART DUBAI OFFICE. SECURITY SEMINAR
Hosting DataFort and Symantec hosted a semi-

Genetec to Leverage Security &

nar titled Stay Ahead of Cyber Security Threats
in Dubai.Senior representatives from eHDF and
Symantec shared their insights on the regional

Surveillance at Intersec 2017 threat landscape. The seminar highlighted the

importance of Managed Security Services in
the modern-day context, the need for advanced
Cloud security services through a Cloud Access
Security Brokerage (CASB) solution. Topics
like Advanced Threat Protection and securing
enterprise applications were also covered.

SAGE INKS DEAL WITH SAUDI

FIRAS JADALLA, REGIONAL
DIRECTOR - MIDDLE EAST AND
AFRICA, GENETEC
Genetec will be showcasing high-end security
and surveillance systems at the 2017 edition
of Intersec. The company has expressed its
confidence in meeting the growing demand in
the Middle East regions retail and transportation
segmentsleveraging the integrated security
platform that it has developed to meet the needs
of all sectors of the industry.
The region is currently witnessing a great
change and growth in the Middle East security
landscape. We are looking forward to being at the
2017 edition of Intersec, which has positioned
itself as a very important security event for our
industry that attracts a broad audience of visitors
from throughout the Middle East, said Firas
Jadalla, Regional Director Middle East and
Africa, Genetec.
Firas Jadalla, Regional Director Middle East
and Africa, Genetec. The company is also set to
throw the spotlight on Genetec Security Center
5.5 and Security Center Federation.
ARAMCO ENTREPRENEURSHIP
CENTER
Sage, together with Sages exclusive distributor
in Saudi Arabia, Josor, signed a contract for
the implementation of the Business Manage-
ment Solution for enterprise sized businesses
Sage X3 with Saudi Aramco Entrepreneurship
Centre (Waed). In consultation with Waed on
the best possible Sage solution to meet current
and future requirements, it was agreed the full
Sage X3 suite including Sage X3 Finance, Sage
X3 People, and Sage X3 Distribution, would
be implemented at Waed by implementation
partners GulfNet Solutions and Providian..
SKY PRIME ENHANCES GUEST EXPERI-
ENCE WITH HONEYWELL
Sky Prime Aviation Services has chosen Hon-
eywells JetWave Ka-band satellite connectivity
hardware and Go Direct Cabin Connectivity
services for its Airbus A319 and A330 aircraft
Moreover, The latest additions to Sky Primes
fleet will have access to Inmarsats Jet ConneX
high-speed in-flight connectivity service enabling
VIP business jet passengers to stay connected at
40,000 feet with an office in the sky experience.

HP REDEFINES MANAGED PRINT SERVICES HONEYWELL SMART MOSQUE THER-

MOSTAT BAGS AWARD
HP has redesigned HP Managed Print Services (MPS) to help protect corporate print environments Honeywell received the Dominic de Sousa Award
against cyberattacks with the worlds most secure printing. for Innovation for a new approach to temperature
New HP Secure MPS capabilities include advanced security professional services, software solutions control that helped a mosque save 37 percent*
and expanded core delivery capabilities for customers multi-vendor print fleets. on its energy usage at The 6th Annual Climate
Networked printers can no longer be overlooked in the wake of weakening firewalls to the growing Control Middle East Awards, which recognizes
sophistication and volume of cyberattacks, said Ed Wingate VP & GM, JetAdvantage Solutions at innovation excellence in the field of Heating,
HP, Inc. Thats why HP has established a new benchmark in managed print services, infusing security Ventilation, Air Conditioning and Refrigeration
best practices into everything that we do to enable our customers to stay on top of growing endpoint (HVACR), that held in Dubai last month.
security challenges.

10 JA N U A R Y 2017
MEA
 CHANNEL STREET

BAPCO is first Oil & Gas customer LEVANTS DIGITAL

ECONOMY CREATES

on Avaya Fabric Network NEW OPPORTUNI-

Bahrain Petroleum Company (Bapco), the
national oil company of Bahrain, has chosen
Avaya to transform its network infrastructure. In
line with its business objectives of digital transfor-
mation and rebranding, Bapco will deploy Avayas
next-generation fabric networking technology to
power the corporate network across its locations
in Bahrain, enabling the company to securely
and seamlessly add services and devices in the
Internet of Things (IoT) era.
The first company to discover oil in the
Arabian Peninsula in 1932, Bapco will become
the first company in the Middle East and North
Africa (MENA) regions oil & gas sector to deploy
Avaya SDN Fx fabric networking. The technology
will give Bapco a future-proof infrastructure that
automates and simplifies deployment of new
services while it reduces the potential for human
MOHAMMED AREFF, VP,
AVAYA MIDDLE EAST AND
TURKEY, AVAYA
error, outages and negative impacts on business
processes.
Avayas state-of-the-art technology will deliver
the resiliency, scalability and security to ensure
there is no impact on business processes, while
simplifying the provisioning of new services
as and when required. said Mr. Daij Khalifa,
Manager - Information Technology, Bapco
This project symbolizes our commitment
to Bahrain, and highlights the importance to us
of this key growth market. By working closely
with Bapco, we can play our part in Bahrains
economic development, while helping Bapco
deliver the next-generation solutions that will
help it take its business into the future.
Mohammed Areff, VP, Avaya Middle East and
Turkey, Avaya
TIES FOR TECH
ENTREPRENEURS
Startups in Jordan and the Palestinian
Territories will be vital in driving the
Levants Digital Economy and job creation
for technology talents, SAP revealed at the
Start-up Focus Event in Amman, hosted by
startup enabler and technology company
SAP and supported by Zain Innovation
Campus (ZINC) and USAID West Bank
and Gaza through its Compete Project.
Tech startups can drive Jordanian and
Palestinian diversified economies, and Zain
is committed to joining forces with global
and local partners to activate and ignite the
Levants startup ecosystem. By providing
innovative entrepreneurs with hands-on
mentorship and guidance, we aim to make
their startups profitable, change daily
lives and businesses, and drive the regions
Digital Economy, said Ahmed Hanandeh,
CEO, Zain Jordan.Emphasizing that entre-
preneurship is of paramount importance to
the regional economy and society, USAID
is pleased to support initiatives like SAP
Startup Focus, which drive the creation
of an entrepreneurial eco-system in the
West Bank and Gaza and beyond, stated
Jonathan Kamin, Acting Mission Director
of USAID West Bank and Gaza. This part-
nership is integrated with USAIDs objective
to develop and enhance the Palestinian ICT
sector by helping Palestinian companies
grow and increase their competitiveness,
thereby enabling them to enter regional and
international markets and attract global
investment.

NETAPP EXPANDS ALL-FLASH PORTFOLIO TO SUPPORT DATA FABRIC

NetApp shares the latest advance-
ments in its portfolio of flash, cloud,
and next-generation data center
solutions that help manage and
protect the worlds data: The new
NetApp All Flash FAS (AFF) A200
is an entry-level all-flash array that
delivers enterprise-grade flash
performance at a very attractive
price point. The new system makes it
easy for midsize businesses to move
to all flash, and it features a compact
2U chassis design with an internal
solid-state drive (SSD) shelf.
All-flash is the clear number
one technology for productive
workloads, says Peter Wst,
NetApp Senior Director Emerging
Solutions & Innovation EMEA
Our new entry-level A200 expands
our all-flash portfolio and gives
midsize businesses the full and
proven strength of NetApps Data
Fabric, enabling them to manage
a common set of data across flash,
disk, and cloud resources. For
every budget need and business
requirement, NetApp now offers an
all-flash data management solution
that massively improves data center
ergonomics through footprint and
energy consumption savings and
gives customers control over their
data across all on-premise and cloud
deployments.

12 JA N U A R Y 2017
MEA
 CATALYSTS
AWARDS 2017
RECOGNIZING EXCELLENCE

14 MARCH, 2017, THE ARMANI HOTEL, BURJ KHALIFA, DUBAI, UAE

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 CHANNEL STREET

Palo Alto Automates Cloud WEB CLIPS

Security Deployments on AWS
Palo Alto Networks has integrated its
VM-Series virtualized next-generation
firewalls with Amazon Web Services (AWS)
Auto Scaling and Elastic Load Balanc-
ing (ELB). Using a combination of AWS
Lambda, CloudFormation Templates, and
Amazon CloudWatch services, along with
bootstrapping and XML API automation
features supported by the VM-Series, joint
customers can now automatically scale
the cyber breach prevention capabilities of
the Palo Alto Networks Next-Generation
Security Platform as their AWS workload
demands fluctuate.
LEE KLARICH, EXECUTIVE VICE PRESIDENT, PRODUCT
MANAGEMENT, PALO ALTO NETWORKS
WORLDWIDE SERVER REVENUE
DECLINED 5.8% Q3 2016
In the third quarter of 2016, worldwide server
revenue declined 5.8 percent year over year,
and shipments declined 2.6 percent from the
third quarter of 2015, according to Gartner.
Among the top five vendors, only Cisco
increased revenue in the third quarter, while
Huawei and Inspur Electronics saw growth
in shipments. HPE, Dell and Lenovo all
experienced declines in both server revenue
and shipments.
MEA ENTERPRISE INFRASTRUCTURE
MARKET DECLINES SAYS IDC
BThe Middle East and Africa (MEA) enter-
prise infrastructure market, which covers
servers and external storage, suffered a 7%

SANS DUBAI 2017 PUTS SPOTLIGHT ON CYBER year-on-year decline in value to total $581
million in Q3 2016, according to the latest
SECURITY Quarterly Server and Disk Storage Systems
SANS Institute has opened registrations for SANS Dubai 2017, a training event hosting Tracker from International Data Corporation
three cyber security training courses, taking place from January 28th to February 2nd, 2017. (IDC). This decline is in line with IDCs previ-
The instructor-led classroom trainings feature a mix of security courses covering continuous ous forecast, which factored in the unstable
monitoring, web app penetration testing and ICS/SCADA. Ned Baltagi, Managing Director, political and economic environment currently
Middle East & Africa at SANS said, SANS Dubai 2017 features courses that specifically characterizing the MEA region.
address key security challenges that plague the region. These courses will impart a great deal
of knowledge and real-world experience, and will best prepare attendees for the GMON, AGILITYGRID TO FORTIFY SECURITY
GWAPT and GICSP Certifications. AT INTERSEC 2017
AgilityGrid will participate at Intersec 2017
to showcase its comprehensive video
security solutions across key vertical sectors.

MOVEMENTS NUMBER AgilityGrid is bringing together hardware and

18.7
GAME software partners to highlight fully integrated
solutions combining best-of-breed technol-
ogy to cater to the expanding security needs
JASON ROOS is Chan- of both public and private sectors across the
nel Director for MEA at
region.
Mimecast

AVAYA CELEBRATES ACHIEVEMENT

Veritas has appointed
DAMIAN WILK as Senior
regional Director for ME
HATEM HARIRI is the new
GM at Juniper Networks
MEA
Ingram Micro has appoint-
AT AVAYA ENGAGE 2016
Avaya celebrated the support, innovation and
contributions of its customer and partner
community from Europe, Asia-Pacific, Middle
East and Africa (EMEA) at Avaya Engage,
a four-day forum hosted at the Atlantis the
percent Palm in Dubai. The Avaya Awards celebrate
the role Avaya Connect channel partners
IoT spending in play in driving Avayas success across the
combined geographies. As customers needs
Healthcare to rise and challenges evolve, Avayas partners are

by 18.7% over 2016-

ed MARC KASSIS as Cyber central to its strategy of delivering services-
Security Director led, outcome-focused engagement.
2020, acc to IDC

14 JA N U A R Y 2017
MEA
Start tomorrow sooner.
Work smarter and dream bigger when you run on our all-ash storage.

Visit us in Gitex Technology Week Oct 16-20 on Booth #CLD-15

Check out purea.sh/Gitex16

 CHANNEL STREET

Finesse and Geo & Logic A TALE OF TWO

TECHNOLOGIES

Solutions Shake Hands The Middle East hardcopy peripher-

als (HCP) market declined 1.5% year
on year in Q3 2016 to total 754,760
units, according to the latest Quarterly
Hardcopy Peripheral Tracker results
published by IDC. The decline was
much steeper in revenue terms, with
the markets value falling 10.8% year on
year in Q3 2016 to total $242.22 million.
While the inkjet market posted strong
growth in both units and value, this was
offset by a corresponding decline in laser
shipments, which account for the major-
ity of the HCP markets overall value.
Total inkjet shipments increased
12.4% year on year in Q3 2016 to
reach 400,427 units, with the segments
Finesse has been signed up by Geo & Logic GIS cloud will increase the efficiency of our services value rising 18.5% to $43.20 million.
Solutions LLC, a Dubai based tracking & fleet as it is ideal for our business model and operation Surprisingly, Saudi Arabia was one of the
management Solutions provider to offer cloud due to the growing of our Data base fluctuating. regions biggest growing inkjet markets,
solutions. Geo & Logic GIS Solutions partnered Anand Lakhwani, Practice Head- Infra Services recording an increase of 12.8% in units
with Finesse to assist with their business and IT at Finesse said, Challenges like legacy systems and 12.4% in value to total 132,486 units
platform transformation program using Finesses running with high CPU utilizations should be worth $8.86 million. Vendors operating
cloud solutions. Finesse has been signed up for offered with the new era cloud technology which in the kingdom ran a number of suc-
their capabilities in offering infra service and cloud will enable the clients for such pay as you grow cessful promotions during the quarter,
provisioning capabilities. Roy Nasrallah, Regional model. We at Finesse ensure the enablement of including popular Back to School
General Manager, Geo and Logic GIS Solutions Geo & Logic from an on premise to cloud model campaigns. The surprisingly positive
LLC said, We truly believe that moving onto effectively with customer satisfaction. performance in the inkjet segment
indicates that consumer demand is still
relatively robust, particularly for prod-
ucts that boast with innovative features,
DRIVERLESS ELECTRIC VEHICLE FEATURED AT
says Roberto Alunni, research manager
2016 FUTURE MOBILITY CONFERENCE for imaging, printing and document
NERVE is causing a stir at this years 2nd International Conference on Future Mobility. Taking solutions at IDC Middle East, Africa,
part as Gold Sponsors, they are showcasing some of the companys very latest in electric and and Turkey. While we dont project a
driverless vehicle technology, set to completely disrupt urban transportation models the significant recovery in the regions HCP
world over. NERVEs Smart Cruiser is a next-generation and multifunctional public transport market over the short term, there are
solution.. Smart, green and multifunctional, it is an intelligent electric vehicle with flawless encouraging signs that the market may
suspension and robot technology, giving it unmatched high-speed, all-terrain capability be close to bottoming out.

TREND MICROS SECURITY GUIDE FOR HOLIDAY SEASON

Trend Micro has published
Internet of Things Buyers Guide
for Smart Parents and Guardians
as part of an informative content
package for holiday shoppers.
Infographics and an interactive
quiz are also available, highlighting
product features that threat actors
can use for accessing personal
information and monetary
exploitation.
Our goal with these resources is
to help parents and guardians keep
their families safe from online
privacy and security risks, said
Lynette Owens, founder and global
director of Internet Safety for Kids
& Families at Trend Micro. So
many things that our children use
daily, including toys, games, and
apps, are increasingly connected to
the internet and collecting a lot of
information. Our goal is to raise as
much awareness about this among
all consumers, but especially par-
ents whose kids may be impacted.
We believe a more informed
consumer is a safer one. Trend
Micro has released this buyers
guide and interactive content
package to prepare shoppers this
holiday season and inform parents
and guardians about potential
privacy and security vulnerabilities
in smart toy features and other
internet-connected devices

16 JA N U A R Y 2017
MEA
 Print a card.
hid-your-sec-cnnctd-si-22x31cm-en.indd 1

or registered trademarks of HID Global or its licensor(s)/supplier(s) in the US and other countries and may not be used without permission.
2016 HID Global Corporation/ASSA ABLOY AB. All rights reserved. HID, HID Global, the HID Blue Brick logo, and the Chain Design are trademarks
5/4/16 11:50 AM

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are as secure as they are affordable.

financial institutions and businesses of all sizes fast, efficient and reliable solutions that
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Our
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with
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YOUR SECURITY. CONNECTED | Visit us at hidglobal.com/printers

2016 HID Global Corporation/ASSA ABLOY AB. All rights reserved. HID, HID Global, the HID Blue Brick logo, and the Chain Design are trademarks
or registered trademarks of HID Global or its licensor(s)/supplier(s) in the US and other countries and may not be used without permission.
2016 HID Global Corporation/ASSA ABLOY AB. All rights reserved. HID, HID Global, the HID Blue Brick logo, and the Chain Design are trademarks
or registered trademarks of HID Global or its licensor(s)/supplier(s) in the US and other countries and may not be used without permission.

hid-your-sec-cnnctd-si-22x31cm-en.indd 1 5/4/16 11:50 AM

hid-your-sec-cnnctd-si-22x31cm-en.indd 1 5/4/16 11:50 AM

 CHANNEL STREET

Digital Commerce Converting INGRAM MICRO

LAUNCHES META

Economic Pressures into CYBER SECURITY

BUSINESS UNIT
Opportunities Ingram Micro has appointed Marc Kassis
as Cyber Security Director following its
launch of its Cyber Security Business Unit
Booz Allen Hamilton has found that investing in sector is expected to grow from US $996 billion in the META region.Kassis is the former
customer analytics offers exciting opportunities in 2015, to US$1.05 trillion in 2016. CEO Middle East of AtoS, one of the largest
for the growth and development of the regional Increased real estate and labor costs are also European services providers. With this
retail sector. The comprehensive report titled driving businesses to seek a profitable mix of appointment Ingram Micro has launched its
Next Generation Retailers: Power Up Your traditional and digital sales channels. The onus Cyber Security business practice in META
Analytics discusses how the global retail sector is is therefore increasingly on the retailers to region which now consists of more than 40
changing in the face of an unprecedented shift in embark on digital programs to ensure that outlets highly qualified professionals in the Cyber
customer behavior, fueled by advanced technol- remain both relevant and profitable. Against this Security field.
ogy and wider acceptance of online shopping and backdrop of economic growth and infrastructure Kassiss role will include driving the Cyber
ecommerce. development, the report tracks the changes Security strategy and its execution in close
According to Euromonitor, the MENA region sweeping the MENA retail industry and the collaboration with Ingram Micros country-
is emerging as a global hub for retail and the factors that will fuel growth in the sector. level go-to-market teams. The business unit
will ensure the introduction of a comple-
mentary range of Cyber Security vendors,
Security trainings, consultancy services
ZEBRA TECHNOLOGIES IDENTIFIES INTEL- and ultimately Security managed services.
LIGENT ENTERPRISE AS DECADES MOST The business unit will also be responsible
for channel partner development and
IMPACTFUL TREND enablement as well as rolling out strategic
Zebra Technologies said that global leaders from healthcare, retail, transportation and logistics marketing programs.
(T&L) and manufacturing validate the Intelligent Enterprise as the defining trend of the decade Our target is to enhance the value propo-
for industries globally. sition to the market through our business
Less than six months after introducing its vision for Enterprise Asset Intelligence (EAI), Zebra, partners with dedicated range of services
in partnership with the Technology and Entrepreneurship Center at Harvard (TECH) assembled and more relevant blue chip vendors, said
40 leading executives, industry experts and policymakers for the 2016 Innovation Symposium: Ali Baghdadi, senior vice president and chief
The Intelligent Enterprise. Executives from organizations such as Google, GE Healthcare and executive of Ingram Micros META region.
IBM defined the Intelligent Enterprise and explored best practices and opportunities for We welcome Marc to Ingram Micro and
organizations of varying sizes and industries related to the Internet of Things (IoT). Tim Kottak, look forward to the contributions he and
CTO, GE Healthcare said, We believe IoT holds endless opportunities in healthcare, from his team will make to our business. It goes
predictive patient care to the way pharmaceuticals are made and weve only just begun. beyond the simple common sense of gather-
Organizations across industries are already using automated data capture and processing ing under a single business unit all Cyber
today to gain an advantage. This leaves organizations a choice: become an industry leader and Security vendors. We are going to deliver
embrace the future today by harnessing the full potential of IoT or fall behind, said Kevin value added services and become much
Ashton, Co-founder, Auto ID Center, Massachusetts Institute of Technology (MIT) more relevant to our vendors and market in
this domain, said Kassis.

ARUBA EYES EGYPT WITH AGGRESSIVE GROWTH PLANS

Aruba is looking to build on its
success in Egypt in FY2016 by
implementing an aggressive growth
strategy for the forthcoming year.
The company had several high
profile customer wins in the
healthcare, hospitality, govern-
ment and education sectors. It is
implementing a massive wireless
network project at Zewail City of
Science and Technology designed
to enable the institution to leverage
BYOD for innovation in education.
On completion of the deployment,
the Institute will begin to offer
campus wide connectivity to its
students and faculty..
Mr. Ahmed Fathy, Territory
Manager, HPE Aruba, Egypt
said, As trends like mobility
and Bring-Your-Own-Device
sweep the country, Aruba and its
partners are well placed to cater
to the increasing demand for the
all-wireless workplace that sup-
ports BYOD securely and reliably,
enabling communication and
delivering business apps wherever
people work. The launch of the
new partner program will enable
our partners to engage closely
with customers in Egypt in order
to capitalize on the tremendous
business potential in the country.

18 JA N U A R Y 2017
MEA
 CHANNEL STREET

Tejari signs MoU with Dubai SME SYMANTEC

PROVIDES KEY
EVIDENCE FOR
BAYROB
Symantec revealed the findings of
a decade-long research campaign
that helped unearth an international
cybercriminal gang dubbed Bayrob.
Symantecs intelligence led to a success-
ful FBI sting operation and the capture
of three criminals in Romania. The
group is responsible for stealing up to
$35 million USD from victims through
auto auction scams, credit card fraud
and computer intrusion.
Through its research, Symantec
discovered multiple versions of Bayrob
MARWAN AL NAQI, ABDUL BASET AL JANAHI,
CHAIRMAN AT TEJARI CEO OF DUBAI SME
malware, collected helpful intel-
ligence data, and witnessed Bayrob
as it morphed from online fraud to a
300,000+ botnet for cryptocurrency
Tejari has signed a MoU with Dubai SME, the the BravoAdvantage Supplier Value Management mining. Over time, Symantecs research
agency of the Department of Economic Develop- capability. The platform will fully integrate with team gained deep technical insight into
ment (DED) in Dubai mandated to develop the eSupply and will act as a gateway for member- Bayrobs operations and its malicious
the small and medium enterprise (SME) sector ship payment. The announcement follows the activities, such as its recruitment of
to deploy a dedicated eProcurement platform successful automation of Dubai SMEs registra- money mules.
for SME members.The collaboration aims to tion, pre-qualification and approval processes to The Symantec Security Response
automate member requests, enable supplier their Government Procurement Program. team responsible for gathering the
categorization and reporting capabilities through intelligence that assisted the FBI in this
operation has an unparalleled track
record when it comes to detecting cyber
criminals and their stealthy methods,
SUSE ACCELERATES GROWTH & ENTRY INTO
said Mike Fey, president and chief oper-
NEW MARKETS ating officer at Symantec. We expect
SUSE has entered into an agreement with Hewlett Packard Enterprise (HPE) to acquire our success record will continue to grow
technology and talent that will expand SUSEs OpenStack Infrastructure-as-a-Service (IaaS) now that weve combined Symantecs
solution and accelerate SUSEs entry into the growing Cloud Foundry Platform-as-a-Service global threat intelligence with Blue
(PaaS) market. The acquired OpenStack assets will be integrated into SUSE OpenStack Coat. By unifying our threat telemetry
Cloud, and the acquired Cloud Foundry and PaaS assets will enable SUSE to bring to market were seeing 500,000 additional detec-
a certified, enterprise-ready SUSE Cloud Foundry PaaS solution for all customers and tions every day to help us get ahead of
partners in the SUSE ecosystem. attacks and defend our customers.

GEC OPEN NAILS 2016 EDITION ON A HIGH NOTE

An evening filled with music,
memories and some amazing and
overwhelming foreign guests, the
GEC Open 2016 closed on a highly
successful and happy note.
Held on the 15th December, 2016
at the Emirates Golf Course Dubai,
the grand finale gathered some
acute and avid golfers from across
the Middle East who battled it out
for the champions trophy. Sergio
DSouza from Dubai emerged as the
2016 champion. GEC Open 2016
toured 8 countries Ghana, Turkey,
Oman, Egypt, Kenya, UAE, Bahrain
and India. Qualifiers from across the
countries flew down to Dubai for
the grand finale.
Initiated in 2014, GEC Open kicked
in- and forced enterprises, business
and individuals to rethink the
way business is done and human-
ity is preserved. A world where
CONNECTION had increasingly
and seemingly materialized into
enterprise connectivity and NET-
WORKING apparently was limited
to the WiFi and its bandwidth
GEC Open blossomed. Our faith
was immense when we envisioned
GEC Open, but the destination was
clearly invisible. Little did we realize
that.. this is a journey that sees no
end any sooner. So destination for
now is just- Ambitions Boundless.

20 JA N U A R Y 2017
MEA
 A Miller Heiman Group Distribution Partner

YOUR TRUSTED PARTNER

FOR TURN KEY
IT SOLUTION

www.gtcme.com

From need Assessment, Planning, Supply, Installation

and Support, we provide end to end solution
for your entire IT Infrastructure requirement

TECHNOLOGY PARTNERS
________________

105B Al Makhawi Building

Oud Metha, Dubai.
Sales@gtcme.com
04 370 8091
Emerging Integrator of the year
 CEO SPEAK

us, facilities managers, ever since the Gulf states

have embarked on their respective economic
diversification policies in preparation for a
post-petroleum era. Moreover, we will sustain
our momentum in the technological innovation
department to keep pace with worldwide trends
and developments. We are planning ways to
boost market awareness of the significance and
benefits of integrated FM solutions and what
these can bring to businesses in terms of their
bottom line.

What are the smart services

provided by Imdaad?
We offer numerous smart services as part of our
commitment to exceed customer expectations
and enhance client satisfaction. More impor-
tantly, they are part of our ongoing contributions
to the smart transformation efforts of the UAE
JAMAL and the rest of the GCC.
ABDULLAH Imtedaad is one such service. Designed to

LOOTAH, intelligently analyse the performance trends of

interconnected assets, Imtedaad correlates all
CEO, IMDAAD
essential data with the behaviour of the buildings
eco-system to come up with a set of recom-
mendations and corrective actions. We recently

INNOVATIVE FACILITY
launched Imtedaads mobile version in line with
our initiatives to address the growing demand for
access to business information and applications

MANAGEMENT
through mobile technologies.
We also offer an e-payment gateway in collabo-
ration with Dubai Trade. Under our partnership,
we utilize the trade facilitators Rosoom online
FOR 2017, IMDAAD IS OPTIMISTIC THAT THE REGIONAL INDUSTRY IS POISED FOR payment gateway to process the payment of
A CONSIDERABLE GROWTH IN THE COMING YEARS. VARIOUS KEY FACTORS AND ourclient base of around 2,900 customers for
ELEMENTS ARE DRIVING THIS PROGRESS, INCLUDING THE INTEGRATION OF services rendered.
NEW TECHNOLOGIES WITH FM INDUSTRY PRACTICES, RAPID TECHNOLOGICAL
INNOVATION, AND THE GROWING POPULARITY OF ENERGY FM SERVICES. What is Imdaads vision for 2020?
At Imdaad, we will help unlock new possibilities
for people and communities to become success-
ful contributors to the future and highlight the
importance of progress without compromising
the needs of the future generation. We fully
Imdaad is known in the region for tions and integration of advanced technologies understand that the key to a successful long-
its integrated facilities and waste across our processes, globally recognised term regional business lies in its commitment
management solutions in the GCC. solutions, and effective and timely delivery of to responsible, social, and ecological practices,
The entire industry is ripe with many services. among others.
key players in the market. How does
Imdaad ensure it emerges as a leader What are the unique and innova- Can you share Imdaads roadmap
in the market? tive solutions we can expect from or key strategies for 2017?
Amidst stiff market competition, Imdaad Imdaad in the coming months? We will aggressively pursue our expansion strat-
remains one of the leading providers of Imdaad is rapidly building new strategic egy across the GCC by bolstering our business in
top-notch integrated facilities management partnerships with major players across industries Qatar and venturing into Oman, in addition to
(FM) solutions in the GCC due in part to our in the region. Over the next 12 months, we driving inorganic growth through mergers and
steadfast commitment to deliver world-class expect to close major contracts with our new acquisitions. This strategy is supported by our
services to our diverse clients. What set us partners in Oman, the UAE, and Qatar three value-added offerings such as waste recycling,
apart from our competitors are our widely of our most important markets in the GCC. energy management, and our innovative Remote
recognized customer service, unique innova- Considerable opportunities have opened up for Asset Management.

22 JA N U A R Y 2017
MEA
Your brain might need a second to catch up.

Jan. 5-8, 2017 Las Vegas, NV

Register now at CES.tech
#CES2017
 COVER STORY

OPPORTUNITIES &
GROWTH IN IT MARKET

2017 THE YEAR OF

INTEGRATED
GROWTH
A year that is ripe with expectations of organic growth and massive
changes. Sophisticated technologies and a mature platform
would make way for nave enterprises to embark on digital
transformation. In spite of conservative IT spending, once again
technology will leave no scope for taking a foot backward. Yes, We
are finally in 2017!

TOP TECHNOLOGIES TO LOOK

FOR IN 2017

Digital Next-generation Mobile analytics

transformation data centres

AFAs IOT AR & VR

MPS On-Demand apps Humanized Big

and software Data

Cloud services Machine

Learning

Threat intelligence & Physical-Digital

Sandboxing Integration

24 JA N U A R Y 2017
 COVER STORY

$ 3.2bn
As per IDC, IoT spend-
ing in the Middle East is
expected to reach $3.2
billion in 2019

1
$ bn
According to Frost and
Sullivan, GCCs network
security spending is set to
grow to $1 billion by 2018.

$3.2bn
As per IDC, IoT spending in
the Middle East is expected
to reach $3.2 billion in 2019

n B Y: A N U S H R E E D I X I T < A N U S H R E E @ A C C E N T I N F O M E D I A . C O M > n P H O T O : S H U T T E R S T O C K

T
he global community witnessed a
conservative 2016 with many ups
and downs, seismic market upheav-
als, political unsteadiness and mixed
sector-based growth. The GCC
region was more conservative in its IT Spending,
but strangely 2016 also witnessed some major IT
projects coming up ,specially within the energy
sectors and the BFSI sectors. 2017 is here and
as the region has been talking about, it is a year
of expectations. Digital transformation was the
buzzword of 2016 and in 2017 we can definitely
see organizations gearing up for the same.
Like every year, we bring to you the opinions of
some of the leading tech players in the region on
how they see 2017.
CHALLENGES THAT
EXISTED; OPPORTUNI-
TIES THAT EXIST
2016 was named as the year of absolute
dichotomy. The need for cost effective solutions
led to the replacement of traditional technologies.
As a Gartner report says, organizations went for
SaaS instead of software licenses, voice over LTE
[VoLTE] instead of cellular and digital personal
assistants instead of people. Patrick Hayati,
Vice President - Global Channel and General
Business, SAP MENA said, 2016 was a banner
year for SAP in announcing major co-innovation
partnerships, and driving take-up of cloud
solutions running on the SAP HANA platform
and SAP S/4HANA real-time business suite.
According to Christian Putz, Director, EEMEA,
Pure Storage, the IT landscape is dominated by
vendors who are treating data as a compromise.
As the businesses of legacy storage companies
continue to falter, some have asked why build
a storage company at all? Our belief is simple:
in the increasingly digital economy data is key.
Independent of whether your infrastructure is
public cloud, private cloud, SaaS, or most likely
some hybrid of all three data is key.
Maged Eid, Regional Director, Nexthink
believes 2016 has been a little bit of a challenging
year for everyone. However, things are settling

JA N U A R Y 2017 25
 COVER STORY
PUI CHI LI, HEAD OF MARKET-
ING, MIDDLE EAST AND AFRICA,
XEROX
2016 has been a year
of change for Xerox with
a number of significant
announcements over the
future structure of Xerox
and how we interact with
our customers
down. We are seeing a major development and
strategy change across countries in the gulf region
who are looking for new energy sources and who
dont want to depend on oil anymore, which is
very smart.
The UAE government and the entire GCC
has gradually anchored their visions to diversity,
sustainability and innovation these are three
aspects of growth in which Svant Data System
sees a significant role to fulfill, says Michael
Lodge COO, Svant Data System.
THE WAY AHEAD FOR
Is your organization
a great company to
work for?
26 JA N U A R Y 2017
DANA MURUGAN, SENIOR PATRICK HAYATI, VICE PRESI-
MARKETING DIRECTOR DENT - GLOBAL CHANNEL AND
ECEMEA, ORACLE GENERAL BUSINESS, SAP
MENA
The most consistent
In 2017, SAPs resolution
technology trend we see
is to remain committed to
is building momentum
joining forces on public-
toward cloud technol-
private partnerships that
ogy adoption, even
will upskill local talent
among the worlds largest
and drive Digital Econ-
corporations.
omy competitiveness, and
provide full support to
our channel ecosystem
DOS DONTS
l Customers should understand exactly what l Organizations should not buy technologies
kind of technologies they currently have in their based on vendor commitment alone.
portfolios and how they are being used. l businesses should not make firm plans
l Compare and contrast the different options based only on the published information
which your prospects are facing daily to better
l Do not hard sell your product or service. Mar-
understand the course of action which needs
keting is a delicate procedure
to be taken.
l never say no to change in technology trends.
l continue in adding more resources to
manage the growing demand of the region;
l focus on international partnerships to fuel
local economy
Companies with engaged
employees, outperform
those without by 202%.
(SOURCE: DALE CARNEGIE)
 COVER STORY

CHRISTIAN PUTZ, MAGED EID, RAFIK HAJEM,

DIRECTOR, EEMEA, PURE REGIONAL DIRECTOR, NEXTHINK VP, EMEA, GUIDANCE SOFTWARE
STORAGE
Nexthink is a company 2017 will bring a shift
As we look at the next focused on the future. We to more data-centric
chapter for Pure and approached the market security. Meaning that
for the industry, were over 10 years ago with in 2017, companies
focused on a central a unique end-user will finally demand an
theme: exponentially monitoring solution, answer to the question,
expanding the value of and continue to invest Where does our sensitive
data. in innovation around data actually reside?
IT Analytics today.

PARTNER ECOSYSTEM 2017

Robots, drones, autonomous vehicles etc. is
XEROX: Partner Planning process with our key partners to mutual benefit of increased transparency and joint
objectives
predicted to be among a top technological trend
for 2017 by Gartner. Ambient user experience on
Pure Storage: Pure On The Go, a mobile app that gives the partners the ability to register deals, share leads, search the other hand is also termed to be a gravity force
content libraries and most importantly configure, price and quote our recently announced //m10 product all on their
phone. that would force solution providers to rethink the
way solutions are crafted.
Epicor: New partner program in and Asia Pacific regions to further accelerate international growth and support the
companys cloud-first strategy According to Dana Murugan, Senior Market-
ing Director ECEMEA, Oracle, the most
Savant Data System: Our partnerships with various businesses will expand, allowing us to pursue our vision of integrat-
ing intelligent systems providing both retailers and consumers the best shopping experience in-store and online.
consistent technology trend they see is building
momentum toward cloud technology adoption,
Buzinessware: buziness-in-a-box, which has been designed to empower the reseller channel with end-to-end even among the worlds largest corporations. The
infrastructure solutions from Middle East Data Centres
question for HR leaders and their IT partners is

Are you looking Highly engaged employees

for top level talent are 38% more likely to have
& retain them? above-average productivity.
(SOURCE: WORKPLACE RESEARCH FOUNDATION)

JA N U A R Y 2017 27
 COVER STORY
HESHAM EL KOMY, SENIOR
DIRECTOR, CHANNELS, EPICOR
SOFTWARE
In 2017, we will be
looking to bring on
partners that can help
us extend our ecosystem
geographically, vertically
and by adding additional
technical expertise such
as is required in the cloud
space.
now typically when theyll move to the cloud, not
if. The most successful CHROs hold their teams
accountable for focusing on the transformational
activities that can help their businesses win.
Xerox sees growth of Managed Print Services
(MPS) up take in the Small Medium Business
(SMB) space. Within the MEA geography, MPS
awareness and usage still varies greatly between
countries, however independent studies show
that there is an increase with both awareness and
interest to engage with a form of MPS. , says Pui
Chi Li, Head of Marketing for Middle East and
Africa, Xerox. Real-time cloud solutions will also
28 JA N U A R Y 2017
MICHAEL LODGE, COO, SVANT
DATA SYSTEM
The UAE government
and the entire GCC
has gradually anchored
their visions to diver-
sity, sustainability and
innovation these are
three aspects of growth
in which Svant Data
System sees a significant
role to fulfill.
be vital for digital innovations such as virtual real-
ity, drones and robotics, and blockchain. Rafik
Hajem, vice president, EMEA, Guidance Software
is of the opinion that clients will look for complete
solutions that include a variety of tools for detec-
tion, investigation, remediation, and coordina-
tion. Tools like threat intelligence, sandboxing,
forensics, analytics and artificial intelligence will
be required to detect advanced zero-day attacks.
Hesham El Khomy, Senior Director Channels
of Epicor Software says that Epicor sees a great
inclination towards cloud in 2017. I definitely see
a growing acceptance and increase in adoption
NOMINATE NOW
http://ec-mea.com/TOP-IT-COMPANY/
SAJID MULLA, CEO,
BUZINESSWARE
Buzinessware believes
that the customer experi-
ence will soon overtake
price as the new differen-
tiator for customers.
of cloud services here in the region. In fact, a July
2016 Gartner report predicts that the public cloud
services market in the Middle East and North
Africa (MENA) region will grow by 18.3% in 2016
to US$879.3 million.
FINALLY
2017 would indeed be an interesting phase in the
technology calendar. We are 3 years away from
2020, the opportunities are immense and the
regional organizations appetite is also ripe for the
emerging technologies. Digitalization is knocking
at the doors! Time to open it Wide.
 GUEST ARTICLE

The Protection
Revolution A
Needed Counter
to Attacks
Just as technologies and capabilities for attackers
have improved, so have technologies and capabili-
ties for defenders. This gives us a unique oppor-
tunity to move toward security systems built on a
foundation of broad-based visibility, depth of data n SCOTT MANSON, CYBER SECURITY LEADER FOR
collection, the ability to learn through correlation and M I D D L E E A S T A N D T U R K E Y, C I S C O
context, and then dynamically apply controls.

The Industrial Revolution changed the world
forever, creating faster, better, and more efficient
sectors of the economy. Drawing on parallels to
this important period of history, much has been
written about the Industrialization of Hacking
which has created a faster, more effective, and
more efficient sector aimed at profiting from
attacks to our IT infrastructure. Fueled by the
convergence of mechanized and process-driven
methods, economic and political incentives,
weak links in the security chain, and new vulner-
abilities in evolving business models, hackers
are executing more sophisticated and damaging
attacks.
Hacking has evolved over time and protection
will evolve over time as well. It requires moving
across a scale of controls that include static,
human intervention, semi-automatic, dynamic,
and predictive, as outlined below:
l Static Many traditional, point-in-time
security technologies work this way with
defenders needing to wait for vendors to update
protections. This approach worked fairly well
when basic PC viruses were the primary method
of attack. But today, in and of themselves, they
dont provide defenders with what they need to
properly assess their security posture and make
adjustments in real time. In some deployments,
however, these process-laden controls are
intended to be static to meet regulatory compli-
ance mandates. And while they do provide a
baseline of protection, they still lack the agility
to protect and scale in a constantly changing
environment.
l Human intervention Visibility and
intelligence is available, but defenders still need
to manually change controls. Labor-intensive
intervention isnt sustainable given the pace and
complexity of attacks and the cybersecurity skills
shortage. Although static controls are the reality
of most organizations today, more Security
Operations Centers (SOC) are being built to
compensate for the lack of flexibility and agility
of these controls and a dearth of trained internal
staff. Reliance on human intervention to make
security adjustments is no match for modern
threats that use new methods that make it easier,
faster, and cheaper to launch attacks, penetrate
the network, and change rapidly as they progress
through the enterprise.
l Semi-automatic Highly-sensitive data is
precisely the type of data that well-funded and
fast-moving attackers target. Unfortunately,
practitioners lack confidence that they have the
right intelligence to make decisions. They tend
to revert back to human intervention, leaving
open a window of opportunity for attackers. In
semi-automatic environments protection begins
to evolve, but it is not sufficiently standardized,
mechanized, and process-driven to be as effective
as required.
l Dynamic Dynamic controls are about high
degrees of automation, where security systems
automatically respond to threats. Automation
was at the heart of the Industrial Revolution and
it is at the heart of the Protection Revolution. It
is the only way to combat modern attacks that
circumvent protection using methods such as
port/protocol hopping, encrypted tunneling,
droppers, and blended threats and techniques
incorporating social engineering and zero-
day attacks. With dynamic controls, security
practitioners increase degrees of automation
based on adaptive trust or increased confidence
in devices, users, and applications over time.
l Predictive Predictive doesnt necessarily
mean seeing an attack before it happens, but
leveraging machine learning and advanced ana-
lytics to learn and improve intelligence continu-
ously, leading to the prioritization of controls,
protection, and remediation. The foundations of
predictive technologies exist but are in their early
days. Over time they will continue to evolve and
improve, unleashing the full power of a new era
in protection.

30 JA N U A R Y 2017
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 MY VIEWS

Bringing IoT Device

Manufacturers
to Account for
Sub-standard Cyber
Security
Given the relentless rise of the Internet of Things
(IoT), and the fact that the very devices that are
being hacked to orchestrate these types of
incidents are the same ones finding their way into
our lives at an ever-expanding rate, the cascading
effects of this latest attack have implications at
every level of digital transformation. HARSHUL JOSHI
SENIOR VICE PRESIDENT OF
CYBER GOVERNANCE, RISK AND
COMPLIANCE AT DARKMATTER

L
ate last year reports surfaced that the
entire internet infrastructure of the
African nation of Liberia had been
knocked off-line after it was targeted
by hackers using the same weapon
that caused the largest cyber attack in history
only a month earlier.
The attack on Dynamic Network Services
Inc., (Dyn), a New Hampshire-based Domain
Name Server (DNS) on October 21 was a massive
distributed denial of service (DDoS) incident.
This type of attack is not new, and is based on
standard techniques where a network of infected
computers a botnet are directed to bombard
its target with traffic, overloading its servers.
The weapon used in the October attack, the
Mirai botnet, was particularly effective because it
harnessed infected, internet-connected devices,
or so-called Internet of Things devices, which,
ominously from an expanding cyber threat
landscape standpoint, are finding their way into
more households around the world.
The same weapon was reportedly used for
several days in continued attacks on the West
African nation of Liberia, where two companies
that co-own the only fibre going into the country
are being targeted. During the attacks, websites
inside the country are rendered unavailable.
The incident in Liberia raises alarm even further
given:
1. The national level impact of the attack on Libe-
ria, which could affect the functioning of critical
national infrastructure, which could in turn have
devastating real-life consequences, even resulting
in the loss of life.
2. The particular Mirai botnet that attacked
Liberia, officially named Botnet 14, had a Twitter
account and is open source, meaning it can and
is being shared, and anyone with the requisite
technical skill can use it.
3. DDoS are successfully targeting connected
devices with lower cyber security postures to gain
access to high-value networks and targets, with
severe consequences.
It has been suggested the rise of IoT is likely to
prompt similar attacks in the future as inad-
equately secured IoT devices will continue to be
an engine to facilitate breaches.
Protecting digital environments in the age of
the IoT and ultimately IoE (Internet of Every-
thing) requires a new type of standardisation
and regulation approach to be adopted, which
ultimately penalises the vendors flooding the
market with insecure devices. At present there
is no regulation or standardisation requiring a
base-line security standard for IoT, meaning there
is little incentive to make device manufacturers
meet any minimum criteria of security, as there
are few, if any commercial repercussions for not
having done so outside of successful third-party
litigation.
For as long as device manufacturers are
removed from the negative financial and
logistical impacts triggered by the compromise of
poorly secured devices, we will continue to count
the escalating costs of botnet attacks through IoT
devices.
Minimum cyber security levels should not be
an optional feature for IoT device manufacturers,
but rather there should be mandatory standards
and controls introduced, and high commercial
sanction to the vendors that fall short of them,
given that such oversights jeopardise the security
of the digital eco-system for all connected
stakeholders.

JA N U A R Y 2017 31
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 FEATURE STORY

The Way Ahead for

System Integration
The rising need and demand for cost effective and automated and
integrated solutions would be the key drivers of growth for SIs in the
2017 market and beyond. According to Markets and Markets research,
the system integration market size is estimated to grow from USD
269.62 Billion in 2016 to USD 387.85 Billion by 2021, at a Compound
Annual Growth Rate (CAGR) of 7.5%.

32 JA N U A R Y 2017
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 FEATURE STORY

n WORDS: ANUSHREE DIXIT <ANUSHREE@ACCENTINFOMEDIA.COM>

A
long with the changing technologies, Solutions.
the role of SIs also changed and Our new brand identity reflects the spirit of
evolved dynamically in 2016. From strategic transformation that we embrace within
providing solutions and services to our organizational culture to serve our custom-
providing Cost-effective and Value- ers every day, every time, with unwavering
added solutions and services, system integrators have enthusiasm adds Tony.
come a long way in their journey as partners..
WALKING WITH THE
THE CHANGING ROLE OF TRENDS
CIOS The third platform technologies have already
2016 was a very decisive year for the CIOs as they made their way into the mainstream business. In
witnessed a very monetarily conservative year that 2016, despite the market being slow, the region
showed no signs of slowdown when it came to saw a good number of government and large
moving upfront with digitization. Hence, the CIOs enterprises investing in these emerging technolo-
were in a dilemma; to have a check on the pockets or gies. As Sunil says, In spite of the market being
on the technology. slow at present, the possibility for the System
Hyper converged infrastructures, SDNs, all Integration market is huge with an increasing
flashetc were the predominant technologies that adoption of Artificial Intelligence, Big data
compelled the CIOs to rethink business on a newer Analytics, mobile, cloud, social and IoT. We see
platform. this trend continuing in the coming years as well.
Pay as you Go models were a win-win situation for Condo Protego is also set to walk with the
the CIOs and the Sis came in to play a great role here. trends. In 2017, Condo Protegos resolution is to
Finesse is at the forefront in working closely with
our partners/CIOs to offer them with best of the opex
models. We now have most of our offerings on cloud
and on Pay as you Go model. Finesse continues to
deliver innovation and we have signed up for several
new projects which will be executed in the coming
months, says Sunil Paul, COO and Co-founder of
Finesse.
According to Savita Bhaskar, COO of Condo
Protego, as the majority of systems integrators shift
from competing on selling products to competing
on value-added services, they should act as trusted
advisors, and stay on top of technology trends and
industry certifications. Client CIOs should drive
organization-wide data management skills. Both sides TONY ALAM,
CEO, EMITAC ENTERPRISE
need to be knowledgeable about 2017 technology SOLUTIONS
trends such as hyper-converged infrastructure,
software-defined technology, and all-flash storage.
The major and most important transition is hap-
We are known for our
pening now. The broad role of SI is witnessing a key achievements We now
transferal in the offerings. Who will embrace the new
transformation and align with the impending necessi- need to be equally known
ties of the clients will reap good results. We have done
our own survey with some of the leading organiza-
for Redefining Excellence
tions in the UAE and we see a lot of the enterprise and to power growth for our
SMB customers moving towards Managed and Cloud
Services on an OPEX model which can provide high customers and lead the IT
quality of services while keeping operational costs
under control. The major markets would be UAE and
solutions & services space
KSA, says Tony Alam, CEO of Emitac Enterprise with our renewed vision.

JA N U A R Y 2017 33
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 FEATURE STORY

SUNIL PAUL, HANI NOFAL, SAVITHA BHASKAR,

COO AND CO-FOUNDER OF FINESSE VICE PRESIDENT INTELLIGENT COO, CONDO PROTEGO
NETWORK SOLUTIONS, SECURITY
AND MOBILITY, GBM
We are no longer In 2017, Condo Protegos
identified with getting 2016 has been another resolution is to continue
disparate technologies and successful year for being a trusted solution
systems to work together. GBM, especially with provider to our customers,
We are catering to the mega transformational providing the right
ever increasing use of wins in the education, solutions at the right time
cloud, mobility, social and transportation, hospitality and cost to meet their
virtualization. and banking sectors. business needs.

MAJOR
continue being a trusted solution provider to our
customers, providing the right solutions at the
right time and cost to meet their business needs.
While Condo Protego is targeting customers

WINS
across all industry verticals, the government,
banking and finance, and tourism and hospitality
sectors are showing a strong pipeline. Hani says,
We completely understand how governments

OF 2016
and enterprises are embracing technology to
optimize and enhance their operations, compete
and deliver better services. GBM is committed
to continue to bring the most advanced digital
solutions to the region.
CONDO PROTEGO: Among Condo Protegos significant deployments were a govern-
ment agency on CCTV, a free-zone authority on software-defined infrastructure, and a
multi-national bank on software-defined architecture and virtual desktop infrastructure for FINALLY
thousands of users across over 50 sites worldwide. As we have been saying all through 2016 Digi-
tization is the next Reality and Value added cost
GBM: The addition of Apple to our strategic partnerships has enriched our portfolio and
effective solutions and services are the present
allowed us to enable our customers to achieve their digitization goals with innovative mobility
solutions. GBM is currently the only Apple Authorized Systems Integrator in the region Need, and there is no escaping this need and
reality.
FINESSE: We have signed up with leading enterprises like Lamprell, ASGC, Planet Payment, As more and more enterprises gear up to
Zulekha Health care Group, Byrne and many other Banks and Financial Institutions along embrace this new reality, SIs can see the grass
with various Government departments.
greener on all the sides. What the SIs have to
EMITAC ENTERPRISE SOLUTIONS: Apart from our Rebranding, we also had major project take care is that, there is very thin line between
wins in 2016 including Al Faraa Group. We also launched our own Offshore Development Providing and Pushing services. Know your
Center in Bengaluru India. customers, understand their requirement.
Success is just a sign away!!

34 JA N U A R Y 2017
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 MY OPINION

benefit from Veeams big launch in

August 2016 of the Veeam Availabil-
ity Platform for the Hybrid Cloud?
The announcement last August was hugely
significant for our ProPartners because it
enables them to up-sell and cross-sell a host of
new services that sell business continuity and
tell the broader availability story that is at the
core of everything we do.
As part of the launch, Veeam has included
new products such as Veeam Availability
Orchestrator, Veeam Availability Console,
Agents for Windows and Linux, and new capa-
bilities for Azure and Amazon Web Services.
With these, we close the loop between physical
servers, the virtual environment and public
cloud. Our new products will have a major
impact on Veeams partner market penetration.
I think this launch really made it clear to the
OMAR AKHTAR, market that were not just about data backup.
People understand more broadly now the
REGIONAL CHANNEL MANAGER -
MIDDLE EAST & SAARC AT VEEAM
SOFTWARE importance of data availability and 24.7.365
uptime.

Veeam has a number of alliance

Partner Ready
partnerships in existence, but what
else is Veeam planning to do to
make its software even easier for
the reseller community to sell?

for 2017
Building on the relationships with the likes of
Dell EMC, HPE, Cisco, VMware, Microsoft
(and IBM in v10 next year), we believe our
channel partners are looking for us to further
expand the coverage to include seamless
support of all public cloud providers (Azure,
VEEAM, WHICH IS NOW OFFERING BACKUP TO VIRTUAL, PHYSICAL AND CLOUD AWS, IBM SoftLayer, etc.). Larger customers
PLATFORMS, IS EXPECTING FURTHER GROWTH NOW FOLLOWING A NUMBER OF tend to have a presence in all the major public
NEW ADDITIONS TO BENEFIT ENTERPRISE CUSTOMERS WITH THE LAUNCH OF cloud providers and therefore Veeam support
ITS VEEAM AVAILABILITY PLATFORM FOR THE HYBRID CLOUD, INCLUDING THE across all of them will remove any potential
VEEAM AVAILABILITY SUITE 9.5 PRODUCT RELEASE. EC MEA HAD AN EXCLUSIVE roadblocks for resellers. Were also delivering
ROUND UP WITH OMAR AKHTAR, REGIONAL CHANNEL MANAGER - MIDDLE EAST more in the way of Solution Design documents
& SAARC AT VEEAM SOFTWARE ABOUT WHAT THE IT SECTOR IN GCC AND ITS similar to the recent Cisco Validated Design
PARTNERS CAN EXPECT FROM VEEAM IN 2017. (CVD), which covers the availability with
Veeam on the Cisco Hyperflex platform.

How do you see Veeam making

How can Veeams channel partners
expect to grow their revenue stream
and continue being successful as part
of its channel ecosystem?
Firstly, I should make it clear that unlike other
vendors, were a 100-percent channel-focused
company. We are continuously adding to
the revenue stream of our ProPartners by
offering new products and features. Recently
this has included quicker recovery times of
data, integration with Microsoft Office365,
and tools that provide greater visibility and
monitoring. We do this because were commit-
ted to enabling our partners to keep the 30-40
percent annual growth rates theyve received in
recent years.
How will your channel partners
an impact in 2017 on the (country)
technology landscape?
In 2017 we and our partners will continue to
pursue the enterprise business, but also build
out our strong SMB and commercial customer
base and drive the availability of our customers
data as they digitize and transform their com-
panies. Our partners have been such a critical
component to Veeams success to date, we look
forward to continuing that globally over the
coming years.

JA N U A R Y 2017 35
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 SPECIAL STORY

Economic
Outlook 2017
36 JA N U A R Y 2017
MEA
 SPECIAL STORY

We are just 3 years away from the much awaited

Expo 2020 A year that is set to be a benchmark in
the global economy. As fresh dew drops settle on the
branches of 2017, we take a look at the economic
market worldwide and how it will impact the Middle
East and Africa region.

n WORDS: ANUSHREE DIXIT <ANUSHREE@ACCENTINFOMEDIA.COM>

P
eople of words and wisdom have a key role in redefining the ways in which
bifurcated the world economy of a national economy thrived, survived and
2016 with some amusing phrases; balanced.
from Brexit blues to Trump In spite of that, Asia is still perceived to grow
bump, from Patchy recovery to and come out as a Trump card (no pun intended)
Oil slump. in the global economy. The Indian subcontinent
The three key areas that economists around
the world have observed are; lower prices for
energy and other commodities, the United States
gradual tightening of monetary policy, and the A GLIMPSE INTO IMF
gradual slowdown and rebalancing of economic FORECASTS FOR 2017
activity in China away from investment and
manufacturing towards consumption and
services. 6.2%
Though the China government has aimed for Chinas economy is forecast to
expand 6.2 percent
a 6.5% growth in the next five years, economists
and strategists have claimed that this would be a
mission next to impossible. President Xi Jinping
will begin the final year of his first term in 2017,
and the challenges he faces managing the worlds 0.6%
second largest economy are manifold as said by Growth in Japan is
expected to remain
a Fortune report.
subdued at 0.6 percent
The demonetization wave that swept the
Indian economy was yet another ace that played

1.1% U.K. growth is

predicted to slow
to 1.1 percent

9.5%
KSA fiscal deficit
to decline further to
9.5 percent

1.3% Austrias (GDP) growth

up by 1.3 percent

2.6%
Oman to pick up
growth by 2.6%

JA N U A R Y 2017 37
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 SPECIAL STORY

has been showing steady growth and is predicted

to remain the same under the leadership of the
Hon. Prime Minister, Narendra Modi.
The concept of Populism was also seen
rising in the 2016 amidst a world that expected
increased stock market volatility, rising inflation
and widespread political uncertainties.
For the Middle East region, a major step that
would have (or rather say, has) impact the oil
dominated economy is the deal by Russia and
other non-Opec oil producers to cut output. The
first such coordinated move in 15 years, promis-
ing a much-needed uptick in oil revenues for
producers after more than two years of depressed
prices, as quoted in The National.
According to reports, Sub-Saharan Africas
largest economies continue to struggle with lower
commodity revenues, weighing on growth in the
region. Nigerias economy is forecast to shrink
1.7 percent in 2016, and South Africas will barely
expand. By contrast, several of the regions non-
commodity exporters, including Cte dIvoire,
Ethiopia, Kenya, and Senegal, are expected to
continue to grow at a robust pace of more than
5 percent this year. Talking about the Middle
East market, reports claim that the infrastructure
market would be the highly accounted for as well
as impacted market in the 2017. A number of
factors have been contributing to the decline in
server and storage device purchases.
IDC expects the Saudi enterprise infrastruc-
ture market to suffer the biggest decline in 2016,
with revenues falling by more than 30% year on
year. However, 2017 should see some recovery
as a number projects are expected to materialize
in the kingdoms all-important government and
oil & gas sectors. A number of extremely large
projects in the telecommunications, banking, and
aviation industries have helped keep the UAE
afloat in this drowning market, with enterprise
infrastructure revenues for 2016 expected to be
up 3% year on year. IDC forecasts a decline of
25% for the combined OGCC region (Bahrain,
Kuwait, Oman and Qatar) in 2016, as all major
projects have been put on hold; IDC believes
there is little prospect of any traction even as
preparations gear up for World Cup 2022 in
Qatar.

FINALLY
The global economy is set to set to go through
some ardent changes in 2017, owing to the
impact that the US monetory policies will have.
The influence that it will have in the Middle East
market and the way it will impact the technical
offerings will definitely be a determining factor
for years to come.

38 JA N U A R Y 2017
MEA
 GUEST ARTICLE

To Think Like
an Attacker, You
Need to See Like
an Attacker
Adversaries are no longer merely watching
networks and endpoints to determine how
they will attack. Social media, mobile comput-
ing, cloud services and the Internet of Things
(IoT) have changed the way we do business.
As we operate in this digital era and take
advantage of the business benefits these
new technologies offer, we leave behind a n A L A S TA I R PAT E R S O N , C E O A N D C O - F O U N D E R ,
digital footprint an electronic trail of activities. D I G I TA L S H A D O W S

To truly understand which threat actors pose
a viable threat to your assets and business
operations, as a security professional you need
to a better understanding of your organizations
attack surface and own set of unique threats.
You need an attackers eye view.
While organizations have relied on cyber
threat intelligence (CTI) to gain a better
understanding of threats and threat actors,
we need to do more. Data feeds, vulnerability
feeds, indicators of compromise (IOCs) and
profiles of threats and research reports will
continue to be pertinent. But whats lacking
is cyber situational awareness that provides a
more holistic and specific view of threats and
vulnerabilities relevant to your organization.
With this view, you can think like an attacker
and more effectively address potential threats,
instances of sensitive data loss or compromised
brand integrity.
So how do you move your security practices in
this direction? This three-staged approach can
help. And at each stage youll see real benefits.
Stage 1:
Perception Building on the internal
information and CTI feeds you already gather
to understand threats, the focus of this first
stage is to understand how you are perceived
by hostile threats. By knowing where key
information assets, employee credentials and
sensitive documents are being exposed online,
you can understand where it is likely to be most
vulnerable.
Information is gathered by examining millions
of social sites, cloud-based file sharing sites and
other points of compromise across a multi-lin-
gual, global environment spanning the visible,
dark and deep web. Cyber situational awareness
also analyzes and provides information on
which malicious actors might be targeting an
organization or industry, why and their meth-
ods of attack. The perception stage provides the
basis for better cyber situational awareness and
in and of itself provides significant new insights
that you can immediately act upon to address
vulnerabilities or behaviors that violate policies.
Stage 2:
Comprehension With data about yourself
and your attackers, the next step is to apply con-
text to understand what information is relevant
and meaningful to your specific circumstances.
You do this by ensuring that the intelligence
directly references your organizations brands,
assets, concerns and weaknesses, systems and
defenses (i.e., those things most relevant).
Through this lens you can identify which
threats pose the greatest risk and use this infor-
mation to guide security investment decisions
and strategies.
Stage 3:
Projection The highest level of cyber situ-
ational awareness involves making educated
and informed assessments about what might
be around the corner to reduce uncertainty
and determine what action to take to mitigate
the threat. Techniques include analysis of past
behavior to predict future behavior, identi-
fication of trends, geopolitical analysis and
understanding pre-cursors of previous attacks.
Cyber situational doesnt happen overnight,
but with the right approach you can see what
an attacker sees, think like an attack thinks, and
better protect against cyber-related incidents
today and in the future.

JA N U A R Y 2017 39
MEA
 THE
CRITICAL
INFRASTRUCTURE
FORUM 2016
13 DEC 2016 | BURJ AL ARAB HOTEL, DUBAI, UAE
WORLD CORP ORAT E C H AL L ENG E
 GUEST ARTICLE
Why Private
Cloud Is Best
Of Computing
Worlds
When integrity and security of data is the
primary consideration, private cloud delivers
the best of cloud and onsite benefits.
When an organisation decides to enter the jour-
ney into the cloud, they need to build realistic
assumptions on how they would operate. They
need to consider how much of their applications
and IT resources can they outsource from third
party cloud solution providers; how much do
they need to keep under their control but hosted
in a third party data center; and how much do
they need to keep under their control and hosted
on-premise.
If the answer to the first question on how
much they can completely outsource is very
little, and the answer to the next two questions
is a significant amount under their control, then
such organisations need to consider private
cloud as an option for their cloud computing
needs. Typically, governments, critical infra-
structure, transportation, telecom, banking,
finance, ERP centric, end users would be
those who prefer the private cloud computing
approach.
The biggest difference between public cloud
computing and private cloud computing is there-
fore the ease with which configurations can be
modified and adapted to meet internal require-
ments rather than being restricted by service
level agreements dictated by the one-to-many
approach of the shared public cloud service.
This is particularly useful for application
developers who first need to scale in terms of
44 JA N U A R Y 2017
MEA
n SACHIN BHARDWAJ, DIRECTOR MARKETING & BUSINESS
D E V E L O P M E N T, E H O S T I N G D ATA F O R T
development coding environment, then testing
and improvement, and lastly deployment. All
three stages require vastly different types of
technology environments and if the private
cloud has been setup to deliver platform-as-a-
service, then internal application development
teams can gain significant benefits. Other
services that a private cloud can deliver for
internal users are infrastructure-as-a-service and
software-as-a-service.
Private cloud computing is therefore in many
ways the best of both worlds - cloud based com-
puting and the security of on-premises based
administration. According to Yankee Groups
recent survey on cloud computing, private cloud
computing is preferred 2:1 over fully managed
public cloud solutions.
The key benefits of a private cloud
environment can be summarised as
follows:
l Highest levels of security in terms of data
integrity
l Break down of internal departmental silos of
computing
l Reduced costs of scale-out computing
l Cloud computing policy and services man-
aged internally
l Leverages Shadow IT across the organisation
into visible demand
l Brings into focus costs of IT for business
managers
l Greatly benefits internal application develop-
ment capabilities
l First step towards business continuity and
disaster recovery
l Virtually unlimited capacity if cloud bursting
is supported by third party data center
There are also some disadvantages
associated with private cloud
computing environments, which can
be summarised as:
l Higher initial outlay of investment in
comparison with public cloud migration
l Return on investment largely depends on
internal economies of scale and demand for
computing
l Return on investment largely depends on
removal of departmental silos of computing
l Return on investment largely depends
on demand for application development
environments
However, over a medium to long term,
wherever a business is highly dependent on the
integrity and control of its business data, private
cloud computing environments will generally
give the best return on investment and support
for the scale out of business users and business
requirements.
 INNOVATIONS

KEY CAPABILITIES
n Enhanced access security
n ACLs, traffic prioritization,
sFlow, and IPv6 host support
n Capable of user-based
and port-based wired traffic
tunneling
n Speed remote deployment
with Aruba Central.
n Consistent wired and wire-
less experience with Aruba
ClearPass Policy Manager
and AirWave Network
Management.
n Zero Touch Provisioning
n Optional cloud-based man-
agement to allow enterprises
to simplify and slash network
deployment and manage-
ment costs.

ARUBA 2540 SERIES

SWITCHES
Aruba has launched the 2540 Series Switches the IoT
ready and cloud manageable access switches. Designed
for the digital workplace, the Aruba 2540 Switch Series
is optimized for mobile users. With advanced security
and network management tools Aruba ClearPass
Policy Manager and Aruba AirWave this layer-2 access
switch is easy to deploy and manage. With support from
cloud-based Aruba Central, enterprises can quickly
set up remote branch sites with little or no IT help. The
Aruba layer 3 switches (29xx/3810/5400) are also capable
of user-based and port-based wired traffic tunneling
to an Aruba Mobility Controller so that policies can be
applied, advanced services can be extended, and traffic
can be encrypted to secure the LAN, further reducing
risk to networks.
To meet the demand for the rapid growth in IoT
and connected devices in distributed enterprises, the
cost-effective Aruba 2540 Series support Zero Touch
Provisioning and optional cloud-based management to
allow enterprises to simplify and slash network deploy-
ment and management costs.
PLEASE SEND YOUR
FEEDBACK AT INFO@
ACCENTINFOMEDIA.COM

ZXP SERIES 9
Zebra Technologies has enhanced its ZXP family of printers with the ZXP Series 9. This new
printer gives the user more control with its all-new, user-selectable print quality mode, allowing
for higher speed and improved print resolution.
Featuring industry-leading throughput, Zebras second generation retransfer technology
enables users to produce cards that have more detail with sharper images. With improved first
card out performance, the ZXP Series 9 has the fastest print speeds in the industry, printing up
to 190 cards per hour, while the dual-sided, simultaneous retransfer process provides best-in-
class printing, encoding and laminating throughput.
KEY CAPABILITIES
n Superior image quality with Zebras exclusive Color Predictive Technology
n Edge-to-edge images on a wide variety of card types including a biodegradable option
n Fast print speed: With improved first card out performance
n Transfer films and laminates with a multitude of holographic security features
n Patented waste-free laminate technology provides low cost-per-card operation
n Eliminating more than 50 percent of the waste compared to competitor

JA N U A R Y 2017 45
MEA
 INNOVATIONS

HP DeskJet GT SNC-EB640
5820/10 All-in- Sony has launched eight new Full-HD video security cameras to
its latest line up of sixth generation (G6) range of network cameras,

One series
HP has unveiled the new HP DeskJet GT 5820/10 All-in-One series, in
the UAE, targeted at high-volume users looking for a wireless ink tank
printer that never stops.
The HP DeskJet GT series prints up to 8,000 pages with a set of three
HP colour bottles or up to 5,000 pages with a HP black ink bottle out of
the box. Original HP inks are specially formulated to deliver sharp text,
vibrant graphics and photos that resist water and fading and professional
quality, borderless printing.
The working environment today needs to be connected and wireless.
The new HP DeskJet GT 5820 All-in-One printer makes it easy for users
working remotely to connect via smartphones and tablets. The printer can
be set up out of the box using just a mobile device. Even without a wireless
network, Wi-Fi direct enables users to directly connect their printer to the
mobile device at home.
In addition, with the HP All-in-One Printer Remote app, users can
quickly send scans to email or cloud storage through their mobile device.
delivering on the ever increasing demand for greater image clarity
within the video security market.
Using advanced imaging technology, Sonys cameras offer security
professionals clear detail and higher visibility through excellent low-
light sensitivity, ideal for a wide range of demanding applications,
including city, transport and commercial surveillance.
Further displaying Sonys heritage in core technologies, these
upgraded G6 cameras include high performance image sensors,
lenses and image processors. The new V and E series cameras can
capture images beyond the reach of conventional security cameras,
helping to provide security professionals with better visibility and in
turn greater accuracy.
KEY CAPABILITIES
n Recording quality to suit your network
n Edge recording on SD card for reliable operation
n Detect in confidence with Edge-based Analytics
n Reduce cabling costs with Power Over Ethernet (PoE)
n View and control with your smartphone
n ONVIF (Open Network Video Interface Forum) compliance.
n Triple streaming for extra operational versatility

KEY CAPABILITIES
n HPs innovative spill-free refill system
n Users can easily monitor ink levels with the transparent ink tanks
n Makes it easy for users working remotely to connect via smartphones and
tablets
n Easily print from a variety of devices including iPhone and iPad using AirPrint,
or smartphones and tablets running Android, Windows 8, Windows 10, and
Google Chrome operating systems.

46 JA N U A R Y 2017
MEA
 DellEMC_Gitex_Ad_HR.pdf 1 10/10/2016 11:52

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