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Kazire Health Products Limited is a company deeply committed to improving the health and

well being of people and their communities. Established as a small entity to serve small local
communities, Kazire Health Products has grown over the years and emerged quickly as a
leader and quality provider of natural herbal medicines, natural fruit and root juices and
mineral water. We also work closely with the local communities and more especially famrers
who are the main suppliers of raw materials and other inputs. In this way, Kazire Health
Products has not only provided ready market for the farm products, but also created
employment directly and indirectly to direct staff, farmers, business community and so many
other people touched by our business.

Vision and mission Building upon our heritage of innovation and quality, together we will
improve the health and lives of everyday people and their communities.

RODUCTS

At Kazire, we produce a high class range of nutritious and healthy drinks using a very
sophisticated state of the art technology to meet consumer demands and International Health
Standards.
KAZIRE CLINICS OF PHYTOTHERAPY
As the trusted leader in herbal medicines extracted from natural plants, we are dedicated to
providing sustainable health services to the people. We have over 16 Clinics and treatment
centers for both in and outpatients in over 15 districts in Western Uganda.
RURAL FARMERS OUTREACH PROGRAMS
Since our inception, we have worked closely and supported local farmers who are our main
suppliers of raw materials. Our programs focus on fruit and vegetable production, post
harvest management, health and nutrition therapy among others
Internationalisation

building a big business goes beyond creating a good product and putting it onto the market.
He insists that one needs to build the right team, keep benchmarking him/herself against the
best in the world, keep thinking and keep innovating. This is exactly what Kazaire did as he
found himself in a corner. He had started packing his products and people were now coming
to buy only for his father to tell him, My home is not a clinic; get out.

Situation analysis

Kazaire Today
With unbreakable faith, passion, sweat and prayer, Dr Kazaire has curved for himself a
business empire thats now estimated at over 10 billion shillings, making him one of the
youngest billionaires in Ugandan shilling terms and a millionaire in US dollars. He chose the
brand name Kazire in honor of his grandfather who once built a big business out of
motorcades in the 1960s. His company, Kazire Herbal Products directly employs over 100
people and indirectly over 5,000 people. He owns a gigantic factory that stands in Mbarara
town. Though still under construction, it is already functional, producing 800 cartons of juice
per day. I still need 14 billion shillings to make this plant serve the community satisfactorily.
When I complete it, it will be able to produce 5,000 cartons a day, he explains.

The factory produces an array of products. Kazire Orange Tea Drink, which boosts eye sight,
empowers the digestive tract in addition to boosting appetite and the immune system, is a
natural energy drink that is extracted from oranges, pineapples, carrots, green organic tea and
honey. Kazire Lemon Green Tea Drink is extracted from natural and organic lemon, green tea
and honey. It is both a stimulant and an antioxidant. It reduces the severity of asthma and
bronchitis, lowers blood cholesterol and stops oestrogen from stimulating growth of cancer
cells in the ovaries, colon, stomach, lungs, small intestines and other parts of the body. Kazire
VIT Fruit Drink is made out of beetroot, hibiscus sabdariffa and honey. It reduces the severity
of ulcers, increases blood volume and body cells, and gets rid of headaches and memory loss.
Kazire Aloe Green Tea Drink from aloevera, organic green tea, lemon and ginseng clears
bone, joint and back pain. It handles constipation and prevents regular fevers. It also helps
people with diabetes and hypertension. The factory also produces mineral water under the
brand name: Kazire Water.

These products have become so popular that in some places even when planning for a party
people have to budget for soda, water and Kazire products. All these products are non-
alcoholic and organic as opposed to GMOs (genetically modified organisms). They have been
certified by UNBS (Uganda National Bureau of Standards) and are now in most shops and
supermarkets in Uganda. In Kampala, they are in Capital Shoppers, Quality Supermarkets,
plus several shops in Kikuubo and other places around the city. The company is based in
Mbarara, but has a distribution point in Kampala. When I finish building my factory, I will
begin exporting to Rwanda, Burundi, Kenya, Tanzania and South Sudan. As he says this, the
look on his face shows a passionate dreamer who wont stop until he reaches the top. He says
he is still negotiating with Jesus to make him the youngest billionaire on the African
continent.

Dr Kazaire has planted most of the raw materials he uses. He owns over 1,300 acres of land
where he grows lemons, pineapples, oranges, green tea, aloevera and more than 100 other
traditional herbs. Some of the lemons he uses are so rare that he gets them from Arua and
Soroti and plans to begin importing them from Tanga in Tanzania. He also has an agreement
with Isingiro district local government to supply one million lemon seedlings to farmers in
the district freely. The catch is that he holds the right to buy the lemons from the farmers after
harvesting.

By this time his products were being used in several districts like Kabale, Kisoro, Rukungiri,
Ntungamo, Mbarara, Bushenyi and Kanungu. He was slowly becoming an authoritative point
of reference for those who wanted to improve their health, to the extent that many people
would come to consult him before taking what the medical doctors had prescribed. At one
point, to boost his knowledge, Kazaire went to China and did post-graduate studies in
dietorytherapy and nutrition. While there, he learnt that the Chinese use herbs a lot and it is
one of the reasons they live longe
Internal analysis

Industrialist Edward Kazire, the managing director of Kazire Health Products Industry, has
said farmers in the western region are not producing enough fruits to satisfy the demand at his
Ruti- Mbarara based enterprise.

The factory started commercial production in 2008 after eight years of research into how to
process herbs and fruits. It is worth Shs10 billion and employs 250 people.

Suppliers; Kazire Health products buys lemons and oranges from Sorori, Mbale, Isingiro and
Bundibugyo, and imports others from Tanzania and DR Congo because local produce is not
enough. Alovera and beet root a sourced from Kabale and Bunyaruguru (RubiriziDistrict).

Challenges

Supply has not been stable and has resorted to establishing his own gardens of these
vegetables and fruits.

Way forward

Assured the farmers that there is market for their fruits and vegetables if they grow them on a
large scale for commercial gains. Each farmer should have at least 1,000 trees. They also
need documents which show production, current and projected supply