Chapter 3

Business Plan

A Business Plan is a written description of business

future. Business Plan entails business goals, reasons they are

attainable, and plans for reaching them

This chapter includes the Marketing Plan, Management and

Organizational Study and Production Plan.

I. Needs And Resource Analysis

People love to bring home delicacies whenever they are going

to places. And certainly, fiestas became the stage to showcase

culinary know-how, which is the reason behind the pride of every

town that exhibits over a dish that is uniquely theirs. Since

people like to eat a variety of food, why not put a little twist

on the flavor of their favorite delicacy.

Piat, Cagayan offers their very own Pawa to people for

several years. It became prominent for its tasty glutinous rice

filled with peanut. In view of the fact that people always tend

to look for something new, a variation in the flavor of Pawa may

complement the citizens savor. In this case, people can choose

whatever flavor they like or even buy a bulk in assorted.

Besides, variation in flavor of foods has already been a trend.

By evaluating the resources found in the community, the

researchers found out that the resources needed is abundant and

can be produced within the places involved.

Moreover, executing this business requires labor force.

Significantly, this needs an extra manpower which eventually may

give job to the residents of Piat allowing them to have a source

of income for their families.

Market Study

A. Target Market

Citizens of Piat especially the tourists will be the

target market including their friends and families of this

business. As the business boom in the market, it can attract

more tourists not only from local places but also from global

places.

B. Market Area

The scope of the market would be at Poblicaion 01,

Brgy. Centro, Piat, Cagayan nearby Basilica Minore of our Lady

of Piat where the market of delicacies is very extensive and a

lot of merchants sell Pawa.

C. Marketing Strategies

The Flavored Pawa will be sold per pack or it can be as

per order basis and will be put in a container. The name and

contact number of the distributor will also be included in the

package for feedback purposes.

D. Mode of Distribution
 The business mode of distribution will be per pack of 12

pieces. The production of Pawa will be done at Piat, Cagayan. The

finished products will be sold at the food market that will buy

Flavored Pawa. The distribution center location is based on the

minimizing the total cost of distribution.

II. Marketing Plan

The market consists of group of people with individual

differences in terms of their financial stability, standards,

aspirations and preferences. From the stable resources found in

the town of Piat, Cagayan, the proponents came up with the idea

of putting up a business that sells innovative products like

Flavored Pawa.

4 Ps of Marketing

The Flavored Pawa is appetizing and at the same time a

healthy delicacy that most tourists would like to take home as

pasalubong for their families and friends.

A. Product
Since Pawa is a special delicacy that many people would like

to bring home and became eminent for its appealing taste, the
researchers thought of something that people would likely love to

eat and that is beneficial for their health as well.

The researchers have perceived the trend of innovative

products and blending it with new flavors. So, they thought of

natural flavors that would blend with the original taste of Pawa.

Chocolate, Ube and Mango are just three of the several preferred

flavors that people would most likely want to consume. These

ingredients are good sources of Vitamin A, B, C, E, minerals

particularly Iron, Potassium, Copper, Antioxidant Protein and

they may also serve as a detoxing agent. Thus, combining these

highly nutritious foods into something that people would love to

eat in a customary basis would give the consumers not only a

satisfactory taste but also a healthy snack.

B. Price
Price is the value or compensation that is known to

consumers as a payment in exchange of goods. And it is the

greatest component of the revenue. The researchers have estimated

that the Flavored Pawa will be sold for 25.00 per dozen basing

on the prevailing selling price of Pawa in the market.

The set price is expected to earn profit that will be used

in the operation of the business and to bring in expansion when

the business grows productively. The price is deliberately

reasonable considering the benefits of the product.

C. Place
The Flavored Pawa can be bought in the food market nearby

Basilica Minore of our Lady of Piat because it is the utmost

 tourist destination in the town. The residents of Piat, Cagayan

will acquire more knowledge that will help them uplift the

economic status of their community. The researchers came up of

this proposal to inform the residents that implementing this

business will be a good source of income for them and at the same

time a good venture for promoting local delicacies and attracting

more tourists.

D. Promotion

In promoting and recognition

of the product, it is important to know the product itself and

the target market. Social media marketing will be used by the

researchers to promote this study since numerous people are

always online and updated. In this case, these netizens may like

and share it to their friends not only local but global. The

researchers will also provide flyers which will be given to the

open market.

III. MANAGEMENT AND ORGANIZATIONAL PLAN

 Management and Organizational plan consist of Vision and

Mission statements, Form of the organization, Organizational

Structure and the Officers and key Personnel.

Vision Statement

Our product would be known as the most preferably food

delicacy in our country and to the selected international market

of Flavored Pawa. This product will promote healthy lifestyle at

a very reasonable price.

Mission Statement

To maximize profit and to provide consumers with the best

tasting and nutritious food that would introduce a new version of

Pawa that will satisfy the needs of the consumers.