Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India.

[2]

Formed in 1946, it is a brand managed by a cooperative body, the Gujarat Co-operative Milk
Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3.6 million milk
producers in Gujarat.[3]

The white revolution was spearheaded by Tribhuvandas Patel under the guidance of Sardar Patel.
As a result, Kaira District Milk Union Limited was born in 1946. Tribhuvandas became the
founding chairman of the organization which he led till his last day of his life. He hired Dr.
Kurien three years after the white revolution. He convinced Dr.Kurien to stay and help with the
mission rest was history in the dairying industry.

Amul spurred India's White Revolution, which made the country the world's largest producer of
milk and milk products.[4] In the process Amul became the largest food brand in India and has
ventured into markets overseas.

Dr Verghese Kurien, founder-chairman of the GCMMF for more than 30 years (19732006), is
credited with the success of Amul.[5]

Amul-coperative registered on 14 December 1946 as a response to the exploitation of marginal

milk producers by traders or agents of the only existing dairy, the Polson dairy, in the small city
distances to deliver milk, which often went sour in summer, to Polson. The prices of milk were
arbitrarily determined. Moreover, the government had given monopoly rights to Polson to collect
milk from mikka and supply it to Bombay city.[6][7]

Angered by the unfair trade practices, the farmers of Kaira approached Sardar Vallabhbhai Patel
under the leadership of local farmer leader Tribhuvandas K. Patel. He advised them to form a
cooperative and supply milk directly to the Bombay Milk Scheme instead of Polson (who did the
same but gave them low prices).[8] He sent Morarji Desai to organise the farmers. In 1946, the
milk farmers of the area went on a strike which led to the setting up of the cooperative to collect
and process milk.[7] Milk collection was decentralized, as most producers were marginal farmers
who could deliver, at most, 12 litres of milk per day. Cooperatives were formed for each village,
too.[9]
Products
Amul's product range includes milk powders, milk, butter, ghee, cheese, dahi, yoghurt,
buttermilk, chocolate, ice cream, cream, shrikhand, paneer, gulab jamuns, flavoured milk,
basundi and others. Amul PRO is a recently launched brown beverage. In January 2006, Amul
launched India's first sports drink, Stamina.[14]

Amul offers Mithai Mate which competes with Milkmaid by Nestle.[citation needed]

In August 2007, Amul introduced Kool Koko, a chocolate milk brand extending its product
offering in the milk products segment. Other Amul brands are Amul Kool, a low-calorie thirst
quenching drink; Masti Butter Milk; and Kool Cafe, ready to drink coffee.

Amul's icecreams are made from milk fat, instead of from vegetable fat.[citation needed]

Amul's sugar-free Pro-Biotic Ice-cream won The International Dairy Federation Marketing
Award for 2007.[15]