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The iconic san serif font used for the artist name Florence and the
Machine is instantly recognisable for her target audience. The colour of
the text being in white ensures it stands out against the bold dark
background, emphasising the text and making the artists name the The background of this advert is black which ensures the text and
dominant feature. This instantly draws our attention to the image, making central image of the artist stand out.
us look downwards to explore the rest of the advert and discover more.
The artist Florence and the Machine is the central image on the advert which
ensure it is easily identifiable as to whos and what the advert promoting.
Have the artist as the central image, it draws our attention to her, creating a
The font used is serif which is an old-fashioned style which is also reflected sense of brand identity. You could argue that they decided to put the artist
in the imagery used and this conveys ambiguous meaning as why they on the front cover so that fans would obviously recognise her but also to
subsequently then chose a sans serif font for the album title Lungs and draw the male gaze.
other text featured on the advert. The name of the album Lungs has a
unique element due to the obvious link with the central image, a recurring
theme they want the audience to pick up on, suggesting there is a cryptic Here we see the all-important album release date, something I will need to
message or story behind the album. This technique I would like to replicate have on my advert to ensure my audience are fully aware when the album
when designing the advert for my artist. will be available for them to purchase via various media platforms.
The advert provides valuable information as to where it will be The production company and copyrights are clearly
available and the various formats it will be available in. visible. These are key elements that I will need to
incorporate in my advert design for my digipak.
Here we see the artists website where fans / target audience can obtain
further information. I think that this is a good idea and something that I would
like to replicate on my advert, thus ensuring my target audience can better
informed, interact with other fans and the artist about the new album being
released.
The central image of this advert is of a child holding something in the air walking across a field as the sunsets behind him. This image caught my
eye due to the naturalistic but simple / meaningful design of the advert as a whole. The colours used are rather strong and powerful in there
meaning and connotations. I like how they have used light and shade throughout the central image by which it is dark gets lighter then it gets dark
again. The main figure who is of focus on this advert is the child who is silhouette so it is like his shadow due to the bright sunlight behind him.
When designing my advert I would like to produce something similar to this image as I feel that it is a strong representation of the genre which
Here in this textbox outline in white to stand out
allows the audience to recognise this.
against the dark background is the release date of
the album. The font of this text is san serif
suggesting a more modern band. This then can
suggest / indicate the type of audience these
musicians are aimed at. Also, the release date and
the name of the album are in the same font which I The title of the artist / band is called You Me at Six this is in the
feel works well in order for the reader to make that font of serif. Due to the typography being considerably larger than
connection between the release date and what the the rest of the text on the page therefore, meaning they want it to
name of this new album is. stand out to draw audiences in. The colour of the text is white
which stands out against the dark pastel blue / purple colour.
The album name which is called Cavalier Youth which is coloured
white but is in san serif font. This is not in bold like the artists
Here states some of the songs which are name is as it does not need to draw your eye into the product.
featured on this album to draw the fans and
target audience in as to what type of music they In my personal opinion I think that the text works extremely well
have created and the singles which they have with the background image.
made and released a little time before the album
so people are aware and look out for them. The
font of this text is san serif again showing the
link between the name of the album, release
date and the featured songs. I like how they put
all this information at the top under the name of
the artist in order to draw fans and their
audience in. Overall, I think that this advert works extremely well in
promoting the artists and as a hole entices the audience to
buy their album and look at it due to the powerful central
image. I feel that the continuity of the font and colours
At the bottom, we can see the reviews from magazines
works well and complements each other.
such as KERRANG and Rock Sound. I think this works
well as an advertising technique and a ploy to get
people to listen / buy the album as some people value
critics opinions and agree with what they say. I feel
with these reviews we get a sense of safeness as we
are kind of told what the album is going to be like
before we buy into it.